Archived
63/100
Average SEO score of top 100 sites: 75%
This website received an SEO score of 63 out of 100, which is below the average score of 75. However, there are 12 important issues that need to be fixed to improve your website's ranking on search engines and enhance its overall performance.
12 Failed
1 Warnings
26 Passed
Common SEO issues
Score: 65
Failed: 4
Warnings: 0
Passed: 11
Google Search Results Preview
Desktop version
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Mobile versionhttp://hilton.com.cn/zh-cn/希尔顿酒店官方网站希尔顿酒店集团 免费在线预定希尔顿旗下所有酒店，最优惠房价保证！尽享世界级的积分计划，换取航空里程，享受希尔顿9大品牌免费住宿体验。登录网站，第一时间获悉各地酒店优惠活动。或拨打免费预定电话：8008204466
Keywords Cloud
Competitor Domains Test
Understand your competitors' SEO and backlink profile
Get related competitors and their domain authority score in relation to your domain.
Robots.txt Test
- This website is using a robots.txt file.
Sitemap Test
- Congratulations! We've found 3 sitemaps files for your website:
SEO Friendly URL Test
- Congratulations! This URL and all internal links on this page are SEO friendly.
Image Alt Test
- Your webpage has 27 'img' tags and 26 of them are missing the required 'alt' attribute.
Inline CSS Test
- Your webpage is using 56 inline CSS styles!
Google Analytics Test
- Congratulations! Your website is using the asynchronous version of Google Analytics tracking code.
Favicon Test
- Congratulations! Your website appears to have a favicon.
Backlinks Test
Get a full and detailed list of your backlinks!
To view your total number of backlinks and referring domains, please sign-up for a free trial!
JS Error Checker
- Congratulation! There is no occurrence of any severe JavaScript Errors in your web page.
Speed optimizations
Score: 53
Failed: 4
Warnings: 1
Passed: 5
HTML Page Size Test
- Your HTML size is 34.25 Kb and is over the average web page HTML size of 33 Kb.
This can lead to slower than average load times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using of HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
HTML Compression/GZIP Test
- Congratulations! Your page is successfully compressed using gzip compression on your code.
Your HTML is compressed from 175.69 Kb to 34.25 Kb (81 % size savings). This helps ensure a faster loading web page and improved user experience.
Site Loading Speed Test
- Your site loading time is around 37.683 seconds and is over the average loading speed which is 5 seconds.
Accurate loading speed and website loading speed monitor
Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.
Register for free and use the Loading Speed Monitor from SEO Site Checkup Toolbox today and get valuable insights on how much time your customers need to wait until they see your page.
Page Objects
- Your page has more than 20 http requests, which can slow down page loading. You can try reducing http requests through various methods such as using text instead of images, using css sprites, using data URIs instead of images, or combining several external files together into one.
Page Cache Test (Server Side Caching)
- It does not appear that you are caching your pages. Cached pages serve up static html and avoid potentially time consuming queries to your database. It also helps lower server load by up to 80%. Caching most visibly benefits high traffic pages that access a database, but whose content does not change on every page view. Common caching methods include Alternative PHP Cache, Quickcache, and jpcache. Caching mechanisms also typically compress HTML, further reducing page size and load time.
Flash Test
- Congratulations! Your website does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
Image Caching Test
- Your site is not using expires headers for all of your images. An expires tag can help speed up the serving of your webpages for users that regularly visit your site and see the same images. Learn more about how to add expires headers to your images.
Nested Tables Test
- Congratulations, your page does not use nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test
- Congratulations! Your webpage does not use frames.
Doctype Test
- Congratulations! Your website has a doctype declaration:
Server and security
Score: 51
Failed: 3
Warnings: 0
Passed: 3
URL Canonicalization Test
- http://hilton.com.cn and http://www.hilton.com.cn should resolve to the same URL, but currently do not.
HTTPS Test
- Your website is not using https, a secure communication protocol. Even for sites that do not collect senstive customer information, search engines suggest that switching to https is an increasingly good idea and may help improve rankings. Note: if your site relies primarily on adsense income, be aware that using https may be detrimental to ad earnings.
Safe Browsing Test
- This site is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test
- Your server signature is on. Turning off your server signature is generally a good idea from a security standpoint. Read more on how to turn off server signature and improve your website's security.
Directory Browsing Test
- Congratulations! Your server has disabled directory browsing.
Plaintext Emails Test
- Congratulations! Your webpage does not include email addresses in plaintext.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 2
Media Query Responsive Test
- Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
Mobile Snapshot
Advanced SEO
Score: 75
Failed: 1
Warnings: 0
Passed: 4
Microdata Schema Test
- Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data. View Google's guide for getting started with microdata.
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