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SEO Report for https://discreetinvestigations.ca

Your general SEO Checkup Score


SEO Score88/100
Average SEO score of top 100 sites: 75%This value indicates the average SEO score of the top 100 most visited websites in the US (in the past 12 months)
AI Visibility78/100
AI visibility score reflects brand reach in AI

Your site scored 88/100, comfortably above the 75 average for top sites. We found 5 issues to fix, and they're the gap between you and the very top. And an AI Visibility Score of 78/100 means ChatGPT, Gemini and Perplexity mention your brand some of the time, with clear room to push further.

5 Failed
3 Warnings
55 Passed

Want to fix these issues and track your progress?

Issues to fix

HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
Details
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
Details
MEDIUM
Avoid using distorted images, as they can have a negative impact on the user experience.
Details
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
Details
LOW
Strip out any unnecessary metadata to improve loading time, security, and privacy. Metadata should not exceed 16% of the image size.
Details

AI Insights

Score:0
Failed:0
Warnings:0
Passed:5
Domain Business Context
Understanding the business context of a domain can help you create content that is more relevant to your target audience and differentiate your website from competitors.

What is this domain about

Licensed private investigation and surveillance services for Toronto and Ontario, with court-admissible evidence and regional service coverage.

Industry Niche

Private Investigation Services

Target Audience

Individuals, families, lawyers, insurers, and businesses needing discreet investigative support and evidence gathering.

This test will check the business context of the domain associated with the analyzed webpage. The business context includes the domain's description, target audience and industry niche (if applicable). Understanding the business context of a domain can help you create content that is more relevant to your target audience and differentiate your website from competitors.
LLM Visibility Checker
LLM Visibility Checker

Track your brand across ChatGPT, Gemini and Claude

Get an AI Presence Score, see which of your pages get cited, and follow how you compare with competitors over time.

How visible your brand is to AI engines
Content Strengths and Weaknesses

This webpage is highly focused and commercially effective, with clear service positioning, strong local targeting, and extensive FAQ content that addresses common client questions. Its main weaknesses are limited depth on methodology and relatively light third-party evidence beyond testimonials and media logos.

Content Strengths

  • Clear Service Positioning
  • Strong Local Targeting
  • Extensive FAQ Coverage

Content Weaknesses

  • Limited Method Detail
  • Thin Source Attribution
  • Testimonials Lack Context
This test will analyze the content of the webpage to identify its strengths and weaknesses. The analysis includes factors such as keyword usage, readability, originality, and relevance to the target audience. By understanding the strengths and weaknesses of your content, you can make informed decisions about how to improve it and better meet the needs of your audience.
Content Trust
75%
Topical Relevance95%
Subject Expertise82%
Credibility62%

This webpage appears moderately trustworthy because it shows strong topical focus, named leadership, a visible privacy policy, and a registered/licensed agency claim. Credibility is helped by the 35+ years of experience statement, Google rating mention, media logos, and named testimonials, but it is weakened by the lack of detailed source citations, methodology pages, or independently verifiable proof for many claims.

This test will evaluate the trustworthiness of the content on the webpage. It assesses factors such as the credibility of sources, accuracy of information, and overall reliability. A high level of content trust can enhance your website's reputation and improve its ranking in search engine results.
Visual SEO Analysis
Visual SEO Analysis

Find out if your page design converts the visitors you earn

We score six things that decide whether a visitor stays and acts, from the first screen to the path to action, and rank every fix by effort and impact.

How your page's design and UX affect conversions
Content Freshness
88%

The page feels current and actively maintained, with a 2026 copyright notice, current service positioning, and present-tense operational claims such as same-day response and 24/7 hotline support. There are no obvious signs of stale core content, and the page reads like an active local service landing page rather than an archived article.

Positive Signals

  • 2026 copyright notice
  • Same-day response claim
  • 24/7 confidential hotline
This test will check the freshness of the content on the webpage. It evaluates how recently the content was created or updated, and whether it remains relevant to current trends and user interests. Fresh content can attract more visitors and improve your website's ranking in search engine results.
Content Opportunities

The site already covers a broad set of services and FAQs, so the biggest opportunities are depth, proof, and conversion support. Adding more evidence-backed resources, service-specific guidance, and richer local pages would strengthen authority and help users choose the right service faster.

Quick Wins

  • •Add a short methodology section explaining how evidence is collected, documented, and preserved for court use.
  • •Turn the three existing testimonials into richer quotes by adding the client’s role or context where permitted.
  • •Create one unique paragraph on each major city page describing local service needs and common case types.
This test will identify potential content opportunities for the webpage. It analyzes the current content landscape, identifies gaps in coverage, and suggests topics or keywords that could be targeted to attract more visitors and improve search engine rankings.

