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Report generated 10 months ago

SeoSiteCheckup Score:

Common SEO issues
Google Search Results Preview
AD-KOM
https://ad-kom.pl
Sklep na oprogramowaniu PrestaShop
Keywords Cloud
adres aluminiowa audio basowa beata będą celu cena cofania cookies dnia dostawa dostawy drogą dz.u elektronicznej elektroniczny elektroniczną formy handlowych informacja informacji informację internetowe już kamera kamery kamerĄ komunikacji kontakt konto koszty lipca masujĄca mata medivon metody mistral moje monitor najczęściej naszej nawigacja newslettera nowe nowościach nowy odbierz odstąpienia określonych otrzymuj otrzymywanie pakiet podrÓŻna poduszka pokaż polityka pomoc pomocą produkty prywatności pytania płatności radio ramach raty rejestrator reklamacje roku samochodowe samochodowy shiatsu się sklepie start strony trzcińska tuba twoje udostępniam ustawie usług vordon warunki websited.pl witryny wszystkie wyprzedażach wyrażam xblitz zadawane zakupy zasadach zestaw zgodę  zł Łódź środków świadczenia świadczeniu
Competitor Domains Test

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Side-by-side SEO comparisons of up to 5 competitors. See how your SEO can improve against the competition.
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Robots.txt Test
Your site lacks a "robots.txt" file. This file can protect private content from appearing online, save bandwidth, and lower load time on your server. A missing "robots.txt" file also generates additional errors in your apache log whenever robots request one. Read more about the robots.txt file, and how to create one for your site.
https://www.youtube.com/embed/fzm-zYHjIgY
In order to pass this test you must create and properly install a robots.txt file.
For this, you can use any program that produces a text file or you can use an online tool (Google Webmaster Tools has this feature).
Remember to use all lower case for the filename: robots.txt, not ROBOTS.TXT.
A simple robots.txt file looks like this:
User-agent: *
Disallow: /cgi-bin/
Disallow: /images/
Disallow: /pages/thankyou.html
This would block all search engine robots from visiting "cgi-bin" and "images" directories and the page "http://www.yoursite.com/pages/thankyou.html"

TIPS:
  • You need a separate Disallow line for every URL prefix you want to exclude
  • You may not have blank lines in a record because they are used to delimit multiple records
  • Notice that before the Disallow command, you have the command: User-agent: *. The User-agent: part specifies which robot you want to block. Major known crawlers are: Googlebot (Google), Googlebot-Image (Google Image Search), Baiduspider (Baidu), Bingbot (Bing)
  • One important thing to know if you are creating your own robots.txt file is that although the wildcard (*) is used in the User-agent line (meaning "any robot"), it is not allowed in the Disallow line.
  • Regular expressions are not supported in either the User-agent or Disallow lines
Once you have your robots.txt file, you can upload it in the top-level directory of your web server. After that, make sure you set the permissions on the file so that visitors (like search engines) can read it.
SEO Friendly URL Test
We have found one URL that is not SEO friendly!
https://www.youtube.com/embed/Scpa5TSc12U
In order for URLs to be SEO friendly, they should be clearly named for what they are and contain no spaces, underscores or other characters. You should avoid the use of parameters when possible, as they are make URLs less inviting for users to click or share.
- If your website is new and is not indexed by search engines you can replace underscores with hyphens or redirect those links to URLs that use hyphens.BUT, if your website is ranked well by search engines you do not need to do this (probably you have other ranking factors working very well).
- The general advice remains: build links that contain hyphens rather than underscores and avoid dynamic URLs.
Image Alt Test
Your webpage has 31 'img' tags and 24 of them are missing the required 'alt' attribute.
https://www.youtube.com/embed/5KutzSYvfK4
In order to pass this test you must add an alt attribute to every <img> tag used into your webpage.
An image with an alternate text specified is inserted using the following HTML line:
<img src="image.png" alt="text_to_describe_your_image">
Remember that the point of alt text is to provide the same functional information that a visual user would see. Search engines, users who disabled images in their browsers and other agents who are unable to see the images on your webpage can read the alt attributes assigned to the image since they cannot view it.

