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Archived

SEO Report for https://centric.ae

Your general SEO Checkup Score


SEO Score69/100
Average SEO score of top 100 sites: 75%

Your site scored 69/100, below the 75 average for top sites. We found 16 issues to fix, and clearing them is how you move up.

16 Failed
3 Warnings
35 Passed

Want to fix these issues and track your progress?

Issues to fix

HIGH
To provide a good user experience, sites should aim for a Cumulative Layout Shift score of 0.1 or less.
Details
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
Details
HIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
Details
HIGH
Consider reducing the HTML size to improve loading times and retain visitors.
Details
HIGH
By creating a custom 404 error page with helpful links and information, users are more likely to stay on the site and continue to explore.
Details
MEDIUM
JavaScript errors can impact user experience and may prevent users from viewing the page properly.
Details
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
Details
MEDIUM
Avoid using distorted images, as they can have a negative impact on the user experience.
Details
MEDIUM
Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.
Details
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
Details
LOW
Resolving errors identified by the Chrome DevTools Console can improve user experience.
Details
LOW
To protect against spam harvesters, consider hiding or obfuscating email addresses in your page code.
Details
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
Details
LOW
Strip out any unnecessary metadata to improve loading time, security, and privacy. Metadata should not exceed 16% of the image size.
Details
LOW
Consider adding the Strict-Transport-Security header to your webpage to ensure that web traffic is encrypted over HTTPS, mitigating the risk of man-in-the-middle attacks and other security threats.
Details

Common SEO issues

Score:70
Failed:4
Warnings:2
Passed:13
Meta Title Test
100% of top 100 sites passed
This webpage is using a title tag with a length of 66 characters. While there's no target number of characters, titles should be descriptive and concise. We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Text: Dubai Digital Advertising & Digital Media Agency UAE | Centric DXB
Length: 66 characters
Meta Description Test
97% of top 100 sites passed
This webpage is using a meta description tag.
Text: Centric DXB, a Dubai based digital media focused digital advertising agency creating, customizing and managing comprehensive digital solutions for mid-size and large enterprise companies.
Length: 187 characters
Google Search Results Preview Test
Desktop version
https://www.centric.ae/Dubai Digital Advertising & Digital Media Agency UAE | Centric DXBCentric DXB, a Dubai based digital media focused digital advertising agency creating, customizing and managing comprehensive digital solutions for mid-size and large enterprise companies.
Mobile version
https://www.centric.ae/Dubai Digital Advertising & Digital Media Agency UAE | Centric DXBCentric DXB, a Dubai based digital media focused digital advertising agency creating, customizing and managing comprehensive digital solutions for mid-size and large enterprise companies.
Social Media Meta Tags Test
83% of top 100 sites passed
This webpage is using social media meta tags.
Twitter Card Meta Tags
twitter:cardsummary
twitter:descriptionCentric DXB, a Dubai based digital media focused digital advertising agency creating, customizing and managing comprehensive digital solutions for mid-size and large enterprise companies.
twitter:titleDubai Digital Advertising & Digital Media Agency UAE | Centric DXB
Most Common Keywords Test
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
13design
13media
11social
11marketing
10development
Keywords Usage Test
81% of top 100 sites passed
The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
design
media
social
marketing
development
Keywords Cloud Test
activation
addthis
advertising
america
analytics
applications
arabic
automations
banners
brand
branding
build
business
case
centric
close
community
concept
contact
content
copywriting
creation
creative
design
development
digital
download
driven
dubai
ecommerce
email
engine
experience
facebook
friends
games
hide
high
houston
ideation
implementation
inquiry
insights
intranet
khaleej
know
languages
large
level
life
linkedin
main
management
marketing
media
mentos
message
mobile
navigation
number
office
optimization
partnership
phone
pinterest
planning
platforms
process
products
projects
read
refreshing
remarketing
required
saba
script
search
services
share
shares
sharing
sidebar
social
start
states
strategy
study
submit
suite
technology
times
toggle
touch
tower
twitter
united
user
view
website
work
Competitor Domains Test
Competitor Domains