Common SEO issues

Score:85
Failed:2
Warnings:1
Passed:16
Meta Title Test
100% of top 100 sites passed
This webpage is using a title tag.
Text: Private Investigator Toronto | Discreet Investigations
Length: 54 characters
The meta title is an HTML element that defines a page's title, displayed in search engine results, browser tabs, and bookmark lists. A concise, keyword-relevant title is a strong on-page ranking signal and a major driver of organic click-through rate. AI answer engines and LLM-driven search experiences also rely on the title to identify, summarize, and cite the page in generative results.
Meta Description Test
92% of top 100 sites passed
This webpage is using a meta description tag.
Text: Discreet Investigations is Toronto's most trusted private investigator. 35+ years of experience in surveillance, child custody, insurance fraud & more.
Length: 151 characters
The meta description is an HTML tag that provides a short summary of a page's content, often shown beneath the title in search results. While not a direct ranking factor, an accurate and inviting description significantly improves click-through rate from organic listings. AI answer engines and social platforms also use it as a trusted summary when generating previews, citations and shareable snippets.
Google Search Results Preview Test
Desktop version
https://discreetinvestigations.ca/Private Investigator Toronto | Discreet InvestigationsDiscreet Investigations is Toronto's most trusted private investigator. 35+ years of experience in surveillance, child custody, insurance fraud & more.
Mobile version
https://discreetinvestigations.ca/Private Investigator Toronto | Discreet InvestigationsDiscreet Investigations is Toronto's most trusted private investigator. 35+ years of experience in surveillance, child custody, insurance fraud & more.
A simulated preview of how the page may appear in Google search results, combining the title, URL, and meta description as Google typically renders them. Useful for spotting truncated text, weak phrasing, or missing elements before publishing, since the snippet directly influences whether searchers click through.
Social Media Meta Tags Test
89% of top 100 sites passed
This webpage is using social media meta tags.
Open Graph Meta Tags
og:localeen_CA
og:typewebsite
og:titlePrivate Investigator Toronto | Discreet Investigations
og:descriptionDiscreet Investigations is Toronto's most trusted private investigator. 35+ years of experience in surveillance, child custody, insurance fraud & more.
og:urlhttps://discreetinvestigations.ca/
og:site_nameDiscreet Investigations
og:imagehttps://discreetinvestigations.ca/images/hero-photo.webp
Twitter Card Meta Tags
twitter:cardsummary_large_image
twitter:site@Discreet_PI
twitter:titlePrivate Investigator Toronto | Discreet Investigations
twitter:descriptionDiscreet Investigations is Toronto's most trusted private investigator. 35+ years of experience in surveillance, child custody, insurance fraud & more.
twitter:imagehttps://discreetinvestigations.ca/images/hero-photo.webp
Open Graph and Twitter Card meta tags tell social platforms and link unfurlers how to display a page when its URL is shared. Well-formed tags produce richer previews with the intended title, description, and image, which improves click-through on social channels. They also serve as a structured signal that AI crawlers and answer engines can use when summarizing the page.
Most Common Keywords Test
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
89private
59investigator
47investigators
42ontario
37evidence
A frequency analysis of the most repeated words and phrases in the page's visible content. Useful for getting a quick sense of which topics search engines are likely to associate with the page, and for spotting cases where the actual content drifts from the intended subject.
Keywords Usage Test
48% of top 100 sites passed
The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
private
investigator
investigators
ontario
evidence
Cross-checks whether the most frequently used keywords on the page also appear in the title and meta description. Alignment between body content and metadata helps search engines confirm the page's topic and reinforces relevance for those terms.
Keywords Cloud Test
admissible
agencies
agency
areas
assets
background
blog
bonded
branch
canada
case
cases
cheating
check
checks
child
claims
conduct
confidential
contact
corporate
counter
court
credentials
criminal
custody
devices
discreet
divorce
document
employment
evidence
experience
family
field
fraud
general
have
help
hidden
hire
including
individuals
infidelity
insurance
insured
internet
investigation
investigations
investigative
investigator
investigators
james
lawyer
legal
legally
licence
licensed
locate
matters
media
missing
need
ontario
open
people
person
personal
persons
premarital
private
proceedings
professional
property
provide
public
records
reports
research
screening
security
service
services
skip
social
solicitor
support
surveillance
sweep
team
toronto
tracing
track
tracking
used
valid
video
view
work
years
A visual word cloud of the page's content, with more frequent terms shown in larger text. Provides a quick at-a-glance view of which words dominate the page, helping confirm that the visible content reflects the intended topic.
Competitor Domains Test
Competitor Domains

Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Identifies up to ten domains that compete for similar organic search results, ranked by overall domain authority based on the volume and quality of their backlink profiles. Useful for benchmarking the competitive landscape and prioritizing which sites to study for content and link-building strategy.
Heading Tags Test
62% of top 100 sites passed
This webpage contains headings tags.
H1 tags
Private Investigator Toronto
H2 tags
Licensed Private Investigator Toronto
Private Investigations & Surveillance Services
Meet the Team
Message from the President & CEO
Client Testimonials
Frequently Asked Questions
Contact Information
Inspects the page for H1 and H2 heading tags and reports their structure. Headings give both users and search engines a clear outline of the page's topics, with the H1 acting as the primary subject and H2s framing major sections. A clean heading hierarchy also helps AI answer engines segment the content into discrete passages they can quote or summarize.
Robots.txt Test
99% of top 100 sites passed
This website is using a robots.txt file.
Verifies whether the site exposes a robots.txt file at the root domain. This file is the first resource most crawlers request, telling search engines and other bots which paths they may or may not access. It is also the standard mechanism for allowing or blocking modern AI crawlers used by training pipelines and answer engines.
Sitemap Test
83% of top 100 sites passed
Looks for an XML sitemap on the site and reports whether one is published. Sitemaps give search engines an explicit, machine-readable list of the URLs you want crawled, along with metadata such as last-modified dates, which speeds up discovery of new and updated pages. They are especially useful for large sites or those with weak internal linking.
Image Alt Test
78% of top 100 sites passed
This webpage is using "img" tags with empty or missing "alt" attribute!

