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SEO Report for https://salbro.co.nz

Your general SEO Checkup Score


SEO Score45/100
Average SEO score of top 100 sites: 75%

Your site scored 45/100, well below the 75 average for top sites. We found 18 issues to fix, and they're costing you traffic right now.

18 Failed
4 Warnings
22 Passed

Want to fix these issues and track your progress?

Common SEO issues

Score:56
Failed:5
Warnings:2
Passed:10
Meta Title Test
Congratulations! Your webpage is using a title tag
Text: Salbro
Meta Description Test
Congratulations! Your webpage is using a meta description tag
Text: My Store
Google Search Results Preview Test
Desktop version
https://salbro.co.nzSalbroMy Store
Mobile version
https://salbro.co.nzSalbroMy Store
Most Common Keywords Test
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
14shop
8furniture
7smart
5account
5phones
Keywords Usage Test
Your most common keywords are not appearing in one or more of the meta-tags above. Your primary keywords should appear in your meta-tags to help identify the topic of your webpage to search engines.
Keyword(s) not included in Title tag
Keyword(s) not included in Meta-Description tag
Keywords Cloud Test
access
accessories
account
apple
appliances
audio
bars
bedroom
beds
bikes
blaster
blower
bunk
care
cart
categories
category
charging
chest
cleaners
coffee
combo
combos
compare
contact
cookers
dining
dryers
earphones
ends
entertainment
freezers
fridges
fryers
furniture
galaxy
gaming
garden
gazeebos
hair
headphones
hurry
information
january
juicers
kettles
kids
laptops
lawn
layby
leaf
lenovo
login
lounge
machines
makers
manage
microwaves
mower
offer
order
orders
outdoor
party
personal
phones
posted
prams
rice
salbro
samsung
sandwich
search
shelfs
shop
shopping
small
smart
sound
speakers
tablets
televisions
terms
toasters
tools
track
trimmers
umidigi
unit
vacuum
ware
washing
watches
water
white
widget
wifi
wireless
wishlist
xiaomi
Competitor Domains Test
Competitor Domains

Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test
Your page contains too many H2 tags. H2 tags should re-inforce the related content of your page to search engines - too many tags may make the topic less clear, or look like spam tactics. Consider using less than 10 H2 tags.
H1 tags
Deal of the month
Top Categories
H2 tags
Smart Phones
Televisions
Gaming
Audio
Tablets
Laptops
Smart Watches
White Ware
Furniture
Small Appliances
Garden & Outdoor
Kids
Personal Care
Tools
Accessories
Robots.txt Test
Your site lacks a "robots.txt" file. This file can protect private content from appearing online, save bandwidth, and lower load time on your server. A missing "robots.txt" file also generates additional errors in your apache log whenever robots request one. Read more about the robots.txt file, and how to create one for your site.
Sitemap Test
Your website lacks a sitemap file. Sitemaps can help robots index your content more thoroughly and quickly. Read more on Google's guidelines for implementing the sitemap protocol.
Image Alt Test
Your webpage is using "img" tags with empty or missing "alt" attribute.
Responsive Image Test
Not all images in this page are properly sized! You are serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test
All image display dimensions match the natural aspect ratio.
Deprecated HTML Tags Test
Congratulations! Your page does not use HTML deprecated tags.
Google Analytics Test
A Google Analytics script is not detected on this page. While there are several tools available to monitor your site's visitors and traffic sources, Google Analytics is a free, commonly recommended program to help diagnose potential SEO issues.
Favicon Test
favicon
Congratulations! Your website appears to have a favicon.
JS Error Test
Congratulations! There are no severe JavaScript errors on your webpage.
Console Errors Test
This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.

Speed optimizations

Score:22
Failed:8
Warnings:1
Passed:2
HTML Page Size Test
The size of your webpage's HTML is 288.94 Kb, and is greater than the average size of 33 Kb. This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
HTML Compression/GZIP Test
Your webpage doesn't use any HTML compression! You should compress your HTML to reduce your page size and page loading times - this will help your site retain visitors and increase page views. If you were using compression, you could be compressing your HTML size by 81% - from 288.94 Kb to 55.85 Kb .
Site Loading Speed Test
Your website loading time is around 6.58 seconds and is over the average loading speed which is 5 seconds.
Related Keywords

Accurate historical loading speed monitor and reports

Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.

