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SEO Report for https://www.chiz.ch

Your general SEO Checkup Score


SEO Score76/100
Average SEO score of top 100 sites: 75%This value indicates the average SEO score of the top 100 most visited websites in the US (in the past 12 months)

Your site scored 76/100, just above the 75 average for top sites. We found 3 issues to fix, and they're what's holding you back from the top spots.

3 Failed
0 Warnings
10 Passed

Want to fix these issues and track your progress?

Common SEO issues

Score:29
Failed:1
Warnings:0
Passed:1
Competitor Domains Test
Competitor Domains

Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Identifies up to ten domains that compete for similar organic search results, ranked by overall domain authority based on the volume and quality of their backlink profiles. Useful for benchmarking the competitive landscape and prioritizing which sites to study for content and link-building strategy.
Sitemap Test
Your site lacks a sitemap file. Sitemaps can help robots index your content more thoroughly and quickly. Read more on Google's guidelines for implementing the sitemap protocol.

Sitemap Test

How to pass this test?

In order to pass this test you must create a sitemap.xml file for your website. Some of the best practices are listed below:

  • It is strongly recommended that you place your sitemap at the root directory of your website: http://yourwebsite.com/sitemap.xml But in some situations, you may want to produce different sitemaps for different paths on your site (e.g., security permission issues)
  • Sitemaps should be no larger than 10MB (10,485,760 bytes) and can contain a maximum of 50,000 URLs. This means that if your site contains more than 50,000 URLs or your sitemap is bigger than 10MB, you must create multiple sitemap files and use a Sitemap index file
  • All URLs listed in the sitemap must reside on the same host as the sitemap. For instance, if the sitemap is located at http://www.yourwebsite.com/sitemap.xml, it can't include URLs from http://subdomain.yourwebsite.com
  • Once you have created your sitemap, let search engines know about it by submitting directly to them, pinging them, or adding the sitemap location to your robots.txt file
  • Sitemaps can be compressed using gzip, reducing bandwidth consumption

sitemap.xml example:

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
 <loc>http://www.yourwebsite.com</loc>
 <lastmod>2013-01-01</lastmod>
 <changefreq>weekly</changefreq>
 <priority>0.9</priority>
</url>
<url>
 <loc>http://www.yourwebsite.com/articles/100</loc>
 <changefreq>weekly</changefreq>
</url>
<url>
 <loc>http://www.yourwebsite.com/articles/101</loc>
 <lastmod>2013-01-02</lastmod>
 <changefreq>weekly</changefreq>
</url>
<url>
 <loc>http://www.yourwebsite.com/articles/102</loc>
 <lastmod>2013-01-02T13:00:12+00:00</lastmod>
 <priority>0.5</priority>
</url>
</urlset>
Check if the website has a sitemap. A sitemap is important as it lists all the web pages of the site and let search engine crawlers to crawl the website more intelligently. A sitemap also provides valuable metadata for each webpage.
Favicon Test
favicon
Congratulations! Your website appears to have a favicon.
Check if your site is using and correctly implementing a favicon. Favicons are small icons that appear in your browser's URL navigation bar. They are also saved next to your URL's title when your page is bookmarked. This helps brand your site and make it easy for users to navigate to your site among a list of bookmarks.

Speed optimizations

Score:100
Failed:0
Warnings:0
Passed:1
HTML Page Size Test
Congratulations! Your HTML size is 7.09 Kb and this is under the average web page size of 33 Kb.
This leads to a faster page loading time than average.
Check your page's HTML size. HTML size is the size of all the HTML code on your web page - this size does not include images, external javascripts or external CSS files.

Server and security

Score:100
Failed:0
Warnings:0
Passed:2
HTTPS Test
Your website is successfully using https, a secure communication protocol over the Internet. Note: if your site relies primarily on ad income, be aware that using https may be detrimental to ad earnings.
Check if your website is using HTTPS, a secure protocol for sending/receiving data over the Internet. Using HTTPS indicates that an additional encryption/authentication layer was added between client and server. HTTPS should be used by any site that collects sensitive customer data such as credit card information. Even for sites that do not collect such data, switching to https helps users by improving privacy and overall security. Google is increasingly using https as a positive ranking factor.
Plaintext Emails Test
Congratulations! Your webpage does not include email addresses in plaintext.
Check your webpage for plaintext email addresses. Any e-mail address posted in public is likely to be automatically collected by computer software used by bulk emailers (a process known as e-mail address harvesting). A spam harvester can read through the pages in your site and extract plaintext email addresses which are then added to bulk marketing databases (resulting in more inbox spam). There are several methods for email obfuscation.

