Your site lacks a "robots.txt" file. This file can protect private content from appearing online, save bandwidth, and lower load time on your server. A missing "robots.txt" file also generates additional errors in your apache log whenever robots request one. Read more about the robots.txt file, and how to create one for your site.

Your site lacks a sitemap file. Sitemaps can help robots index your content more thoroughly and quickly. Read more on Google's guidelines for implementing the sitemap protocol.

Your webpage has 76 'img' tags and 30 of them are missing the required 'alt' attribute.

Congratulations! Your page does not use HTML deprecated tags.

Congratulations! There are no severe JavaScript errors on your web page.

Congratulations! Your page is successfully compressed using gzip compression on your code.
Your HTML is compressed from 120.06 Kb to 17.13 Kb (86 % size savings). This helps ensure a faster loading web page and improved user experience.

Your site loading time is around 7.628 seconds and is over the average loading speed which is 5 seconds.

Your page has more than 20 http requests, which can slow down page loading. You can try reducing http requests through various methods such as using text instead of images, using css sprites, using data URIs instead of images, or combining several external files together into one.

Congratulations! Your webpage use 'Expires' header for your images and the browsers will display these images from the cache.

Congratulations! Your URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).

http://babyestore.co.uk and http://www.babyestore.co.uk/ should resolve to the same URL, but currently do not.

Your website is not using https, a secure communication protocol. Even for sites that do not collect sensitive customer information, search engines suggest that switching to https is an increasingly good idea and may help improve rankings. Note: if your site relies primarily on adsense income, be aware that using https may be detrimental to ad earnings.

We found 1 email addresses in your page code. We advise you to protect email links in a way that hides them from the spam harvesters.

Congratulations, your website uses media query technique, which is the base for responsive design functionalities.

Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data. View Google's guide for getting started with microdata.

Your webpage does not use the noindex meta tag. This means that your webpage will be read and indexed by search engines.

Your page does not use the canonical link tag.

Your webpage does not use the nofollow meta tag. This means that search engines will crawl all links from your webpage.

Your site lacks a "robots.txt" file. This file can protect private content from appearing online, save bandwidth, and lower load on your server. A missing "robots.txt" file also generates additional errors in your apache log whenever robots request one.

Congratulations! Your DNS server is using an SPF record. This SPF record is listed below: