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Report generated 3 months ago

SEO Site Checkup score:

https://farewell.com.hk

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Common SEO issues
Meta Title Test
The meta title of your page has a length of 15 characters. Most search engines will truncate meta titles to 70 characters.
Home - Farewell
Meta Description Test
The meta description tag is missing from your page. You should include this tag in order to provide a brief description of your page which can be used by search engines. Well-written and inviting meta descriptions may also help click-through rates to your site in search engine results.
How to Fix
https://www.youtube.com/embed/zNt3wRwkIrU

In order to pass this test you must include a meta-description tag in your page header (<head> section):

<head>
	<meta name="description" content="type_your_description_here">
</head>

Note that in HTML the <meta> tag has no end tag but in XHTML this tag must be properly closed.

Meta description can have any length but a good practice is to keep this under 160 characters (search engines generally truncate snippets longer than this value).

Google Search Results Preview Test
Home - Farewell
https://farewell.com.hk
Most Common Keywords Test
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
辦理身後事須知 - 9 times 聯絡我們 - 3 times 安排喪禮 - 3 times 辦理死亡登記 - 3 times 骨灰處理 - 3 times
Keywords Usage Test
Your most common keywords are not appearing in one or more of the meta-tags above. Your primary keywords should appear in your meta-tags to help identify the topic of your webpage to search engines.
Keyword(s) not included in Title tag Keyword(s) not included in Meta-Description tag
How to Fix
https://www.youtube.com/embed/I0jCW3J1lbg

First of all, you must make sure that your page is using the title and meta-description tags.

Second, you must adjust these tags content in order to include some of the primary keywords displayed above.

Keywords Cloud Test
content copyright facebook farewell main menu skip whatsapp 九龍旺角弼街 及設置紀念牌匾計劃 器官捐贈 基本棺木概覽 大愛恩人 安排喪禮 撿拾骨殖 有關政府部門的聯絡資料 服務辦公時間 機構的網頁及聯絡電話 殯葬支援及輔導服務等 申請及安排 申請及安排火葬 申請表格 相關殯葬 綠色殯葬中央登記名冊 網上追思 聯絡我們 辦理死亡登記 辦理殯葬事宜所需的證 辦理身後事須知 遺體器官捐贈者撒放骨灰 遺體捐贈 遺體捐贈者撒放骨灰計劃 食物環境衞生署墳場及火葬場服務收費一覽表 骨灰出入境 骨灰處理
Related Keywords Test

Find the keywords where this URL is listed in the top 20 results of Google's organic listings.

Get useful insights and detailed metrics for your most important keywords: average position, search volume, CPC, and more.
Register for free and start using today the Keyword Position Tracker tool from SEO Site Checkup Toolbox.
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Competitor Domains Test

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Side-by-side SEO comparisons of up to 5 competitors. See how your SEO can improve against the competition.
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Heading Tags Test
Congratulations! Your webpage contains headings tags.
H1 headings
辦理身後事須知
H2 headings
安排喪禮 辦理死亡登記、申請及安排 骨灰處理 辦理身後事須知
Robots.txt Test
Congratulations! Your site uses a "robots.txt" file: https://farewell.com.hk/robots.txt
Sitemap Test
Congratulations! Your website has a sitemap file.
https://farewell.com.hk/sitemap_index.xml

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Broken Links Test

Check your webpage for broken links!

Finding and fixing broken links on your webpage will help both user experience and search engine rankings.
Register for free, and start using today the Broken Links Tool from SEO Site Checkup Toolbox.
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SEO Friendly URL Test
Congratulations! All links from your webpage are SEO friendly.
Image Alt Test
Your webpage is using "img" tags with empty or missing "alt" attribute.
See results list
How to Fix
https://www.youtube.com/embed/pH1aTCIW2aM

In order to pass this test you must add an alt attribute to every <img> tag used into your webpage.

An image with an alternate text specified is inserted using the following HTML line:

<img src="image.png" alt="text_to_describe_your_image">

Remember that the point of alt text is to provide the same functional information that a visual user would see. Search engines, users who disabled images in their browsers and other agents who are unable to see the images on your webpage can read the alt attributes assigned to the image since they cannot view it.

Learn more about optimizing images for SEO.

Inline CSS Test
Congratulations! Your webpage is not using any inline CSS styles.
Deprecated HTML Tags Test
Congratulations! Your page does not use HTML deprecated tags.
Google Analytics Test
Congratulations! Your webpage is using Google Analytics.
Favicon Test
Favicon Congratulations! Your website appears to have a favicon.
Backlinks Test

Get a full and detailed list of your backlinks!

To view your total number of backlinks and referring domains, please sign-up for a free trial!
Get it Now

JS Error Test
Congratulations! There are no severe JavaScript errors on your webpage.