Mobile usability

Score:100
Failed:0
Warnings:0
Passed:2
Media Query Responsive Test
Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
Check if your page implements responsive design functionalities using the media query technique. The '@media' rule allows different style rules for screen sizes. Media query techniques allow different presentation and content to be served depending on the output device, helping ensure that your website renders optimally on all devices and platforms.
Mobile Snapshot Test
Mobile view
Check how your website renders on a mobile device.

Advanced SEO

Score:60
Failed:2
Warnings:0
Passed:4
Structured Data Test
Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data. View Google's guide for getting started with microdata.

Structured Data Test

How to pass this test?

HTML5 Microdata is an easy way to add semantic markup to your web pages. Search engines rely on this markup to improve the display of search results, making it easier for people to find the right web pages.

Here is a simple example of how to use HTML5 microdata in your contact web page:

<div itemscope itemtype="http://schema.org/Person">
   <span itemprop="name">Joe Doe</span>
   <span itemprop="company">The Example Company</span>
   <span itemprop="tel">604-555-1234</span>
   <a itemprop="email" href="mailto:joe.doe@example.com">joe.doe@example.com</a>
</div>
Check if your website uses HTML Microdata specifications (or structured data markup). Search engines use microdata to better understand the content of your site and create rich snippets in search results (which helps increase click-through rate to your site).
Noindex Tag Test
Your webpage does not use the noindex meta tag. This means that your webpage will be read and indexed by search engines.
Check if your webpage is using the robots meta tag or the X-Robots-Tag HTTP header to instruct search engines not to show your site in search results pages.
Canonical Tag Test
Your page does not use the canonical link tag.
Check if your webpage is using the canonical link tag. The canonical link tag is used to nominate a primary page when you have several pages with duplicate or very similar content.
Nofollow Tag Test
Your webpage is using the nofollow meta tag. You are advised to use this tag carefully since search engines will not crawl all links from your webpage.
Check if your webpage is using the robots meta tag or the X-Robots-Tag HTTP header to instruct search engines not to follow the links on your page. Outgoing links marked with this tag will tell search engines not to follow or crawl that particular link. Google recommends that nofollow tags are used for paid advertisements on your site and links to pages that have not been vetted as trusted sites (e.g., links posted by users of your site).
Disallow Directive Test
Your robots.txt file disallow the search engines access to some parts of your website. You are advised to check carefully if the access to these resources or pages must be blocked.
Check if your robots.txt file is instructing search engine crawlers to avoid parts of your website. The disallow directive is used in robots.txt to tell search engines not to crawl and index a file, page, or directory.
SPF Records Test
Your DNS server is not using an SPF record. SPF (Sender Policy Framework) allows administrators to specify which hosts are allowed to send mail from a given domain by creating a specific SPF record or TXT record in the Domain Name System (DNS). You can find more information about SPF records here.

SPF Records Test

How to pass this test?

An SPF record is a type of Domain Name Service (DNS) record that allows email systems to check if the sender of a message comes from a legitimate source and refuse an email if the source is not legitimate. Adding an SPF record is as easy as adding CNAME, MX or A records in your DNS zone. You can find more information here.

Before creating the SPF record for your domain, it is important to have access at your domain's DNS zone and to know what mail servers your domain is likely to use and plan how you want any non-authorised email to be handled.

Example:

Let's say that you are planning to send emails using Google Apps and you also want to ensure that no other mail servers are authorised. You can use an SPF record like this:

v=spf1 include:_spf.google.com -all

"v=spf1" - This sets the SPF version

"include:_spf.google.com" - This includes Google mail servers in your list of authorized sending servers

"-all" - This means that any server not previously listed is not authorized

If you are using your own VPS to send email and not any other service like Mandrill, Google Apps, etc. then you can create an SPF record like this:

v=spf1 mx -all

Note:

Setting an SPF record for your domain can help in reducing the chances of a spammer using your domain name in unsolicited emails. Research carefully what mail servers your domain is likely to use and plan how you want any non-authorised email to be handled.

Check if your DNS records contains an SPF record. SPF (Sender Policy Framework) records allow email systems to verify if a given mail server has been authorized to send mail on behalf of your domain. Creating an SPF record increases email delivery rates by reducing the likelihood of your email being marked as spam.

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