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Report generated 9 years ago
http://hilton.com.cn
Your general SEO Checkup Score
Archived
58/100
SEO Score
Average SEO score of top 100 sites: 75%
This website received an SEO score of 58 out of 100, which is below the average score of 75. However, there are 12 important issues that need to be fixed to improve your website's ranking on search engines and enhance its overall performance.
12 Failed
1 Warnings
27 Passed
Common SEO issues
Score: 65
Failed: 4
Warnings: 0
Passed: 12
Google Search Results Preview
Desktop version
http://hilton.com.cn/zh-cn/希尔顿酒店官方网站希尔顿酒店集团 免费在线预定希尔顿旗下所有酒店，最优惠房价保证！尽享世界级的积分计划，换取航空里程，享受希尔顿9大品牌免费住宿体验。登录网站，第一时间获悉各地酒店优惠活动。或拨打免费预定电话：8008204466
Mobile version
http://hilton.com.cn/zh-cn/希尔顿酒店官方网站希尔顿酒店集团 免费在线预定希尔顿旗下所有酒店，最优惠房价保证！尽享世界级的积分计划，换取航空里程，享受希尔顿9大品牌免费住宿体验。登录网站，第一时间获悉各地酒店优惠活动。或拨打免费预定电话：8008204466
Keywords Cloud
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Competitor Domains Test
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Robots.txt Test
  • This website is using a robots.txt file.
Sitemap Test
  • Congratulations! We've found 3 sitemaps files for your website:
http://hilton.com.cn/sitemap.xml
http://hilton.com.cn/sitemap_index.xml
http://hilton.com.cn/sitemap.xml.gz
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SEO Friendly URL Test
  • Congratulations! This URL and all internal links on this page are SEO friendly.
Image Alt Test
  • Your webpage has 27 'img' tags and 26 of them are missing the required 'alt' attribute.
See full list
Inline CSS Test
  • Your webpage is using 56 inline CSS styles!
See results list
Deprecated HTML Tags
  • We found some HTML deprecated tags. Your are advised to change these old tags with equivalent tags or proper CSS rules.
Google Analytics Test
  • Congratulations! Your website is using the asynchronous version of Google Analytics tracking code.
Favicon Test
  • favicon
    Congratulations! Your website appears to have a favicon.
JS Error Checker
  • Congratulation! There is no occurrence of any severe JavaScript Errors in your web page.
Social Media Check
  • Your website is not connected with social media using the API's provided by Facebook, Google +, Twitter, Pinterest, or using addthis.com
Speed optimizations
Score: 53
Failed: 4
Warnings: 1
Passed: 5
HTML Page Size Test
HTML Compression/GZIP Test
  • Congratulations! Your page is successfully compressed using gzip compression on your code.
    Your HTML is compressed from 175.69 Kb to 34.25 Kb (81 % size savings). This helps ensure a faster loading web page and improved user experience.
Site Loading Speed Test
  • Your site loading time is around 37.683 seconds and is over the average loading speed which is 5 seconds.
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Page Objects
Total Objects: 164
  • 34 HTML Pages
  • 4 CSS Files
  • 33 JS Files
  • 93 Images
  • 0 Flash Files
Page Cache Test (Server Side Caching)
  • It does not appear that you are caching your pages. Cached pages serve up static html and avoid potentially time consuming queries to your database. It also helps lower server load by up to 80%. Caching most visibly benefits high traffic pages that access a database, but whose content does not change on every page view. Common caching methods include Alternative PHP Cache, Quickcache, and jpcache. Caching mechanisms also typically compress HTML, further reducing page size and load time.
Flash Test
  • Congratulations! Your website does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
Image Caching Test
  • Your site is not using expires headers for all of your images. An expires tag can help speed up the serving of your webpages for users that regularly visit your site and see the same images. Learn more about how to add expires headers to your images.
See results list
Nested Tables Test
  • Congratulations, your page does not use nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test
  • Congratulations! Your webpage does not use frames.
Doctype Test
  • Congratulations! Your website has a doctype declaration:
<!DOCTYPE html>
Server and security
Score: 51
Failed: 3
Warnings: 0
Passed: 3
URL Canonicalization Test
HTTPS Test
Safe Browsing Test
  • This site is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test
Server: Microsoft-IIS/7.5
Directory Browsing Test
  • Congratulations! Your server has disabled directory browsing.
Plaintext Emails Test
  • Congratulations! Your webpage does not include email addresses in plaintext.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 2
Media Query Responsive Test
  • Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
Mobile Snapshot
Mobile view
Advanced SEO
Score: 75
Failed: 1
Warnings: 0
Passed: 5
Microdata Schema Test
  • Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data. View Google's guide for getting started with microdata.
Noindex Checker
  • Your webpage does not use the noindex meta tag. This means that your webpage will be read and indexed by search engines.
Canonical Tag Checker
  • Your page does not use the canonical link tag.
Nofollow Checker
  • Your webpage does not use the nofollow meta tag. This means that search engins will crawl all links from your webpage.
Disallow Directive Checker
  • Your robots.txt file does not use the disallow directive. This means that the whole website can be crawled by search engines.
Spell Check Test
Check your webpage for misspellings!

Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.

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