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SEO Score50/100
Average SEO score of top 100 sites: 75%
Your site scored 50/100, well below the 75 average for top sites. We found 24 issues to fix, and clearing them is how you move up.
24 Failed
5 Warnings
28 Passed
Want to fix these issues and track your progress?
Issues to fix
HIGH
To provide a good user experience, Google recommends that sites should aim for a Largest Contentful Paint duration of 2.5 seconds or less.
DetailsHIGH
To address URL canonicalization issues, it is recommended to select a primary URL for your webpage and set up redirects from all other variations to the preferred one.
DetailsHIGH
Minify all JavaScript files to reduce page size and loading time.
DetailsHIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
DetailsHIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
DetailsHIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
DetailsHIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
DetailsHIGH
HTTP/2 protocol offers several key improvements, including faster page load times, improved performance, better security and more efficient use of network resources.
DetailsHIGH
Consider reducing the HTML size to improve loading times and retain visitors.
DetailsMEDIUM
Add a sitemap file to help search engine crawlers index content more thoroughly and quickly.
DetailsMEDIUM
Add a robots.txt file to properly communicate with web crawlers and prevent unwanted access to sensitive content.
DetailsMEDIUM
Consider adding cache headers for JavaScript resources to speed up the webpage for returning users.
DetailsMEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
DetailsMEDIUM
Consider adding cache headers for images to improve website performance. With cache headers, browsers can cache images and serve them quickly to returning visitors, rather than re-fetching them each time.
DetailsMEDIUM
Avoid using distorted images, as they can have a negative impact on the user experience.
DetailsMEDIUM
Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.
DetailsMEDIUM
Consider adding cache headers for CSS resources to speed up the webpage for returning users.
DetailsMEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
DetailsLOW
Resolving errors identified by the Chrome DevTools Console can improve user experience.
DetailsLOW
Use an absolute URL in the canonical link tag to show precisely which URL is preferred, without ambiguity.
DetailsLOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
DetailsLOW
Consider adding the Strict-Transport-Security header to your webpage to ensure that web traffic is encrypted over HTTPS, mitigating the risk of man-in-the-middle attacks and other security threats.
DetailsLOW
This website either lacks a favicon or it has not been referenced properly.
DetailsCommon SEO issues
Score:51
Failed:7
Warnings:2
Passed:10
Meta Title Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using a title tag.
Meta Description Test
96% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using a meta description tag with a length of 258 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Desktop version
https://aud.edu/
Mobile version
https://aud.edu/
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keywords Usage Test
45% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
abroad
academic
accreditation
administration
administrative
admissions
affairs
alumni
american
apply
architecture
beginning
biology
business
campus
catalog
center
certificate
class
communication
communications
cookies
deadlines
degrees
design
development
digital
directory
dubai
education
engineering
english
events
exchange
experience
explore
faculty
finance
forms
global
goals
graduate
graduates
higher
history
human
information
initiatives
innovation
international
leadership
leaflet
learning
library
life
management
media
message
mission
news
offer
office
path
policies
policy
privacy
professional
program
programs
progression
provost
publications
quality
read
recruitment
region
registrar
requirements
research
resources
scholarships
school
services
staff
strategy
student
students
studies
study
support
sustainability
sustainable
teaching
touch
tours
transfer
undergraduate
united
university
virtual
See which keywords rank your URL in Google’s top 20
Get key keyword metrics like average position, search volume, CPC, and more.
Understand your competitors' SEO and backlink profile
Get related competitors and their domain authority score in relation to your domain.
Robots.txt Test
99% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website lacks a "robots.txt" file. This file can protect private content from appearing online, save bandwidth, and lower load time on your server. A missing "robots.txt" file also generates additional errors in your apache log whenever robots request one. Read more about the robots.txt file, and how to create one for your site.
Sitemap Test
74% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website lacks a sitemap file! Sitemaps can help robots index your content more thoroughly and quickly. Read more on Google's guidelines for implementing the sitemap protocol.
Image Alt Test
71% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using "img" tags with empty or missing "alt" attribute!
Responsive Image Test
28% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test
75% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
Google Analytics Test
65% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using Google Analytics.
Favicon Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website either doesn't have a favicon or this has not been referenced correctly!
Get a full and detailed list of your backlinks
See every website linking to yours, along with detailed backlink data.
JS Error Test
79% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
There are no severe JavaScript errors on this webpage.
Console Errors Test
41% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage has some errors caught by the Chrome DevTools Console!
Charset Declaration Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage has a character encoding declaration.
Content-Type: text/html; charset=utf-8
Speed optimizations
Score:37
Failed:11
Warnings:3
Passed:6
HTML Page Size Test
21% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The size of this webpage's HTML is 35.17 Kb, and is greater than the average size of 33 Kb! This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
DOM Size Test
54% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The Document Object Model (DOM) of this webpage has 3,346 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test
97% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 375.23 Kb to 35.17 Kb (91% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
66% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The loading time of this webpage (measured from N. Virginia, US) is around 19.96 seconds and is greater than the average loading speed which is 5 seconds!
Accurate historical loading speed monitor and reports
Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.
JS Execution Time Test
71% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The JavaScript code used by this webpage is executed in more than 2 seconds!
Page Objects Test
2% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
77.8 %
7.93 Mb
javascript
17.2 %
1.75 Mb
css
2.0 %
204.96 Kb
other
1.2 %
122.28 Kb
html
1.2 %
121.82 Kb
font
0.7 %
73.14 Kb
TOTAL
100%
10.19 Mb
Requests by content type
Content type
Percent
Requests
image
66.5 %
171
javascript
19.5 %
50
other
5.1 %
13
html
4.3 %
11
css
3.9 %
10
font
0.8 %
2
TOTAL
100%
257
Content size by domain
Domain
Percent
Size
aud.edu
81.7 %
8.33 Mb
static.xx.fbcdn.net
10.5 %
1.07 Mb
googletagmanager.com
2.3 %
238.57 Kb
connect.facebook.net
2.1 %
218.56 Kb
analytics.tiktok.com
1.4 %
144.11 Kb
facebook.com
0.9 %
90.50 Kb
fonts.gstatic.com
0.7 %
73.14 Kb
google-analytics.com
0.2 %
20.93 Kb
snap.licdn.com
0.2 %
16.34 Kb
cdn.jsdelivr.net
0.1 %
8.88 Kb
Other
0.1 %
6.00 Kb
TOTAL
100%
10.19 Mb
Requests by domain
Domain
Percent
Requests
aud.edu
71.2 %
183
static.xx.fbcdn.net
10.5 %
27
facebook.com
4.7 %
12
analytics.tiktok.com
1.9 %
5
connect.facebook.net
1.6 %
4
google-analytics.com
1.6 %
4
googletagmanager.com
1.2 %
3
fonts.googleapis.com
0.8 %
2
cdn.jsdelivr.net
0.8 %
2
fonts.gstatic.com
0.8 %
2
Other
5.1 %
13
TOTAL
100%
257
CDN Usage Test
97% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not serving all resources (images, javascript and css) from CDNs!
Modern Image Format Test
38% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
Image Metadata Test
72% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using images with large metadata.
Image Caching Test
97% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is not using cache headers for images. Setting cache headers can help speed up the serving of a webpage for returning users. Learn more about how to add expires headers to your images.
JavaScript Caching Test
95% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using cache headers for JavaScript resources! Setting cache headers can help to speed up the webpage for returning users.
CSS Caching Test
96% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using cache headers for CSS resources! Setting cache headers can help to speed up the webpage for returning users.
JavaScript Minification Test
96% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using JavaScript files that are not minified!
CSS Minification Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
All CSS resources used by this webpage are minified.
Render Blocking Resources Test
10% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
URL Redirects Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The Time To First Byte value of this webpage is 0.234 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.
