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Report generated 2 years ago

SEO Site Checkup score:

http://portx.io

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Common SEO issues
Meta Title
The meta title of your page has a length of 39 characters. Most search engines will truncate meta titles to 70 characters.
PortX.io | Evolve your B2B integrations
Meta Description
The meta description tag is missing from your page. You should include this tag in order to provide a brief description of your page which can be used by search engines. Well-written and inviting meta descriptions may also help click-through rates to your site in search engine results.
How to Fix
https://www.youtube.com/embed/3OHxH3QBkH8
In order to pass this test you must include a meta-description tag in your page header (<head> section):
<head>
	<meta name="description" content="type_your_description_here">
</head>
Note that in HTML the <meta> tag has no end tag but in XHTML this tag must be properly closed.
Meta description can have any length but a good practice is to keep this under 160 characters (search engines generally truncate snippets longer than this value).
Google Search Results Preview
PortX.io | Evolve your B2B integrations
http://portx.io
Most Common Keywords Test
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
partner - 9 times business - 8 times integrations - 7 times sign - 6 times data - 5 times
Keywords Usage Test
Your most common keywords are not appearing in one or more of the meta-tags above. Your primary keywords should appear in your meta-tags to help identify the topic of your webpage to search engines.
Keyword(s) included in Title tag Keyword(s) not included in Meta-Description tag
How to Fix
https://www.youtube.com/embed/GTUpfL3dxkA
First of all, you must make sure that your page is using the title and meta-description tags.
Second, you must adjust these tags content in order to include some of the primary keywords displayed above.
Keywords Cloud
accelerates addresses ahead automation backlog blog build business business-to-business changes cloud cloud-native communication communications companies competition complicated configuration connections connectivity connector consuming dashboard data delays designer entire errors establish establishing exchanging fall finding free frequently gateway growth implement implementation important information insights integration integrations intensive interface irritated it’s keeps learn life-blood login make making manage mapping message modern months nervous onboard onboarding operations partner partners piece platform portal portx portx.io pricing priority process processes real relationships require result revolutionizing right self-service short sign single smooth solutions specialists takes technical test time tracker trading transaction transformation trial universal users weeks years
Related Keywords Test

Find the keywords where this URL is listed in the top 20 results of Google's organic listings.

Get useful insights and detailed metrics for your most important keywords: average position, search volume, CPC, and more.
Register for free and start using today the Keyword Position Tracker tool from SEO Site Checkup Toolbox.
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Competitor Domains Test

Understand your competitors' SEO profile

Side-by-side SEO comparisons of up to 5 competitors. See how your SEO can improve against the competition.
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Heading Tags Test
Congratulations! Your webpage contains headings tags.
H1 headings
Your Gateway to B2B Automation
H2 headings
Modern B2B partner communication PortX addresses the entire trading partner process PortX Clears the Path to Digital Transformation for Your B2B Integrations Get control of your partner integrations. Sign up now for a 14-day free trial.
Robots.txt Test
Congratulations! Your site uses a "robots.txt" file: http://portx.io/robots.txt
Sitemap Test
Your site lacks a sitemap file. Sitemaps can help robots index your content more thoroughly and quickly. Read more on Google's guidelines for implementing the sitemap protocol.
How to Fix
https://www.youtube.com/embed/wmWcqMut1hw
In order to pass this test you must create a sitemap.xml file for your website. Some of the best practices are listed below:
  • It is strongly recommended that you place your sitemap at the root directory of your website: http://yourwebsite.com/sitemap.xml But in some situations, you may want to produce different sitemaps for different paths on your site (e.g., security permission issues)
  • Sitemaps should be no larger than 10MB (10,485,760 bytes) and can contain a maximum of 50,000 URLs. This means that if your site contains more than 50,000 URLs or your sitemap is bigger than 10MB, you must create multiple sitemap files and use a Sitemap index file
  • All URLs listed in the sitemap must reside on the same host as the sitemap. For instance, if the sitemap is located at http://www.yourwebsite.com/sitemap.xml, it can't include URLs from http://subdomain.yourwebsite.com
  • Once you have created your sitemap, let search engines know about it by submitting directly to them, pinging them, or adding the sitemap location to your robots.txt file
  • Sitemaps can be compressed using gzip, reducing bandwidth consumption
sitemap.xml example: 
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
 <loc>http://www.yourwebsite.com</loc>
 <lastmod>2013-01-01</lastmod>
 <changefreq>weekly</changefreq>
 <priority>0.9</priority>
</url>
<url>
 <loc>http://www.yourwebsite.com/articles/100</loc>
 <changefreq>weekly</changefreq>
</url>
<url>
 <loc>http://www.yourwebsite.com/articles/101</loc>
 <lastmod>2013-01-02</lastmod>
 <changefreq>weekly</changefreq>
</url>
<url>
 <loc>http://www.yourwebsite.com/articles/102</loc>
 <lastmod>2013-01-02T13:00:12+00:00</lastmod>
 <priority>0.5</priority>
</url>
</urlset>

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Broken Links Test

Check your webpage for broken links!

Finding and fixing broken links on your webpage will help both user experience and search engine rankings.
Register for free, and start using today the Broken Links Tool from SEO Site Checkup Toolbox.
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SEO Friendly URL Test
Congratulations! All links from your webpage are SEO friendly.
Image Alt Test
Your webpage contains "img" tags without the required "alt" atribute.
See results list
How to Fix
https://www.youtube.com/embed/5KutzSYvfK4
In order to pass this test you must add an alt attribute to every <img> tag used into your webpage.
An image with an alternate text specified is inserted using the following HTML line: 
<img src="image.png" alt="text_to_describe_your_image">
Remember that the point of alt text is to provide the same functional information that a visual user would see. Search engines, users who disabled images in their browsers and other agents who are unable to see the images on your webpage can read the alt attributes assigned to the image since they cannot view it.

Learn more about optimizing images for SEO.
Inline CSS Test
Your webpage is using inline CSS styles!
See results list
How to Fix
https://www.youtube.com/embed/rAiDACDq3oY
It is a good practice to move all the inline CSS rules into an external file in order to make your page "lighter" in weight and decrease the code to text ratio.
  • check the HTML code of your page and identify all style attributes
  • for each style attribute found you must properly move all declarations in the external CSS file and remove the style attribute
For example:
<!--this HTML code with inline CSS rule:-->
<p style="color:red; font-size: 12px">some text here</p>

<!--would became:-->
<p>some text here</p>

<!--and the rule added into your CSS file:-->
p{color:red; font-size: 12px}
Deprecated HTML Tags
Congratulations! Your page does not use HTML deprecated tags.
Google Analytics Test
Congratulations! Your webpage is using Google Analytics.
Favicon Test
Your site either doesn't have a favicon or this has not been referenced correctly.
How to Fix
To add a favicon to your site, you need to have your logo created in a 16x16 PNG, GIF or ICO image and uploaded to your web server.
Then it's simply a matter of adding the following code into the header of your HTML code for your web pages:

<head> <link rel="icon" type="image/x-icon" href="url_to_my_favicon" /> <title>My Title</title> </head>

In the example above the "url_to_my_favicon" refers to the actual location of your favicon file.
Backlinks Test

Get a full and detailed list of your backlinks!