Image Alt Test

How to pass this test?

Alt attributes provide a text alternative for images, used by screen readers when a user cannot see the image and by search engines and multimodal AI models to understand what the image depicts. Fixing this issue means writing concise, descriptive alt text for every meaningful image on the page, and using empty alt for purely decorative images so assistive technology can skip them. The same alt text helps multimodal LLMs and image search tools surface and cite your visuals.

Example

<img src="/images/marathon-shoes.jpg"
     alt="Side view of a lightweight neon-green marathon running shoe">

<img src="/images/divider.svg" alt="">

Where to make the change

  • Raw HTML: add the alt attribute to every <img> tag. For decorative images, use alt="" so screen readers skip them.
  • WordPress: the media library has an Alt text field on every uploaded image. Fill it once and the value is reused everywhere the image is inserted.
  • Shopify: in the product or page editor, click an image and use the Edit alt text option. Theme code that renders product images should pull image.alt.
  • Wix or Squarespace: click the image in the editor and use the Alt text or Image description field in the side panel.
  • Headless or framework sites: require an alt prop on every image component and lint for missing values during build.

Common causes and how to resolve them

  • Attribute missing: add alt="" at minimum so the page validates. Replace with descriptive text on any image that conveys information.
  • Alt text is the filename: "IMG_4837.jpg" tells the user nothing. Replace with a description of what is in the image.
  • Alt text duplicates the visible caption: screen readers will read both, doubling the user's listening time. Differentiate the alt from the caption or empty the alt.
  • Decorative images get descriptive alt text: background patterns and dividers should use alt="", otherwise screen readers narrate noise.
  • Bulk imports left alt blank: a one-off audit of the media library or a CMS-side script can fill missing alt values from product names, captions, or asset descriptions.

Best practices

  • Describe the function, not just the appearance: for a chart, describe what the chart shows. For a button image, describe what the button does.
  • Keep it concise: aim for under 125 characters. Screen readers do not pause mid-sentence, so long alt text is exhausting to listen to.
  • Skip "image of" or "picture of": the screen reader already announces it as an image.
  • Include the focus keyword when natural: alt text is a minor on-page signal, but stuffing keywords in unnatural alt text harms both accessibility and ranking.
Inspects whether images on the page include descriptive alt attributes. Alt text provides accessibility for screen readers, a fallback when images fail to load, and a textual signal that helps search engines understand image content. It also improves how AI crawlers and image search tools interpret and surface the visuals.
Responsive Image Test
29% of top 100 sites passed
Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.

Responsive Image Test

How to pass this test?

This test fails when one or more images on the page are served at dimensions significantly larger than the size at which the browser actually renders them. Fixing this issue means resizing the source files (or serving responsive variants) so the bytes downloaded match the pixels actually displayed. The result is faster page loads, lower data usage, and better Core Web Vitals scores.

Example

<img
  src="/images/hero-800.jpg"
  srcset="/images/hero-400.jpg 400w,
          /images/hero-800.jpg 800w,
          /images/hero-1600.jpg 1600w"
  sizes="(max-width: 640px) 100vw, 800px"
  alt="Marathon runners at sunrise"
  width="800" height="450">

Where to make the change

  • Raw HTML: use srcset and sizes to let the browser pick the right variant for the user's viewport. Always include intrinsic width and height attributes.
  • WordPress: WordPress generates multiple image sizes automatically. Use the the_post_thumbnail() helper or the block editor's image block, both of which emit responsive srcset markup.
  • Shopify: use the image_url Liquid filter with size parameters (for example {{ image | image_url: width: 800 }}) and pair with image_tag to emit a responsive image.
  • Wix or Squarespace: both platforms generate responsive variants automatically; this issue is typically caused by uploading a deliberately oversized image.
  • Headless or framework sites: use the framework's image component (for example next/image or astro:assets), which generates responsive variants and lazy-loads off-screen images.

Common causes and how to resolve them

  • Original camera or stock-photo file uploaded as-is: a 6000-pixel-wide JPEG rendered in a 400-pixel column wastes most of the bytes. Resize the source or generate responsive variants.
  • No srcset: the browser has no choice but to use the single source. Add multiple variants so mobile users get smaller files.
  • Hero images sized for ultra-wide displays: if your largest layout is 1600 pixels, do not ship a 4000-pixel original.
  • Background images set in CSS without responsive sources: use the image-set() CSS function or media queries to swap in different image files at different breakpoints.

Best practices

  • Generate variants at common widths: 400, 800, 1200, and 1600 pixels covers most viewports cleanly.
  • Always set width and height: intrinsic dimensions let the browser reserve space and avoid layout shift, helping CLS.
  • Lazy-load off-screen images: add loading="lazy" to images below the fold so the browser only downloads them when needed.
  • Pair with modern formats: resizing alone is good; resizing and serving WebP or AVIF compounds the savings.
Compares the natural dimensions of each image to the size at which it is actually rendered in the user's viewport. Serving images significantly larger than needed wastes bandwidth, slows page load, and forces the browser to scale assets unnecessarily, all of which hurt performance and user experience.
Image Aspect Ratio Test
75% of top 100 sites passed
Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!

