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Report generated 2 days ago
https://worldofcruising.co.uk
Your general SEO Checkup Score
Archived
72/100
SEO Score
17 Failed
3 Warnings
52 Passed
Issues to fix
Last found on Invalid Date
HIGH
https://worldofcruising.co.uk and https://www.worldofcruising.co.uk should resolve to the same URL, but currently do not.
HIGH
This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
HIGH
This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
HIGH
The size of this webpage's HTML is 52.56 Kb, and is greater than the average size of 33 Kb! This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
HIGH
This webpage is using "img" tags with empty or missing "alt" attribute!
MEDIUM
This website lacks a "robots.txt" file. This file can protect private content from appearing online, save bandwidth, and lower load time on your server. A missing "robots.txt" file also generates additional errors in your apache log whenever robots request one. Read more about the robots.txt file, and how to create one for your site.
MEDIUM
The Document Object Model (DOM) of this webpage has 10,312 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
MEDIUM
We've found JavaScript errors on this webpage!
MEDIUM
Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
MEDIUM
Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
MEDIUM
This webpage is using target="_blank" links without rel="noopener" or rel="noreferrer" attribute, which can expose it to performance and security issues!
LOW
This webpage is using the canonical link tag. This tag specifies that the URL: https://www.worldofcruising.co.uk should be the preferred version of this page. The canonical tag can be useful when there are similar versions of the same content on several URLs (e.g., such as e-commerce sites where URL modifiers like sort parameters are appended to a product page's URL). Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
LOW
This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
LOW
This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
LOW
This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
LOW
This webpage is using inline CSS styles!
LOW
This website is using an Authorized Digital Sellers (ads.txt) file, but its content has invalid records! Having errors in this file would cause advertisers to not recognize and ignore the authorized sellers list and that will lead to lost revenue.
Common SEO issues
Score: 64
Failed: 6
Warnings: 2
Passed: 18
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag with a length of 69 characters. While there's no target number of characters, titles should be descriptive and concise. We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Text: World of Cruising - The Best Cruise Holiday Deals - 2022, 2023 & 2024
Length: 69 characters
Meta Description Test97% of top 100 sites passed
  • This webpage is using a meta description tag.
Text: World of Cruising is the UK's largest cruise research and search site, we are dedicated to bringing the best information and cruise deals to everyone…
Length: 150 characters
Google Search Results Preview Test
Desktop version
https://worldofcruising.co.ukWorld of Cruising - The Best Cruise Holiday Deals - 2022, 2023 & 2024World of Cruising is the UK's largest cruise research and search site, we are dedicated to bringing the best information and cruise deals to everyone…
Mobile version
https://worldofcruising.co.ukWorld of Cruising - The Best Cruise Holiday Deals - 2022, 2023 & 2024World of Cruising is the UK's largest cruise research and search site, we are dedicated to bringing the best information and cruise deals to everyone…
Social Media Meta Tags Test83% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:locale
en_GB
og:site_name
World of Cruising
og:type
website
og:url
https://www.worldofcruising.co.uk/
og:title
World of Cruising - The Best Cruise Holiday Deals - 2022, 2023 & 2024
og:description
World of Cruising is the UK's largest cruise research and search site, we are dedicated to bringing the best information and cruise deals to everyone interested in cruising. Browse online today!
og:image
https://www.worldofcruising.co.uk/uploads/images/_1200x630_crop_center-center_82_none/sicily.jpg?mtime=1667394118
og:image:width
1200
og:image:height
630
og:see_also
https://twitter.com/WorldofCruising
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
97cruises63cruise27cruising21river20search
Keywords Usage Test81% of top 100 sites passed
  • The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
cruises
cruise
cruising
river
search
Keywords Cloud Test
addressadviceafricaalaskaambassadoramericaapplyatlanticaustraliaavalonbestblackboutiquebritishcabincaliforniacanalcaribbeanchristmascitycontinuecruisecruisescruisingcruzcunarddealsdeparturedestinationsdetailseasteasternemaileuropeexpeditionsfamilyfloridafoodfredgalápagoshurtigrutenimpartialinclusiveinsideinterviewsirelandislandislandsjuanlatestlinelineslookinglouisluxurymarellamediterraneanmininewcastlenewsnorthnorthernnorwaynorwegianoceanoceaniaoffersolsenpanamaperfectpolicyportprincessprivacypuertoreadregionsregisterreviewsriverrivierasagasaintsantascenicsearchshipsilverseasouthsouthamptonstylestraveluniworldvictoriaviewvikingwaleswaterwayswesternworld
Competitor Domains Test
Understand your competitors' SEO profile

Side-by-side SEO comparisons of up to 5 competitors. See how your SEO can improve against the competition.

