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Report generated 2 years ago
https://dkaccs.co.uk
Your general SEO Checkup Score
Archived
63/100
SEO Score
Average SEO score of top 100 sites: 75%
This website received an SEO score of 63 out of 100, which is below the average score of 75. However, there are 21 important issues that need to be fixed to improve your website's ranking on search engines and enhance its overall performance.
21 Failed
5 Warnings
45 Passed
Issues to fix
HIGH
To provide a good user experience, sites should aim for a Largest Contentful Paint duration of 2.5 seconds or less.
HIGH
To provide a good user experience, sites should aim for a Cumulative Layout Shift score of 0.1 or less.
HIGH
Minify all JavaScript files to reduce page size and loading time.
HIGH
H1 and H2 tags ensure better search engine visibility and ranking by providing structure and hierarchy to the content, improving readability, and providing opportunities for keyword optimization.
HIGH
Add a meta description tag to provide a brief and informative summary of the page's content for search engines.
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
HIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
HIGH
Consider reducing the HTML size to improve loading times and retain visitors.
MEDIUM
JavaScript errors can impact user experience and may prevent users from viewing the page properly.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
LOW
Resolving errors identified by the Chrome DevTools Console can improve user experience.
LOW
To protect against spam harvesters, consider hiding or obfuscating email addresses in your page code.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Consider moving inline CSS styles to an external stylesheet to improve site performance and maintain separation of content and design.
LOW
Strip out any unnecessary metadata to improve loading time, security, and privacy. Metadata should not exceed 16% of the image size.
LOW
Consider adding the Strict-Transport-Security header to your webpage to ensure that web traffic is encrypted over HTTPS, mitigating the risk of man-in-the-middle attacks and other security threats.
LOW
Replace deprecated HTML tags with their modern equivalents or appropriate CSS rules.
Common SEO issues
Score: 58
Failed: 8
Warnings: 1
Passed: 16
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag.
Text: d&k accounting - Profit First Professionals
Length: 43 characters
Meta Description Test97% of top 100 sites passed
  • This webpage is not using a meta description tag! You should include this tag in order to provide a brief description of your page which can be used by search engines. Well-written and inviting meta descriptions may also help click-through rates to your site in search engine results.
Google Search Results Preview Test
Desktop version
https://www.dkaccs.co.uk/d&k accounting - Profit First Professionals
Mobile version
https://www.dkaccs.co.uk/d&k accounting - Profit First Professionals
Social Media Meta Tags Test83% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:locale
en_GB
og:site_name
D&K Accounting | Accountants, Bawtry, Quickbooks Advanced ProAdvisor, Cloud Accounting Specialists
og:type
article
og:title
d&k accounting - Profit First Professionals
og:url
https://www.dkaccs.co.uk/
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
27business11accounting10email9profit7flow
Keywords Usage Test81% of top 100 sites passed
  • The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
business
accounting
email
profit
flow
Keywords Cloud Test
accountaccountancyaccountantaccountantsaccountingaccountsachieveadvisorsannualapproachareasassistbawtryblogsbookkeepingbusinessbusinessescashclientclientscloudcompanycompliantconstantlycontrolcreativecustomercustomersdanieldeadlinedkaccsdownloademailemployedensureexpensesfinancialfinancialsflowfreefuturegovernmentgrowguidehavehelphelpinghmrchomehoursimplementinformationjustkatherineknowleavingleftlifeloginmakemakesmanagemeetingmethodologymikemoneyneedownerownerspaperpayingpayrollpensionportalproadvisorsprofitquarterlyquickbooksrecentlyrequiredreturnreturnssectionselfsellserviceservicesskillssmallsoftwarestatementssubmitsystemstimetouchusingwebsiteworkworkersworking
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test70% of top 100 sites passed
  • This webpage does not contain H1 headings! H1 headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, H1 headings may still help define the topic of your page to search engines.
H2 tags
D&K – not your average accountants Welcome to D&K Accounting – we specialise in helping small business owners just like you. Perhaps you’re a website development company, or maybe a consultant or a business coach. Whatever your niche, we understand the challenges you face; long hours, relentless pitches, tight cashflows and all the while, a steady squeeze on your entrepreneurial juice. We recognise the complexities that come with such a diverse and unpredictable business. Understanding first-hand the struggles; we get that ‘famine and feast’ way of life – and have the creative skills to navigate your financials, tailoring and nurturing them to your advantage. From tax returns to VAT, we’ll make your accounts work for you, maximising income, minimising tax bills and leaving yourself free to live your life and crank the creative flow!
What is THE PROFIT FIRST APPROACH?
What makes us so special?
CLIENTS WE ARE CURRENTLY WORKING WITH INCLUDE…..
HOW CAN WE HELP YOU
FREE DOWNLOADS
10 KPIs A Business Owner Should Constantly Be Monitoring
A brief guide to setting up your own business
A – Z of Business Expenses
Profit First by Mike Michalowicz
BOOK A MEETING
ABOUT US
MEET DANIEL
MEET KATHERINE
SOFTWARE WE USE
SIX SIMPLE AREAS OF YOUR BUSINESS YOU CAN CHANGE TO SKY ROCKET YOUR PROFITS
ATTEND THE NEXT PROFIT WORKSHOP
Keep an eye on this section for our upcoming events.
FROM THE BLOG
GET IN TOUCH
Robots.txt Test94% of top 100 sites passed
  • This website is using a robots.txt file.
https://www.dkaccs.co.uk/robots.txt
Sitemap Test75% of top 100 sites passed
  • This website has a sitemap file.
https://www.dkaccs.co.uk/sitemap.xml
https://www.dkaccs.co.uk/sitemap.rss
SEO Friendly URL Test40% of top 100 sites passed
  • All links from this webpage are SEO friendly.
Image Alt Test71% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test38% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test72% of top 100 sites passed
  • All image display dimensions match the natural aspect ratio.
Inline CSS Test2% of top 100 sites passed
  • This webpage is using inline CSS styles!
See results list
Deprecated HTML Tags Test99% of top 100 sites passed
  • We found some HTML deprecated tags! You are advised to change these old tags with equivalent tags or proper CSS rules.
4font
Google Analytics Test69% of top 100 sites passed
  • This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test74% of top 100 sites passed
  • We've found JavaScript errors on this webpage!
See results list
Console Errors Test33% of top 100 sites passed
  • This webpage has some errors caught by the Chrome DevTools Console!
See results list
Charset Declaration Test100% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=UTF-8
Social Media Test80% of top 100 sites passed
  • This webpage is connected successfully with social media using:
Facebook Twitter 
Speed optimizations
Score: 49
Failed: 9
Warnings: 2
Passed: 12
HTML Page Size Test34% of top 100 sites passed
DOM Size Test17% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 3,872 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test96% of top 100 sites passed
  • This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 183.07 Kb to 40.27 Kb (78% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test68% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 5.45 seconds and is greater than the average loading speed which is 5 seconds!
Accurate loading speed and website loading speed monitor

