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SEO Report for https://ilender.co.nz

Your general SEO Checkup Score


SEO Score78/100
Average SEO score of top 100 sites: 75%

Your site scored 78/100, just above the 75 average for top sites. We found 9 issues to fix, and they're what's holding you back from the top spots.

9 Failed
2 Warnings
41 Passed

Want to fix these issues and track your progress?

Common SEO issues

Score:91
Failed:1
Warnings:1
Passed:17
Meta Title Test
100% of top 100 sites passed
Congratulations! Your webpage is using a title tag
Text: Mortgage Brokers Auckland - Home Loans New Zealand | iLender
Meta Description Test
97% of top 100 sites passed
Congratulations! Your webpage is using a meta description tag
Text: Award winning mortgage lenders. Whether you are a first home buyer, investor, or have been rejected by the bank, iLender can help find a solution for you.
Google Search Results Preview Test
Desktop version
https://ilender.co.nzMortgage Brokers Auckland - Home Loans New Zealand | iLenderAward winning mortgage lenders. Whether you are a first home buyer, investor, or have been rejected by the bank, iLender can help find a solution for you.
Mobile version
https://ilender.co.nzMortgage Brokers Auckland - Home Loans New Zealand | iLenderAward winning mortgage lenders. Whether you are a first home buyer, investor, or have been rejected by the bank, iLender can help find a solution for you.
Social Media Meta Tags Test
83% of top 100 sites passed
This webpage is using social media meta tags.
Open Graph Meta Tags
og:localeen_US
og:typewebsite
og:titleMortgage Brokers Auckland - Home Loans New Zealand | iLender
og:descriptionAward winning mortgage lenders. Whether you are a first home buyer, investor, or have been rejected by the bank, iLender can help find a solution for you.
og:urlhttps://ilender.co.nz/
og:site_nameiLender NZ Mortgage Experts
Twitter Card Meta Tags
twitter:cardsummary
twitter:site@imortgagelender
twitter:label1Est. reading time
twitter:data127 minutes
Most Common Keywords Test
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
243jeff
155home
131ilender
115years
96have
Keywords Usage Test
81% of top 100 sites passed
Congratulations! You are using your keywords in your meta-tags, which help search engines to properly identify the topic of your page.
Keyword(s) included in Title tag
Keyword(s) included in Meta-Description tag
Keywords Cloud Test
able
advice
amazing
approved
available
awesome
bank
banks
best
broker
brokers
bruce
business
buyers
communication
contact
couldn
credit
customer
deal
dealt
definitely
deposit
didn
dream
easy
employed
experience
extremely
family
fast
finance
foord
forward
future
getting
going
good
great
happen
happy
hard
have
help
helped
helpful
highly
home
house
ilender
impossible
income
jeff
just
lending
loan
loans
look
looking
market
months
mortgage
mortgages
need
needed
phone
positive
possible
process
professional
property
purchase
questions
quickly
rate
really
recommend
refinancing
reviews
said
secure
self
service
services
situation
started
team
thank
thanks
thought
time
told
true
using
weeks
work
worked
working
year
years
Competitor Domains Test
Competitor Domains

Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test
70% of top 100 sites passed
Congratulations! Your webpage contains headings tags.
H1 tags
“Probably the best Mortgage Broker in NZ”
H2 tags
Your ‘Go To’ if the Bank says “No”
Don’t just take our word for it – check out our reviews!
Call 0800 536 337
How to prepare your personal finances when applying for a mortgage
When is the right time to refix or refinance my mortgage?
Struggling to save up for a 20% deposit? Here are your options
Robots.txt Test
94% of top 100 sites passed
This website is using a robots.txt file.
Sitemap Test
75% of top 100 sites passed
This website has a sitemap file.
Image Alt Test
71% of top 100 sites passed
Your webpage is using "img" tags with empty or missing "alt" attribute.
Responsive Image Test
38% of top 100 sites passed
Not all images in this page are properly sized! You are serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test
72% of top 100 sites passed
All image display dimensions match the natural aspect ratio.
Deprecated HTML Tags Test
99% of top 100 sites passed
Congratulations! Your page does not use HTML deprecated tags.
Google Analytics Test
69% of top 100 sites passed
Congratulations! Your webpage is using Google Analytics.
Favicon Test
100% of top 100 sites passed
favicon
Congratulations! Your website appears to have a favicon.
JS Error Test
74% of top 100 sites passed
Congratulations! There are no severe JavaScript errors on your webpage.
Console Errors Test
33% of top 100 sites passed
This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test
100% of top 100 sites passed
This webpage has a character encoding declaration.
Content-Type: text/html; charset=UTF-8

Speed optimizations

Score:56
Failed:6
Warnings:1
Passed:8
HTML Page Size Test
34% of top 100 sites passed
The size of your webpage's HTML is 93.02 Kb, and is greater than the average size of 33 Kb. This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
DOM Size Test
17% of top 100 sites passed
The Document Object Model (DOM) of this webpage has 66,671 nodes which is greater than the recommended value of 1,500 nodes. A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test
96% of top 100 sites passed
Congratulations! Your webpage is successfully compressed using br compression on your code. Your HTML is compressed from 723.81 Kb to 93.02 Kb (87% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
68% of top 100 sites passed
Your website loading time is around 3.58 seconds and this is under the average loading speed which is 5 seconds.
Related Keywords

Accurate historical loading speed monitor and reports

Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.

JS Execution Time Test
79% of top 100 sites passed
The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
Your page uses more than 20 http requests, which can slow down page loading and negatively impact user experience.
Content size by content type
Content type
Percent
Size
javascript
43.6 %
483.28 Kb
font
20.0 %
221.95 Kb
image
16.3 %
180.19 Kb
other
8.2 %
90.57 Kb
css
6.4 %
70.47 Kb
html
5.5 %
61.12 Kb
TOTAL
100%
1.08 Mb
Requests by content type
Content type
Percent
Requests
javascript
40.5 %
17
css
21.4 %
9
image
21.4 %
9
font
9.5 %
4
other
4.8 %
2
html
2.4 %
1
TOTAL
100%
42
Content size by domain
Domain
Percent
Size
ilender.co.nz
30.7 %
339.84 Kb
hb.wpmucdn.com
30.1 %
333.12 Kb
fonts.gstatic.com
20.0 %
221.95 Kb
connect.facebook.net
10.3 %
113.63 Kb
googletagmanager.com
3.9 %
43.32 Kb
ajax.googleapis.com
2.7 %
30.39 Kb
google-analytics.com
1.8 %
19.92 Kb
adriano-au.avanser.com
0.3 %
3.60 Kb
staticcdn.co.nz
0.1 %
1.39 Kb
facebook.com
0.0 %
426 B
TOTAL
100%
1.08 Mb
Requests by domain
Domain
Percent
Requests
ilender.co.nz
33.3 %
14
hb.wpmucdn.com
33.3 %
14
fonts.gstatic.com
9.5 %
4
connect.facebook.net
4.8 %
2
adriano-au.avanser.com
4.8 %
2
facebook.com
4.8 %
2
staticcdn.co.nz
2.4 %
1
googletagmanager.com
2.4 %
1
google-analytics.com
2.4 %
1
ajax.googleapis.com
2.4 %
1
TOTAL
100%
42
CDN Usage Test
96% of top 100 sites passed
Your webpage is not serving all resources (images, javascript and css) from CDNs.
Modern Image Format Test
32% of top 100 sites passed
This webpage is not serving images in a modern format. Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
Image Caching Test
99% of top 100 sites passed
Congratulations! Your website is using cache headers for your images and the browsers will display these images from the cache.
JavaScript Caching Test
98% of top 100 sites passed
Congratulations! Your website is using cache headers for all JavaScript resources.
CSS Caching Test
98% of top 100 sites passed
Congratulations! Your website is using cache headers for all CSS resources.
JavaScript Minification Test
93% of top 100 sites passed
Congratulations! Your website's JavaScript files are minified!
CSS Minification Test
97% of top 100 sites passed
Some of your webpage's CSS resources are not minified.
Render Blocking Resources Test
29% of top 100 sites passed
This webpage is using render blocking resources! Eliminating render-blocking resources can help your page load significantly faster and improve the website experience for your visitors.
URL Redirects Test
96% of top 100 sites passed
Congratulations! Your URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).