Heading Tags Test70% of top 100 sites passed
  • This webpage contains too many H2 tags! H2 tags should re-inforce the related content of your page to search engines - too many tags may make the topic less clear, or look like spam tactics. Consider using less than 10 H2 tags.
H1 tags
Matching you with your perfect cruise
How can we help? Tell us what you're looking for..
H2 tags
Advice and Cruise Inspiration
No fly, no trouble. Cruise with ease from Southampton...
Learn all about no-fly cruising and search the best no-fly cruises
Explore the best European River Cruises...
Featured cruises
Latest cruise advice and news
Cruise Deals and Offers
Marella Cruises Deals & Offers
Exclusive offers from Fred. Olsen Cruise Lines
Ambassador Cruise Line Late Cruise Deals
Cruise Reviews
Search for your perfect cruise
Robots.txt Test94% of top 100 sites passed
  • This website lacks a "robots.txt" file. This file can protect private content from appearing online, save bandwidth, and lower load time on your server. A missing "robots.txt" file also generates additional errors in your apache log whenever robots request one. Read more about the robots.txt file, and how to create one for your site.
Sitemap Test75% of top 100 sites passed
  • This website has a sitemap file.
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SEO Friendly URL Test40% of top 100 sites passed
  • All links from this webpage are SEO friendly.
Image Alt Test71% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test38% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test72% of top 100 sites passed
  • Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
See results list
Inline CSS Test2% of top 100 sites passed
  • This webpage is using inline CSS styles!
See results list
Deprecated HTML Tags Test99% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test69% of top 100 sites passed
  • This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test74% of top 100 sites passed
  • We've found JavaScript errors on this webpage!
See results list
Console Errors Test33% of top 100 sites passed
  • This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test100% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=UTF-8
Social Media Test80% of top 100 sites passed
  • This webpage is connected successfully with social media using:
Facebook Twitter 
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Speed optimizations
Score: 73
Failed: 6
Warnings: 1
Passed: 16
HTML Page Size Test34% of top 100 sites passed
DOM Size Test17% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 10,312 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test96% of top 100 sites passed
  • This webpage is successfully compressed using br compression on your code. The HTML code is compressed from 322.63 Kb to 52.56 Kb (84% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
  • The loading time of this webpage (measured from N. Virginia, US) is around 3.76 seconds and this is under the average loading speed which is 5 seconds.
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JS Execution Time Test79% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
64.9 %
2.19 Mb
javascript
26.1 %
902.54 Kb
font
5.8 %
202.08 Kb
css
1.7 %
57.80 Kb
html
1.5 %
50.33 Kb
other
0.1 %
3.82 Kb
TOTAL
100%
3.38 Mb
Requests by content type
Content type
Percent
Requests
image
54.0 %
68
javascript
21.4 %
27
other
11.1 %
14
html
5.6 %
7
css
4.8 %
6
font
3.2 %
4
TOTAL
100%
126
Content size by domain
Domain
Percent
Size
imagedelivery.net
37.2 %
1.26 Mb
worldofcruising.co.uk
20.5 %
711.43 Kb
sda.worldofcruising.co.uk
17.9 %
618.59 Kb
fonts.gstatic.com
5.8 %
202.08 Kb
googletagmanager.com
4.8 %
164.72 Kb
connect.facebook.net
3.2 %
111.75 Kb
cdn.onesignal.com
2.1 %
71.01 Kb
script.hotjar.com
2.0 %
67.68 Kb
berrythompson.innocraft.cloud
1.7 %
58.21 Kb
widgety-assets.s3.amazonaws.com
1.0 %
35.56 Kb
Other
3.8 %
132.82 Kb
TOTAL
100%
3.38 Mb
Requests by domain
Domain
Percent
Requests
worldofcruising.co.uk
31.0 %
39
sda.worldofcruising.co.uk
12.7 %
16
imagedelivery.net
7.1 %
9
s.adroll.com
4.8 %
6
fonts.googleapis.com
3.2 %
4
fonts.gstatic.com
3.2 %
4
google-analytics.com
2.4 %
3
bat.bing.com
2.4 %
3
berrythompson.innocraft.cloud
2.4 %
3
cdn.onesignal.com
1.6 %
2
Other
29.4 %
37
TOTAL
100%
126
Page Cache Test (Server Side Caching)100% of top 100 sites passed
  • This webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.
