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SEO Score75/100
Average SEO score of top 100 sites: 75%
AI Visibility73/100
AI visibility score reflects brand reach in AI
Your site scored 75/100, right at the 75 average for top sites. We found 11 issues to fix, and clearing them is how you pull ahead of the pack. And an AI Visibility Score of 73/100 means ChatGPT, Gemini and Perplexity mention your brand some of the time, with clear room to push further.
11 Failed
4 Warnings
43 Passed
Want to fix these issues and track your progress?
Issues to fix
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
DetailsHIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
DetailsMEDIUM
Serving resources (images, JS, CSS) from a CDN service, could improve website loading times, reduce bandwidth costs and increase content availability and redundancy.
DetailsMEDIUM
Avoid using distorted images, as they can have a negative impact on the user experience.
DetailsMEDIUM
Add a Google Analytics script to this website to help in diagnosing potential SEO issues by monitoring site visitors and traffic sources.
DetailsMEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
DetailsLOW
Consider reducing the HTML size to improve loading times and retain visitors.
DetailsLOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
DetailsLOW
Consider adding the Strict-Transport-Security header to your webpage to ensure that web traffic is encrypted over HTTPS, mitigating the risk of man-in-the-middle attacks and other security threats.
DetailsAI Insights
Score:0
Failed:0
Warnings:0
Passed:5
Understanding the business context of a domain can help you create content that is more relevant to your target audience and differentiate your website from competitors.
What is this domain about
Digital consulting, WordPress web design, SEO, and custom web development services for businesses in Ecuador and nearby markets.
Industry Niche
Digital Consulting and Web Development
Target Audience
Business owners, organizations, and institutions that need strategic websites, eCommerce, SEO, or automation to improve digital performance.
Track your brand across ChatGPT, Gemini and Claude
Get an AI Presence Score, see which of your pages get cited, and follow how you compare with competitors over time.
This webpage is strong in positioning, service clarity, and proof of results, with a clear process and multiple client examples. Its main weaknesses are limited depth on methodology details and relatively sparse third-party credibility beyond testimonials and named clients.
Content Strengths
- Clear Service Positioning
- Strong Process Structure
- Visible Pricing Ranges
Content Weaknesses
- Limited Method Detail
- Sparse Source Citations
- Testimonials Vary In Depth
71%
Topical Relevance96%
Subject Expertise82%
Credibility58%
This webpage appears moderately trustworthy because it is tightly focused on its services and supports claims with named clients, contact details, a physical address, and a visible legal page set. Trust is limited by the absence of deeper third-party validation, detailed author or team credentials, and cited sources for performance claims.
Find out if your page design converts the visitors you earn
We score six things that decide whether a visitor stays and acts, from the first screen to the path to action, and rank every fix by effort and impact.
78%
The page feels current overall because it includes 2026 copyright text, recent blog topics, and time-sensitive references to AI search and 2025/2026 market conditions. The core service content is mostly evergreen, so freshness is supported more by topical currency than by explicit publish dates on the main page.
Positive Signals
- 2026 copyright notice
- 2026 AI-search references
- Recent 2025–2026 blog topics
Staleness Signals
- No visible publish dates
- No article update timestamps
The site already covers core service pages, pricing, FAQs, and case studies, so the biggest opportunities are to deepen proof, expand educational content, and make the expertise more verifiable. It could also better serve buyers by adding comparison content, implementation guidance, and stronger trust-building assets.
Quick Wins
- •Add a short methodology section to each case study with the exact steps taken and the metrics used to measure success.
- •Turn the FAQ answers into standalone blog posts that target the same buyer questions with more detail.
- •Upgrade the strongest testimonials by adding the client’s role, company, and a direct link to the referenced project or review.
