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Report generated 2 years ago
https://serenityaesthetics.co.uk
Your general SEO Checkup Score
Archived
75/100
SEO Score
Average SEO score of top 100 sites: 74%
This website received an SEO score of 75 out of 100, which is higher than the average score of 74. Our analysis has identified 15 important issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
15 Failed
4 Warnings
49 Passed
Common SEO issues
Score: 90
Failed: 2
Warnings: 2
Passed: 22
Meta Title Test100% of top 100 sites passed
  • Congratulations! Your webpage is using a title tag
Text: #1 Skin Clinic Leeds - Aesthetics Clinic Leeds - Cosmetic Skin Clinic - Skin Care Clinic
Meta Description Test97% of top 100 sites passed
  • Congratulations! Your webpage is using a meta description tag
Text: #1 Skin Clinic Leeds - Top Aesthetics Skin Clinic with all the best cosmetic skin treatments. Leeds city-centre location. Call now for an appointment - 0113 821 4565
Google Search Results Preview Test
Desktop version
https://serenityaesthetics.co.uk#1 Skin Clinic Leeds - Aesthetics Clinic Leeds - Cosmetic Skin Clinic - Skin Care Clinic#1 Skin Clinic Leeds - Top Aesthetics Skin Clinic with all the best cosmetic skin treatments. Leeds city-centre location. Call now for an appointment - 0113 821 4565
Mobile version
https://serenityaesthetics.co.uk#1 Skin Clinic Leeds - Aesthetics Clinic Leeds - Cosmetic Skin Clinic - Skin Care Clinic#1 Skin Clinic Leeds - Top Aesthetics Skin Clinic with all the best cosmetic skin treatments. Leeds city-centre location. Call now for an appointment - 0113 821 4565
Social Media Meta Tags Test83% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:locale
en_GB
og:type
website
og:title
#1 Skin Clinic Leeds - Aesthetics Clinic Leeds - Cosmetic Skin Clinic - Skin Care Clinic
og:description
#1 Skin Clinic Leeds - Top Aesthetics Skin Clinic with all the best cosmetic skin treatments. Leeds city-centre location. Call now for an appointment - 0113 821 4565
og:url
https://serenityaesthetics.co.uk/
og:site_name
Serenity Aesthetics
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
71years58shaun50professional46skin45serenity
Keywords Usage Test81% of top 100 sites passed
  • Congratulations! You are using your keywords in your meta-tags, which help search engines to properly identify the topic of your page.
Keyword(s) included in Title tag
Keyword(s) included in Meta-Description tag
Keywords Cloud Test
absolutelyacneadviceaestheticsaheadamazingappointmentbestbookbotoxcareclearlyclientcliniccomfortableconfidenceconsultationcouldndecideddefinitelydermaleaseexperiencefacialfantasticfeelfeltfillerfillersforwardfriendlygavegoinggreathappyhavehavinghighhighlyhomehonestimportantjustknowknowledgableknowledgeleedslikelipslittlelooklookinglookslovelovelymakemedicalmonthsnaturalnervouspeelplaceplumpprocedureproductsprofessionalprovidequalityreallyrecommendrelaxedresultresultsreviewsrushedserenityserviceshaunskinstaffsureteamthankthankstimetodaytoritrainingtreatmenttreatmentstrustvictoriawantwelcomingwentwonderfulworkwouldnyearyears
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test70% of top 100 sites passed
  • Congratulations! Your webpage contains headings tags.
H1 tags
#1 Aesthetics Skin Clinic Leeds
H2 tags
We warmly welcome you to Serenity, one of the leading aesthetic and rejuvenating skin clinics in Leeds, West Yorkshire.
We promise that we will...
Robots.txt Test94% of top 100 sites passed
  • This website is using a robots.txt file.
Sitemap Test75% of top 100 sites passed
  • Congratulations! Your website has a sitemap file.
Looking for a Sitemap Generator Tool?

If you don't have a sitemap or the sitemap for your website is not up to date you can use our new Sitemap Generator tool.