Image Aspect Ratio Test

How to pass this test?

This test fails when one or more images are rendered at an aspect ratio meaningfully different from the source file's native ratio, producing stretched or squashed visuals. Fixing this issue means either using width and height attributes that match the file's real dimensions or replacing the source with a correctly proportioned crop.

Example

<!-- Source file is 1600 x 900 (16:9). Set matching attributes: -->
<img src="/images/marathon-1600.jpg"
     alt="Marathon runners at sunrise"
     width="1600" height="900"
     style="max-width: 100%; height: auto;">

Where to make the change

  • Raw HTML and CSS: set the width and height attributes to the source file's native dimensions. Use CSS height: auto when scaling responsively so the browser preserves the ratio.
  • WordPress: when inserting an image via the block editor, choose the image's intended size rather than overriding dimensions in custom CSS.
  • Shopify, Wix, or Squarespace: use the platform's built-in image cropper so the displayed crop matches the source file you upload.
  • Headless or framework sites: components like next/image require both width and height, which prevents distortion when the layout scales.

Common causes and how to resolve them

  • Hard-coded width and height that do not match the file: recompute them from the source dimensions or remove them and rely on the file's intrinsic ratio.
  • Container has a fixed height that crops the image: use CSS object-fit: cover if cropping is intentional, or change the container so the image keeps its natural ratio.
  • Wrong source file uploaded: swap in a correctly proportioned crop rather than stretching the wrong file in CSS.

Best practices

  • Always set both width and height: the browser uses these to reserve space and avoid layout shift before the image loads, which helps CLS.
  • Use object-fit when cropping is intentional: cover fills the container without distortion; contain letterboxes to preserve the full image.
  • Standardize on a few aspect ratios: picking one or two ratios per template makes it easier to crop assets consistently and avoid one-off distortions.
Compares each image's natural aspect ratio against the ratio at which it is displayed on the page. Significant mismatches result in stretched or squashed visuals that look unprofessional and degrade the user experience.
Deprecated HTML Tags Test
94% of top 100 sites passed
This webpage does not use HTML deprecated tags.
Scans the markup for HTML elements that are no longer part of the modern HTML specification. Deprecated tags may still render today, but browsers can drop support at any time, leading to broken layouts and rendering inconsistencies. Replacing them with current standards keeps the page resilient and easier to maintain.
Google Analytics Test
72% of top 100 sites passed
This webpage is using Google Analytics.
Detects whether the page is instrumented with Google Analytics tracking code. Analytics is not an SEO ranking factor, but having reliable traffic and behavior data is essential for measuring the impact of SEO work and identifying opportunities for improvement.
Favicon Test
100% of top 100 sites passed
favicon
This website appears to have a favicon.
Verifies whether the site declares a favicon and that it loads correctly. Favicons appear in browser tabs, bookmarks, and increasingly in search engine result pages, where they reinforce brand recognition and make a listing easier to spot at a glance.
JS Error Test
83% of top 100 sites passed
There are no severe JavaScript errors on this webpage.
Inspects the page for JavaScript runtime errors that occur as it loads. Unhandled errors can break interactive features, leave content unrendered, and signal poor code quality, all of which hurt the user experience that search engines factor into rankings.
Console Errors Test
27% of top 100 sites passed
This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Reviews the browser console for warnings and errors emitted while the page loads. Console messages often expose underlying issues such as failed network requests, deprecated APIs, or security warnings that can quietly degrade the experience even when the page appears to work.
Charset Declaration Test
96% of top 100 sites passed
This webpage has a character encoding declaration.
meta charset="utf-8"
Checks whether the page declares a character encoding such as UTF-8. Without an explicit charset declaration, browsers must guess the encoding, which can lead to garbled symbols, broken accented characters, and inconsistent rendering across devices. UTF-8 is the modern standard recommended by Google.

Speed optimizations

Score:85
Failed:3
Warnings:1
Passed:16
HTML Page Size Test
23% of top 100 sites passed
The size of this webpage's HTML is 28.03 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
Measures the size of the raw HTML document, excluding images and external CSS or JavaScript. Bloated HTML increases time to first byte and parsing time, slowing down rendering on mobile networks and lower-powered devices. Trimming inline styles, redundant markup, and oversized inline data keeps initial load fast.
DOM Size Test
56% of top 100 sites passed
The Document Object Model (DOM) of this webpage has 1,047 nodes which is less than the recommended value of 1,500 nodes.
Measures the size and depth of the page's Document Object Model, the tree of nodes the browser builds from the HTML. Very large DOMs increase memory usage, lengthen style and layout calculations, and slow down rendering, particularly on mobile devices. Keeping the DOM lean improves both load time and runtime responsiveness.
HTML Compression/GZIP Test
99% of top 100 sites passed
This webpage is successfully compressed using br compression on your code. The HTML code is compressed from 116.39 Kb to 28.03 Kb (76% size savings). This helps ensure a faster loading webpage and improved user experience.
Verifies whether the server delivers the HTML using a compression algorithm such as Gzip or Brotli. Compressed responses dramatically reduce transfer size with negligible decompression cost, translating directly into faster page loads, especially on slower connections.
Site Loading Speed Test
71% of top 100 sites passed
The loading time of this webpage (measured from N. Virginia, US) is around 1.39 seconds and this is under the average loading speed which is 5 seconds.
Related Keywords

Accurate historical loading speed monitor and reports

Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.