To view your total number of backlinks and referring domains, please sign-up for a free trial!
Get it Now

JS Error Checker
Congratulations! There are no severe JavaScript errors on your webpage.

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Speed optimizations
HTML Page Size Test
Congratulations! The size of your webpage's HTML is 5.78 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
HTML Compression/GZIP Test
Congratulations! Your webpage is successfully compressed using gzip compression on your code. Your HTML is compressed from 19.71 Kb to 5.78 Kb (71% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
Your website loading time is around 0.98 seconds and this is under the average loading speed which is 5 seconds.

Accurate loading speed and website loading speed monitor

Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time. Register for free and use the Loading Speed Monitor from SEO Site Checkup Toolbox today and get valuable insights on how much time your customers need to wait until they see your page.
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Page Objects
Your page has more than 20 http requests, which can slow down page loading. You can try reducing http requests through various methods such as using text instead of images, using css sprites, using data URIs instead of images, or combining several external files together into one.
28 Total Objects
1 HTML Pages
3 CSS Files
11 Scripts
13 Images
0 Flash Files
Page Cache Test (Server Side Caching)
It does not appear that you are caching your pages. Cached pages serve up static html and avoid potentially time consuming queries to your database. It also helps lower server load by up to 80%. Caching most visibly benefits high traffic pages that access a database, but whose content does not change on every page view. Common caching methods include Alternative PHP Cache, Quickcache, and WP Super Cache (for Wordpress sites). Caching mechanisms also typically compress HTML, further reducing page size and load time.
How to Fix
https://www.youtube.com/embed/OCxTn7t9x4w
In order to pass this test you are advised to use a caching mechanism for your pages. There are three methods which can be used to caching your web pages:
  1. Alternative PHP caching
    - Alternative PHP Cache (APC) is an open source framework which caches data using intermediate PHP code. Most web programmers who are familiar with the PHP programming language can easily set up Alternative PHP Cache for your site.
  2. Quickcache
    - Quickcache is a lightweight page caching solution which was formerly known as jpcache. Quickcache caches the page output rather than compiling the PHP page, making it a superior version of page caching to the Alternative PHP caching. Quickcache can be quickly downloaded from their website and can reduce your page load time up to 80%.
  3. WP Super Cache
    - If you have a Wordpress website, WP Super Cache can be installed within seconds and without no programming knowledge.
Flash Test
Congratulations! Your website does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
Image Caching Test
Your site is not using cache headers for your images. The cache headers can help speed up the serving of your webpages for users that regularly visit your site and see the same images. Learn more about how to add expires headers to your images.
See results list
How to Fix
In order to reduce the number of HTTP requests, you can use the HTTP Expires header to set an expiration time for your images or any other content type. You can add the following lines into your .htaccess file: 
<IfModule mod_expires.c>
    ExpiresActive on
 
    ExpiresByType image/jpg "access plus 1 month"
    ExpiresByType image/jpeg "access plus 1 month"
    ExpiresByType image/gif "access plus 1 month"
    ExpiresByType image/png "access plus 1 month"
</IfModule>
JavaScript Minification Test
Some of your website's JavaScript files are not minified!
See full list of JavaScript files
How to Fix
In order to pass this test you must minify all of your external JavaScript files. For this task you can use an online JS minifier like JSCompress, Closure Compiler or JSMin.
CSS Minification Test
Some of your website's CSS files are not minified!
See full list of CSS files
How to Fix
In order to pass this test you must minify all of your external CSS files. For this task you can use an online CSS minifier like YUI Compressor or cssmin.js.
Nested Tables Test
Congratulations, your page does not use nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test
Congratulations! Your webpage does not use frames.
Doctype Test
Congratulations! Your website has a doctype declaration:
<!DOCTYPE html>
URL Redirects Checker
Congratulations! Your URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Server and security
URL Canonicalization Test
http://portx.io and http://www.portx.io resolve to the same URL.
HTTPS Test
Your website is not using https, a secure communication protocol. Even for sites that do not collect sensitive customer information, search engines suggest that switching to https is an increasingly good idea and may help improve rankings. Note: if your site relies primarily on adsense income, be aware that using https may be detrimental to ad earnings.
How to Fix
If your website needs a secured authentication or an encrypted transfer of data, you need to install an SSL certificate in order to provide a secure connection over HTTPS protocol. HERE is a "step by step" guide to purchase and install an SSL certificate.
Safe Browsing Test
This site is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test
Your server signature is on. Turning off your server signature is generally a good idea from a security standpoint. Read more on how to turn off server signature and improve your website's security.
Server: Apache/2.4.16 (Amazon) OpenSSL/1.0.1k-fips PHP/5.6.13
How to Fix
By default, the Apache webserver sends HTTP headers with some information about your server version, operating system, modules installed, etc. These informations can be used by hackers in order to exploit vulnerabilities (specially if you are running an older version). These information can be hidden or changed with very basic configurations.
Open Apache?s configuration file (httpd.conf or apache.conf) and search for ServerSignature. If you find it, edit it to: 
ServerSignature Off
ServerTokens Prod
If you don't find it, just add these two lines at the end of the file.
Note that, after you modify the configuration file, you must restart the Apache server.
Directory Browsing Test
Congratulations! Your server has disabled directory browsing.
Plaintext Emails Test
We've found 2 email addresses in your page code. We advise you to protect email links in a way that hides them from the spam harvesters.
How to Fix
In order to pass this test you must make your email addresses invisible to email spiders. Note that the best option is to replace your entire contact mechanism with a contact form and using the POST method while submitting the form. Other solutions are listed below:
  • replace the at (@) and dot (.) characters
  • replace text with images
  • use email obfuscators
  • hide email addresses using JavaScript or CSS trick

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Get everything SEO Site Checkup already has, plus more powerful tools and faster execution. Try the new features of our supercharged SEO ToolBox using a 14 day free trial account.