Page Objects Test
Your page uses more than 20 http requests, which can slow down page loading and negatively impact user experience.
Content size by content type
Content type
Percent
Size
image
66.2 %
4.23 Mb
javascript
22.0 %
1.41 Mb
css
5.7 %
372.69 Kb
html
4.0 %
264.50 Kb
font
1.9 %
123.64 Kb
other
0.2 %
11.63 Kb
TOTAL
100%
6.39 Mb
Requests by content type
Content type
Percent
Requests
image
70.3 %
102
javascript
15.9 %
23
css
8.3 %
12
other
3.4 %
5
font
1.4 %
2
html
0.7 %
1
TOTAL
100%
145
Content size by domain
Domain
Percent
Size
salbro.co.nz
83.7 %
5.35 Mb
static.elfsight.com
10.7 %
701.55 Kb
embed.tawk.to
1.9 %
126.89 Kb
lh3.googleusercontent.com
1.5 %
97.34 Kb
js.afterpay.com
0.9 %
55.65 Kb
fonts.gstatic.com
0.7 %
47.98 Kb
salbro.dev001.fatweb.co.nz
0.4 %
24.92 Kb
service-reviews-ultimate.elfsight.com
0.1 %
7.88 Kb
apps.elfsight.com
0.0 %
2.18 Kb
va.tawk.to
0.0 %
1.56 Kb
Other
0.0 %
1.02 Kb
TOTAL
100%
6.39 Mb
Requests by domain
Domain
Percent
Requests
salbro.co.nz
82.1 %
119
embed.tawk.to
5.5 %
8
salbro.dev001.fatweb.co.nz
2.8 %
4
lh3.googleusercontent.com
2.8 %
4
static.elfsight.com
1.4 %
2
service-reviews-ultimate.elfsight.com
1.4 %
2
va.tawk.to
1.4 %
2
fonts.googleapis.com
0.7 %
1
js.afterpay.com
0.7 %
1
fonts.gstatic.com
0.7 %
1
Other
0.7 %
1
TOTAL
100%
145
CDN Usage Test
Your webpage is not serving all resources (images, javascript and css) from CDNs.
Image Caching Test
Your website is not using cache headers for your images. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site and see the same images. Learn more about how to add expires headers to your images.
JavaScript Caching Test
Your website is not using cache headers for your JavaScript resources. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site.
CSS Caching Test
Your website is not using cache headers for your CSS resources. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site.
JavaScript Minification Test
Some of your website's JavaScript files are not minified!
CSS Minification Test
Congratulations! Your webpage's CSS resources are minified.
URL Redirects Test
Congratulations! Your URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).

Server and security

Score:32
Failed:3
Warnings:1
Passed:1
URL Canonicalization Test
https://salbro.co.nz and https://www.salbro.co.nz should resolve to the same URL, but currently do not.
SSL Checker and HTTPS Test
Your website is successfully using the HTTPS protocol, but the SSL Certificate will expire in less than a month! Having an up-to-date certificate is an important security practice to ensure that your website is safe and provides trust, and any communication between the user's browser and your website (such as passwords, credit cards, or forms) is encrypted and private.
The certificate is not used before the activation date.
The certificate will expire in less than a month!
The hostname "salbro.co.nz" is correctly listed in the certificate.
The certificate should be trusted by all major web browsers.
The certificate was not revoked.
The certificate was signed with a secure hash.
Certificate Chain:
Server certificate
Common Name
salbro.co.nz
Subject Alternative Names
salbro.co.nz, www.salbro.co.nz
Not Valid Before
Fri, December 3, 2021 at 12:00:00 AM UTC
Not Valid After
Thu, March 3, 2022 at 11:59:59 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
cPanel, Inc. Certification Authority
Intermediate certificate
Common Name
cPanel, Inc. Certification Authority
Organization
cPanel, Inc.
Location
Houston, TX, US
Not Valid Before
Mon, May 18, 2015 at 12:00:00 AM UTC
Not Valid After
Sat, May 17, 2025 at 11:59:59 PM UTC
Signature Algorithm
sha384WithRsaEncryption
Issuer
COMODO RSA Certification Authority
Root certificate
Common Name
COMODO RSA Certification Authority
Organization
COMODO CA Limited
Location
Salford, Greater Manchester, GB
Not Valid Before
Tue, January 19, 2010 at 12:00:00 AM UTC
Not Valid After
Mon, January 18, 2038 at 11:59:59 PM UTC
Signature Algorithm
sha384WithRsaEncryption
Issuer
COMODO RSA Certification Authority
Mixed Content Test (HTTP over HTTPS)
Congratulations, this webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test
This webpage is not using the HTTP/2 protocol!
Plaintext Emails Test
We've found 5 email addresses in your page code. We advise you to protect email links in a way that hides them from the spam harvesters.

Mobile usability

Score:100
Failed:0
Warnings:0
Passed:3
Meta Viewport Test
This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1" />
Media Query Responsive Test
Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view

Advanced SEO

Score:62
Failed:2
Warnings:0
Passed:6
Structured Data Test
Congratulations! Your website is using HTML Microdata specifications in order to markup structured data.
Custom 404 Error Page Test
Your website is not using a custom 404 error page. Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave your site entirely, and looks unprofessional. By creating a custom 404 error page, you can improve your website's user experience by letting users know that only a specific page is missing/broken (and not your entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links in your site.
Noindex Tag Test
Your webpage does not use the noindex meta tag. This means that your webpage will be read and indexed by search engines.
Canonical Tag Test
Your webpage does not use the canonical link tag.
Nofollow Tag Test
Your webpage is using the nofollow meta tag. You are advised to use this tag carefully since search engines will not crawl all links from your webpage.
Disallow Directive Test
Your site lacks a "robots.txt" file. This file can protect private content from appearing online, save bandwidth, and lower load on your server. A missing "robots.txt" file also generates additional errors in your apache log whenever robots request one.
Meta Refresh Test
Congratulations, this webpage is not using a meta refresh tag.
SPF Records Test
Congratulations! Your DNS server is using an SPF record.
v=spf1 incude:zoho.com-all

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