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JS Execution Time Test79% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
73.1 %
4.15 Mb
javascript
20.4 %
1.16 Mb
css
3.9 %
228.93 Kb
font
1.6 %
93.59 Kb
html
0.8 %
47.24 Kb
other
0.1 %
7.99 Kb
TOTAL
100%
5.68 Mb
Requests by content type
Content type
Percent
Requests
javascript
39.5 %
49
image
29.8 %
37
css
18.5 %
23
other
5.6 %
7
html
4.8 %
6
font
1.6 %
2
TOTAL
100%
124
Content size by domain
Domain
Percent
Size
dkaccs.co.uk
81.5 %
4.63 Mb
maps.googleapis.com
4.3 %
251.31 Kb
gstatic.com
2.8 %
162.27 Kb
googletagmanager.com
2.1 %
122.43 Kb
downloads.mailchimp.com
1.8 %
104.63 Kb
fonts.gstatic.com
1.6 %
93.59 Kb
connect.facebook.net
1.5 %
89.85 Kb
widgets.leadconnectorhq.com
1.5 %
85.86 Kb
maps.gstatic.com
1.0 %
59.99 Kb
static.zotabox.com
0.5 %
30.38 Kb
Other
1.3 %
75.71 Kb
TOTAL
100%
5.68 Mb
Requests by domain
Domain
Percent
Requests
dkaccs.co.uk
62.1 %
77
maps.googleapis.com
7.3 %
9
downloads.mailchimp.com
5.6 %
7
widgets.leadconnectorhq.com
4.0 %
5
connect.facebook.net
3.2 %
4
google-analytics.com
2.4 %
3
googletagmanager.com
1.6 %
2
google.com
1.6 %
2
fonts.gstatic.com
1.6 %
2
cdnjs.cloudflare.com
1.6 %
2
Other
8.9 %
11
TOTAL
100%
124
Page Cache Test (Server Side Caching)100% of top 100 sites passed
  • This webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.
Flash Test100% of top 100 sites passed
  • This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test96% of top 100 sites passed
  • This webpage is not serving all resources (images, javascript and css) from CDNs!
See results list
Modern Image Format Test32% of top 100 sites passed
  • This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
See results list
Image Metadata Test
  • This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
See results list
Image Caching Test99% of top 100 sites passed
  • This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test98% of top 100 sites passed
  • This webpage is using cache headers for all JavaScript resources.
CSS Caching Test98% of top 100 sites passed
  • This webpage is using cache headers for all CSS resources.
JavaScript Minification Test93% of top 100 sites passed
  • This webpage is using JavaScript files that are not minified!
See results list
CSS Minification Test97% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test29% of top 100 sites passed
  • This webpage is not using render-blocking resources.
Nested Tables Test99% of top 100 sites passed
  • This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
  • This webpage does not use frames.
Doctype Test100% of top 100 sites passed
  • This webpage has a doctype declaration.
<!DOCTYPE html>
URL Redirects Test96% of top 100 sites passed
  • This URL performed 1 redirects! While redirects are typically not advisable (as they can affect search engine indexing issues and adversely affect site loading time), one redirect may be acceptable, particularly if the URL is redirecting from a non-www version to its www version, or vice-versa.
https://dkaccs.co.uk/https://www.dkaccs.co.uk/
Largest Contentful Paint Test
  • The Largest Contentful Paint duration of this webpage is 4.6 seconds. To provide a good user experience, sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