Learn more about optimizing images for SEO.
Inline CSS Test
Your webpage is using 11 inline CSS styles!
https://www.youtube.com/embed/rAiDACDq3oY
It is a good practice to move all the inline CSS rules into an external file in order to make your page "lighter" in weight and decrease the code to text ratio.
  • check the HTML code of your page and identify all style attributes
  • for each style attribute found you must properly move all declarations in the external CSS file and remove the style attribute
For example:
<!--this HTML code with inline CSS rule:-->
<p style="color:red; font-size: 12px">some text here</p>

<!--would became:-->
<p>some text here</p>

<!--and the rule added into your CSS file:-->
p{color:red; font-size: 12px}
Deprecated HTML Tags
Congratulations! Your page does not use HTML deprecated tags.
Google Analytics Test
Congratulations! Your website is using the latest version of Google Analytics.
Favicon Test
Favicon Congratulations! Your website appears to have a favicon.
JS Error Checker
Congratulations! There are no severe JavaScript errors on your web page.

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Speed optimizations
HTML Page Size Test
HTML Compression/GZIP Test
Congratulations! Your page is successfully compressed using gzip compression on your code.
Your HTML is compressed from 94.75 Kb to 13.43 Kb (86 % size savings). This helps ensure a faster loading web page and improved user experience.
Site Loading Speed Test
Your site loading time is around 3.45 seconds and this is under the average loading speed which is 5 seconds.

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Page Objects
Your page has more than 20 http requests, which can slow down page loading. You can try reducing http requests through various methods such as using text instead of images, using css sprites, using data URIs instead of images, or combining several external files together into one.
Page Cache Test (Server Side Caching)
Congratulations, you have a caching mechanism on your website. Caching helps speed page loading times as well as reduces server load.
Flash Test
Congratulations! Your website does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
Image Caching Test
Congratulations! Your webpage use 'Expires' header for your images and the browsers will display these images from the cache.
Nested Tables Test
Congratulations, your page does not use nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test
Congratulations! Your webpage does not use frames.
Doctype Test
Congratulations! Your website has a doctype declaration:
<!DOCTYPE <!doctype html>
URL Redirects Checker
Congratulations! Your URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Server and security
URL Canonicalization Test
https://ad-kom.pl and https://www.ad-kom.pl resolve to the same URL.
HTTPS Test
Your website is successfully using https, a secure communication protocol over the Internet. Note: if your site relies primarily on ad income, be aware that using https may be detrimental to ad earnings.
Safe Browsing Test
This site is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test
Congratulations, your server signature is off.
Directory Browsing Test
Congratulations! Your server has disabled directory browsing.
Plaintext Emails Test
We found 1 email addresses in your page code. We advise you to protect email links in a way that hides them from the spam harvesters.
In order to pass this test you must make your email addresses invisible to email spiders. Note that the best option is to replace your entire contact mechanism with a contact form and using the POST method while submitting the form. Other solutions are listed below:
  • replace the at (@) and dot (.) characters
  • replace text with images
  • use email obfuscators
  • hide email addresses using JavaScript or CSS trick

Analyze and monitor your SEO with our powerful ToolBox

Get everything SeoSiteCheckup already has, plus more powerful tools and faster execution. Try the new features of our supercharged SEO ToolBox using a 14 day free trial account.

Mobile usability
Media Query Responsive Test
Your website is not using media queries. You should consider using this technique in order to implement responsive design functionalities.
Media queries allow you to style elements for specific devices (smartphones, tablets, desktop computers) by using attributes like width, height, resolution, aspect ratio, orientation or color. By using media queries, presentations can be tailored to a specific range of output devices without changing the content itself.
Example:
<link rel="stylesheet" media="screen and (min-width: 480px) and (max-width: 960px)" 
href="480-960.css" />
 