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Speed optimizations
HTML Page Size Test
Congratulations! The size of your webpage's HTML is 18.32 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
HTML Compression/GZIP Test
Congratulations! Your webpage is successfully compressed using gzip compression on your code. Your HTML is compressed from 79.38 Kb to 18.32 Kb (77% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
Your website loading time is around 3.27 seconds and this is under the average loading speed which is 5 seconds.

Accurate loading speed and website loading speed monitor

Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time. Register for free and use the Loading Speed Monitor from SEO Site Checkup Toolbox today and get valuable insights on how much time your customers need to wait until they see your page.
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Page Objects Test
Your page uses more than 20 http requests, which can slow down page loading and negatively impact user experience.
61 Total Objects
1 HTML Pages
21 CSS Files
30 Scripts
9 Images
0 Flash Files
How to Fix
https://www.youtube.com/embed/85VeGWyBbp8
In order to pass this test, you can try reducing http requests through various methods such as using text instead of images, using css sprites, using data URIs instead of images, or combining several external files together into one.
Page Cache Test (Server Side Caching)
It does not appear that you are caching your pages. Cached pages serve up static html and avoid potentially time consuming queries to your database. It also helps lower server load by up to 80%. Caching most visibly benefits high traffic pages that access a database, but whose content does not change on every page view. Common caching methods include Alternative PHP Cache, Quickcache, and WP Super Cache (for Wordpress sites). Caching mechanisms also typically compress HTML, further reducing page size and load time.
How to Fix
https://www.youtube.com/embed/OCxTn7t9x4w

In order to pass this test you are advised to use a caching mechanism for your pages. There are three methods which can be used to caching your web pages:

  1. Alternative PHP caching

    - Alternative PHP Cache (APC) is an open source framework which caches data using intermediate PHP code. Most web programmers who are familiar with the PHP programming language can easily set up Alternative PHP Cache for your site.

  2. Quickcache

    - Quickcache is a lightweight page caching solution which was formerly known as jpcache. Quickcache caches the page output rather than compiling the PHP page, making it a superior version of page caching to the Alternative PHP caching. Quickcache can be quickly downloaded from their website and can reduce your page load time up to 80%.

  3. WP Super Cache

    - If you have a Wordpress website, WP Super Cache can be installed within seconds and without no programming knowledge.

Flash Test
Congratulations! Your website does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test
Your webpage is not serving all resources (images, javascript and css) from CDNs.
See results list
How to Fix
In order to pass this test you are advised to use a CDN service. A Content Delivery Network (CDN) is a globally distributed network of web servers that allows a quick transfer of assets and provides high availability and high performance. The primary benefits of using a CDN service are:
  • Improving website loading times
  • Reducing bandwidth costs
  • Increasing content availability and redundancy
  • Improving website security
Image Caching Test
Congratulations! Your website is using cache headers for your images and the browsers will display these images from the cache.
JavaScript Caching Test
Congratulations! Your website is using cache headers for all JavaScript resources.
CSS Caching Test
Congratulations! Your website is using cache headers for all CSS resources.
JavaScript Minification Test
Some of your website's JavaScript files are not minified!
See full list of JavaScript files
How to Fix
https://www.youtube.com/embed/9ukGfNFgXpM
In order to pass this test you must minify all of your external JavaScript files. For this task you can use an online JS minifier like JSCompress, Closure Compiler or JSMin.
CSS Minification Test
Some of your webpage's CSS resources are not minified.
See full list of CSS files
How to Fix
https://www.youtube.com/embed/lN4HCCV5nb0
In order to pass this test you must minify all of your external CSS files. For this task you can use an online CSS minifier like YUI Compressor or cssmin.js.
Nested Tables Test
Congratulations, your page does not use nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test
Congratulations! Your webpage does not use frames.
Doctype Test
Congratulations! Your website has a doctype declaration:
<!DOCTYPE html>
URL Redirects Test
Congratulations! Your URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Server and security
URL Canonicalization Test
https://farewell.com.hk and https://www.farewell.com.hk resolve to the same URL.
HTTPS Test
Your website is successfully using HTTPS, a secure communication protocol over the Internet.
Security state: secure
Certificate issuer: Let's Encrypt Authority X3
Valid until: Aug 22, 2020
Safe Browsing Test
This site is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test
Congratulations, your server signature is off.
Directory Browsing Test
Congratulations! Your server has disabled directory browsing.
Plaintext Emails Test
Congratulations! Your webpage does not include email addresses in plaintext.

