Archived
77/100
Average SEO score of top 100 sites: 75%
This website received an SEO score of 77 out of 100, which is higher than the average score of 75. Our analysis has identified 8 important issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
8 Failed
1 Warnings
43 Passed
Common SEO issues
Score: 69
Failed: 4
Warnings: 0
Passed: 16
Meta Title Test
- Congratulations! Your webpage is using a title tag
Meta Description Test
- The meta description tag is missing from your page. You should include this tag in order to provide a brief description of your page which can be used by search engines. Well-written and inviting meta descriptions may also help click-through rates to your site in search engine results.
Google Search Results Preview Test
Desktop version
https://farewell.com.hkHome - Farewell
Mobile versionhttps://farewell.com.hkHome - Farewell
Most Common Keywords Test
- There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keywords Usage Test
- Your most common keywords are not appearing in one or more of the meta-tags above. Your primary keywords should appear in your meta-tags to help identify the topic of your webpage to search engines.
Keywords Cloud Test
Competitor Domains Test
Understand your competitors' SEO and backlink profile
Get related competitors and their domain authority score in relation to your domain.
Robots.txt Test
- This website is using a robots.txt file.
Sitemap Test
- Congratulations! Your website has a sitemap file.
SEO Friendly URL Test
- Congratulations! All links from your webpage are SEO friendly.
Image Alt Test
- Your webpage is using "img" tags with empty or missing "alt" attribute.
Inline CSS Test
- Congratulations! Your webpage is not using any inline CSS styles.
Google Analytics Test
- Congratulations! Your webpage is using Google Analytics.
Favicon Test
- Congratulations! Your website appears to have a favicon.
Backlinks Test
Get a full and detailed list of your backlinks!
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JS Error Test
- Congratulations! There are no severe JavaScript errors on your webpage.
Speed optimizations
Score: 68
Failed: 4
Warnings: 1
Passed: 11
HTML Page Size Test
- Congratulations! The size of your webpage's HTML is 18.32 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
HTML Compression/GZIP Test
- Congratulations! Your webpage is successfully compressed using gzip compression on your code. Your HTML is compressed from 79.38 Kb to 18.32 Kb (77% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
- Your website loading time is around 3.27 seconds and this is under the average loading speed which is 5 seconds.
Accurate loading speed and website loading speed monitor
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Page Objects Test
- Your page uses more than 20 http requests, which can slow down page loading and negatively impact user experience.
Page Cache Test (Server Side Caching)
- It does not appear that you are caching your pages. Cached pages serve up static html and avoid potentially time consuming queries to your database. It also helps lower server load by up to 80%. Caching most visibly benefits high traffic pages that access a database, but whose content does not change on every page view. Common caching methods include Alternative PHP Cache, Quickcache, and WP Super Cache (for Wordpress sites). Caching mechanisms also typically compress HTML, further reducing page size and load time.
Flash Test
- Congratulations! Your website does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test
- Your webpage is not serving all resources (images, javascript and css) from CDNs.
Image Caching Test
- Congratulations! Your website is using cache headers for your images and the browsers will display these images from the cache.
JavaScript Caching Test
- Congratulations! Your website is using cache headers for all JavaScript resources.
CSS Caching Test
- Congratulations! Your website is using cache headers for all CSS resources.
JavaScript Minification Test
- Some of your website's JavaScript files are not minified!
CSS Minification Test
- Some of your webpage's CSS resources are not minified.
Nested Tables Test
- Congratulations, your page does not use nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test
- Congratulations! Your webpage does not use frames.
Doctype Test
- Congratulations! Your website has a doctype declaration:
URL Redirects Test
- Congratulations! Your URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Server and security
Score: 100
Failed: 0
Warnings: 0
Passed: 6
URL Canonicalization Test
- https://farewell.com.hk and https://www.farewell.com.hk resolve to the same URL.
HTTPS Test
- Your website is successfully using HTTPS, a secure communication protocol over the Internet.
Safe Browsing Test
- This site is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test
- Congratulations, your server signature is off.
Directory Browsing Test
- Congratulations! Your server has disabled directory browsing.
Plaintext Emails Test
- Congratulations! Your webpage does not include email addresses in plaintext.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 2
Media Query Responsive Test
- Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
Mobile Snapshot Test
Advanced SEO
Score: 100
Failed: 0
Warnings: 0
Passed: 8
Structured Data Test
- Congratulations! Your website is using HTML Microdata specifications in order to markup structured data.
Custom 404 Error Page Test
- Congratulations, your website is using a custom 404 error page. By creating a custom 404 error page, you can improve your website's user experience by letting users know that only a specific page is missing/broken (and not your entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links in your site.
SPF Records Test
- Congratulations! Your DNS server is using an SPF record.
Spell Check Test
Check your webpage for misspellings!
Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.
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