Measures the overall time required to load the page in the browser. Page speed is a confirmed Google ranking factor and a strong driver of bounce rate, with slower pages losing a meaningful share of users before they even see the content. Faster pages also tend to convert better, making this a key metric for both SEO and revenue.
JS Execution Time Test
53% of top 100 sites passed
The JavaScript code used by this webpage is executed in less than 2 seconds.
Reports the total time the browser spends parsing, compiling, and executing JavaScript while the page loads. Heavy JavaScript work blocks the main thread and is the primary cause of poor Interaction to Next Paint, the Core Web Vital that replaced First Input Delay in 2024 and that Google uses as part of its ranking algorithms. Reducing bundle size and deferring non-critical scripts directly improves perceived performance.
Page Objects Test
7% of top 100 sites passed
This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
55.9 %
390.83 Kb
javascript
25.5 %
178.47 Kb
font
13.8 %
96.52 Kb
html
2.9 %
20.06 Kb
css
1.8 %
12.82 Kb
other
0.1 %
514 B
TOTAL
100%
699.21 Kb
Requests by content type
Content type
Percent
Requests
image
78.4 %
29
font
10.8 %
4
html
2.7 %
1
css
2.7 %
1
javascript
2.7 %
1
other
2.7 %
1
TOTAL
100%
37
Content size by domain
Domain
Percent
Size
discreetinvestigations.ca
74.4 %
520.23 Kb
googletagmanager.com
25.5 %
178.47 Kb
stats.g.doubleclick.net
0.1 %
514 B
TOTAL
100%
699.21 Kb
Requests by domain
Domain
Percent
Requests
discreetinvestigations.ca
94.6 %
35
googletagmanager.com
2.7 %
1
stats.g.doubleclick.net
2.7 %
1
TOTAL
100%
37
Verifies that every resource the page requests, including images, scripts, stylesheets, and fonts, can be successfully retrieved. Broken or unreachable assets can leave the page rendered incorrectly, trigger console errors, and damage both user experience and how search engines perceive page quality.
CDN Usage Test
95% of top 100 sites passed
This webpage is not serving all resources (images, javascript and css) from CDNs!

CDN Usage Test

How to pass this test?

A Content Delivery Network serves static assets from edge locations close to the user, reducing latency, improving cache hit rates, and offloading traffic from the origin server. Fixing this issue means routing your images, JavaScript, CSS, and fonts through a CDN so visitors anywhere in the world get fast, consistent delivery.

Where to make the change

  • Cloud platforms: Cloudflare, Fastly, AWS CloudFront, Bunny.net, and similar providers offer free or low-cost CDN tiers. Sign up, point your domain through the CDN, and enable caching for static asset paths.
  • WordPress: use a CDN integration plugin or sign up directly with Cloudflare and update the site's nameservers.
  • Shopify: Shopify serves storefront assets through its own CDN automatically; the failure usually points at custom assets uploaded outside the platform.
  • Headless or framework sites: deploying to Vercel, Netlify, or Cloudflare Pages puts the entire site behind a global CDN by default.

Common causes and how to resolve them

  • No CDN at all: add one. Even a free Cloudflare account in front of an existing host produces measurable speed gains.
  • CDN configured but bypassed for some assets: ensure all img, script, link, and font URLs use the CDN hostname rather than the origin.
  • Cache headers prevent caching: long-lived assets need cache-control headers like public, max-age=31536000, immutable. Without them, the CDN cannot cache effectively.
  • Origin-only third-party scripts: many vendors already serve their scripts via their own CDN. Use the URL the vendor provides rather than self-hosting.

Best practices

  • Use a versioned asset path: filenames like app.a3f9.css let you set far-future cache headers without ever serving stale files. Update the filename when content changes.
  • Enable Brotli at the edge: most CDNs can compress responses on the fly, including text formats.
  • Pre-warm caches for new launches: after a major release, request key URLs through every region (or use the CDN's purge-and-prefetch tools) so users do not hit cold caches.
Detects whether static assets such as images, JavaScript, and CSS are delivered through a Content Delivery Network. CDNs serve files from edge locations close to the user, reducing latency, improving cache hit rates, and offloading traffic from the origin server. The result is faster, more consistent page performance worldwide.
Modern Image Format Test
43% of top 100 sites passed
This webpage is using images in a modern format.
Identifies images served in legacy formats such as JPEG and PNG instead of modern alternatives like WebP or AVIF. Modern formats compress significantly better at equivalent visual quality, which means smaller transfers, faster page loads, and lower data usage for visitors on metered connections.
Image Metadata Test
72% of top 100 sites passed
This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.

Image Metadata Test

How to pass this test?

This test fails when one or more images carry disproportionately large embedded metadata such as EXIF data, thumbnails, color profiles, geolocation, and camera information. This metadata is rarely useful on the web and adds bytes to every request without any rendering benefit. Fixing this issue means stripping the metadata as part of your image processing pipeline.