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Get your free account!
Mobile usability
Media Query Responsive Test
Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
Mobile Snapshot Test
You can see below how your website looks on the portrait view of a mobile device.
Snapshot
Advanced SEO
Structured Data Test
Congratulations! Your website is using HTML Microdata specifications in order to markup structured data.
See all microdata objects
Custom 404 Error Page Test
Congratulations, your website is using a custom 404 error page. By creating a custom 404 error page, you can improve your website's user experience by letting users know that only a specific page is missing/broken (and not your entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links in your site.
Noindex Tag Test
Your webpage does not use the noindex meta tag. This means that your webpage will be read and indexed by search engines.
Canonical Tag Test
Your webpage is using the canonical link tag. This tag specifies that the URL: https://farewell.com.hk is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://farewell.com.hk/" rel="canonical"/>
Nofollow Tag Test
Your webpage does not use the nofollow meta tag. This means that search engines will crawl all links from your webpage.
Disallow Directive Test
Your robots.txt file disallow the search engines access to some parts of your website. You are advised to check carefully if the access to these resources or pages must be blocked.
Disallow: /wp-admin/
SPF Records Test
Congratulations! Your DNS server is using an SPF record.
v=spf1 include:spf.protection.outlook.com -all

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Improve Your Score

Summary of priority fixes for: https://farewell.com.hk

Common SEO issues

Meta Title Test
The meta title of your page has a length of 15 characters. Most search engines will truncate meta titles to 70 characters.
Home - Farewell
Meta Description Test
The meta description tag is missing from your page. You should include this tag in order to provide a brief description of your page which can be used by search engines. Well-written and inviting meta descriptions may also help click-through rates to your site in search engine results.
How to fix

In order to pass this test you must include a meta-description tag in your page header (<head> section):

<head>
	<meta name="description" content="type_your_description_here">
</head>

Note that in HTML the <meta> tag has no end tag but in XHTML this tag must be properly closed.

Meta description can have any length but a good practice is to keep this under 160 characters (search engines generally truncate snippets longer than this value).

Google Search Results Preview Test
Home - Farewell
https://farewell.com.hk
Most Common Keywords Test
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
辦理身後事須知 - 9 times 聯絡我們 - 3 times 安排喪禮 - 3 times 辦理死亡登記 - 3 times 骨灰處理 - 3 times
Keywords Usage Test
Your most common keywords are not appearing in one or more of the meta-tags above. Your primary keywords should appear in your meta-tags to help identify the topic of your webpage to search engines.
Keyword(s) not included in Title tag Keyword(s) not included in Meta-Description tag
How to fix

First of all, you must make sure that your page is using the title and meta-description tags.

Second, you must adjust these tags content in order to include some of the primary keywords displayed above.

Keywords Cloud Test
content copyright facebook farewell main menu skip whatsapp 九龍旺角弼街 及設置紀念牌匾計劃 器官捐贈 基本棺木概覽 大愛恩人 安排喪禮 撿拾骨殖 有關政府部門的聯絡資料 服務辦公時間 機構的網頁及聯絡電話 殯葬支援及輔導服務等 申請及安排 申請及安排火葬 申請表格 相關殯葬 綠色殯葬中央登記名冊 網上追思 聯絡我們 辦理死亡登記 辦理殯葬事宜所需的證 辦理身後事須知 遺體器官捐贈者撒放骨灰 遺體捐贈 遺體捐贈者撒放骨灰計劃 食物環境衞生署墳場及火葬場服務收費一覽表 骨灰出入境 骨灰處理
Heading Tags Test
Congratulations! Your webpage contains headings tags.
H1 headings
辦理身後事須知
H2 headings
安排喪禮 辦理死亡登記、申請及安排 骨灰處理 辦理身後事須知
Robots.txt Test
Congratulations! Your site uses a "robots.txt" file: https://farewell.com.hk/robots.txt
Sitemap Test
Congratulations! Your website has a sitemap file.
https://farewell.com.hk/sitemap_index.xml
SEO Friendly URL Test
Congratulations! All links from your webpage are SEO friendly.
Image Alt Test
Your webpage is using "img" tags with empty or missing "alt" attribute.
How to fix

In order to pass this test you must add an alt attribute to every <img> tag used into your webpage.

An image with an alternate text specified is inserted using the following HTML line:

<img src="image.png" alt="text_to_describe_your_image">

Remember that the point of alt text is to provide the same functional information that a visual user would see. Search engines, users who disabled images in their browsers and other agents who are unable to see the images on your webpage can read the alt attributes assigned to the image since they cannot view it.

Learn more about optimizing images for SEO.

Inline CSS Test
Congratulations! Your webpage is not using any inline CSS styles.
Deprecated HTML Tags Test
Congratulations! Your page does not use HTML deprecated tags.
Google Analytics Test
Congratulations! Your webpage is using Google Analytics.
Favicon Test
Congratulations! Your website appears to have a favicon. favicon
JS Error Test
Congratulations! There are no severe JavaScript errors on your webpage.

Speed optimizations

HTML Page Size Test
Congratulations! The size of your webpage's HTML is 18.32 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
HTML Compression/GZIP Test
Congratulations! Your webpage is successfully compressed using gzip compression on your code. Your HTML is compressed from 79.38 Kb to 18.32 Kb (77% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
Your website loading time is around 3.27 seconds and this is under the average loading speed which is 5 seconds.
Page Objects Test
Your page uses more than 20 http requests, which can slow down page loading and negatively impact user experience.