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Heading Tags Test
70% of top 100 sites passed
This webpage contains too many H2 tags! H2 tags should re-inforce the related content of your page to search engines - too many tags may make the topic less clear, or look like spam tactics. Consider using less than 10 H2 tags.
H1 tags
What can we do for you?
H2 tags
User Centric Design
Style driven by technology
Get educated & entertained!
Disruptive Design
Beyond Content
Decoding Social Media
Innovation & Development
Performance driven Digital Marketing
Khaleej Times
ADIPEC 2015
Mentos Activation
Our Partners
Robots.txt Test
94% of top 100 sites passed
This website is using a robots.txt file.
Sitemap Test
75% of top 100 sites passed
This website has a sitemap file.
Image Alt Test
71% of top 100 sites passed
All "img" tags from this webpage have the required "alt" attribute.
Responsive Image Test
38% of top 100 sites passed
Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test
72% of top 100 sites passed
Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
Deprecated HTML Tags Test
99% of top 100 sites passed
This webpage does not use HTML deprecated tags.
Google Analytics Test
69% of top 100 sites passed
This webpage is using Google Analytics.
Favicon Test
100% of top 100 sites passed
favicon
This website appears to have a favicon.
JS Error Test
74% of top 100 sites passed
We've found JavaScript errors on this webpage!
Console Errors Test
33% of top 100 sites passed
This webpage has some errors caught by the Chrome DevTools Console!
Charset Declaration Test
100% of top 100 sites passed
This webpage has a character encoding declaration.
Content-Type: text/html; charset=UTF-8

Speed optimizations

Score:63
Failed:7
Warnings:1
Passed:10
HTML Page Size Test
34% of top 100 sites passed
The size of this webpage's HTML is 40.17 Kb, and is greater than the average size of 33 Kb! This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
DOM Size Test
17% of top 100 sites passed
The Document Object Model (DOM) of this webpage has 2,284 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test
96% of top 100 sites passed
This webpage is successfully compressed using br compression on your code. The HTML code is compressed from 211.09 Kb to 40.17 Kb (81% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
68% of top 100 sites passed
The loading time of this webpage (measured from N. Virginia, US) is around 6.22 seconds and is greater than the average loading speed which is 5 seconds!
Related Keywords

Accurate historical loading speed monitor and reports

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JS Execution Time Test
79% of top 100 sites passed
The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
73.3 %
3.52 Mb
javascript
16.4 %
809.56 Kb
font
6.7 %
330.09 Kb
css
2.0 %
99.19 Kb
html
1.5 %
71.70 Kb
other
0.0 %
2.04 Kb
TOTAL
100%
4.81 Mb
Requests by content type
Content type
Percent
Requests
image
64.8 %
83
javascript
15.6 %
20
css
5.5 %
7
font
5.5 %
7
other
5.5 %
7
html
3.1 %
4
TOTAL
100%
128
Content size by domain
Domain
Percent
Size
centric.ae
86.4 %
4.15 Mb
s7.addthis.com
4.4 %
216.49 Kb
gstatic.com
3.9 %
189.60 Kb
googletagmanager.com
2.7 %
134.15 Kb
c2.centric.ae
0.7 %
36.61 Kb
google.com
0.6 %
29.50 Kb
fonts.gstatic.com
0.5 %
26.07 Kb
google-analytics.com
0.4 %
20.60 Kb
maxcdn.bootstrapcdn.com
0.1 %
6.61 Kb
fonts.googleapis.com
0.1 %
2.74 Kb
Other
0.1 %
5.49 Kb
TOTAL
100%
4.81 Mb
Requests by domain
Domain
Percent
Requests
centric.ae
72.7 %
93
google.com
3.9 %
5
c2.centric.ae
3.1 %
4
fonts.googleapis.com
2.3 %
3
s7.addthis.com
2.3 %
3
api-public.addthis.com
2.3 %
3
gstatic.com
2.3 %
3
google-analytics.com
2.3 %
3
fonts.gstatic.com
1.6 %
2
googletagmanager.com
1.6 %
2
Other
5.5 %
7
TOTAL
100%
128
CDN Usage Test
96% of top 100 sites passed
This webpage is serving all images, javascript and css resources from CDNs.
Modern Image Format Test
32% of top 100 sites passed
This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
Image Metadata Test
This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
Image Caching Test
99% of top 100 sites passed
This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test
98% of top 100 sites passed
This webpage is using cache headers for all JavaScript resources.
CSS Caching Test
98% of top 100 sites passed
This webpage is using cache headers for all CSS resources.
JavaScript Minification Test
93% of top 100 sites passed
All JavaScript files used by this webpage are minified.
CSS Minification Test
97% of top 100 sites passed
All CSS resources used by this webpage are minified.
Render Blocking Resources Test
29% of top 100 sites passed
This webpage is not using render-blocking resources.
URL Redirects Test
96% of top 100 sites passed
This URL performed 1 redirects! While redirects are typically not advisable (as they can affect search engine indexing issues and adversely affect site loading time), one redirect may be acceptable, particularly if the URL is redirecting from a non-www version to its www version, or vice-versa.
Largest Contentful Paint Test
The Largest Contentful Paint duration of this webpage is 1.24 seconds. To provide a good user experience, sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
1.24 s
2.5 s
4 s
Largest Contentful Paint element within the viewport:
<img alt="spotlight_image_01" src="https://www.centric.ae/wp-content/themes/centric_d..." class="img-responsive">
Cumulative Layout Shift Test
The CLS score of this webpage is 0.279. To provide a good user experience, sites should strive to have a CLS score of 0.1 or less.
0.2792
0.1
0.25
DOM element which contributes the most to CLS score:
Text:   Job, business, partnership, inquiry... get in touch. Name and email are requir...
Html: <body class="home page-template page-template-page_templates pa...">
Score: 0.0836