Server and security

Score:86
Failed:1
Warnings:0
Passed:5
URL Canonicalization Test
92% of top 100 sites passed
SSL Checker and HTTPS Test
100% of top 100 sites passed
Your website is successfully using HTTPS, a secure communication protocol over the Internet.
The certificate is not used before the activation date.
The certificate has not expired.
The hostname "ilender.co.nz" is correctly listed in the certificate.
The certificate should be trusted by all major web browsers.
The certificate was not revoked.
The certificate was signed with a secure hash.
Certificate Chain:
Server certificate
Common Name
ilender.co.nz
Subject Alternative Names
ilender.co.nz
Not Valid Before
Fri, February 4, 2022 at 9:23:59 PM UTC
Not Valid After
Thu, May 5, 2022 at 9:23:58 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
R3
Intermediate certificate
Common Name
R3
Organization
Let's Encrypt
Location
US
Not Valid Before
Fri, September 4, 2020 at 12:00:00 AM UTC
Not Valid After
Mon, September 15, 2025 at 4:00:00 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Root certificate
Common Name
ISRG Root X1
Organization
Internet Security Research Group
Location
US
Not Valid Before
Thu, June 4, 2015 at 11:04:38 AM UTC
Not Valid After
Mon, June 4, 2035 at 11:04:38 AM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Mixed Content Test (HTTP over HTTPS)
100% of top 100 sites passed
Congratulations, this webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test
92% of top 100 sites passed
This webpage is using the HTTP/2 protocol.
Plaintext Emails Test
93% of top 100 sites passed
Congratulations! Your webpage does not include email addresses in plaintext.

Mobile usability

Score:100
Failed:0
Warnings:0
Passed:3
Meta Viewport Test
94% of top 100 sites passed
This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" />
Media Query Responsive Test
99% of top 100 sites passed
Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view

Advanced SEO

Score:91
Failed:1
Warnings:0
Passed:8
Structured Data Test
59% of top 100 sites passed
Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data. View Google's guide for getting started with microdata.
Custom 404 Error Page Test
75% of top 100 sites passed
Congratulations, your website is using a custom 404 error page. By creating a custom 404 error page, you can improve your website's user experience by letting users know that only a specific page is missing/broken (and not your entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links in your site.
Noindex Tag Test
99% of top 100 sites passed
Your webpage does not use the noindex meta tag. This means that your webpage will be read and indexed by search engines.
Canonical Tag Test
95% of top 100 sites passed
Your webpage is using the canonical link tag. This tag specifies that the URL: https://ilender.co.nz is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://ilender.co.nz/" rel="canonical"/>
Nofollow Tag Test
Your webpage does not use the nofollow meta tag. This means that search engines will crawl all links from your webpage.
Disallow Directive Test
Your robots.txt file disallow the search engines access to some parts of your website. You are advised to check carefully if the access to these resources or pages must be blocked.
Meta Refresh Test
95% of top 100 sites passed
Congratulations, this webpage is not using a meta refresh tag.
SPF Records Test
94% of top 100 sites passed
Congratulations! Your DNS server is using an SPF record.
v=spf1 a include:_spf.google.com ~all
Ads.txt Validation Test
80% of top 100 sites passed
This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.

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