Common SEO issues
Score:69
Failed:2
Warnings:2
Passed:10
Meta Title Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using a title tag with a length of 68 characters. While there's no target number of characters, titles should be descriptive and concise. We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Desktop version
https://arrobo.ec/
Mobile version
https://arrobo.ec/
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keywords Usage Test
48% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
acompañamiento
antes
aparte
arquitectura
arrobo
artículo
años
base
búsquedas
cada
cambia
caso
casos
center
clientes
cobran
como
consultoría
contenido
continuo
cuando
cómo
datos
desarrollo
desde
después
diagnóstico
diarias
digital
digo
diseño
días
ecuador
elige
empresas
encaje
entre
estrategia
estratégico
están
final
google
herramientas
hospital
hosting
impuestos
incluidos
incluye
información
inicio
inversión
laborables
leer
licencias
manta
medida
mercado
meses
negocio
nombre
online
optimización
paga
para
pasó
porque
posicionamiento
precio
problema
proceso
profesional
proyecto
proyectos
página
páginas
quito
resolver
resultados
santiago
sector
según
servicios
sitio
sobre
software
solicitar
solo
soporte
tecnología
tiempo
tienda
todo
trabajo
técnico
valorado
visitar
visitas
woocommerce
wordpress
éxito
See which keywords rank your URL in Google’s top 20
Get key keyword metrics like average position, search volume, CPC, and more.
Understand your competitors' SEO and backlink profile
Get related competitors and their domain authority score in relation to your domain.
Sitemap Test
83% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website has a sitemap file.
Image Aspect Ratio Test
75% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
Google Analytics Test
72% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
A Google Analytics script is not detected on this page. While there are several tools available to monitor your site's visitors and traffic sources, Google Analytics is a free, commonly recommended program to help diagnose potential SEO issues.
Favicon Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website appears to have a favicon.
Get a full and detailed list of your backlinks
See every website linking to yours, along with detailed backlink data.
JS Error Test
83% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
There are no severe JavaScript errors on this webpage.
Console Errors Test
27% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test
96% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage has a character encoding declaration.
Content-Type: text/html; charset=UTF-8
Speed optimizations
Score:69
Failed:5
Warnings:1
Passed:14
HTML Page Size Test
23% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The size of this webpage's HTML is 54.19 Kb, and is greater than the average size of 33 Kb! This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
DOM Size Test
56% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The Document Object Model (DOM) of this webpage has 1,178 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test
99% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is successfully compressed using br compression on your code. The HTML code is compressed from 263.85 Kb to 54.19 Kb (79% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
71% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The loading time of this webpage (measured from N. Virginia, US) is around 2.4 seconds and this is under the average loading speed which is 5 seconds.
Accurate historical loading speed monitor and reports
Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.
JS Execution Time Test
53% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
7% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
font
47.9 %
568.76 Kb
image
38.2 %
452.87 Kb
css
7.7 %
91.74 Kb
html
6.2 %
73.67 Kb
javascript
0.0 %
0 B
other
0.0 %
0 B
TOTAL
100%
1.16 Mb
Requests by content type
Content type
Percent
Requests
css
55.8 %
43
image
26.0 %
20
font
16.9 %
13
html
1.3 %
1
javascript
0.0 %
0
other
0.0 %
0
TOTAL
100%
77
Content size by domain
Domain
Percent
Size
arrobo.ec
100.0 %
1.16 Mb
TOTAL
100%
1.16 Mb
Requests by domain
Domain
Percent
Requests
arrobo.ec
100.0 %
77
TOTAL
100%
77
CDN Usage Test
95% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not serving resources (images, javascript and css) from CDNs!
Modern Image Format Test
43% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
Image Metadata Test
72% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using images with large metadata.
Image Caching Test
95% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test
96% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using uncached JavaScript resources from same domain!
CSS Caching Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using cache headers for all CSS resources.
JavaScript Minification Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using JavaScript resources from the same domain.
CSS Minification Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
All CSS resources used by this webpage are minified.
Render Blocking Resources Test
15% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
URL Redirects Test
97% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test
99% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The Time To First Byte value of this webpage is 0.022 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.
0.022 s
0.8 s
1.8 s
First Contentful Paint Test
90% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The First Contentful Paint value of this webpage is 0.840 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.