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Mobile usability
Media Query Responsive Test
Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
Mobile Snapshot
You can see below how your website looks on the portrait view of a mobile device.
Snapshot
Advanced SEO
Microdata Schema Test
Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data. View Google's guide for getting started with microdata.
How to Fix
HTML5 Microdata is an easy way to add semantic markup to your web pages. Search engines rely on this markup to improve the display of search results, making it easier for people to find the right web pages.
Here is a simple example of how to use HTML5 microdata in your contact web page: 
<div itemscope itemtype="http://schema.org/Person">
   <span itemprop="name">Joe Doe</span>
   <span itemprop="company">The Example Company</span>
   <span itemprop="tel">604-555-1234</span>
   <a itemprop="email" href="mailto:joe.doe@example.com">joe.doe@example.com</a>
</div>
Noindex Checker
Your webpage does not use the noindex meta tag. This means that your webpage will be read and indexed by search engines.
Canonical Tag Checker
Your webpage is using the canonical link tag. This tag specifies that the URL: http://portx.io/ should be the preferred version of this page. The canonical tag can be useful when there are similar versions of the same content on several URLs (e.g., such as e-commerce sites where URL modifiers like sort parameters are appended to a product page's URL). Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="http://portx.io/" rel="canonical"/>
How to Fix
The Canonical Link Tag can be used when there are several pages with similar content and you want to tell the search engines which page you prefer to use in the search results. If your webpage does not have duplicate content and it has the preferred URL you must remove the canonical link tag.
Nofollow Checker
Your webpage does not use the nofollow meta tag. This means that search engines will crawl all links from your webpage.
Disallow Directive Checker
Your robots.txt file disallow the search engines access to some parts of your website. You are advised to check carefully if the access to these resources or pages must be blocked.
Disallow: /wp-admin/
SPF records checker
Your DNS server is not using an SPF record. SPF (Sender Policy Framework) allows administrators to specify which hosts are allowed to send mail from a given domain by creating a specific SPF record or TXT record in the Domain Name System (DNS). You can find more information about SPF records here.
How to Fix
An SPF record is a type of Domain Name Service (DNS) record that allows email systems to check if the sender of a message comes from a legitimate source and refuse an email if the source is not legitimate. Adding an SPF record is as easy as adding CNAME, MX or A records in your DNS zone. You can find more information here.

Before creating the SPF record for your domain, it is important to have access at your domain's DNS zone and to know what mail servers your domain is likely to use and plan how you want any non-authorised email to be handled.

Example:
Let's say that you are planning to send emails using Google Apps and you also want to ensure that no other mail servers are authorised. You can use an SPF record like this:

v=spf1 include:_spf.google.com -all
"v=spf1" - This sets the SPF version
"include:_spf.google.com" - This includes Google mail servers in your list of authorized sending servers
"-all" - This means that any server not previously listed is not authorized

If you are using your own VPS to send email and not any other service like Mandrill, Google Apps, etc. then you can create an SPF record like this:

v=spf1 mx -all

Note:
Setting an SPF record for your domain can help in reducing the chances of a spammer using your domain name in unsolicited emails. Research carefully what mail servers your domain is likely to use and plan how you want any non-authorised email to be handled.

Analyze and monitor your SEO with our powerful ToolBox

Get everything SEO Site Checkup already has, plus more powerful tools and faster execution. Try the new features of our supercharged SEO ToolBox using a 14 day free trial account.

Get your free account!

Common SEO issues

Meta Title
The meta title of your page has a length of 39 characters. Most search engines will truncate meta titles to 70 characters.
PortX.io | Evolve your B2B integrations
Meta Description
The meta description tag is missing from your page. You should include this tag in order to provide a brief description of your page which can be used by search engines. Well-written and inviting meta descriptions may also help click-through rates to your site in search engine results.
How to fix
In order to pass this test you must include a meta-description tag in your page header (<head> section):
<head>
	<meta name="description" content="type_your_description_here">
</head>
Note that in HTML the <meta> tag has no end tag but in XHTML this tag must be properly closed.
Meta description can have any length but a good practice is to keep this under 160 characters (search engines generally truncate snippets longer than this value).
Google Search Results Preview
PortX.io | Evolve your B2B integrations
http://portx.io
Most Common Keywords Test
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
partner - 9 times business - 8 times integrations - 7 times sign - 6 times data - 5 times
Keywords Usage Test
Your most common keywords are not appearing in one or more of the meta-tags above. Your primary keywords should appear in your meta-tags to help identify the topic of your webpage to search engines.
Keyword(s) included in Title tag Keyword(s) not included in Meta-Description tag
How to fix
First of all, you must make sure that your page is using the title and meta-description tags.
Second, you must adjust these tags content in order to include some of the primary keywords displayed above.
Keywords Cloud
accelerates addresses ahead automation backlog blog build business business-to-business changes cloud cloud-native communication communications companies competition complicated configuration connections connectivity connector consuming dashboard data delays designer entire errors establish establishing exchanging fall finding free frequently gateway growth implement implementation important information insights integration integrations intensive interface irritated it’s keeps learn life-blood login make making manage mapping message modern months nervous onboard onboarding operations partner partners piece platform portal portx portx.io pricing priority process processes real relationships require result revolutionizing right self-service short sign single smooth solutions specialists takes technical test time tracker trading transaction transformation trial universal users weeks years
Heading Tags Test
Congratulations! Your webpage contains headings tags.
H1 headings
Your Gateway to B2B Automation
H2 headings
Modern B2B partner communication PortX addresses the entire trading partner process PortX Clears the Path to Digital Transformation for Your B2B Integrations Get control of your partner integrations. Sign up now for a 14-day free trial.
Robots.txt Test
Congratulations! Your site uses a "robots.txt" file: http://portx.io/robots.txt
Sitemap Test
Your site lacks a sitemap file. Sitemaps can help robots index your content more thoroughly and quickly. Read more on Google's guidelines for implementing the sitemap protocol.
How to fix
In order to pass this test you must create a sitemap.xml file for your website. Some of the best practices are listed below:
  • It is strongly recommended that you place your sitemap at the root directory of your website: http://yourwebsite.com/sitemap.xml But in some situations, you may want to produce different sitemaps for different paths on your site (e.g., security permission issues)
  • Sitemaps should be no larger than 10MB (10,485,760 bytes) and can contain a maximum of 50,000 URLs. This means that if your site contains more than 50,000 URLs or your sitemap is bigger than 10MB, you must create multiple sitemap files and use a Sitemap index file
  • All URLs listed in the sitemap must reside on the same host as the sitemap. For instance, if the sitemap is located at http://www.yourwebsite.com/sitemap.xml, it can't include URLs from http://subdomain.yourwebsite.com
  • Once you have created your sitemap, let search engines know about it by submitting directly to them, pinging them, or adding the sitemap location to your robots.txt file
  • Sitemaps can be compressed using gzip, reducing bandwidth consumption
sitemap.xml example: 
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
 <loc>http://www.yourwebsite.com</loc>
 <lastmod>2013-01-01</lastmod>
 <changefreq>weekly</changefreq>
 <priority>0.9</priority>
</url>
<url>
 <loc>http://www.yourwebsite.com/articles/100</loc>
 <changefreq>weekly</changefreq>
</url>
<url>
 <loc>http://www.yourwebsite.com/articles/101</loc>
 <lastmod>2013-01-02</lastmod>
 <changefreq>weekly</changefreq>
</url>
<url>
 <loc>http://www.yourwebsite.com/articles/102</loc>
 <lastmod>2013-01-02T13:00:12+00:00</lastmod>
 <priority>0.5</priority>
</url>
</urlset>
SEO Friendly URL Test
Congratulations! All links from your webpage are SEO friendly.
Image Alt Test
Your webpage contains "img" tags without the required "alt" atribute.
How to fix
In order to pass this test you must add an alt attribute to every <img> tag used into your webpage.
An image with an alternate text specified is inserted using the following HTML line: 
<img src="image.png" alt="text_to_describe_your_image">
Remember that the point of alt text is to provide the same functional information that a visual user would see. Search engines, users who disabled images in their browsers and other agents who are unable to see the images on your webpage can read the alt attributes assigned to the image since they cannot view it.

Learn more about optimizing images for SEO.
Inline CSS Test
Your webpage is using inline CSS styles!
How to fix
It is a good practice to move all the inline CSS rules into an external file in order to make your page "lighter" in weight and decrease the code to text ratio.
  • check the HTML code of your page and identify all style attributes
  • for each style attribute found you must properly move all declarations in the external CSS file and remove the style attribute
For example:
<!--this HTML code with inline CSS rule:-->
<p style="color:red; font-size: 12px">some text here</p>

<!--would became:-->
<p>some text here</p>

<!--and the rule added into your CSS file:-->
p{color:red; font-size: 12px}
Deprecated HTML Tags
Congratulations! Your page does not use HTML deprecated tags.
Google Analytics Test
Congratulations! Your webpage is using Google Analytics.
Favicon Test
Your site either doesn't have a favicon or this has not been referenced correctly.
How to fix
To add a favicon to your site, you need to have your logo created in a 16x16 PNG, GIF or ICO image and uploaded to your web server.
Then it's simply a matter of adding the following code into the header of your HTML code for your web pages:

<head> <link rel="icon" type="image/x-icon" href="url_to_my_favicon" /> <title>My Title</title> </head>

In the example above the "url_to_my_favicon" refers to the actual location of your favicon file.
JS Error Checker
Congratulations! There are no severe JavaScript errors on your webpage.

Speed optimizations

HTML Page Size Test
Congratulations! The size of your webpage's HTML is 5.78 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
HTML Compression/GZIP Test
Congratulations! Your webpage is successfully compressed using gzip compression on your code. Your HTML is compressed from 19.71 Kb to 5.78 Kb (71% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
Your website loading time is around 0.98 seconds and this is under the average loading speed which is 5 seconds.
Page Objects
Your page has more than 20 http requests, which can slow down page loading. You can try reducing http requests through various methods such as using text instead of images, using css sprites, using data URIs instead of images, or combining several external files together into one.

HTML Pages: 1  CSS Files: 3  Scripts: 11  Images: 13  Flash Files: 0 

Page Cache Test (Server Side Caching)
It does not appear that you are caching your pages. Cached pages serve up static html and avoid potentially time consuming queries to your database. It also helps lower server load by up to 80%. Caching most visibly benefits high traffic pages that access a database, but whose content does not change on every page view. Common caching methods include Alternative PHP Cache, Quickcache, and WP Super Cache (for Wordpress sites). Caching mechanisms also typically compress HTML, further reducing page size and load time.
How to fix
In order to pass this test you are advised to use a caching mechanism for your pages. There are three methods which can be used to caching your web pages:
  1. Alternative PHP caching
    - Alternative PHP Cache (APC) is an open source framework which caches data using intermediate PHP code. Most web programmers who are familiar with the PHP programming language can easily set up Alternative PHP Cache for your site.
  2. Quickcache
    - Quickcache is a lightweight page caching solution which was formerly known as jpcache. Quickcache caches the page output rather than compiling the PHP page, making it a superior version of page caching to the Alternative PHP caching. Quickcache can be quickly downloaded from their website and can reduce your page load time up to 80%.
  3. WP Super Cache
    - If you have a Wordpress website, WP Super Cache can be installed within seconds and without no programming knowledge.
Flash Test
Congratulations! Your website does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
Image Caching Test
Your site is not using cache headers for your images. The cache headers can help speed up the serving of your webpages for users that regularly visit your site and see the same images. Learn more about how to add expires headers to your images.
How to fix
In order to reduce the number of HTTP requests, you can use the HTTP Expires header to set an expiration time for your images or any other content type. You can add the following lines into your .htaccess file: 
<IfModule mod_expires.c>
    ExpiresActive on
 
    ExpiresByType image/jpg "access plus 1 month"
    ExpiresByType image/jpeg "access plus 1 month"
    ExpiresByType image/gif "access plus 1 month"
    ExpiresByType image/png "access plus 1 month"
</IfModule>
JavaScript Minification Test
Some of your website's JavaScript files are not minified!
How to fix
In order to pass this test you must minify all of your external JavaScript files. For this task you can use an online JS minifier like JSCompress, Closure Compiler or JSMin.
CSS Minification Test
Some of your website's CSS files are not minified!
How to fix
In order to pass this test you must minify all of your external CSS files. For this task you can use an online CSS minifier like YUI Compressor or cssmin.js.
Nested Tables Test
Congratulations, your page does not use nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test
Congratulations! Your webpage does not use frames.
Doctype Test
Congratulations! Your website has a doctype declaration:
<!DOCTYPE html>
URL Redirects Checker
Congratulations! Your URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).

Server and security

URL Canonicalization Test
http://portx.io and http://www.portx.io resolve to the same URL.
HTTPS Test
Your website is not using https, a secure communication protocol. Even for sites that do not collect sensitive customer information, search engines suggest that switching to https is an increasingly good idea and may help improve rankings. Note: if your site relies primarily on adsense income, be aware that using https may be detrimental to ad earnings.
How to fix
If your website needs a secured authentication or an encrypted transfer of data, you need to install an SSL certificate in order to provide a secure connection over HTTPS protocol. HERE is a "step by step" guide to purchase and install an SSL certificate.
Safe Browsing Test
This site is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test
Your server signature is on. Turning off your server signature is generally a good idea from a security standpoint. Read more on how to turn off server signature and improve your website's security.
Server: Apache/2.4.16 (Amazon) OpenSSL/1.0.1k-fips PHP/5.6.13
How to fix
By default, the Apache webserver sends HTTP headers with some information about your server version, operating system, modules installed, etc. These informations can be used by hackers in order to exploit vulnerabilities (specially if you are running an older version). These information can be hidden or changed with very basic configurations.
Open Apache?s configuration file (httpd.conf or apache.conf) and search for ServerSignature. If you find it, edit it to: 
ServerSignature Off
ServerTokens Prod
If you don't find it, just add these two lines at the end of the file.
Note that, after you modify the configuration file, you must restart the Apache server.
Directory Browsing Test
Congratulations! Your server has disabled directory browsing.
Plaintext Emails Test
We've found 2 email addresses in your page code. We advise you to protect email links in a way that hides them from the spam harvesters.
How to fix
In order to pass this test you must make your email addresses invisible to email spiders. Note that the best option is to replace your entire contact mechanism with a contact form and using the POST method while submitting the form. Other solutions are listed below:
  • replace the at (@) and dot (.) characters
  • replace text with images
  • use email obfuscators
  • hide email addresses using JavaScript or CSS trick

Mobile usability

Media Query Responsive Test
Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
Mobile Snapshot

Advanced SEO

Microdata Schema Test
Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data. View Google's guide for getting started with microdata.
How to fix
HTML5 Microdata is an easy way to add semantic markup to your web pages. Search engines rely on this markup to improve the display of search results, making it easier for people to find the right web pages.
Here is a simple example of how to use HTML5 microdata in your contact web page: 
<div itemscope itemtype="http://schema.org/Person">
   <span itemprop="name">Joe Doe</span>
   <span itemprop="company">The Example Company</span>
   <span itemprop="tel">604-555-1234</span>
   <a itemprop="email" href="mailto:joe.doe@example.com">joe.doe@example.com</a>
</div>
Noindex Checker
Your webpage does not use the noindex meta tag. This means that your webpage will be read and indexed by search engines.
Canonical Tag Checker
Your webpage is using the canonical link tag. This tag specifies that the URL: http://portx.io/ should be the preferred version of this page. The canonical tag can be useful when there are similar versions of the same content on several URLs (e.g., such as e-commerce sites where URL modifiers like sort parameters are appended to a product page's URL). Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="http://portx.io/" rel="canonical"/>
How to fix
The Canonical Link Tag can be used when there are several pages with similar content and you want to tell the search engines which page you prefer to use in the search results. If your webpage does not have duplicate content and it has the preferred URL you must remove the canonical link tag.
Nofollow Checker
Your webpage does not use the nofollow meta tag. This means that search engines will crawl all links from your webpage.
Disallow Directive Checker
Your robots.txt file disallow the search engines access to some parts of your website. You are advised to check carefully if the access to these resources or pages must be blocked.
Disallow: /wp-admin/
SPF records checker
Your DNS server is not using an SPF record. SPF (Sender Policy Framework) allows administrators to specify which hosts are allowed to send mail from a given domain by creating a specific SPF record or TXT record in the Domain Name System (DNS). You can find more information about SPF records here.
How to fix
An SPF record is a type of Domain Name Service (DNS) record that allows email systems to check if the sender of a message comes from a legitimate source and refuse an email if the source is not legitimate. Adding an SPF record is as easy as adding CNAME, MX or A records in your DNS zone. You can find more information here.

Before creating the SPF record for your domain, it is important to have access at your domain's DNS zone and to know what mail servers your domain is likely to use and plan how you want any non-authorised email to be handled.

Example:
Let's say that you are planning to send emails using Google Apps and you also want to ensure that no other mail servers are authorised. You can use an SPF record like this:

v=spf1 include:_spf.google.com -all
"v=spf1" - This sets the SPF version
"include:_spf.google.com" - This includes Google mail servers in your list of authorized sending servers
"-all" - This means that any server not previously listed is not authorized

If you are using your own VPS to send email and not any other service like Mandrill, Google Apps, etc. then you can create an SPF record like this:

v=spf1 mx -all

Note:
Setting an SPF record for your domain can help in reducing the chances of a spammer using your domain name in unsolicited emails. Research carefully what mail servers your domain is likely to use and plan how you want any non-authorised email to be handled.
COMMON SEO ISSUES
passed Meta Title
What's This?
Your webpage's meta title is an HTML tag that defines the title of your page. This tag displays your page title in search engine results, at the top of a user's browser, and also when your page is bookmarked in a list of favorites. A concise, descriptive title tag that accurately reflects your page's topic is important for ranking well in search engines.
The meta title of your page has a length of 39 characters. Most search engines will truncate meta titles to 70 characters.
  • PortX.io | Evolve your B2B integrations
failed Meta Description
What's This?
Your webpage's meta description is an HTML tag that is intended to provide a short and accurate summary of your page. Search engines use meta descriptions to help identify the a page's topic - they may also use meta descriptions by displaying them directly in search engine results. Accurate and inviting meta descriptions can help boost both your search engine rankings and a user's likelihood of clicking through to your page.
The meta description tag is missing from your page. You should include this tag in order to provide a brief description of your page which can be used by search engines. Well-written and inviting meta descriptions may also help click-through rates to your site in search engine results.

HOW TO FIX

In order to pass this test you must include a meta-description tag in your page header (<head> section):
<head>
	<meta name="description" content="type_your_description_here">
</head>
Note that in HTML the <meta> tag has no end tag but in XHTML this tag must be properly closed.
Meta description can have any length but a good practice is to keep this under 160 characters (search engines generally truncate snippets longer than this value).
passed Google Search Results Preview
What's This?
Check how your page might appear in Google search results. Google search results typically uses your webpage title, url and meta-description in order to display relevant summarized information about your site. If these elements are too long, Google will truncate their content. Webpage title up to 70 characters in length, and webpage descriptions up to 160 characters in length are recommended in order to optimize readability.

PortX.io | Evolve your B2B integrations

http://portx.io

passed Most Common Keywords Test
What's This?
Check the most common keywords in your page and their usage (number of times used). This can help give a quick overview of the keywords and topics that crawlers may associate with your web page.
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
  • partner - 9 times
  • business - 8 times
  • integrations - 7 times
  • sign - 6 times
  • data - 5 times
failed Keywords Usage Test
What's This?
This will check if your most common keywords are used in the webpage's title and description
Your most common keywords are not appearing in one or more of the meta-tags above. Your primary keywords should appear in your meta-tags to help identify the topic of your webpage to search engines.
  • Keyword(s) included in Title tag
  • Keyword(s) not included in Meta-Description tag

HOW TO FIX

First of all, you must make sure that your page is using the title and meta-description tags.
Second, you must adjust these tags content in order to include some of the primary keywords displayed above.
passed Keywords Cloud
What's This?
The Keyword Cloud is a visual representation of keywords used on your website. This will show you which words are frequently used in the content of your webpage. Keywords having higher density are presented in larger fonts and displayed in alphabetic order.
accelerates addresses ahead automation backlog blog build business business-to-business changes cloud cloud-native communication communications companies competition complicated configuration connections connectivity connector consuming dashboard data delays designer entire errors establish establishing exchanging fall finding free frequently gateway growth implement implementation important information insights integration integrations intensive interface irritated it’s keeps learn life-blood login make making manage mapping message modern months nervous onboard onboarding operations partner partners piece platform portal portx portx.io pricing priority process processes real relationships require result revolutionizing right self-service short sign single smooth solutions specialists takes technical test time tracker trading transaction transformation trial universal users weeks years
passed Heading Tags Test
What's This?
Check if your webpage is using any H1 and H2 HTML header tags. Header tags are not visible to users, but help clarify and support the overall theme or purpose of your page to search engines. The H1 tag represents the most important heading, e.g., the title of the page or blog post. The H2 tag represents the second most important headings on the webpages, e.g., the subheadings.
Congratulations! Your webpage contains headings tags.
H1 headings
  • Your Gateway to B2B Automation
H2 headings
  • Modern B2B partner communication
  • PortX addresses the entire trading partner process
  • PortX Clears the Path to Digital Transformation for Your B2B Integrations
  • Get control of your partner integrations. Sign up now for a 14-day free trial.
passed Robots.txt Test
What's This?
Check if your website is using a robots.txt file. When search engine robots crawl a website, they typically first access a site's robots.txt file. Robots.txt tells Googlebot and other crawlers what is and is not allowed to be crawled on your site.
Congratulations! Your site uses a "robots.txt" file: http://portx.io/robots.txt
failed Sitemap Test
What's This?
Check if the website has a sitemap. A sitemap is important as it lists all the web pages of the site and let search engine crawlers to crawl the website more intelligently. A sitemap also provides valuable metadata for each webpage.
Your site lacks a sitemap file. Sitemaps can help robots index your content more thoroughly and quickly. Read more on Google's guidelines for implementing the sitemap protocol.