HTML Pages: 1  CSS Files: 21  Scripts: 30  Images: 9  Flash Files: 0 

Page Cache Test (Server Side Caching)
It does not appear that you are caching your pages. Cached pages serve up static html and avoid potentially time consuming queries to your database. It also helps lower server load by up to 80%. Caching most visibly benefits high traffic pages that access a database, but whose content does not change on every page view. Common caching methods include Alternative PHP Cache, Quickcache, and WP Super Cache (for Wordpress sites). Caching mechanisms also typically compress HTML, further reducing page size and load time.
How to fix

In order to pass this test you are advised to use a caching mechanism for your pages. There are three methods which can be used to caching your web pages:

  1. Alternative PHP caching

    - Alternative PHP Cache (APC) is an open source framework which caches data using intermediate PHP code. Most web programmers who are familiar with the PHP programming language can easily set up Alternative PHP Cache for your site.

  2. Quickcache

    - Quickcache is a lightweight page caching solution which was formerly known as jpcache. Quickcache caches the page output rather than compiling the PHP page, making it a superior version of page caching to the Alternative PHP caching. Quickcache can be quickly downloaded from their website and can reduce your page load time up to 80%.

  3. WP Super Cache

    - If you have a Wordpress website, WP Super Cache can be installed within seconds and without no programming knowledge.

Flash Test
Congratulations! Your website does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test
Your webpage is not serving all resources (images, javascript and css) from CDNs.
How to fix
In order to pass this test you are advised to use a CDN service. A Content Delivery Network (CDN) is a globally distributed network of web servers that allows a quick transfer of assets and provides high availability and high performance. The primary benefits of using a CDN service are:
  • Improving website loading times
  • Reducing bandwidth costs
  • Increasing content availability and redundancy
  • Improving website security
Image Caching Test
Congratulations! Your website is using cache headers for your images and the browsers will display these images from the cache.
JavaScript Caching Test
Congratulations! Your website is using cache headers for all JavaScript resources.
CSS Caching Test
Congratulations! Your website is using cache headers for all CSS resources.
JavaScript Minification Test
Some of your website's JavaScript files are not minified!
How to fix
In order to pass this test you must minify all of your external JavaScript files. For this task you can use an online JS minifier like JSCompress, Closure Compiler or JSMin.
CSS Minification Test
Some of your webpage's CSS resources are not minified.
How to fix
In order to pass this test you must minify all of your external CSS files. For this task you can use an online CSS minifier like YUI Compressor or cssmin.js.
Nested Tables Test
Congratulations, your page does not use nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test
Congratulations! Your webpage does not use frames.
Doctype Test
Congratulations! Your website has a doctype declaration:
<!DOCTYPE html>
URL Redirects Test
Congratulations! Your URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).

Server and security

URL Canonicalization Test
https://farewell.com.hk and https://www.farewell.com.hk resolve to the same URL.
HTTPS Test
Your website is successfully using HTTPS, a secure communication protocol over the Internet.
Security state: secure
Certificate issuer: Let's Encrypt Authority X3
Valid until: Aug 22, 2020
Safe Browsing Test
This site is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test
Congratulations, your server signature is off.
Directory Browsing Test
Congratulations! Your server has disabled directory browsing.
Plaintext Emails Test
Congratulations! Your webpage does not include email addresses in plaintext.

Mobile usability

Media Query Responsive Test
Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
Mobile Snapshot Test

Advanced SEO

Structured Data Test
Congratulations! Your website is using HTML Microdata specifications in order to markup structured data.
Custom 404 Error Page Test
Congratulations, your website is using a custom 404 error page. By creating a custom 404 error page, you can improve your website's user experience by letting users know that only a specific page is missing/broken (and not your entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links in your site.
Noindex Tag Test
Your webpage does not use the noindex meta tag. This means that your webpage will be read and indexed by search engines.
Canonical Tag Test
Your webpage is using the canonical link tag. This tag specifies that the URL: https://farewell.com.hk is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://farewell.com.hk/" rel="canonical"/>
Nofollow Tag Test
Your webpage does not use the nofollow meta tag. This means that search engines will crawl all links from your webpage.
Disallow Directive Test
Your robots.txt file disallow the search engines access to some parts of your website. You are advised to check carefully if the access to these resources or pages must be blocked.
Disallow: /wp-admin/
SPF Records Test
Congratulations! Your DNS server is using an SPF record.
v=spf1 include:spf.protection.outlook.com -all
COMMON SEO ISSUES
passed Meta Title Test
What's This?
Your webpage's meta title is an HTML tag that defines the title of your page. This tag displays your page title in search engine results, at the top of a user's browser, and also when your page is bookmarked in a list of favorites. A concise, descriptive title tag that accurately reflects your page's topic is important for ranking well in search engines.
The meta title of your page has a length of 15 characters. Most search engines will truncate meta titles to 70 characters.
  • Home - Farewell
failed Meta Description Test
What's This?
Your webpage's meta description is an HTML tag that is intended to provide a short and accurate summary of your page. Search engines use meta descriptions to help identify the a page's topic - they may also use meta descriptions by displaying them directly in search engine results. Accurate and inviting meta descriptions can help boost both your search engine rankings and a user's likelihood of clicking through to your page.
The meta description tag is missing from your page. You should include this tag in order to provide a brief description of your page which can be used by search engines. Well-written and inviting meta descriptions may also help click-through rates to your site in search engine results.