0.234 s
0.8 s
1.8 s
First Contentful Paint Test
94% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The First Contentful Paint value of this webpage is 1.916 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.
1.916 s
1.8 s
3 s
Largest Contentful Paint Test
90% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The Largest Contentful Paint duration of this webpage is 4.39 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
4.39 s
2.5 s
4 s
Largest Contentful Paint element within the viewport:
Text: OUR LATEST NEWS EVENTS NEWSLETTERS READ MORE Check out our students’ latest pub...
Html: <div class="news__container" style="background-image: url(/media/hj1gqgx2/bg_latest7-2...">
Cumulative Layout Shift Test
94% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The CLS score of this webpage is 0.0380. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
0.038
0.1
0.25
DOM element which contributes the most to CLS score:
Text: By continuing to browse, you are giving consent for us to set cookies. We use co...
Html: <body class="fp-viewing-main" style="overflow: hidden; height: 100%;">
Score: 0.0312
Server and security
Score:45
Failed:4
Warnings:0
Passed:3
URL Canonicalization Test
97% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
https://aud.edu/ and https://www.aud.edu/ should resolve to the same URL, but currently do not.
SSL Checker and HTTPS Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is successfully using HTTPS, a secure communication protocol over the Internet.
The certificate is not used before the activation date.
The certificate has not expired.
The hostname "aud.edu" is correctly listed in the certificate.
The certificate should be trusted by all major web browsers.
The certificate was not revoked.
The certificate was signed with a secure hash.
Certificate Chain:
Server certificate
Common Name
*.aud.edu
Organization
American University in Dubai
Location
Dubai, AE
Subject Alternative Names
*.aud.edu, aud.edu
Not Valid Before
Tue, May 2, 2023 at 12:00:00 AM UTC
Not Valid After
Sat, June 1, 2024 at 11:59:59 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
DigiCert Global G2 TLS RSA SHA256 2020 CA1
Intermediate certificate
Common Name
DigiCert Global G2 TLS RSA SHA256 2020 CA1
Organization
DigiCert Inc
Location
US
Not Valid Before
Tue, March 30, 2021 at 12:00:00 AM UTC
Not Valid After
Sat, March 29, 2031 at 11:59:59 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
DigiCert Global Root G2
Root certificate
Common Name
DigiCert Global Root G2
Organization
DigiCert Inc
Location
US
Not Valid Before
Thu, August 1, 2013 at 12:00:00 PM UTC
Not Valid After
Fri, January 15, 2038 at 12:00:00 PM UTC
Signature Algorithm
sha256WithRsaEncryption
Issuer
DigiCert Global Root G2
Mixed Content Test (HTTP over HTTPS)
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using the HTTP/2 protocol!
HSTS Test
82% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Plaintext Emails Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage does not include email addresses in plaintext.
Unsafe Cross-Origin Links Test
49% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using target="_blank" links without rel="noopener" or rel="noreferrer" attribute, which can expose it to performance and security issues!
Mobile usability
Score:100
Failed:0
Warnings:0
Passed:3
Meta Viewport Test
88% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1.0" />Media Query Responsive Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using CSS media queries, which is the base for responsive design functionalities.
Advanced SEO
Score:88
Failed:2
Warnings:0
Passed:6
Structured Data Test
53% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using structured data.
Custom 404 Error Page Test
67% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Meta Refresh Test
96% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using a meta refresh tag.
SPF Records Test
95% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This DNS server is using an SPF record.
v=spf1 ip4:80.227.100.42 ip4:185.132.181.91 ip4:185.183.28.231 ip4:35.157.192.32 ip4:35.157.47.202 ip4:35.157.87.137 ip4:35.156.249.23 ip4:18.184.163.100 ip4:3.122.142.85 include:eu._netblocks.mimecast.com include:spf.protection.outlook.com include:mh.bla" "ckboard.com ~all