HOW TO FIX

In order to pass this test you must create a sitemap.xml file for your website. Some of the best practices are listed below:
  • It is strongly recommended that you place your sitemap at the root directory of your website: http://yourwebsite.com/sitemap.xml But in some situations, you may want to produce different sitemaps for different paths on your site (e.g., security permission issues)
  • Sitemaps should be no larger than 10MB (10,485,760 bytes) and can contain a maximum of 50,000 URLs. This means that if your site contains more than 50,000 URLs or your sitemap is bigger than 10MB, you must create multiple sitemap files and use a Sitemap index file
  • All URLs listed in the sitemap must reside on the same host as the sitemap. For instance, if the sitemap is located at http://www.yourwebsite.com/sitemap.xml, it can't include URLs from http://subdomain.yourwebsite.com
  • Once you have created your sitemap, let search engines know about it by submitting directly to them, pinging them, or adding the sitemap location to your robots.txt file
  • Sitemaps can be compressed using gzip, reducing bandwidth consumption
sitemap.xml example: 
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
 <loc>http://www.yourwebsite.com</loc>
 <lastmod>2013-01-01</lastmod>
 <changefreq>weekly</changefreq>
 <priority>0.9</priority>
</url>
<url>
 <loc>http://www.yourwebsite.com/articles/100</loc>
 <changefreq>weekly</changefreq>
</url>
<url>
 <loc>http://www.yourwebsite.com/articles/101</loc>
 <lastmod>2013-01-02</lastmod>
 <changefreq>weekly</changefreq>
</url>
<url>
 <loc>http://www.yourwebsite.com/articles/102</loc>
 <lastmod>2013-01-02T13:00:12+00:00</lastmod>
 <priority>0.5</priority>
</url>
</urlset>
passed SEO Friendly URL Test
What's This?
Check if your webpage URLs are SEO friendly. In order for links to be SEO friendly, they should contain keywords relevant to the page's topic, and contain no spaces, underscores or other characters. You should avoid the use of parameters when possible, as they make URLs less inviting for users to click or share. Google's suggestions for URL structure specify using hyphens or dashes (-) rather than underscores (_). Unlike underscores, Google treats hyphens as separators between words in a URL.
Congratulations! All links from your webpage are SEO friendly.
warning Image Alt Test
What's This?
Check if images on your webpage are using alt attributes. If an image cannot be displayed (e.g., due to broken image source, slow internet connection, etc), the alt attribute provides alternative information. Using relevant keywords and text in the alt attribute can help both users and search engines better interpret the subject of an image.
Your webpage contains "img" tags without the required "alt" atribute.

HOW TO FIX

In order to pass this test you must add an alt attribute to every <img> tag used into your webpage.
An image with an alternate text specified is inserted using the following HTML line: 
<img src="image.png" alt="text_to_describe_your_image">
Remember that the point of alt text is to provide the same functional information that a visual user would see. Search engines, users who disabled images in their browsers and other agents who are unable to see the images on your webpage can read the alt attributes assigned to the image since they cannot view it.

Learn more about optimizing images for SEO.
failed Inline CSS Test
What's This?
Check your webpage HTML tags for inline CSS properties. Inline CSS property are added by using the style attribute within specific HTML tags. Inline CSS properties unnecessarily increase page size, and can be moved to an external CSS stylesheet. Removing inline CSS properties can improve page loading time and make site maintenance easier.
Your webpage is using inline CSS styles!

HOW TO FIX

It is a good practice to move all the inline CSS rules into an external file in order to make your page "lighter" in weight and decrease the code to text ratio.
  • check the HTML code of your page and identify all style attributes
  • for each style attribute found you must properly move all declarations in the external CSS file and remove the style attribute
For example:
<!--this HTML code with inline CSS rule:-->
<p style="color:red; font-size: 12px">some text here</p>

<!--would became:-->
<p>some text here</p>

<!--and the rule added into your CSS file:-->
p{color:red; font-size: 12px}
passed Deprecated HTML Tags
What's This?
Check if your webpage is using old, deprecated HTML tags. These tags will eventually lose browser support and your web pages may render incorrectly as browsers drop support for these tags.
Congratulations! Your page does not use HTML deprecated tags.
passed Google Analytics Test
What's This?
Check if your website is connected with Google Analytics. Google Analytics is a popular, free website analysis tool that helps provide insights about your site's traffic and demographics.
Congratulations! Your webpage is using Google Analytics.
failed Favicon Test
What's This?
Check if your site is using and correctly implementing a favicon. Favicons are small icons that appear in your browser's URL navigation bar. They are also saved next to your URL's title when your page is bookmarked. This helps brand your site and make it easy for users to navigate to your site among a list of bookmarks.
Your site either doesn't have a favicon or this has not been referenced correctly.

HOW TO FIX

To add a favicon to your site, you need to have your logo created in a 16x16 PNG, GIF or ICO image and uploaded to your web server.
Then it's simply a matter of adding the following code into the header of your HTML code for your web pages:

<head> <link rel="icon" type="image/x-icon" href="url_to_my_favicon" /> <title>My Title</title> </head>

In the example above the "url_to_my_favicon" refers to the actual location of your favicon file.
passed JS Error Checker
What's This?
Check your page for JavaScript errors. These errors may prevent users from properly viewing your pages and impact their user experience. Sites with poor user experience tend to rank worse in search engine results.
Congratulations! There are no severe JavaScript errors on your webpage.
SPEED OPTIMIZATIONS
passed HTML Page Size Test
What's This?
Check your page's HTML size. HTML size is the size of all the HTML code on your web page - this size does not include images, external javascripts or external CSS files.
Congratulations! The size of your webpage's HTML is 5.78 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
passed HTML Compression/GZIP Test
What's This?
Check if your website is using HTML compression. HTML compression plays an important role in improving website speed by finding similar strings within a text file and replacing them temporarily to reduce overall file size.
Congratulations! Your webpage is successfully compressed using gzip compression on your code. Your HTML is compressed from 19.71 Kb to 5.78 Kb (71% size savings). This helps ensure a faster loading webpage and improved user experience.
passed Site Loading Speed Test
What's This?
Check your website's loading speed. Page speed is an important factors in search engine rankings and overall site success. Pages that take longer than 5 seconds to load can lose up to 50% of users. Faster webpages result in higher traffic, better conversions and increased sales over slower loading pages.
Your website loading time is around 0.98 seconds and this is under the average loading speed which is 5 seconds.
failed Page Objects
What's This?
Check if all the objects requested by this webpage can be retrieved. If they are not retrievable, your page may display incorrectly, leading to a bad user experience and lower search engine rankings.
Your page has more than 20 http requests, which can slow down page loading. You can try reducing http requests through various methods such as using text instead of images, using css sprites, using data URIs instead of images, or combining several external files together into one.