HOW TO FIX

In order to pass this test you must include a meta-description tag in your page header (<head> section):

<head>
	<meta name="description" content="type_your_description_here">
</head>

Note that in HTML the <meta> tag has no end tag but in XHTML this tag must be properly closed.

Meta description can have any length but a good practice is to keep this under 160 characters (search engines generally truncate snippets longer than this value).
passed Google Search Results Preview Test
What's This?
Check how your page might appear in Google search results. Google search results typically uses your webpage title, url and meta-description in order to display relevant summarized information about your site. If these elements are too long, Google will truncate their content. Webpage title up to 70 characters in length, and webpage descriptions up to 160 characters in length are recommended in order to optimize readability.

Home - Farewell

https://farewell.com.hk

passed Most Common Keywords Test
What's This?
Check the most common keywords in your page and their usage (number of times used). This can help give a quick overview of the keywords and topics that crawlers may associate with your web page.
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
  • 辦理身後事須知 - 9 times
  • 聯絡我們 - 3 times
  • 安排喪禮 - 3 times
  • 辦理死亡登記 - 3 times
  • 骨灰處理 - 3 times
failed Keywords Usage Test
What's This?
This will check if your most common keywords are used in the webpage's title and description
Your most common keywords are not appearing in one or more of the meta-tags above. Your primary keywords should appear in your meta-tags to help identify the topic of your webpage to search engines.
  • Keyword(s) not included in Title tag
  • Keyword(s) not included in Meta-Description tag

HOW TO FIX

First of all, you must make sure that your page is using the title and meta-description tags.

Second, you must adjust these tags content in order to include some of the primary keywords displayed above.
passed Keywords Cloud Test
What's This?
The Keyword Cloud is a visual representation of keywords used on your website. This will show you which words are frequently used in the content of your webpage. Keywords having higher density are presented in larger fonts and displayed in alphabetic order.
content copyright facebook farewell main menu skip whatsapp 九龍旺角弼街 及設置紀念牌匾計劃 器官捐贈 基本棺木概覽 大愛恩人 安排喪禮 撿拾骨殖 有關政府部門的聯絡資料 服務辦公時間 機構的網頁及聯絡電話 殯葬支援及輔導服務等 申請及安排 申請及安排火葬 申請表格 相關殯葬 綠色殯葬中央登記名冊 網上追思 聯絡我們 辦理死亡登記 辦理殯葬事宜所需的證 辦理身後事須知 遺體器官捐贈者撒放骨灰 遺體捐贈 遺體捐贈者撒放骨灰計劃 食物環境衞生署墳場及火葬場服務收費一覽表 骨灰出入境 骨灰處理
passed Heading Tags Test
What's This?
Check if your webpage is using any H1 and H2 HTML header tags. Header tags are not visible to users, but help clarify and support the overall theme or purpose of your page to search engines. The H1 tag represents the most important heading, e.g., the title of the page or blog post. The H2 tag represents the second most important headings on the webpages, e.g., the subheadings.
Congratulations! Your webpage contains headings tags.
H1 headings
  • 辦理身後事須知
H2 headings
  • 安排喪禮
  • 辦理死亡登記、申請及安排
  • 骨灰處理
  • 辦理身後事須知
passed Robots.txt Test
What's This?
Check if your website is using a robots.txt file. When search engine robots crawl a website, they typically first access a site's robots.txt file. Robots.txt tells Googlebot and other crawlers what is and is not allowed to be crawled on your site.
Congratulations! Your site uses a "robots.txt" file: https://farewell.com.hk/robots.txt
passed Sitemap Test
What's This?
Check if the website has a sitemap. A sitemap is important as it lists all the web pages of the site and let search engine crawlers to crawl the website more intelligently. A sitemap also provides valuable metadata for each webpage.
Congratulations! Your website has a sitemap file.
passed SEO Friendly URL Test
What's This?
Check if your webpage URLs are SEO friendly. In order for links to be SEO friendly, they should contain keywords relevant to the page's topic, and contain no spaces, underscores or other characters. You should avoid the use of parameters when possible, as they make URLs less inviting for users to click or share. Google's suggestions for URL structure specify using hyphens or dashes (-) rather than underscores (_). Unlike underscores, Google treats hyphens as separators between words in a URL.
Congratulations! All links from your webpage are SEO friendly.
failed Image Alt Test
What's This?
Check if images on your webpage are using alt attributes. If an image cannot be displayed (e.g., due to broken image source, slow internet connection, etc), the alt attribute provides alternative information. Using relevant keywords and text in the alt attribute can help both users and search engines better interpret the subject of an image.
Your webpage is using "img" tags with empty or missing "alt" attribute.