Where to make the change

  • Image build pipeline: use a tool such as ImageMagick (mogrify -strip image.jpg), jpegoptim --strip-all, or oxipng --strip all to remove metadata at build time.
  • WordPress: a media optimization plugin will strip metadata automatically on upload.
  • Shopify, Wix, Squarespace: the platforms strip most metadata server-side. Failures usually point to images served from external sources you control.
  • Image CDN: Cloudflare Images, Cloudinary, and Imgix strip non-essential metadata by default during transformation.

Common causes and how to resolve them

  • Original camera files uploaded as-is: camera files contain large EXIF blocks (lens, GPS, embedded JPEG previews). Strip during upload or build.
  • Color profile larger than the image: embed a small sRGB profile or strip the profile entirely if the image is meant for the web.
  • Stock photo metadata: stock images often carry copyright notices, IPTC blocks, and watermarks larger than the image data itself.
  • Geolocation in personal photos: beyond bytes, EXIF GPS can leak the photographer's location. Strip for privacy as well as performance.

Best practices

  • Strip metadata on upload: make it part of the asset pipeline so no human action is required.
  • Preserve only essentials: a small ICC color profile is occasionally worth keeping for accurate color rendering; everything else can usually go.
  • Verify with a quick check: tools like exiftool image.jpg show what is left after stripping, so you can confirm only what you want remains.
Flags images carrying disproportionately large embedded metadata such as EXIF data, thumbnails, color profiles, geolocation, and camera information. This metadata is rarely useful on the web and adds bytes to every request without any rendering benefit, making it an easy win for shrinking image payloads.
Image Caching Test
95% of top 100 sites passed
This website is using cache headers for images and the browsers will display these images from the cache.
Inspects whether image responses include caching headers that allow browsers to store them for repeat visits. With proper caching directives, returning visitors retrieve images from the local cache instead of refetching them, producing noticeably faster subsequent page loads.
JavaScript Caching Test
96% of top 100 sites passed
This webpage is not using uncached JavaScript resources from same domain!
Inspects whether external JavaScript files are served with caching headers that allow browsers to store and reuse them. Cached scripts skip the network on repeat visits, reducing load time and bandwidth for returning users without sacrificing the ability to push fresh code by versioning file URLs.
CSS Caching Test
98% of top 100 sites passed
This webpage is using cache headers for all CSS resources.
Inspects whether external CSS files are served with caching headers that allow browsers to store and reuse them. Cached stylesheets skip the network on repeat visits, reducing load time for returning users while still allowing updates through versioned filenames.
JavaScript Minification Test
98% of top 100 sites passed
All JavaScript files used by this webpage are minified.
Detects whether external JavaScript files are minified by stripping whitespace, comments, and shortening identifiers. Minified scripts are substantially smaller and faster to download and parse, which lowers page load time and improves Core Web Vitals scores.
CSS Minification Test
100% of top 100 sites passed
All CSS resources used by this webpage are minified.
Detects whether external CSS files are minified by removing whitespace, comments, and unused characters. Minification reduces stylesheet size with no functional change, leading to faster downloads and quicker first render.
Render Blocking Resources Test
15% of top 100 sites passed
This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.

Render Blocking Resources Test

How to pass this test?

This test fails when JavaScript or CSS resources block the browser from rendering visible content. Each render-blocking file delays the first paint, and on slower networks the cumulative impact can be severe. Fixing this issue means inlining the truly critical CSS, deferring or asynchronously loading non-essential scripts, and removing unused code.

Example

<head>
  <!-- Inline only above-the-fold critical CSS -->
  <style>/* critical styles here */</style>

  <!-- Load full stylesheet asynchronously -->
  <link rel="preload" href="/styles/main.css" as="style"
        onload="this.onload=null;this.rel='stylesheet'">

  <!-- Defer non-critical scripts -->
  <script src="/scripts/app.js" defer></script>
</head>

Where to make the change

  • Application code or templates: identify the CSS and JavaScript needed for the initial render and load only those synchronously. Defer the rest.
  • Build pipeline: use a critical CSS extractor (such as critical or penthouse) to generate the above-the-fold styles automatically.
  • WordPress: performance plugins offer "delay JS execution" and "load CSS asynchronously" options that handle most of this without code changes.
  • Headless or framework sites: use the framework's preload and code-splitting hints to control what blocks rendering.

Common causes and how to resolve them

  • Single large stylesheet blocking render: inline critical CSS for the first viewport, load the full stylesheet asynchronously.
  • Synchronous third-party scripts in the head: add defer or async, or move them to the end of the body.
  • Web fonts blocking text rendering: add font-display: swap in @font-face rules so the fallback font shows immediately.
  • Render-blocking @import in CSS: replace with separate <link rel="stylesheet"> tags so the browser can fetch them in parallel.