HTML Pages: 1  CSS Files: 3  Scripts: 11  Images: 13  Flash Files: 0 

failed Page Cache Test (Server Side Caching)
What's This?
Check if your page is serving cached pages. A page cache saves dynamically generated pages and serves the pre-generated (cached) page to reduce server load and site loading time (by avoiding the re-loading and execution of PHP scripts). Common caching methods are ZenCache and WP Rocket.
It does not appear that you are caching your pages. Cached pages serve up static html and avoid potentially time consuming queries to your database. It also helps lower server load by up to 80%. Caching most visibly benefits high traffic pages that access a database, but whose content does not change on every page view. Common caching methods include Alternative PHP Cache, Quickcache, and WP Super Cache (for Wordpress sites). Caching mechanisms also typically compress HTML, further reducing page size and load time.

HOW TO FIX

In order to pass this test you are advised to use a caching mechanism for your pages. There are three methods which can be used to caching your web pages:
  1. Alternative PHP caching
    - Alternative PHP Cache (APC) is an open source framework which caches data using intermediate PHP code. Most web programmers who are familiar with the PHP programming language can easily set up Alternative PHP Cache for your site.
  2. Quickcache
    - Quickcache is a lightweight page caching solution which was formerly known as jpcache. Quickcache caches the page output rather than compiling the PHP page, making it a superior version of page caching to the Alternative PHP caching. Quickcache can be quickly downloaded from their website and can reduce your page load time up to 80%.
  3. WP Super Cache
    - If you have a Wordpress website, WP Super Cache can be installed within seconds and without no programming knowledge.
passed Flash Test
What's This?
Check if your page uses Flash, an outdated technology that was typically used to deliver rich multimedia content. The web has evolved to replace Flash with open-standard technologies that additionally offered better performance and security. Flash content also does not work well on mobile devices, and is difficult to index by search engines.
Congratulations! Your website does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
failed Image Caching Test
What's This?
Checks if your page is using an image expires tag, which specifies a future expiration date for your images. Users browsers will see this tag and cache the image in their browser until the specified date (so that it does not keep re-fetching the unchanged image from your server). This speeds up your site the next time returning visitors arrive at your site and require the same image.
Your site is not using cache headers for your images. The cache headers can help speed up the serving of your webpages for users that regularly visit your site and see the same images. Learn more about how to add expires headers to your images.

HOW TO FIX

In order to reduce the number of HTTP requests, you can use the HTTP Expires header to set an expiration time for your images or any other content type. You can add the following lines into your .htaccess file: 
<IfModule mod_expires.c>
    ExpiresActive on
 
    ExpiresByType image/jpg "access plus 1 month"
    ExpiresByType image/jpeg "access plus 1 month"
    ExpiresByType image/gif "access plus 1 month"
    ExpiresByType image/png "access plus 1 month"
</IfModule>
failed JavaScript Minification Test
What's This?
Checks if any external javascript files used in your page is minified. Minified files reduce page size and overall load time.
Some of your website's JavaScript files are not minified!

HOW TO FIX

In order to pass this test you must minify all of your external JavaScript files. For this task you can use an online JS minifier like JSCompress, Closure Compiler or JSMin.
failed CSS Minification Test
What's This?
Checks if any CSS files used in your page is minified. Minified files reduce page size and overall load time.
Some of your website's CSS files are not minified!

HOW TO FIX

In order to pass this test you must minify all of your external CSS files. For this task you can use an online CSS minifier like YUI Compressor or cssmin.js.
passed Nested Tables Test
What's This?
Check if this site contains nested tables. A nested table is an HTML table containing another table inside it. Use of nested tables can slow down page rendering in the user's browser.
Congratulations, your page does not use nested tables. This speeds up page loading time and optimizes the user experience.
passed Frameset Test
What's This?
Check if your page is using frames, which divide your browser window into multiple sections where each section can load separate HTML documents. Frames create problems for both users (e.g., by creating unexepected behavior with printing functions or use of the back-button) and search engine robots (by complicating the crawling process). Avoid use of frames when possible.
Congratulations! Your webpage does not use frames.
passed Doctype Test
What's This?
Check for doctype declaration. A document type declaration, or DOCTYPE, defines which version of (X)HTML your webpage is using. Proper doctype declaration assists with proper page rendering and functioning of web documents in compliant browsers.
Congratulations! Your website has a doctype declaration:
  • <!DOCTYPE html>
passed URL Redirects Checker
What's This?
Check how many redirects your URL will perform to resolve to the final destination URL. Redirects often cause search engine indexing issues and can also lead to some minor loading delays. Google recommends removing or keeping redirects to a minimum.
Congratulations! Your URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
SERVER AND SECURITY
passed URL Canonicalization Test
What's This?
Test your site for potential URL canonicalization issues. Canonicalization describes how a site can use slightly different URLs for the same page (e.g., if http://www.example.com and http://example.com displays the same page but do not resolve to the same URL). If this happens, search engines may be unsure about which URL is the correct one to index. Learn more about canonicalization issues.
http://portx.io and http://www.portx.io resolve to the same URL.
failed HTTPS Test
What's This?
Check if your website is using HTTPS, a secure protocol for sending/receiving data over the Internet. Using HTTPS indicates that an additional encryption/authentication layer was added between client and server. HTTPS should be used by any site that collects sensitive customer data such as credit card information. Even for sites that do not collect such data, switching to https helps users by improving privacy and overall security. Google is increasingly using https as a positive ranking factor.
Your website is not using https, a secure communication protocol. Even for sites that do not collect sensitive customer information, search engines suggest that switching to https is an increasingly good idea and may help improve rankings. Note: if your site relies primarily on adsense income, be aware that using https may be detrimental to ad earnings.