HOW TO FIX

In order to pass this test you must add an alt attribute to every <img> tag used into your webpage.

An image with an alternate text specified is inserted using the following HTML line:

<img src="image.png" alt="text_to_describe_your_image">

Remember that the point of alt text is to provide the same functional information that a visual user would see. Search engines, users who disabled images in their browsers and other agents who are unable to see the images on your webpage can read the alt attributes assigned to the image since they cannot view it.

Learn more about optimizing images for SEO.
passed Inline CSS Test
What's This?
Check your webpage HTML tags for inline CSS properties. Inline CSS property are added by using the style attribute within specific HTML tags. Inline CSS properties unnecessarily increase page size, and can be moved to an external CSS stylesheet. Removing inline CSS properties can improve page loading time and make site maintenance easier.
Congratulations! Your webpage is not using any inline CSS styles.
passed Deprecated HTML Tags Test
What's This?
Check if your webpage is using old, deprecated HTML tags. These tags will eventually lose browser support and your web pages may render incorrectly as browsers drop support for these tags.
Congratulations! Your page does not use HTML deprecated tags.
passed Google Analytics Test
What's This?
Check if your website is connected with Google Analytics. Google Analytics is a popular, free website analysis tool that helps provide insights about your site's traffic and demographics.
Congratulations! Your webpage is using Google Analytics.
passed Favicon Test
What's This?
Check if your site is using and correctly implementing a favicon. Favicons are small icons that appear in your browser's URL navigation bar. They are also saved next to your URL's title when your page is bookmarked. This helps brand your site and make it easy for users to navigate to your site among a list of bookmarks.
Favicon Congratulations! Your website appears to have a favicon.
passed JS Error Test
What's This?
Check your page for JavaScript errors. These errors may prevent users from properly viewing your pages and impact their user experience. Sites with poor user experience tend to rank worse in search engine results.
Congratulations! There are no severe JavaScript errors on your webpage.
SPEED OPTIMIZATIONS
passed HTML Page Size Test
What's This?
Check your page's HTML size. HTML size is the size of all the HTML code on your web page - this size does not include images, external javascripts or external CSS files.
Congratulations! The size of your webpage's HTML is 18.32 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
passed HTML Compression/GZIP Test
What's This?
Check if your website is using HTML compression. HTML compression plays an important role in improving website speed by finding similar strings within a text file and replacing them temporarily to reduce overall file size.
Congratulations! Your webpage is successfully compressed using gzip compression on your code. Your HTML is compressed from 79.38 Kb to 18.32 Kb (77% size savings). This helps ensure a faster loading webpage and improved user experience.
passed Site Loading Speed Test
What's This?
Check your website's loading speed. Page speed is an important factors in search engine rankings and overall site success. Pages that take longer than 5 seconds to load can lose up to 50% of users. Faster webpages result in higher traffic, better conversions and increased sales over slower loading pages.
Your website loading time is around 3.27 seconds and this is under the average loading speed which is 5 seconds.
failed Page Objects Test
What's This?
Check if all the objects requested by this webpage can be retrieved. If they are not retrievable, your page may display incorrectly, leading to a bad user experience and lower search engine rankings.
Your page uses more than 20 http requests, which can slow down page loading and negatively impact user experience.

HTML Pages: 1  CSS Files: 21  Scripts: 30  Images: 9  Flash Files: 0 

HOW TO FIX

In order to pass this test, you can try reducing http requests through various methods such as using text instead of images, using css sprites, using data URIs instead of images, or combining several external files together into one.
failed Page Cache Test (Server Side Caching)
What's This?
Check if your page is serving cached pages. A page cache saves dynamically generated pages and serves the pre-generated (cached) page to reduce server load and site loading time (by avoiding the re-loading and execution of PHP scripts). Common caching methods are ZenCache and WP Rocket.
It does not appear that you are caching your pages. Cached pages serve up static html and avoid potentially time consuming queries to your database. It also helps lower server load by up to 80%. Caching most visibly benefits high traffic pages that access a database, but whose content does not change on every page view. Common caching methods include Alternative PHP Cache, Quickcache, and WP Super Cache (for Wordpress sites). Caching mechanisms also typically compress HTML, further reducing page size and load time.

HOW TO FIX

In order to pass this test you are advised to use a caching mechanism for your pages. There are three methods which can be used to caching your web pages:

  1. Alternative PHP caching

    - Alternative PHP Cache (APC) is an open source framework which caches data using intermediate PHP code. Most web programmers who are familiar with the PHP programming language can easily set up Alternative PHP Cache for your site.

