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Report generated 2 years ago
https://plutokids.in
Your general SEO Checkup Score
Archived
51/100
SEO Score
Average SEO score of top 100 sites: 75%
This website received an SEO score of 51 out of 100, which is below the average score of 75. However, there are 26 important issues that need to be fixed to improve your website's ranking on search engines and enhance its overall performance.
26 Failed
4 Warnings
40 Passed
Issues to fix
HIGH
To provide a good user experience, sites should aim for a Largest Contentful Paint duration of 2.5 seconds or less.
HIGH
To address URL canonicalization issues, it is recommended to select a primary URL for your webpage and set up redirects from all other variations to the preferred one.
HIGH
An invalid SSL certificate can cause modern browsers to block insecure connections and label the site as not secure, preventing visitors from accessing its content.
HIGH
H1 and H2 tags ensure better search engine visibility and ranking by providing structure and hierarchy to the content, improving readability, and providing opportunities for keyword optimization.
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
HIGH
Consider using structured data in your webpage as it can help search engines gain a better understanding of your content.
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
HIGH
To implement responsive design functionalities, it is recommended to use CSS media queries.
HIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
HIGH
Add descriptive and relevant "alt" attributes to all "img" tags to improve website accessibility.
HIGH
By creating a custom 404 error page with helpful links and information, users are more likely to stay on the site and continue to explore.
MEDIUM
Add a robots.txt file to properly communicate with web crawlers and prevent unwanted access to sensitive content.
MEDIUM
Consider adding cache headers for JavaScript resources to speed up the webpage for returning users.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
Consider adding cache headers for images to improve website performance. With cache headers, browsers can cache images and serve them quickly to returning visitors, rather than re-fetching them each time.
MEDIUM
Add a Google Analytics script to this website to help in diagnosing potential SEO issues by monitoring site visitors and traffic sources.
MEDIUM
Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.
MEDIUM
Consider adding cache headers for CSS resources to speed up the webpage for returning users.
MEDIUM
Using social media meta tags can improve the appearance and content of shared links on social media platforms, potentially increasing click-through rates and engagement with the page.
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
LOW
Resolving errors identified by the Chrome DevTools Console can improve user experience.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Consider moving inline CSS styles to an external stylesheet to improve site performance and maintain separation of content and design.
LOW
Strip out any unnecessary metadata to improve loading time, security, and privacy. Metadata should not exceed 16% of the image size.
LOW
Consider adding the Strict-Transport-Security header to your webpage to ensure that web traffic is encrypted over HTTPS, mitigating the risk of man-in-the-middle attacks and other security threats.
Common SEO issues
Score: 48
Failed: 9
Warnings: 2
Passed: 14
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag with a length of 4 characters. While there's no target number of characters, titles should be descriptive and concise. Using a title tag with less than 20 characters is a missed opportunity since it can be difficult to fit all your targeted keywords in such a short text.
    We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Text: Home
Length: 4 characters
Meta Description Test97% of top 100 sites passed
  • This webpage is using a meta description tag with a length of 505 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Text: PLUTO Play School Day Care & Activity Center is a complete Kids Planet !! It has branches in Dhakuria, Bhawanipore, Tollygunge, Naktala, Lake Gardens, Ganguli Bagan, Garia & Narendrapur. It's been the Most Loved Play School & Day Care since 2009. Please contact at 9231500174 for more information and admission. PLUTO is a premium Play School, Day Care & Activity Center having centers at Dhakuria, Bhawanipore, Ganguly Bagan, Garia, Narendrapur & Usha Park in Kolkata. It's the most loved Kids Planet !!!
Length: 505 characters
Google Search Results Preview Test
Desktop version
https://plutokids.in/HomePLUTO Play School Day Care & Activity Center is a complete Kids Planet !! It has branches in Dhakuria, Bhawanipore, Tollygunge, Naktala, Lake Gardens, Ganguli Bagan, Garia & Narendrapur. It's been the Most Loved Play School & Day Care since 2009. Please contact at 9231500174 for more information and admission. PLUTO is a premium Play School, Day Care & Activity Center having centers at Dhakuria, Bhawanipore, Ganguly Bagan, Garia, Narendrapur & Usha Park in Kolkata. It's the most loved Kids Planet !!!
Mobile version
https://plutokids.in/HomePLUTO Play School Day Care & Activity Center is a complete Kids Planet !! It has branches in Dhakuria, Bhawanipore, Tollygunge, Naktala, Lake Gardens, Ganguli Bagan, Garia & Narendrapur. It's been the Most Loved Play School & Day Care since 2009. Please contact at 9231500174 for more information and admission. PLUTO is a premium Play School, Day Care & Activity Center having centers at Dhakuria, Bhawanipore, Ganguly Bagan, Garia, Narendrapur & Usha Park in Kolkata. It's the most loved Kids Planet !!!
Social Media Meta Tags Test83% of top 100 sites passed
  • This webpage is not using social media meta tags! While this type of meta tags don't affect what people see when they visit the webpage, they exist to provide information about it to search engines and social media platforms.
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
24pluto14school14care12teachers9play
Keywords Usage Test81% of top 100 sites passed
  • The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