HOW TO FIX

If your website needs a secured authentication or an encrypted transfer of data, you need to install an SSL certificate in order to provide a secure connection over HTTPS protocol. HERE is a "step by step" guide to purchase and install an SSL certificate.
passed Safe Browsing Test
What's This?
Check if your website is identified as having malware or exhibiting phishing activity by Google's safe browsing API. Any site containing malware or suspicious for phising activity is seen as a threat to the online community and is often penalized by search engines. This test checks your website against regularly updated malware and phishing databases of problem websites.
This site is not currently listed as suspicious (no malware or phishing activity found).
failed Server Signature Test
What's This?
Check if your server's signature is ON. A server signature is the public identity of your web server and contains sensitive information that could be used to exploit any known vulnerability. Turning your server signature OFF is considered a good security practice to avoid disclosure of what software versions you are running.
Your server signature is on. Turning off your server signature is generally a good idea from a security standpoint. Read more on how to turn off server signature and improve your website's security.
  • Server: Apache/2.4.16 (Amazon) OpenSSL/1.0.1k-fips PHP/5.6.13

HOW TO FIX

By default, the Apache webserver sends HTTP headers with some information about your server version, operating system, modules installed, etc. These informations can be used by hackers in order to exploit vulnerabilities (specially if you are running an older version). These information can be hidden or changed with very basic configurations.
Open Apache?s configuration file (httpd.conf or apache.conf) and search for ServerSignature. If you find it, edit it to: 
ServerSignature Off
ServerTokens Prod
If you don't find it, just add these two lines at the end of the file.
Note that, after you modify the configuration file, you must restart the Apache server.
passed Directory Browsing Test
What's This?
Check if your server allows directory browsing. If directory browsing is disabled, visitors will not be able to browse your directory by accessing the directory directly (if there is no index.html file). This will protect your files from being exposed to the public. Apache web server allows directory browsing by default. Disabling directory browsing is generally a good idea from a security standpoint.
Congratulations! Your server has disabled directory browsing.
failed Plaintext Emails Test
What's This?
Check your webpage for plaintext email addresses. Any e-mail address posted in public is likely to be automatically collected by computer software used by bulk emailers (a process known as e-mail address harvesting). A spam harvester can read through the pages in your site and extract plaintext email addresses which are then added to bulk marketing databases (resulting in more inbox spam). There are several methods for email obfuscation.
We've found 2 email addresses in your page code. We advise you to protect email links in a way that hides them from the spam harvesters.

HOW TO FIX

In order to pass this test you must make your email addresses invisible to email spiders. Note that the best option is to replace your entire contact mechanism with a contact form and using the POST method while submitting the form. Other solutions are listed below:
  • replace the at (@) and dot (.) characters
  • replace text with images
  • use email obfuscators
  • hide email addresses using JavaScript or CSS trick
MOBILE USABILITY
passed Media Query Responsive Test
What's This?
Check if your page implements responsive design functionalities using the media query technique. The '@media' rule allows different style rules for screen sizes. Media query techniques allow different presentation and content to be served depending on the output device, helping ensure that your website renders optimally on all devices and platforms.
Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
passed Mobile Snapshot
What's This?
Check how your website renders on a mobile device.
You can see below how your website looks on the portrait view of a mobile device.
ADVANCED SEO
failed Microdata Schema Test
What's This?
Check if your website uses HTML Microdata specifications (or structured data markup). Search engines use microdata to better understand the content of your site and create rich snippets in search results (which helps increase click-through rate to your site).
Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data. View Google's guide for getting started with microdata.

HOW TO FIX

HTML5 Microdata is an easy way to add semantic markup to your web pages. Search engines rely on this markup to improve the display of search results, making it easier for people to find the right web pages.
Here is a simple example of how to use HTML5 microdata in your contact web page: 
<div itemscope itemtype="http://schema.org/Person">
   <span itemprop="name">Joe Doe</span>
   <span itemprop="company">The Example Company</span>
   <span itemprop="tel">604-555-1234</span>
   <a itemprop="email" href="mailto:joe.doe@example.com">joe.doe@example.com</a>
</div>
passed Noindex Checker
What's This?
Check if your webpage is using the robots meta tag or the X-Robots-Tag HTTP header to instruct search engines not to show your site in search results pages.
Your webpage does not use the noindex meta tag. This means that your webpage will be read and indexed by search engines.
failed Canonical Tag Checker
What's This?
Check if your webpage is using the canonical link tag. The canonical link tag is used to nominate a primary page when you have several pages with duplicate or very similar content.
Your webpage is using the canonical link tag. This tag specifies that the URL: http://portx.io/ should be the preferred version of this page. The canonical tag can be useful when there are similar versions of the same content on several URLs (e.g., such as e-commerce sites where URL modifiers like sort parameters are appended to a product page's URL). Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
  • <link href="http://portx.io/" rel="canonical"/>

HOW TO FIX

The Canonical Link Tag can be used when there are several pages with similar content and you want to tell the search engines which page you prefer to use in the search results. If your webpage does not have duplicate content and it has the preferred URL you must remove the canonical link tag.
passed Nofollow Checker
What's This?
Check if your webpage is using the robots meta tag or the X-Robots-Tag HTTP header to instruct search engines not to follow the links on your page. Outgoing links marked with this tag will tell search engines not to follow or crawl that particular link. Google recommends that nofollow tags are used for paid advertisements on your site and links to pages that have not been vetted as trusted sites (e.g., links posted by users of your site).
Your webpage does not use the nofollow meta tag. This means that search engines will crawl all links from your webpage.
info Disallow Directive Checker
What's This?
Check if your robots.txt file is instructing search engine crawlers to avoid parts of your website. The disallow directive is used in robots.txt to tell search engines not to crawl and index a file, page, or directory.
Your robots.txt file disallow the search engines access to some parts of your website. You are advised to check carefully if the access to these resources or pages must be blocked.
  • Disallow: /wp-admin/
failed SPF records checker
What's This?
Check if your DNS records contains an SPF record. SPF (Sender Policy Framework) records allow email systems to verify if a given mail server has been authorized to send mail on behalf of your domain. Creating an SPF record increases email delivery rates by reducing the likelihood of your email being marked as spam.
Your DNS server is not using an SPF record. SPF (Sender Policy Framework) allows administrators to specify which hosts are allowed to send mail from a given domain by creating a specific SPF record or TXT record in the Domain Name System (DNS). You can find more information about SPF records here.

HOW TO FIX

An SPF record is a type of Domain Name Service (DNS) record that allows email systems to check if the sender of a message comes from a legitimate source and refuse an email if the source is not legitimate. Adding an SPF record is as easy as adding CNAME, MX or A records in your DNS zone. You can find more information here.

Before creating the SPF record for your domain, it is important to have access at your domain's DNS zone and to know what mail servers your domain is likely to use and plan how you want any non-authorised email to be handled.

Example:
Let's say that you are planning to send emails using Google Apps and you also want to ensure that no other mail servers are authorised. You can use an SPF record like this:

v=spf1 include:_spf.google.com -all
"v=spf1" - This sets the SPF version
"include:_spf.google.com" - This includes Google mail servers in your list of authorized sending servers
"-all" - This means that any server not previously listed is not authorized

If you are using your own VPS to send email and not any other service like Mandrill, Google Apps, etc. then you can create an SPF record like this:

v=spf1 mx -all

Note:
Setting an SPF record for your domain can help in reducing the chances of a spammer using your domain name in unsolicited emails. Research carefully what mail servers your domain is likely to use and plan how you want any non-authorised email to be handled.

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