  2. Quickcache

    - Quickcache is a lightweight page caching solution which was formerly known as jpcache. Quickcache caches the page output rather than compiling the PHP page, making it a superior version of page caching to the Alternative PHP caching. Quickcache can be quickly downloaded from their website and can reduce your page load time up to 80%.

  3. WP Super Cache

    - If you have a Wordpress website, WP Super Cache can be installed within seconds and without no programming knowledge.
passed Flash Test
What's This?
Check if your page uses Flash, an outdated technology that was typically used to deliver rich multimedia content. The web has evolved to replace Flash with open-standard technologies that additionally offered better performance and security. Flash content also does not work well on mobile devices, and is difficult to index by search engines.
Congratulations! Your website does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
warning CDN Usage Test
What's This?
Check if your webpage's resources (images, javascript and css files) are served via CDNs.
Your webpage is not serving all resources (images, javascript and css) from CDNs.

HOW TO FIX

In order to pass this test you are advised to use a CDN service. A Content Delivery Network (CDN) is a globally distributed network of web servers that allows a quick transfer of assets and provides high availability and high performance. The primary benefits of using a CDN service are:
  • Improving website loading times
  • Reducing bandwidth costs
  • Increasing content availability and redundancy
  • Improving website security
passed Image Caching Test
What's This?
Checks if your page is using an image expires tag, which specifies a future expiration date for your images. Users browsers will see this tag and cache the image in their browser until the specified date (so that it does not keep re-fetching the unchanged image from your server). This speeds up your site the next time returning visitors arrive at your site and require the same image.
Congratulations! Your website is using cache headers for your images and the browsers will display these images from the cache.
passed JavaScript Caching Test
What's This?
Checks if your page is using caching headers for all JavaScript resources. Users browsers will check for these headers and, if any, will cache the JavaScript resources until the specified date (so that it does not keep re-fetching the unchanged file from your server). This speeds up your site the next time returning visitors arrive at your site and require the same JavaScript resource.
Congratulations! Your website is using cache headers for all JavaScript resources.
passed CSS Caching Test
What's This?
Checks if your page is using caching headers for all CSS resources. Users browsers will check for these headers and, if any, will cache the CSS resources until the specified date (so that it does not keep re-fetching the unchanged file from your server). This speeds up your site the next time returning visitors arrive at your site and require the same CSS resource.
Congratulations! Your website is using cache headers for all CSS resources.
failed JavaScript Minification Test
What's This?
Checks if any external javascript files used in your page is minified. Minified files reduce page size and overall load time.
Some of your website's JavaScript files are not minified!

HOW TO FIX

In order to pass this test you must minify all of your external JavaScript files. For this task you can use an online JS minifier like JSCompress, Closure Compiler or JSMin.
failed CSS Minification Test
What's This?
Checks if any CSS files used in your page is minified. Minified files reduce page size and overall load time.
Some of your webpage's CSS resources are not minified.