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SEO Friendly URL Test40% of top 100 sites passed
  • Congratulations! All links from your webpage are SEO friendly.
Image Alt Test71% of top 100 sites passed
  • Your webpage is using "img" tags with empty or missing "alt" attribute.
See full list
Responsive Image Test38% of top 100 sites passed
  • Not all images in this page are properly sized! You are serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test72% of top 100 sites passed
  • All image display dimensions match the natural aspect ratio.
Inline CSS Test2% of top 100 sites passed
  • Your webpage is using inline CSS styles!
See results list
Deprecated HTML Tags Test99% of top 100 sites passed
  • Congratulations! Your page does not use HTML deprecated tags.
Google Analytics Test69% of top 100 sites passed
  • Congratulations! Your webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
  • favicon
    Congratulations! Your website appears to have a favicon.
JS Error Test74% of top 100 sites passed
  • Congratulations! There are no severe JavaScript errors on your webpage.
Console Errors Test33% of top 100 sites passed
  • This webpage has some warnings caught by the Chrome DevTools Console!
See results list
Charset Declaration Test100% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=UTF-8
Social Media Test80% of top 100 sites passed
  • Congratulations! Your website is connected successfully with social media using:
Facebook Twitter 
Speed optimizations
Score: 54
Failed: 9
Warnings: 1
Passed: 10
HTML Page Size Test34% of top 100 sites passed
DOM Size Test17% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 7,560 nodes which is greater than the recommended value of 1,500 nodes. A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test96% of top 100 sites passed
  • Congratulations! Your webpage is successfully compressed using br compression on your code. Your HTML is compressed from 371.75 Kb to 56.03 Kb (85% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test68% of top 100 sites passed
  • Your website loading time is around 3.29 seconds and this is under the average loading speed which is 5 seconds.
Accurate loading speed and website loading speed monitor