pluto
school
care
teachers
play
Keywords Cloud Test
activitiesactivityadmissionaffectionappreciationarinjayashwathbaganbalancebestbhawaniporebrochurecarecaringchakichildchildrenclassescocoonedconceptualizedconnectdancedecadedenzeldhakuriaduffadareducationengagingentireexperiencefitnessfranchisefriendsgallerygangulygardensgariagoodgrouphalderhavehomehomelyhundredskanavkidsknowkolkatakrishanglakeleadinglearnlearninglikelittlelocatelovemethodicalmontessorimothermukherjeenaktalanarendrapurnurturingparentsplanetplayplutoplutokidspreferredprocessesreasonrightroadschoolschoolsseensessionshahshowerssimpleskillsstriketeacherteachersteamthankthingstodaytollygungetrainingtuitionsurvivisionwelcomeworkworldwriteyearyears
Competitor Domains Test
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Heading Tags Test70% of top 100 sites passed
  • This webpage does not contain H1 headings! H1 headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, H1 headings may still help define the topic of your page to search engines.
Robots.txt Test94% of top 100 sites passed
  • This website lacks a "robots.txt" file. This file can protect private content from appearing online, save bandwidth, and lower load time on your server. A missing "robots.txt" file also generates additional errors in your apache log whenever robots request one. Read more about the robots.txt file, and how to create one for your site.
Sitemap Test75% of top 100 sites passed
  • This website has a sitemap file.
https://plutokids.in/sitemap.xml
SEO Friendly URL Test40% of top 100 sites passed
  • All links from this webpage are SEO friendly.
Image Alt Test71% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test38% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test72% of top 100 sites passed
  • All image display dimensions match the natural aspect ratio.
Inline CSS Test2% of top 100 sites passed
  • This webpage is using inline CSS styles!
See results list
Deprecated HTML Tags Test99% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test69% of top 100 sites passed
  • A Google Analytics script is not detected on this page. While there are several tools available to monitor your site's visitors and traffic sources, Google Analytics is a free, commonly recommended program to help diagnose potential SEO issues.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test74% of top 100 sites passed
  • There are no severe JavaScript errors on this webpage.
Console Errors Test33% of top 100 sites passed
  • This webpage has some errors caught by the Chrome DevTools Console!
See results list
Charset Declaration Test100% of top 100 sites passed
  • This webpage has a character encoding declaration.
meta http-equiv="Content-type" content="text/html;charset=UTF-8"
Social Media Test80% of top 100 sites passed
  • This webpage is connected successfully with social media using:
Facebook 
Speed optimizations
Score: 54
Failed: 10
Warnings: 1
Passed: 12
HTML Page Size Test34% of top 100 sites passed
  • The size of this webpage's HTML is 21.01 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
DOM Size Test17% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 2,801 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test96% of top 100 sites passed
  • This webpage is successfully compressed using br compression on your code. The HTML code is compressed from 150.23 Kb to 21.01 Kb (86% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test68% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 6.86 seconds and is greater than the average loading speed which is 5 seconds!
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JS Execution Time Test79% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
89.5 %
2.62 Mb
font
6.0 %
179.04 Kb
javascript
3.6 %
108.14 Kb
html
0.6 %
17.72 Kb
css
0.4 %
11.56 Kb
other
0.0 %
0 B
TOTAL
100%
2.93 Mb
Requests by content type
Content type
Percent
Requests
image
70.2 %
66
javascript
14.9 %
14
font
10.6 %
10
css
3.2 %
3
html
1.1 %
1
other
0.0 %
0
TOTAL
100%
94
Content size by domain
Domain
Percent
Size
plutokids.in
93.4 %
2.74 Mb
use.typekit.net
6.2 %
186.01 Kb
img6.wsimg.com
0.4 %
11.54 Kb
events.api.secureserver.net
0.0 %
468 B
p.typekit.net
0.0 %
205 B
TOTAL
100%
2.93 Mb
Requests by domain
Domain
Percent
Requests
plutokids.in
84.0 %
79
use.typekit.net
11.7 %
11
events.api.secureserver.net
2.1 %
2
img6.wsimg.com
1.1 %
1
p.typekit.net
1.1 %
1
TOTAL
100%
94
Page Cache Test (Server Side Caching)100% of top 100 sites passed
  • This webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.
Flash Test100% of top 100 sites passed
  • This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test96% of top 100 sites passed
  • This webpage is not serving all resources (images, javascript and css) from CDNs!
See results list
Modern Image Format Test32% of top 100 sites passed
  • This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
See results list
Image Metadata Test
  • This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
See results list
Image Caching Test99% of top 100 sites passed
See results list
JavaScript Caching Test98% of top 100 sites passed
  • This webpage is not using cache headers for JavaScript resources! Setting cache headers can help to speed up the webpage for returning users.
See results list
CSS Caching Test98% of top 100 sites passed
  • This webpage is not using cache headers for CSS resources! Setting cache headers can help to speed up the webpage for returning users.
See results list
JavaScript Minification Test93% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test97% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test29% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
See results list
Nested Tables Test99% of top 100 sites passed
  • This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
  • This webpage does not use frames.
Doctype Test100% of top 100 sites passed
  • This webpage has a doctype declaration.
<!DOCTYPE html>
URL Redirects Test96% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Largest Contentful Paint Test
  • The Largest Contentful Paint duration of this webpage is 4.54 seconds. To provide a good user experience, sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