HOW TO FIX

In order to pass this test you must minify all of your external CSS files. For this task you can use an online CSS minifier like YUI Compressor or cssmin.js.
passed Nested Tables Test
What's This?
Check if this site contains nested tables. A nested table is an HTML table containing another table inside it. Use of nested tables can slow down page rendering in the user's browser.
Congratulations, your page does not use nested tables. This speeds up page loading time and optimizes the user experience.
passed Frameset Test
What's This?
Check if your page is using frames, which divide your browser window into multiple sections where each section can load separate HTML documents. Frames create problems for both users (e.g., by creating unexepected behavior with printing functions or use of the back-button) and search engine robots (by complicating the crawling process). Avoid use of frames when possible.
Congratulations! Your webpage does not use frames.
passed Doctype Test
What's This?
Check for doctype declaration. A document type declaration, or DOCTYPE, defines which version of (X)HTML your webpage is using. Proper doctype declaration assists with proper page rendering and functioning of web documents in compliant browsers.
Congratulations! Your website has a doctype declaration:
  • <!DOCTYPE html>
passed URL Redirects Test
What's This?
Check how many redirects your URL will perform to resolve to the final destination URL. Redirects often cause search engine indexing issues and can also lead to some minor loading delays. Google recommends removing or keeping redirects to a minimum.
Congratulations! Your URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
SERVER AND SECURITY
passed URL Canonicalization Test
What's This?
Test your site for potential URL canonicalization issues. Canonicalization describes how a site can use slightly different URLs for the same page (e.g., if http://www.example.com and http://example.com displays the same page but do not resolve to the same URL). If this happens, search engines may be unsure about which URL is the correct one to index. Learn more about canonicalization issues.
https://farewell.com.hk and https://www.farewell.com.hk resolve to the same URL.
passed HTTPS Test
What's This?
Check if your website is using HTTPS, a secure protocol for sending/receiving data over the Internet. Using HTTPS indicates that an additional encryption/authentication layer was added between client and server. HTTPS should be used by any site that collects sensitive customer data such as credit card information. Even for sites that do not collect such data, switching to https helps users by improving privacy and overall security. Google is increasingly using https as a positive ranking factor.
Your website is successfully using HTTPS, a secure communication protocol over the Internet.
  • Security state: secure
  • Certificate issuer:: Let's Encrypt Authority X3
  • Valid until: Aug 22, 2020
passed Safe Browsing Test
What's This?
Check if your website is identified as having malware or exhibiting phishing activity by Google's safe browsing API. Any site containing malware or suspicious for phising activity is seen as a threat to the online community and is often penalized by search engines. This test checks your website against regularly updated malware and phishing databases of problem websites.
This site is not currently listed as suspicious (no malware or phishing activity found).
passed Server Signature Test
What's This?
Check if your server's signature is ON. A server signature is the public identity of your web server and contains sensitive information that could be used to exploit any known vulnerability. Turning your server signature OFF is considered a good security practice to avoid disclosure of what software versions you are running.
Congratulations, your server signature is off.
passed Directory Browsing Test
What's This?
Check if your server allows directory browsing. If directory browsing is disabled, visitors will not be able to browse your directory by accessing the directory directly (if there is no index.html file). This will protect your files from being exposed to the public. Apache web server allows directory browsing by default. Disabling directory browsing is generally a good idea from a security standpoint.
Congratulations! Your server has disabled directory browsing.
passed Plaintext Emails Test
What's This?
Check your webpage for plaintext email addresses. Any e-mail address posted in public is likely to be automatically collected by computer software used by bulk emailers (a process known as e-mail address harvesting). A spam harvester can read through the pages in your site and extract plaintext email addresses which are then added to bulk marketing databases (resulting in more inbox spam). There are several methods for email obfuscation.
Congratulations! Your webpage does not include email addresses in plaintext.
MOBILE USABILITY
passed Media Query Responsive Test
What's This?
Check if your page implements responsive design functionalities using the media query technique. The '@media' rule allows different style rules for screen sizes. Media query techniques allow different presentation and content to be served depending on the output device, helping ensure that your website renders optimally on all devices and platforms.
Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
passed Mobile Snapshot Test
What's This?
Check how your website renders on a mobile device.
You can see below how your website looks on the portrait view of a mobile device.
ADVANCED SEO
passed Structured Data Test
What's This?
Check if your website uses HTML Microdata specifications (or structured data markup). Search engines use microdata to better understand the content of your site and create rich snippets in search results (which helps increase click-through rate to your site).
Congratulations! Your website is using HTML Microdata specifications in order to markup structured data.
passed Custom 404 Error Page Test
What's This?
This SEO test will check if your website is using a custom 404 error page. By creating a custom 404 error page, you can improve your website's user experience by letting users know that only a specific page is missing/broken (and not your entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links in your site.
Congratulations, your website is using a custom 404 error page. By creating a custom 404 error page, you can improve your website's user experience by letting users know that only a specific page is missing/broken (and not your entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links in your site.
passed Noindex Tag Test
What's This?
Check if your webpage is using the robots meta tag or the X-Robots-Tag HTTP header to instruct search engines not to show your site in search results pages.
Your webpage does not use the noindex meta tag. This means that your webpage will be read and indexed by search engines.
passed Canonical Tag Test
What's This?
Check if your webpage is using the canonical link tag. The canonical link tag is used to nominate a primary page when you have several pages with duplicate or very similar content.
Your webpage is using the canonical link tag. This tag specifies that the URL: https://farewell.com.hk is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
  • <link href="https://farewell.com.hk/" rel="canonical"/>
passed Nofollow Tag Test
What's This?
Check if your webpage is using the robots meta tag or the X-Robots-Tag HTTP header to instruct search engines not to follow the links on your page. Outgoing links marked with this tag will tell search engines not to follow or crawl that particular link. Google recommends that nofollow tags are used for paid advertisements on your site and links to pages that have not been vetted as trusted sites (e.g., links posted by users of your site).
Your webpage does not use the nofollow meta tag. This means that search engines will crawl all links from your webpage.
info Disallow Directive Test
What's This?
Check if your robots.txt file is instructing search engine crawlers to avoid parts of your website. The disallow directive is used in robots.txt to tell search engines not to crawl and index a file, page, or directory.
Your robots.txt file disallow the search engines access to some parts of your website. You are advised to check carefully if the access to these resources or pages must be blocked.
  • Disallow: /wp-admin/
passed SPF Records Test
What's This?
Check if your DNS records contains an SPF record. SPF (Sender Policy Framework) records allow email systems to verify if a given mail server has been authorized to send mail on behalf of your domain. Creating an SPF record increases email delivery rates by reducing the likelihood of your email being marked as spam.
Congratulations! Your DNS server is using an SPF record.

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