Archived
69/100
Average SEO score of top 100 sites: 75%
This website received an SEO score of 69 out of 100, which is below the average score of 75. However, there are 14 important issues that need to be fixed to improve your website's ranking on search engines and enhance its overall performance.
14 Failed
2 Warnings
35 Passed
Common SEO issues
Score: 79
Failed: 4
Warnings: 0
Passed: 16
Meta Title Test
- Congratulations! Your webpage is using a title tag
Meta Description Test
- Congratulations! Your webpage is using a meta description tag
Google Search Results Preview Test
Desktop version
https://www.cranfield.ac.ukWelcome to Cranfield UniversityAt Cranfield University we partner with business to deliver research, postgraduate education and professional development
Mobile versionhttps://www.cranfield.ac.ukWelcome to Cranfield UniversityAt Cranfield University we partner with business to deliver research, postgraduate education and professional development
Most Common Keywords Test
- There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keywords Usage Test
- Congratulations! You are using your keywords in your meta-tags, which help search engines to properly identify the topic of your page.
Keywords Cloud Test
Competitor Domains Test
Understand your competitors' SEO and backlink profile
Get related competitors and their domain authority score in relation to your domain.
Robots.txt Test
- This website is using a robots.txt file.
Sitemap Test
- Congratulations! Your website has a sitemap file.
SEO Friendly URL Test
- Congratulations! All links from your webpage are SEO friendly.
Image Alt Test
- Your webpage is using "img" tags with empty or missing "alt" attribute.
Inline CSS Test
- Your webpage is using inline CSS styles!
Google Analytics Test
- Congratulations! Your webpage is using Google Analytics.
Favicon Test
- Congratulations! Your website appears to have a favicon.
Backlinks Test
Get a full and detailed list of your backlinks!
To view your total number of backlinks and referring domains, please sign-up for a free trial!
JS Error Test
- We've found JavaScript errors on your webpage!
Speed optimizations
Score: 59
Failed: 5
Warnings: 2
Passed: 8
HTML Page Size Test
- The size of your webpage's HTML is 238.93 Kb, and is greater than the average size of 33 Kb. This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
HTML Compression/GZIP Test
- Your webpage doesn't use any HTML compression! You should compress your HTML to reduce your page size and page loading times - this will help your site retain visitors and increase page views. If you were using compression, you could be compressing your HTML size by 80% - from 238.93 Kb to 47.87 Kb .
Page Objects Test
- Your page uses more than 20 http requests, which can slow down page loading and negatively impact user experience.
Page Cache Test (Server Side Caching)
- Congratulations, you have a caching mechanism on your website. Caching helps speed page loading times as well as reduces server load.
Flash Test
- Congratulations! Your website does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test
- Your webpage is not serving all resources (images, javascript and css) from CDNs.
Image Caching Test
- Your website is not using cache headers for all of your images. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site and see the same images. Learn more about how to add expires headers to your images.
JavaScript Caching Test
- Your website is not using cache headers for your JavaScript resources. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site.
CSS Caching Test
- Your website is not using cache headers for your CSS resources. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site.
JavaScript Minification Test
- Congratulations! Your website's JavaScript files are minified!
CSS Minification Test
- Congratulations! Your webpage's CSS resources are minified.
Nested Tables Test
- Congratulations, your page does not use nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test
- Congratulations! Your webpage does not use frames.
Doctype Test
- Congratulations! Your website has a doctype declaration:
URL Redirects Test
- Congratulations! Your URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Server and security
Score: 63
Failed: 2
Warnings: 0
Passed: 4
URL Canonicalization Test
- https://www.cranfield.ac.uk and https://cranfield.ac.uk should resolve to the same URL, but currently do not.
HTTPS Test
- Your website is successfully using HTTPS, a secure communication protocol over the Internet.
Safe Browsing Test
- This site is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test
- Your server signature is on. Turning off your server signature is generally a good idea from a security standpoint. Read more on how to turn off server signature and improve your website's security.
Directory Browsing Test
- Congratulations! Your server has disabled directory browsing.
Plaintext Emails Test
- Congratulations! Your webpage does not include email addresses in plaintext.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 2
Media Query Responsive Test
- Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
Mobile Snapshot Test
Advanced SEO
Score: 33
Failed: 3
Warnings: 0
Passed: 5
Structured Data Test
- Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data. View Google's guide for getting started with microdata.
Custom 404 Error Page Test
- Your website is not using a custom 404 error page. Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave your site entirely, and looks unprofessional. By creating a custom 404 error page, you can improve your website's user experience by letting users know that only a specific page is missing/broken (and not your entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links in your site.
SPF Records Test
- Your DNS server is not using an SPF record. SPF (Sender Policy Framework) allows administrators to specify which hosts are allowed to send mail from a given domain by creating a specific SPF record or TXT record in the Domain Name System (DNS). You can find more information about SPF records here.
Spell Check Test
Check your webpage for misspellings!
Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.
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