4.54 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
Text: GALLERY CONNECT LOCATE PLUTO ADMISSION BROCHURE
Html: <div class="museBGSize" id="u982">
Cumulative Layout Shift Test
  • The CLS score of this webpage is 0. To provide a good user experience, sites should strive to have a CLS score of 0.1 or less.
0
Server and security
Score: 55
Failed: 4
Warnings: 0
Passed: 6
URL Canonicalization Test92% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is using an invalid SSL certificate! Modern browsers will block insecure connections and will mark the website as not secure so that the visitors will not see the website content. Having a valid SSL certificate is an important security practice to ensure that your website is safe and provides trust, and any communication between the user's browser and your website (such as passwords, credit cards, or forms) is encrypted and private.

The certificate is not used before the activation date.

The certificate has expired!

The hostname "plutokids.in" is correctly listed in the certificate.

The certificate is self-signed and should not be trusted by web browsers!

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Root certificate
Common name
plutokids.midocean.in
Subject Alternative Names (SANs)
plutokids.midocean.in, mail.plutokids.in, plutokids.in, www.plutokids.in, www.plutokids.midocean.in, cpanel.plutokids.in, webmail.plutokids.in, webdisk.plutokids.in, cpcontacts.plutokids.in, cpcalendars.plutokids.in, autodiscover.plutokids.in
Not valid before
Tue, October 20o 2020, 9:30:07 am (z)
Not valid after
Wed, October 20o 2021, 9:30:07 am (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
plutokids.midocean.in
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test92% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test
  • This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Safe Browsing Test100% of top 100 sites passed
  • This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test88% of top 100 sites passed
  • The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
  • Directory browsing is disabled for this website.
Plaintext Emails Test93% of top 100 sites passed
  • This webpage does not include email addresses in plaintext.
Mobile usability
Score: 50
Failed: 1
Warnings: 0
Passed: 2
Meta Viewport Test94% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
Media Query Responsive Test99% of top 100 sites passed
  • This webpage is not using CSS media queries. We recommend the use of this technique in order to implement responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 37
Failed: 2
Warnings: 1
Passed: 6
Structured Data Test59% of top 100 sites passed
Custom 404 Error Page Test75% of top 100 sites passed
  • This website is not using a custom 404 error page! Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave the website entirely, and looks unprofessional. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test99% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test95% of top 100 sites passed
  • This webpage does not use the canonical link tag.
Nofollow Tag Test
  • This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
  • This website lacks a "robots.txt" file. This file can protect private content from appearing online, save bandwidth, and lower load on your server. A missing "robots.txt" file also generates additional errors in your apache log whenever robots request one.
Meta Refresh Test95% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 a mx ptr include:secureserver.net ~all
Ads.txt Validation Test80% of top 100 sites passed
  • This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
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