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SEO Score72/100
Average SEO score of top 100 sites: 75%
AI Visibility64/100
AI visibility score reflects brand reach in AI
Your site scored 72/100, below the 75 average for top sites. We found 12 issues to fix, and clearing them is how you move up. And an AI Visibility Score of 64/100 means ChatGPT, Gemini and Perplexity mention your brand some of the time, with clear room to push further.
12 Failed
4 Warnings
47 Passed
Want to fix these issues and track your progress?
Issues to fix
HIGH
To provide a good user experience, Google recommends that sites should aim for a Cumulative Layout Shift score of 0.1 or less.
DetailsHIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
DetailsHIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
DetailsHIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
DetailsMEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
DetailsMEDIUM
Avoid using distorted images, as they can have a negative impact on the user experience.
DetailsMEDIUM
By creating a custom 404 error page with helpful links and information, users are more likely to stay on the site and continue to explore.
DetailsMEDIUM
HTTP/2 protocol offers several key improvements, including faster page load times, improved performance, better security and more efficient use of network resources.
DetailsMEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
DetailsLOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
DetailsLOW
Consider adding the Strict-Transport-Security header to your webpage to ensure that web traffic is encrypted over HTTPS, mitigating the risk of man-in-the-middle attacks and other security threats.
DetailsAI Insights
Score:0
Failed:0
Warnings:0
Passed:5
Understanding the business context of a domain can help you create content that is more relevant to your target audience and differentiate your website from competitors.
What is this domain about
A West Midlands creative agency offering web design, branding, graphic design, print, and sector-specific design services.
Industry Niche
Creative Design Agency
Target Audience
Businesses and organizations seeking professional design, branding, and website development support.
Track your brand across ChatGPT, Gemini and Claude
Get an AI Presence Score, see which of your pages get cited, and follow how you compare with competitors over time.
This webpage presents a clear, service-oriented agency offering with strong visual project examples and persuasive client testimonials. Its main weaknesses are limited depth on process, case study detail, and supporting evidence beyond testimonials.
Content Strengths
- Clear Service Offerings
- Strong Portfolio Showcase
- Credible Testimonials
Content Weaknesses
- Limited Case Study Depth
- Sparse Process Detail
- Minimal Expertise Proof
61%
Topical Relevance92%
Subject Expertise68%
Credibility45%
This webpage appears moderately trustworthy because it clearly presents services, shows a portfolio, and includes attributed testimonials. Trust is limited by the absence of visible company background details, full contact information, and deeper third-party validation on the page.
Find out if your page design converts the visitors you earn
We score six things that decide whether a visitor stays and acts, from the first screen to the path to action, and rank every fix by effort and impact.
72%
The page feels generally current as a live agency homepage with active service offerings, portfolio items, and social links. However, there are no explicit publish or update dates, so freshness is inferred mostly from the ongoing business context rather than dated editorial signals.
Positive Signals
- Active service portfolio
- Current agency positioning
- Live social media links
Staleness Signals
- No publish or update dates
- Duplicate testimonial entries
The website has strong potential to deepen trust and convert more visitors by turning its service overview into more evidence-rich, decision-supporting content. The biggest opportunities are richer case studies, clearer process explanation, and stronger proof of expertise and credibility.
Quick Wins
- •Add one short case study beneath each featured project with the client goal and result.
- •Place the phone number and physical address in the footer next to the contact icons.
- •Rewrite one testimonial block to include the project type, client role, and outcome.
Common SEO issues
Score:80
Failed:2
Warnings:2
Passed:15
Meta Title Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using a title tag.
Meta Description Test
92% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using a meta description tag with a length of 136 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Desktop version
https://www.charlesdesign.co.uk/
Mobile version
https://www.charlesdesign.co.uk/
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keywords Usage Test
48% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
agency
approach
architectural
attentive
bookings
brand
branding
brochures
build
business
campaigns
catalogue
changes
charles
clients
clifford
closely
combine
commerce
commercial
company
contact
cost
cover
covering
create
creating
creative
creatives
croft
customers
days
dedication
delighted
design
director
effective
ensure
ensuring
expectations
experience
final
finally
friendly
graphic
great
have
help
holiday
home
ideas
image
impresses
including
items
knowledge
launching
leaflets
learn
like
look
make
marketing
meet
meets
midlands
museums
need
needs
number
overall
packaging
patient
paul
photography
point
print
product
professional
projects
provide
range
recommend
requests
sale
selection
service
services
solutions
specification
taken
team
view
website
websites
west
wonderful
worcester
work
worked
See which keywords rank your URL in Google’s top 20
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Understand your competitors' SEO and backlink profile
Get related competitors and their domain authority score in relation to your domain.
Robots.txt Test
99% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is using a robots.txt file.
Sitemap Test
83% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website has a sitemap file.
Image Alt Test
78% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using "img" tags with empty or missing "alt" attribute!
Responsive Image Test
29% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test
75% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
Google Analytics Test
72% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using Google Analytics.
Favicon Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website appears to have a favicon.
Get a full and detailed list of your backlinks
See every website linking to yours, along with detailed backlink data.
JS Error Test
83% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
There are no severe JavaScript errors on this webpage.
Console Errors Test
27% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test
96% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage has a character encoding declaration.
Content-Type: text/html; charset=UTF-8
Speed optimizations
Score:62
Failed:5
Warnings:1
Passed:14
HTML Page Size Test
23% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The size of this webpage's HTML is 6.98 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
DOM Size Test
56% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The Document Object Model (DOM) of this webpage has 279 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test
99% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 29.22 Kb to 6.98 Kb (76% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
71% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The loading time of this webpage (measured from N. Virginia, US) is around 6.83 seconds and is greater than the average loading speed which is 5 seconds!