<!-- OR -->
@media screen and (min-width: 480px) and (max-width: 960px) {
    #header {
        display: none;
    }
}
An @media rule specifies the target media types of a set of statements. In the example above, we are specifying the media type screen. The max-width and min-width features are telling the browser that at any screen size larger than 480px, but smaller than 960px, hide any elements with id="header".
Mobile Snapshot
You can see below how your website looks on the portrait view of a mobile device.
Snapshot
Advanced SEO
Microdata Schema Test
Congratulations! Your website is using HTML Microdata specifications in order to markup structured data.
Noindex Checker
Your webpage does not use the noindex meta tag. This means that your webpage will be read and indexed by search engines.
Canonical Tag Checker
Your page does not use the canonical link tag.
Nofollow Checker
Your webpage is using the nofollow meta tag. You are advised to use this tag carefully since search engines will not crawl all links from your webpage.
<a class="dropdown-item" href="https://ad-kom.pl/moje-konto" title="Zaloguj się do swojego konta klienta" rel="nofollow"> <span>Zaloguj się</span></a> <a class="text-uppercase" href="https://ad-kom.pl/moje-konto" rel="nofollow"> Twoje konto </a> <a href="https://ad-kom.pl/dane-osobiste" title="Dane osobowe" rel="nofollow"> Dane osobowe </a> <a href="https://ad-kom.pl/sledzenie-zamowienia" title="Zwroty produktów" rel="nofollow"> Zwroty produktów </a> <a href="https://ad-kom.pl/historia-zamowien" title="Zamówienia" rel="nofollow"> Zamówienia </a> <a href="https://ad-kom.pl/potwierdzenie-zwrotu" title="Moje pokwitowania - korekty płatności" rel="nofollow"> Moje pokwitowania - korekty płatności </a> <a href="https://ad-kom.pl/adresy" title="Adresy" rel="nofollow"> Adresy </a> <a href="https://ad-kom.pl/rabaty" title="Kupony" rel="nofollow"> Kupony </a> <a href="http://ad-kom.pl/kontakt" rel="nofollow">Kontakt </a> <a href="https://ad-kom.pl/content/14-ZakupynaRaty" rel="nofollow">Zakupy Na Raty</a> <a href="https://ad-kom.pl/content/15-faq-najczesciej-zadawane-pytania-" rel="nofollow">FAQ Najczęściej Zadawane Pytania </a>
SPF records checker
Congratulations! Your DNS server is using an SPF record. This SPF record is listed below:
v=spf1 a mx include:_spf.zenbox.pl -all

Analyze and monitor your SEO with our powerful ToolBox

Get everything SeoSiteCheckup already has, plus more powerful tools and faster execution. Try the new features of our supercharged SEO ToolBox using a 14 day free trial account.

Summary of priority fixes for: https://ad-kom.pl

Your web page failed on 1 high priority checks:
SEO Friendly URL Test
Your web page failed on 3 medium priority checks:
Robots.txt Test, Image Alt Test, Media Query Responsive Test
Your web page failed on 2 low priority checks:
Inline CSS Test, Plaintext Emails Test

Common SEO issues

Google Search Results Preview
AD-KOM
https://ad-kom.pl
Sklep na oprogramowaniu PrestaShop
Keywords Cloud
adres aluminiowa audio basowa beata będą celu cena cofania cookies dnia dostawa dostawy drogą dz.u elektronicznej elektroniczny elektroniczną formy handlowych informacja informacji informację internetowe już kamera kamery kamerĄ komunikacji kontakt konto koszty lipca masujĄca mata medivon metody mistral moje monitor najczęściej naszej nawigacja newslettera nowe nowościach nowy odbierz odstąpienia określonych otrzymuj otrzymywanie pakiet podrÓŻna poduszka pokaż polityka pomoc pomocą produkty prywatności pytania płatności radio ramach raty rejestrator reklamacje roku samochodowe samochodowy shiatsu się sklepie start strony trzcińska tuba twoje udostępniam ustawie usług vordon warunki websited.pl witryny wszystkie wyprzedażach wyrażam xblitz zadawane zakupy zasadach zestaw zgodę  zł Łódź środków świadczenia świadczeniu
Robots.txt Test
Your site lacks a "robots.txt" file. This file can protect private content from appearing online, save bandwidth, and lower load time on your server. A missing "robots.txt" file also generates additional errors in your apache log whenever robots request one. Read more about the robots.txt file, and how to create one for your site.
How to fix
In order to pass this test you must create and properly install a robots.txt file.
For this, you can use any program that produces a text file or you can use an online tool (Google Webmaster Tools has this feature).
Remember to use all lower case for the filename: robots.txt, not ROBOTS.TXT.
A simple robots.txt file looks like this:
User-agent: *
Disallow: /cgi-bin/
Disallow: /images/
Disallow: /pages/thankyou.html
This would block all search engine robots from visiting "cgi-bin" and "images" directories and the page "http://www.yoursite.com/pages/thankyou.html"