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JS Execution Time Test79% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
  • Your page uses more than 20 http requests, which can slow down page loading and negatively impact user experience.
Content size by content type
Content type
Percent
Size
image
56.2 %
915.24 Kb
javascript
29.1 %
474.26 Kb
css
7.1 %
115.89 Kb
font
5.1 %
83.58 Kb
html
2.3 %
37.86 Kb
other
0.1 %
959 B
TOTAL
100%
1.59 Mb
Requests by content type
Content type
Percent
Requests
image
39.3 %
33
javascript
27.4 %
23
css
23.8 %
20
other
4.8 %
4
html
2.4 %
2
font
2.4 %
2
TOTAL
100%
84
Content size by domain
Domain
Percent
Size
serenityaesthetics.co.uk
68.4 %
1.09 Mb
f.vimeocdn.com
13.9 %
225.76 Kb
connect.facebook.net
8.0 %
129.81 Kb
fonts.gstatic.com
5.1 %
83.58 Kb
i.vimeocdn.com
1.3 %
21.89 Kb
google-analytics.com
1.2 %
19.92 Kb
unpkg.com
0.9 %
15.34 Kb
player.vimeo.com
0.6 %
9.22 Kb
ajax.googleapis.com
0.4 %
6.01 Kb
fonts.googleapis.com
0.1 %
1.56 Kb
Other
0.1 %
1.34 Kb
TOTAL
100%
1.59 Mb
Requests by domain
Domain
Percent
Requests
serenityaesthetics.co.uk
75.0 %
63
connect.facebook.net
3.6 %
3
f.vimeocdn.com
3.6 %
3
unpkg.com
2.4 %
2
fonts.gstatic.com
2.4 %
2
facebook.com
2.4 %
2
i.vimeocdn.com
2.4 %
2
fresnel.vimeocdn.com
2.4 %
2
ajax.googleapis.com
1.2 %
1
google-analytics.com
1.2 %
1
Other
3.6 %
3
TOTAL
100%
84
Page Cache Test (Server Side Caching)100% of top 100 sites passed
  • It does not appear that you are caching your pages. Cached pages serve up static html and avoid potentially time consuming queries to your database. It also helps lower server load by up to 80%. Caching most visibly benefits high traffic pages that access a database, but whose content does not change on every page view. Common caching methods include Alternative PHP Cache, Quickcache, and WP Super Cache (for Wordpress sites). Caching mechanisms also typically compress HTML, further reducing page size and load time.
Flash Test100% of top 100 sites passed
  • Congratulations! Your website does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test96% of top 100 sites passed
  • Your webpage is not serving all resources (images, javascript and css) from CDNs.
See results list
Modern Image Format Test32% of top 100 sites passed
  • This webpage is not serving images in a modern format. Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
See results list
Image Caching Test99% of top 100 sites passed
  • Your website is not using cache headers for your images. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site and see the same images. Learn more about how to add expires headers to your images.
See results list
JavaScript Caching Test98% of top 100 sites passed
  • Your website is not using cache headers for your JavaScript resources. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site.
See results list
CSS Caching Test98% of top 100 sites passed
  • Your website is not using cache headers for your CSS resources. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site.
See results list
JavaScript Minification Test93% of top 100 sites passed
  • Congratulations! Your website's JavaScript files are minified!
See results list
CSS Minification Test97% of top 100 sites passed
  • Congratulations! Your webpage's CSS resources are minified.
See results list
Render Blocking Resources Test29% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help your page load significantly faster and improve the website experience for your visitors.
See results list
Nested Tables Test99% of top 100 sites passed
  • Congratulations, your page does not use nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
  • Congratulations! Your webpage does not use frames.
Doctype Test100% of top 100 sites passed
  • Congratulations! Your website has a doctype declaration:
<!DOCTYPE html>
URL Redirects Test96% of top 100 sites passed
  • Congratulations! Your URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Server and security
Score: 71
Failed: 3
Warnings: 0
Passed: 6
URL Canonicalization Test92% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • Your website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "serenityaesthetics.co.uk" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
serenityaesthetics.co.uk
Subject Alternative Names (SANs)
serenityaesthetics.co.uk, webmail.serenityaesthetics.co.uk, www.serenityaesthetics.co.uk
Not valid before
Mon, May 16o 2022, 7:11:37 pm (z)
Not valid after
Sun, August 14o 2022, 7:11:36 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
R3
Intermediate certificate
Common name
R3
Organization
Let's Encrypt
Location
US
Not valid before
Fri, September 4o 2020, 12:00:00 am (z)
Not valid after
Mon, September 15o 2025, 4:00:00 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Root certificate
Common name
ISRG Root X1
Organization
Internet Security Research Group
Location
US
Not valid before
Thu, June 4o 2015, 11:04:38 am (z)
Not valid after
Mon, June 4o 2035, 11:04:38 am (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
  • Congratulations, this webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test92% of top 100 sites passed
  • This webpage is not using the HTTP/2 protocol!
Safe Browsing Test100% of top 100 sites passed
  • This site is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test88% of top 100 sites passed
  • Congratulations, your server signature is off.
Directory Browsing Test100% of top 100 sites passed
  • Congratulations! Your server has disabled directory browsing.
Plaintext Emails Test93% of top 100 sites passed
  • We've found 1 email addresses in your page code. We advise you to protect email links in a way that hides them from the spam harvesters.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test94% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width" />
Media Query Responsive Test99% of top 100 sites passed
  • Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 98
Failed: 1
Warnings: 1
Passed: 8
Structured Data Test59% of top 100 sites passed
  • Congratulations! Your website is using HTML Microdata specifications in order to markup structured data.
See results list
Custom 404 Error Page Test75% of top 100 sites passed
  • Congratulations, your website is using a custom 404 error page. By creating a custom 404 error page, you can improve your website's user experience by letting users know that only a specific page is missing/broken (and not your entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links in your site.
Noindex Tag Test99% of top 100 sites passed
  • Your webpage does not use the noindex meta tag. This means that your webpage will be read and indexed by search engines.
Canonical Tag Test95% of top 100 sites passed
  • Your webpage is using the canonical link tag. This tag specifies that the URL: https://serenityaesthetics.co.uk is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://serenityaesthetics.co.uk/" rel="canonical"/>
Nofollow Tag Test
  • Your webpage is using the nofollow meta tag. You are advised to use this tag carefully since search engines will not crawl all links from your webpage.
See results list
Disallow Directive Test
  • Your robots.txt file disallow the search engines access to some parts of your website. You are advised to check carefully if the access to these resources or pages must be blocked.
See results list
Meta Refresh Test95% of top 100 sites passed
  • Congratulations, this webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
  • Congratulations! Your DNS server is using an SPF record.
v=spf1 +a +mx +a:server.naut-apollo.uk -all
Ads.txt Validation Test80% of top 100 sites passed
  • This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
Spell Check Test
Check your webpage for misspellings!

Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.


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