Server and security

Score:82
Failed:3
Warnings:0
Passed:4
URL Canonicalization Test
92% of top 100 sites passed
https://www.centric.ae/ and https://centric.ae/ resolve to the same URL.
SSL Checker and HTTPS Test
100% of top 100 sites passed
This website is successfully using HTTPS, a secure communication protocol over the Internet.
The certificate is not used before the activation date.
The certificate has not expired.
The hostname "www.centric.ae" is correctly listed in the certificate.
The certificate should be trusted by all major web browsers.
The certificate was not revoked.
The certificate was signed with a secure hash.
Certificate Chain:
Server certificate
Common Name
*.centric.ae
Subject Alternative Names
*.centric.ae, centric.ae
Not Valid Before
Tue, April 11, 2023 at 12:50:48 AM UTC
Not Valid After
Mon, July 10, 2023 at 12:50:47 AM UTC
Signature Algorithm
ecdsaWithSha384
Issuer
E1
Intermediate certificate
Common Name
E1
Organization
Let's Encrypt
Location
US
Not Valid Before
Fri, September 4, 2020 at 12:00:00 AM UTC
Not Valid After
Mon, September 15, 2025 at 4:00:00 PM UTC
Signature Algorithm
ecdsaWithSha384
Issuer
ISRG Root X2
Intermediate certificate
Common Name
ISRG Root X2
Organization
Internet Security Research Group
Location
US
Not Valid Before
Fri, September 4, 2020 at 12:00:00 AM UTC
Not Valid After
Mon, September 15, 2025 at 4:00:00 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Root certificate
Common Name
ISRG Root X1
Organization
Internet Security Research Group
Location
US
Not Valid Before
Thu, June 4, 2015 at 11:04:38 AM UTC
Not Valid After
Mon, June 4, 2035 at 11:04:38 AM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Mixed Content Test (HTTP over HTTPS)
100% of top 100 sites passed
This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test
92% of top 100 sites passed
This webpage is using the HTTP/2 protocol.
HSTS Test
This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Plaintext Emails Test
93% of top 100 sites passed
We've found 1 email addresses in your page code! We advise you to protect email links in a way that hides them from the spam harvesters.

Mobile usability

Score:100
Failed:0
Warnings:0
Passed:2
Media Query Responsive Test
99% of top 100 sites passed
This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view

Advanced SEO

Score:64
Failed:2
Warnings:0
Passed:6
Structured Data Test
59% of top 100 sites passed
This webpage is using structured data.
Custom 404 Error Page Test
75% of top 100 sites passed
This website is not using a custom 404 error page! Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave the website entirely, and looks unprofessional. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test
99% of top 100 sites passed
This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test
95% of top 100 sites passed
This webpage is using the canonical link tag. This tag specifies that the URL: https://www.centric.ae/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.centric.ae/" rel="canonical"/>
Nofollow Tag Test
This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
SPF Records Test
94% of top 100 sites passed
This DNS server is using an SPF record.
v=spf1 mx ip4:167.114.209.173 include:_spf.google.com ip4:167.114.209.173 ~all
Ads.txt Validation Test
80% of top 100 sites passed
The access to the ads.txt file is restricted! Our request for this resource has returned a {status_code} HTTP status code. In order for this resource to be easily accessed by the DSPs and advertisers, its status code should be 200 OK.

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