TIPS:
  • You need a separate Disallow line for every URL prefix you want to exclude
  • You may not have blank lines in a record because they are used to delimit multiple records
  • Notice that before the Disallow command, you have the command: User-agent: *. The User-agent: part specifies which robot you want to block. Major known crawlers are: Googlebot (Google), Googlebot-Image (Google Image Search), Baiduspider (Baidu), Bingbot (Bing)
  • One important thing to know if you are creating your own robots.txt file is that although the wildcard (*) is used in the User-agent line (meaning "any robot"), it is not allowed in the Disallow line.
  • Regular expressions are not supported in either the User-agent or Disallow lines
Once you have your robots.txt file, you can upload it in the top-level directory of your web server. After that, make sure you set the permissions on the file so that visitors (like search engines) can read it.
SEO Friendly URL Test
We have found one URL that is not SEO friendly!
How to fix
In order for URLs to be SEO friendly, they should be clearly named for what they are and contain no spaces, underscores or other characters. You should avoid the use of parameters when possible, as they are make URLs less inviting for users to click or share.
- If your website is new and is not indexed by search engines you can replace underscores with hyphens or redirect those links to URLs that use hyphens.BUT, if your website is ranked well by search engines you do not need to do this (probably you have other ranking factors working very well).
- The general advice remains: build links that contain hyphens rather than underscores and avoid dynamic URLs.
Image Alt Test
Your webpage has 31 'img' tags and 24 of them are missing the required 'alt' attribute.
How to fix
In order to pass this test you must add an alt attribute to every <img> tag used into your webpage.
An image with an alternate text specified is inserted using the following HTML line:
<img src="image.png" alt="text_to_describe_your_image">
Remember that the point of alt text is to provide the same functional information that a visual user would see. Search engines, users who disabled images in their browsers and other agents who are unable to see the images on your webpage can read the alt attributes assigned to the image since they cannot view it.

Learn more about optimizing images for SEO.
Inline CSS Test
Your webpage is using 11 inline CSS styles!
How to fix
It is a good practice to move all the inline CSS rules into an external file in order to make your page "lighter" in weight and decrease the code to text ratio.
  • check the HTML code of your page and identify all style attributes
  • for each style attribute found you must properly move all declarations in the external CSS file and remove the style attribute
For example:
<!--this HTML code with inline CSS rule:-->
<p style="color:red; font-size: 12px">some text here</p>

<!--would became:-->
<p>some text here</p>

<!--and the rule added into your CSS file:-->
p{color:red; font-size: 12px}
Deprecated HTML Tags
Congratulations! Your page does not use HTML deprecated tags.
Google Analytics Test
Congratulations! Your website is using the latest version of Google Analytics.
Favicon Test
Congratulations! Your website appears to have a favicon. favicon
JS Error Checker
Congratulations! There are no severe JavaScript errors on your web page.

Speed optimizations

HTML Page Size Test
HTML Compression/GZIP Test
Congratulations! Your page is successfully compressed using gzip compression on your code.
Your HTML is compressed from 94.75 Kb to 13.43 Kb (86 % size savings). This helps ensure a faster loading web page and improved user experience.
Site Loading Speed Test
Your site loading time is around 3.45 seconds and this is under the average loading speed which is 5 seconds.
Page Objects
Your page has more than 20 http requests, which can slow down page loading. You can try reducing http requests through various methods such as using text instead of images, using css sprites, using data URIs instead of images, or combining several external files together into one.

HTML Pages: 1  CSS Files: 2  Scripts: 5  Images: 32  Flash Files: 0 

Page Cache Test (Server Side Caching)
Congratulations, you have a caching mechanism on your website. Caching helps speed page loading times as well as reduces server load.
Flash Test
Congratulations! Your website does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
Image Caching Test
Congratulations! Your webpage use 'Expires' header for your images and the browsers will display these images from the cache.
Nested Tables Test
Congratulations, your page does not use nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test
Congratulations! Your webpage does not use frames.
Doctype Test
Congratulations! Your website has a doctype declaration:
<!DOCTYPE <!doctype html>
URL Redirects Checker
Congratulations! Your URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).