Best practices

  • Use defer for scripts that need the DOM: they execute after parsing but before DOMContentLoaded.
  • Use async for fully independent scripts: they execute as soon as they download, in any order.
  • Preload the critical request chain: tell the browser early about fonts and key assets with <link rel="preload">.
  • Audit with Lighthouse: the Render-blocking resources audit lists every offending file with the estimated time saved by deferring it.
Identifies JavaScript and CSS resources that the browser must download and process before it can render visible content. Each render-blocking file delays the first paint, and on slower networks the cumulative impact can be severe. Inlining critical styles, deferring non-essential scripts, and removing unused code all help unblock the rendering path.
URL Redirects Test
97% of top 100 sites passed
This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Counts the number of HTTP redirects required for the URL to resolve to its final destination. Each hop adds latency and can dilute link equity, while long redirect chains sometimes confuse crawlers and indexing pipelines. Keeping redirects short and direct is a Google recommendation for both performance and SEO.
Time To First Byte Test
99% of top 100 sites passed
The Time To First Byte value of this webpage is 0.061 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.
0.061 s
0.8 s
1.8 s
Measures Time to First Byte, the delay between the browser requesting the page and the first byte of the response arriving. TTFB reflects backend, network, and CDN performance and effectively sets the floor for every other loading metric, since rendering cannot begin until bytes start flowing. Sustained high TTFB usually points to slow server processing, missing edge caching, or inefficient redirects.
First Contentful Paint Test
90% of top 100 sites passed
The First Contentful Paint value of this webpage is 1.488 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.
1.488 s
1.8 s
3 s
Measures First Contentful Paint, the moment when the browser renders the first piece of visible content from the DOM, such as text, an image, or an SVG. FCP is the first signal to the user that the page is actually loading, and faster values are strongly correlated with lower bounce rates and better Core Web Vitals scores.
Largest Contentful Paint Test
77% of top 100 sites passed
The Largest Contentful Paint duration of this webpage is 1.55 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
1.55 s
2.5 s
4 s
Largest Contentful Paint element within the viewport:
Text: PRIVATE INVESTIGATOR TORONTO Need a licensed Toronto private investigator? With...
Html: <section class="home-hero">
Measures Largest Contentful Paint, the time at which the largest visible element in the viewport, such as a hero image or main heading, finishes rendering. LCP is one of Google's Core Web Vitals and a direct ranking factor, used as a proxy for when the user perceives the page as effectively loaded.
Cumulative Layout Shift Test
91% of top 100 sites passed
The CLS score of this webpage is 0.0000. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
0
0.1
0.25
DOM element which contributes the most to CLS score:
Text: 100% CONFIDENTIAL · CALL US: +1 (888) 680-0036
Html: <a class="confidential-pill" href="tel:+18886800036">
Score: 0.0000
Measures Cumulative Layout Shift, the total amount that visible elements move around unexpectedly while the page loads. Layout shifts cause users to misclick and feel the page is unstable, and CLS is one of Google's Core Web Vitals and a direct ranking factor. Common causes include images without explicit dimensions, late-loading fonts, and aggressively injected overlays such as cookie consent banners.

Server and security

Score:100
Failed:0
Warnings:0
Passed:7
URL Canonicalization Test
93% of top 100 sites passed
Detects whether different URL variants of the site, such as the apex domain and the www subdomain or HTTP and HTTPS, all resolve consistently to a single canonical version. When the same content is reachable at multiple URLs without proper redirects, search engines may split ranking signals across the variants and become unsure which one to index.
SSL Checker and HTTPS Test
100% of top 100 sites passed
This website is successfully using HTTPS, a secure communication protocol over the Internet.
The certificate is not used before the activation date.
The certificate has not expired.
The hostname "discreetinvestigations.ca" is correctly listed in the certificate.
The certificate should be trusted by all major web browsers.
The certificate was not revoked.
The certificate was signed with a secure hash.
Certificate Chain:
Server certificate
Common Name
discreetinvestigations.ca
Subject Alternative Names
discreetinvestigations.ca, www.discreetinvestigations.ca
Not Valid Before
Tue, June 2, 2026 at 9:03:44 PM UTC
Not Valid After
Mon, August 31, 2026 at 9:03:43 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
YR1
Intermediate certificate
Common Name
YR1
Organization
Let's Encrypt
Location
US
Not Valid Before
Wed, September 3, 2025 at 12:00:00 AM UTC
Not Valid After
Sat, September 2, 2028 at 11:59:59 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
Root YR
Intermediate certificate
Common Name
Root YR
Organization
ISRG
Location
US
Not Valid Before
Wed, May 13, 2026 at 12:00:00 AM UTC
Not Valid After
Thu, September 2, 2032 at 11:59:59 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Root certificate
Common Name
ISRG Root X1
Organization
Internet Security Research Group
Location
US
Not Valid Before
Thu, June 4, 2015 at 11:04:38 AM UTC
Not Valid After
Mon, June 4, 2035 at 11:04:38 AM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Verifies whether the site is served over HTTPS with a valid TLS certificate. HTTPS encrypts the connection between visitor and server, protecting credentials and other sensitive data in transit, and Google has used it as a positive ranking signal since 2014. Modern browsers also flag non-HTTPS pages as Not Secure, which damages user trust.
Mixed Content Test (HTTP over HTTPS)
100% of top 100 sites passed
This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
Detects whether a page served over HTTPS is loading any sub-resources such as images, scripts, or stylesheets over insecure HTTP. Mixed content weakens the security guarantees of HTTPS, and modern browsers either block the resources outright or warn the user, often breaking the page in the process.
HTTP2 Test
99% of top 100 sites passed
This webpage is using the HTTP/2 protocol.
Verifies whether the page and its resources are delivered over HTTP/2 or newer, rather than the legacy HTTP/1.1 protocol. HTTP/2 introduces multiplexing, header compression, and prioritization, which together reduce latency and allow the browser to load many resources from the same origin far more efficiently.
HSTS Test
84% of top 100 sites passed
This webpage is using the Strict-Transport-Security header.
strict-transport-security:max-age=31536000; includesubdomains
Checks whether the server sends a Strict-Transport-Security header instructing browsers to only access the site over HTTPS. HSTS protects users from protocol downgrade attacks and accidental exposure to insecure connections, and is a baseline requirement for any site handling sensitive data.
Plaintext Emails Test
97% of top 100 sites passed
This webpage does not include email addresses in plaintext.
Scans the page for email addresses written in plain text. Spambots harvest such addresses to add them to bulk mailing lists, so obfuscating contact emails or replacing them with contact forms helps reduce inbox spam without hiding the address from legitimate visitors.