Flash Test100% of top 100 sites passed
  • This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test96% of top 100 sites passed
  • This webpage is serving all images, javascript and css resources from CDNs.
See results list
Modern Image Format Test32% of top 100 sites passed
  • This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
See results list
Image Metadata Test
  • This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
See results list
Image Caching Test99% of top 100 sites passed
See results list
JavaScript Caching Test98% of top 100 sites passed
  • This webpage is using cache headers for all JavaScript resources.
CSS Caching Test98% of top 100 sites passed
  • This webpage is using cache headers for all CSS resources.
JavaScript Minification Test93% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test97% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test29% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
See results list
Nested Tables Test99% of top 100 sites passed
  • This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
  • This webpage does not use frames.
Doctype Test100% of top 100 sites passed
  • This webpage has a doctype declaration.
<!DOCTYPE html>
URL Redirects Test96% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Largest Contentful Paint Test
  • The Largest Contentful Paint duration of this webpage is 1.49 seconds. To provide a good user experience, sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
Largest Contentful Paint element within the viewport:
Text: Matching you with your perfect cruise Travel Regions Departure dates Cruise line...
Html: <div class="home__hero relative z-40 mb-6 lg:mb-100 overflow-..." style="background-image:url('https://imagedelivery.net/fT...">
Cumulative Layout Shift Test
  • The CLS score of this webpage is 0.003. To provide a good user experience, sites should strive to have a CLS score of 0.1 or less.
DOM element which contributes the most to CLS score:
Text: Discover Cruise Lines Cruise Deals Cruise Extras News & Advice Competitions Revi...
Html: <div class="flex item-center items-center justify-end md:grow-...">
Score: 0.0022
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Server and security
Score: 72
Failed: 3
Warnings: 0
Passed: 7
URL Canonicalization Test92% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "worldofcruising.co.uk" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
*.worldofcruising.co.uk
Subject Alternative Names (SANs)
*.worldofcruising.co.uk, worldofcruising.co.uk
Not valid before
Not valid after
Signature algorithm
ecdsaWithSha384
Issuer
E1
Intermediate certificate
Common name
E1
Organization
Let's Encrypt
Location
US
Not valid before
Not valid after
Signature algorithm
ecdsaWithSha384
Issuer
ISRG Root X2
Intermediate certificate
Common name
ISRG Root X2
Organization
Internet Security Research Group
Location
US
Not valid before
Not valid after
Signature algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Root certificate
Common name
ISRG Root X1
Organization
Internet Security Research Group
Location
US
Not valid before
Not valid after
Signature algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test92% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test
  • This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Safe Browsing Test100% of top 100 sites passed
  • This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test88% of top 100 sites passed
  • The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
  • Directory browsing is disabled for this website.
Plaintext Emails Test93% of top 100 sites passed
  • This webpage does not include email addresses in plaintext.
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Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test94% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
Media Query Responsive Test99% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
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Advanced SEO
Score: 85
Failed: 2
Warnings: 0
Passed: 8
Structured Data Test59% of top 100 sites passed
  • This webpage is using structured data.
See results list
Custom 404 Error Page Test75% of top 100 sites passed
  • This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test99% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test95% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://www.worldofcruising.co.uk should be the preferred version of this page. The canonical tag can be useful when there are similar versions of the same content on several URLs (e.g., such as e-commerce sites where URL modifiers like sort parameters are appended to a product page's URL). Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.worldofcruising.co.uk" rel="canonical"/>
Nofollow Tag Test
  • This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
  • This website lacks a "robots.txt" file. This file can protect private content from appearing online, save bandwidth, and lower load on your server. A missing "robots.txt" file also generates additional errors in your apache log whenever robots request one.
Meta Refresh Test95% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 mx ip4:79.170.40.1/24 a ip4:79.170.44.0/24 ip4:46.17.94.220 include:secureserver.net exists:%{i}.web.spf.extendcp.co.uk include:msgfocus.com ?all
Ads.txt Validation Test80% of top 100 sites passed
  • This website is using an Authorized Digital Sellers (ads.txt) file, but its content has invalid records! Having errors in this file would cause advertisers to not recognize and ignore the authorized sellers list and that will lead to lost revenue.
See results list
Spell Check Test
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Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.

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