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SEO Score65/100
Average SEO score of top 100 sites: 75%
Your site scored 65/100, below the 75 average for top sites. We found 9 issues to fix, and clearing them is how you move up.
9 Failed
1 Warnings
23 Passed
Want to fix these issues and track your progress?
Common SEO issues
Score:90
Failed:1
Warnings:1
Passed:12
Meta Title
Congratulations! Your webpage is using a title tag
Meta Description
Congratulations! Your webpage is using a meta description tag
Desktop version
http://www.crabtree-evelyn.com/uk/en
Mobile version
http://www.crabtree-evelyn.com/uk/en
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keywords Usage Test
Congratulations! You are using your keywords in your meta-tags, which help search engines to properly identify the topic of your page.
address
applied
approach
automatically
bath
beauty
blue
body
canada
candle
candles
care
caribbean
category
checkout
citron
clear
close
collection
community
connect
content
cool
coriander
crabtree
diffuser
diffusers
discover
doesn’t
email
energising
english
evelyn
events
exclusive
exfoliators
explore
florals
flowers
gardeners
goatmilk
grow
hair
hand
heritage
indulgent
inspire
invites
island
items
it’s
latest
life
link
love
main
means
moisturisers
natural
offer
offers
online
options
people
pink
policy
preferences
privacy
products
progress
receive
redefining
restorative
revitalisation
rituals
rose
rousing
search
selected
shop
skin
skip
soaps
soothing
special
specialties
stand
stores
stories
straight
subscribe
subscriber
super
tick
update
wash
we're
wild
work
world
See which keywords rank your URL in Google’s top 20
Get key keyword metrics like average position, search volume, CPC, and more.
Understand your competitors' SEO and backlink profile
Get related competitors and their domain authority score in relation to your domain.
Sitemap Test
This website has a sitemap file.
Image Alt Test
Your webpage contains "img" tags without the required "alt" atribute.
Google Analytics Test
A Google Analytics script is not detected on this page. While there are several tools available to monitor your site's visitors and traffic sources, Google Analytics is a free, commonly recommended program to help diagnose potential SEO issues.
Favicon Test
Congratulations! Your website appears to have a favicon.
Get a full and detailed list of your backlinks
See every website linking to yours, along with detailed backlink data.
JS Error Checker
Congratulations! There are no severe JavaScript errors on your webpage.
Speed optimizations
Score:32
Failed:5
Warnings:0
Passed:3
HTML Page Size Test
The size of your webpage's HTML is 62.56 Kb, and is greater that the average size of 33 Kb. This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
HTML Compression/GZIP Test
Congratulations! Your webpage is successfully compressed using gzip compression on your code. Your HTML is compressed from 216.87 Kb to 62.56 Kb (71% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
Your website loading time is around 5.5 seconds and is over the average loading speed which is 5 seconds.
Accurate historical loading speed monitor and reports
Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.
Page Objects
Your page has more than 20 http requests, which can slow down page loading. You can try reducing http requests through various methods such as using text instead of images, using css sprites, using data URIs instead of images, or combining several external files together into one.
Total Objects: 119
- 7 HTML Pages
- 8 CSS Files
- 47 JS Files
- 57 Images
- 0 Flash Files
Image Caching Test
Congratulations! Your webpage is using cache headers for your images and the browsers will display these images from the cache.
JavaScript Minification Test
Some of your website's JavaScript files are not minified!
CSS Minification Test
Some of your website's CSS files are not minified!
URL Redirects Checker
Congratulations! Your URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Server and security
Score:20
Failed:2
Warnings:0
Passed:1
URL Canonicalization Test
http://www.crabtree-evelyn.com/uk/en and http://crabtree-evelyn.com/uk/en should resolve to the same URL, but currently do not.
HTTPS Test
Your website is not using https, a secure communication protocol. Even for sites that do not collect sensitive customer information, search engines suggest that switching to https is an increasingly good idea and may help improve rankings. Note: if your site relies primarily on adsense income, be aware that using https may be detrimental to ad earnings.
Plaintext Emails Test
Congratulations! Your webpage does not include email addresses in plaintext.
Mobile usability
Score:100
Failed:0
Warnings:0
Passed:2
Media Query Responsive Test
Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
Advanced SEO
Score:80
Failed:1
Warnings:0
Passed:5
Microdata Schema Test
Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data. View Google's guide for getting started with microdata.
SPF records checker
Congratulations! Your DNS server is using an SPF record.
v=spf1 mx ip4:69.177.18.66 ip4:76.204.129.70 include:spf.protection.outlook.com include:sendgrid.net -all