Mobile usability

Score:100
Failed:0
Warnings:0
Passed:3
Meta Viewport Test
92% of top 100 sites passed
This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1" />
Checks whether the page declares a viewport meta tag that controls how the layout scales on mobile devices. Without it, mobile browsers render the page at a default desktop width and shrink it to fit, producing unreadable text and unusable touch targets. A correct viewport declaration is the foundation of responsive design.
Media Query Responsive Test
98% of top 100 sites passed
This webpage is using CSS media queries, which is the base for responsive design functionalities.
Detects whether the page's stylesheets use CSS media queries to adapt the layout to different screen sizes. Media queries are the primary mechanism for responsive design, allowing typography, spacing, and component arrangement to adjust gracefully from phones to large desktops. Because Google now indexes the web mobile-first, the responsive mobile layout is effectively the version search engines crawl, evaluate, and rank.
Mobile Snapshot Test
Mobile view
A rendered screenshot of how the page appears on a mobile device. Useful for visually confirming that responsive layouts work as intended and for spotting issues such as overflowing content, illegible text, or broken images that automated checks alone may miss.

Advanced SEO

Score:98
Failed:0
Warnings:1
Passed:8
Structured Data Test
66% of top 100 sites passed
This webpage is using structured data.
Inspects the page for structured data markup such as JSON-LD or Microdata that follows schema.org vocabularies. Structured data helps search engines understand entities and relationships on the page, often unlocking rich result features in SERPs such as star ratings, FAQs, recipes, and product cards. It is also a primary signal AI answer engines use to extract precise facts when generating responses.
Custom 404 Error Page Test
80% of top 100 sites passed
This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Detects whether the site serves a branded, helpful page when a requested URL is not found, instead of the browser's generic error screen. A custom 404 keeps users on the site by offering navigation, search, or suggested links, which reduces frustration and protects engagement metrics that influence both UX perception and indirect SEO outcomes.
Noindex Tag Test
99% of top 100 sites passed
This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Detects whether the page is being excluded from search engine indexes via a noindex directive in the robots meta tag or X-Robots-Tag HTTP header. A noindex on the wrong page is one of the most common ways important content silently disappears from search results, so verifying its absence on pages meant to rank is critical.
Canonical Tag Test
93% of top 100 sites passed
This webpage is using the canonical link tag. This tag specifies that the URL: https://discreetinvestigations.ca/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://discreetinvestigations.ca/" rel="canonical"/>
Detects whether the page declares a canonical link tag indicating its preferred URL. Canonical tags consolidate ranking signals across duplicate or near-duplicate URLs onto a single authoritative version, which prevents search engines from splitting authority across variants caused by query parameters, session IDs, or alternate paths. They also help AI crawlers identify the source of truth when citing the page.
Nofollow Tag Test
This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Detects whether the page applies a nofollow directive, either through a robots meta tag, an X-Robots-Tag header, or per-link rel attributes, that tells search engines not to follow outbound links. Google recommends nofollow for sponsored links and for user-generated content where the linked sites are not vetted, so its presence or absence has real consequences for how link equity flows.
Disallow Directive Test
Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
Surfaces the disallow rules declared in the site's robots.txt file. Disallow directives tell search engine crawlers not to access specific files, paths, or directories, which is useful for keeping admin sections and duplicate content out of indexes but dangerous when applied too broadly, since over-blocking can hide important pages from search.
Meta Refresh Test
98% of top 100 sites passed
This webpage is not using a meta refresh tag.
Detects whether the page uses a meta refresh tag to automatically reload or redirect after a delay. Meta refresh is largely obsolete, hurts accessibility by jumping focus and disorienting screen reader users, and is a weaker signal to search engines than a proper server-side 301 redirect. Its presence usually indicates outdated implementation worth updating.
SPF Records Test
94% of top 100 sites passed
This DNS server is using an SPF record.
v=spf1 +a +mx +ip4:35.206.99.38 include:_spf.mailspamprotection.com ~all
Checks the domain's DNS for a Sender Policy Framework record. SPF lets receiving mail servers verify that messages claiming to come from the domain were actually sent by an authorized mail server, which significantly reduces the chance of legitimate email being marked as spam and protects the domain's sender reputation.
Ads.txt Validation Test
67% of top 100 sites passed
This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
Validates the format of the site's ads.txt file, which publishers use to declare which advertising vendors are authorized to sell their inventory programmatically. A correctly formatted ads.txt protects against domain spoofing in the ad supply chain and is required for inclusion in many premium advertising marketplaces.

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