Server and security

URL Canonicalization Test
https://ad-kom.pl and https://www.ad-kom.pl resolve to the same URL.
HTTPS Test
Your website is successfully using https, a secure communication protocol over the Internet. Note: if your site relies primarily on ad income, be aware that using https may be detrimental to ad earnings.
Safe Browsing Test
This site is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test
Congratulations, your server signature is off.
Directory Browsing Test
Congratulations! Your server has disabled directory browsing.
Plaintext Emails Test
We found 1 email addresses in your page code. We advise you to protect email links in a way that hides them from the spam harvesters.
How to fix
In order to pass this test you must make your email addresses invisible to email spiders. Note that the best option is to replace your entire contact mechanism with a contact form and using the POST method while submitting the form. Other solutions are listed below:
  • replace the at (@) and dot (.) characters
  • replace text with images
  • use email obfuscators
  • hide email addresses using JavaScript or CSS trick

Mobile usability

Media Query Responsive Test
Your website is not using media queries. You should consider using this technique in order to implement responsive design functionalities.
How to fix
Media queries allow you to style elements for specific devices (smartphones, tablets, desktop computers) by using attributes like width, height, resolution, aspect ratio, orientation or color. By using media queries, presentations can be tailored to a specific range of output devices without changing the content itself.
Example:
<link rel="stylesheet" media="screen and (min-width: 480px) and (max-width: 960px)" 
href="480-960.css" />
 
<!-- OR -->
@media screen and (min-width: 480px) and (max-width: 960px) {
    #header {
        display: none;
    }
}
An @media rule specifies the target media types of a set of statements. In the example above, we are specifying the media type screen. The max-width and min-width features are telling the browser that at any screen size larger than 480px, but smaller than 960px, hide any elements with id="header".
Mobile Snapshot

Advanced SEO

Microdata Schema Test
Congratulations! Your website is using HTML Microdata specifications in order to markup structured data.
Noindex Checker
Your webpage does not use the noindex meta tag. This means that your webpage will be read and indexed by search engines.
Canonical Tag Checker
Your page does not use the canonical link tag.
Nofollow Checker
Your webpage is using the nofollow meta tag. You are advised to use this tag carefully since search engines will not crawl all links from your webpage.
<a class="dropdown-item" href="https://ad-kom.pl/moje-konto" title="Zaloguj się do swojego konta klienta" rel="nofollow"> <span>Zaloguj się</span></a> <a class="text-uppercase" href="https://ad-kom.pl/moje-konto" rel="nofollow"> Twoje konto </a> <a href="https://ad-kom.pl/dane-osobiste" title="Dane osobowe" rel="nofollow"> Dane osobowe </a> <a href="https://ad-kom.pl/sledzenie-zamowienia" title="Zwroty produktów" rel="nofollow"> Zwroty produktów </a> <a href="https://ad-kom.pl/historia-zamowien" title="Zamówienia" rel="nofollow"> Zamówienia </a> <a href="https://ad-kom.pl/potwierdzenie-zwrotu" title="Moje pokwitowania - korekty płatności" rel="nofollow"> Moje pokwitowania - korekty płatności </a> <a href="https://ad-kom.pl/adresy" title="Adresy" rel="nofollow"> Adresy </a> <a href="https://ad-kom.pl/rabaty" title="Kupony" rel="nofollow"> Kupony </a> <a href="http://ad-kom.pl/kontakt" rel="nofollow">Kontakt </a> <a href="https://ad-kom.pl/content/14-ZakupynaRaty" rel="nofollow">Zakupy Na Raty</a> <a href="https://ad-kom.pl/content/15-faq-najczesciej-zadawane-pytania-" rel="nofollow">FAQ Najczęściej Zadawane Pytania </a>
How to fix
If you want search engines to crawl all the outgoing links on your webpage you must remove the nofollow meta tag.
SPF records checker
Congratulations! Your DNS server is using an SPF record. This SPF record is listed below:
v=spf1 a mx include:_spf.zenbox.pl -all
COMMON SEO ISSUES
passed Google Search Results Preview
What's This?
Check how your page might appear in Google search results. Google search results typically uses your webpage title, url and meta-description in order to display relevant summarized information about your site. If these elements are too long, Google will truncate their content. Webpage title up to 70 characters in length, and webpage descriptions up to 160 characters in length are recommended in order to optimize readability.