Accurate historical loading speed monitor and reports
Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.
JS Execution Time Test
53% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
7% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
93.0 %
8.56 Mb
javascript
5.9 %
552.15 Kb
font
0.8 %
76.14 Kb
css
0.3 %
27.63 Kb
html
0.1 %
6.19 Kb
other
0.0 %
0 B
TOTAL
100%
9.21 Mb
Requests by content type
Content type
Percent
Requests
image
60.0 %
24
javascript
22.5 %
9
css
7.5 %
3
font
7.5 %
3
html
2.5 %
1
other
0.0 %
0
TOTAL
100%
40
Content size by domain
Domain
Percent
Size
charlesdesign.co.uk
93.9 %
8.65 Mb
googletagmanager.com
5.2 %
489.61 Kb
fonts.gstatic.com
0.4 %
36.65 Kb
ajax.googleapis.com
0.4 %
33.41 Kb
cdn.jsdelivr.net
0.1 %
8.49 Kb
googleads.g.doubleclick.net
0.0 %
2.62 Kb
fonts.googleapis.com
0.0 %
898 B
google.com
0.0 %
119 B
TOTAL
100%
9.21 Mb
Requests by domain
Domain
Percent
Requests
charlesdesign.co.uk
75.0 %
30
googletagmanager.com
7.5 %
3
cdn.jsdelivr.net
5.0 %
2
fonts.googleapis.com
2.5 %
1
ajax.googleapis.com
2.5 %
1
fonts.gstatic.com
2.5 %
1
googleads.g.doubleclick.net
2.5 %
1
google.com
2.5 %
1
TOTAL
100%
40
CDN Usage Test
95% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not serving all resources (images, javascript and css) from CDNs!
Modern Image Format Test
43% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
Image Metadata Test
72% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using images with large metadata.
Image Caching Test
95% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test
96% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using cache headers for all JavaScript resources.
CSS Caching Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using cache headers for all CSS resources.
JavaScript Minification Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
All JavaScript files used by this webpage are minified.
CSS Minification Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
All CSS resources used by this webpage are minified.
Render Blocking Resources Test
15% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
URL Redirects Test
97% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test
99% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The Time To First Byte value of this webpage is 0.200 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.
0.2 s
0.8 s
1.8 s
First Contentful Paint Test
90% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The First Contentful Paint value of this webpage is 1.052 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.
1.052 s
1.8 s
3 s
Largest Contentful Paint Test
77% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The Largest Contentful Paint duration of this webpage is 1.71 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
1.71 s
2.5 s
4 s
Largest Contentful Paint element within the viewport:
<img src="https://www.charlesdesign.co.uk/img/home-carousel/..." srcset="https://www.charlesdesign.co.uk/img/home-carousel/..." alt="Mobile friendly websites">
Cumulative Layout Shift Test
91% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The CLS score of this webpage is 0.4915. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
0.4915
0.1
0.25
DOM element which contributes the most to CLS score:
Text: Print Design Mailers, brochures and so much more. View our print projects
Html: <li class="lslide">
Score: 0.4914
Server and security
Score:74
Failed:3
Warnings:0
Passed:4
URL Canonicalization Test
93% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
https://www.charlesdesign.co.uk/ and https://charlesdesign.co.uk/ resolve to the same URL.
SSL Checker and HTTPS Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is successfully using HTTPS, a secure communication protocol over the Internet.
The certificate is not used before the activation date.
The certificate has not expired.
The hostname "www.charlesdesign.co.uk" is correctly listed in the certificate.
The certificate should be trusted by all major web browsers.
The certificate was not revoked.
The certificate was signed with a secure hash.
Certificate Chain:
Server certificate
Common Name
*.charlesdesign.co.uk
Subject Alternative Names
*.charlesdesign.co.uk, charlesdesign.co.uk, www.al.charlesdesign.co.uk, www.cdapps.charlesdesign.co.uk, www.download.charlesdesign.co.uk, www.mailgun.charlesdesign.co.uk, www.worcmedals.charlesdesign.co.uk
Not Valid Before
Thu, May 7, 2026 at 4:08:55 PM UTC
Not Valid After
Wed, August 5, 2026 at 4:08:54 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
R12
Intermediate certificate
Common Name
R12
Organization
Let's Encrypt
Location
US
Not Valid Before
Wed, March 13, 2024 at 12:00:00 AM UTC
Not Valid After
Fri, March 12, 2027 at 11:59:59 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Root certificate
Common Name
ISRG Root X1
Organization
Internet Security Research Group
Location
US
Not Valid Before
Thu, June 4, 2015 at 11:04:38 AM UTC
Not Valid After
Mon, June 4, 2035 at 11:04:38 AM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Mixed Content Test (HTTP over HTTPS)
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test
99% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using the HTTP/2 protocol!
HSTS Test
84% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Plaintext Emails Test
97% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage does not include email addresses in plaintext.
Unsafe Cross-Origin Links Test
45% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using target="_blank" links without rel="noopener" or rel="noreferrer" attribute, which can expose it to performance and security issues!
Mobile usability
Score:100
Failed:0
Warnings:0
Passed:3
Meta Viewport Test
92% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no" />Media Query Responsive Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using CSS media queries, which is the base for responsive design functionalities.
Advanced SEO
Score:69
Failed:2
Warnings:1
Passed:6
Structured Data Test
66% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using structured data.
Custom 404 Error Page Test
80% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is not using a custom 404 error page! Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave the website entirely, and looks unprofessional. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Meta Refresh Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using a meta refresh tag.
SPF Records Test
94% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This DNS server is using an SPF record.
v=spf1 ip4:185.53.58.203 +a +mx +include:_spf.createsend.com -all
Ads.txt Validation Test
67% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