0.84 s
1.8 s
3 s
Largest Contentful Paint Test
77% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The Largest Contentful Paint duration of this webpage is 2.16 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
2.16 s
2.5 s
4 s
Largest Contentful Paint element within the viewport:
<img data-perfmatters-preload="" decoding="async" class="e-image-base e-5b85f21-9214b98" data-interaction-id="5b85f21" data-e-type="widget" data-id="5b85f21" id="4543" src="https://arrobo.ec/wp-content/uploads/2025/12/santi..." width="800" height="1000" srcset="https://arrobo.ec/wp-content/uploads/2025/12/santi..." alt="santiago arrobo consultor digital ecuador especial..." title="Inicio" fetchpriority="high">
Cumulative Layout Shift Test
91% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
The CLS score of this webpage is 0.1682. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
0.1682
0.1
0.25
DOM element which contributes the most to CLS score:
Html: <img data-perfmatters-preload="" decoding="async" class="e-image-base e-5b85f21-9214b98" data-interaction-id="5b85f21" data-e-type="widget" data-id="5b85f21" id="4543" src="https://arrobo.ec/wp-content/uploads/2025/12/santi..." width="800" height="1000" srcset="https://arrobo.ec/wp-content/uploads/2025/12/santi..." alt="santiago arrobo consultor digital ecuador especial..." title="Inicio" fetchpriority="high">
Score: 0.1666
Server and security
Score:84
Failed:3
Warnings:0
Passed:4
URL Canonicalization Test
93% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
https://arrobo.ec/ and https://www.arrobo.ec/ resolve to the same URL.
SSL Checker and HTTPS Test
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is successfully using HTTPS, a secure communication protocol over the Internet.
The certificate is not used before the activation date.
The certificate has not expired.
The hostname "arrobo.ec" is correctly listed in the certificate.
The certificate should be trusted by all major web browsers.
The certificate was not revoked.
The certificate was signed with a secure hash.
Certificate Chain:
Server certificate
Common Name
arrobo.ec
Subject Alternative Names
arrobo.ec, www.arrobo.ec
Not Valid Before
Tue, July 21, 2026 at 1:47:25 PM UTC
Not Valid After
Mon, October 19, 2026 at 1:47:24 PM UTC
Signature Algorithm
ecdsaWithSha384
Issuer
YE2
Intermediate certificate
Common Name
YE2
Organization
Let's Encrypt
Location
US
Not Valid Before
Wed, September 3, 2025 at 12:00:00 AM UTC
Not Valid After
Sat, September 2, 2028 at 11:59:59 PM UTC
Signature Algorithm
ecdsaWithSha384
Issuer
Root YE
Intermediate certificate
Common Name
Root YE
Organization
ISRG
Location
US
Not Valid Before
Wed, May 13, 2026 at 12:00:00 AM UTC
Not Valid After
Thu, September 2, 2032 at 11:59:59 PM UTC
Signature Algorithm
ecdsaWithSha384
Issuer
ISRG Root X2
Root certificate
Common Name
ISRG Root X2
Organization
Internet Security Research Group
Location
US
Not Valid Before
Fri, September 4, 2020 at 12:00:00 AM UTC
Not Valid After
Mon, September 17, 2040 at 4:00:00 PM UTC
Signature Algorithm
ecdsaWithSha384
Issuer
ISRG Root X2
Mixed Content Test (HTTP over HTTPS)
100% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test
99% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using the HTTP/2 protocol.
HSTS Test
84% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Plaintext Emails Test
97% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
We've found 1 email addresses in your page code! We advise you to protect email links in a way that hides them from the spam harvesters.
Unsafe Cross-Origin Links Test
45% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using target="_blank" links without rel="noopener" or rel="noreferrer" attribute, which can expose it to performance and security issues!
Mobile usability
Score:100
Failed:0
Warnings:0
Passed:3
Meta Viewport Test
92% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1" />Media Query Responsive Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using CSS media queries, which is the base for responsive design functionalities.
Advanced SEO
Score:98
Failed:1
Warnings:1
Passed:7
Structured Data Test
66% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is using structured data.
Custom 404 Error Page Test
80% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Meta Refresh Test
98% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This webpage is not using a meta refresh tag.
SPF Records Test
94% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This DNS server is using an SPF record.
v=spf1 include:_spf.google.com ~all
Ads.txt Validation Test
67% of top 100 sites passed
This value indicates the percent of top 100 most visited websites in the US that pass this test (in the past 12 months). Failing a test that a high percentage of top websites are passing may indicate an industry best practice that you should be fixing.
This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