4.6 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
<div id="background-layer--2" data-mk-lazyload="false" class="background-layer mk-background-stretch none-blend-..." data-mk-img-set="{"landscape":{"desktop":"https://www.dkaccs.co.uk/..." mk-img-loaded="" style="background-image: url("https://www.dkaccs.co.uk/wp...">
Cumulative Layout Shift Test
  • The CLS score of this webpage is 0.589. To provide a good user experience, sites should strive to have a CLS score of 0.1 or less.

0.5891

0.1

0.25

DOM element which contributes the most to CLS score:
Text: LEARN MORE ABOUT PROFIT FIRST ABOUT US OUR SERVICES D&K – NOT YOUR AVERAGE ACCOU...
Html: <div id="page-section-2" class="mk-page-section self-hosted full_layout full-width..." data-intro-effect="false">
Score: 0.3859
Server and security
Score: 79
Failed: 3
Warnings: 1
Passed: 6
URL Canonicalization Test92% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "www.dkaccs.co.uk" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
*.dkaccs.co.uk
Subject Alternative Names (SANs)
*.dkaccs.co.uk, dkaccs.co.uk
Not valid before
Mon, April 17o 2023, 4:17:16 pm (z)
Not valid after
Sun, July 16o 2023, 4:17:15 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
R3
Intermediate certificate
Common name
R3
Organization
Let's Encrypt
Location
US
Not valid before
Fri, September 4o 2020, 12:00:00 am (z)
Not valid after
Mon, September 15o 2025, 4:00:00 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Root certificate
Common name
ISRG Root X1
Organization
Internet Security Research Group
Location
US
Not valid before
Thu, June 4o 2015, 11:04:38 am (z)
Not valid after
Mon, June 4o 2035, 11:04:38 am (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test92% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol but not all resources are served over this protocol!
See results list
HSTS Test
  • This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Safe Browsing Test100% of top 100 sites passed
  • This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test88% of top 100 sites passed
  • The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
  • Directory browsing is disabled for this website.
Plaintext Emails Test93% of top 100 sites passed
  • We've found 1 email addresses in your page code! We advise you to protect email links in a way that hides them from the spam harvesters.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test94% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=0" />
Media Query Responsive Test99% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 98
Failed: 1
Warnings: 1
Passed: 8
Structured Data Test59% of top 100 sites passed
  • This webpage is using structured data.
See results list
Custom 404 Error Page Test75% of top 100 sites passed
  • This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test99% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test95% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://www.dkaccs.co.uk/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.dkaccs.co.uk/" rel="canonical"/>
Nofollow Tag Test
  • This webpage is using the nofollow meta tag! We recommend to use this tag carefully since search engines will not crawl all links from this webpage.
See results list
Disallow Directive Test
  • Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test95% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 include:spf.protection.outlook.com -all
Ads.txt Validation Test80% of top 100 sites passed
  • This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
Spell Check Test
Check your webpage for misspellings!

Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.

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