AD-KOM

https://ad-kom.pl

Sklep na oprogramowaniu PrestaShop

passed Keywords Cloud
What's This?
The Keyword Cloud is a visual representation of keywords used on your website. This will show you which words are frequently used in the content of your webpage. Keywords having higher density are presented in larger fonts and displayed in alphabetic order.
adres aluminiowa audio basowa beata będą celu cena cofania cookies dnia dostawa dostawy drogą dz.u elektronicznej elektroniczny elektroniczną formy handlowych informacja informacji informację internetowe już kamera kamery kamerĄ komunikacji kontakt konto koszty lipca masujĄca mata medivon metody mistral moje monitor najczęściej naszej nawigacja newslettera nowe nowościach nowy odbierz odstąpienia określonych otrzymuj otrzymywanie pakiet podrÓŻna poduszka pokaż polityka pomoc pomocą produkty prywatności pytania płatności radio ramach raty rejestrator reklamacje roku samochodowe samochodowy shiatsu się sklepie start strony trzcińska tuba twoje udostępniam ustawie usług vordon warunki websited.pl witryny wszystkie wyprzedażach wyrażam xblitz zadawane zakupy zasadach zestaw zgodę  zł Łódź środków świadczenia świadczeniu
failed Robots.txt Test
What's This?
Check if your website is using a robots.txt file. When search engine robots crawl a website, they typically first access a site's robots.txt file. Robots.txt tells Googlebot and other crawlers what is and is not allowed to be crawled on your site.
Your site lacks a "robots.txt" file. This file can protect private content from appearing online, save bandwidth, and lower load time on your server. A missing "robots.txt" file also generates additional errors in your apache log whenever robots request one. Read more about the robots.txt file, and how to create one for your site.

HOW TO FIX

In order to pass this test you must create and properly install a robots.txt file.
For this, you can use any program that produces a text file or you can use an online tool (Google Webmaster Tools has this feature).
Remember to use all lower case for the filename: robots.txt, not ROBOTS.TXT.
A simple robots.txt file looks like this:
User-agent: *
Disallow: /cgi-bin/
Disallow: /images/
Disallow: /pages/thankyou.html
This would block all search engine robots from visiting "cgi-bin" and "images" directories and the page "http://www.yoursite.com/pages/thankyou.html"

TIPS:
  • You need a separate Disallow line for every URL prefix you want to exclude
  • You may not have blank lines in a record because they are used to delimit multiple records
  • Notice that before the Disallow command, you have the command: User-agent: *. The User-agent: part specifies which robot you want to block. Major known crawlers are: Googlebot (Google), Googlebot-Image (Google Image Search), Baiduspider (Baidu), Bingbot (Bing)
  • One important thing to know if you are creating your own robots.txt file is that although the wildcard (*) is used in the User-agent line (meaning "any robot"), it is not allowed in the Disallow line.
  • Regular expressions are not supported in either the User-agent or Disallow lines
Once you have your robots.txt file, you can upload it in the top-level directory of your web server. After that, make sure you set the permissions on the file so that visitors (like search engines) can read it.
failed SEO Friendly URL Test
What's This?
Check if your webpage URLs are SEO friendly. In order for links to be SEO friendly, they should contain keywords relevant to the page's topic, and contain no spaces, underscores or other characters. You should avoid the use of parameters when possible, as they make URLs less inviting for users to click or share. Google's suggestions for URL structure specify using hyphens or dashes (-) rather than underscores (_). Unlike underscores, Google treats hyphens as separators between words in a URL.
We have found one URL that is not SEO friendly!

HOW TO FIX

In order for URLs to be SEO friendly, they should be clearly named for what they are and contain no spaces, underscores or other characters. You should avoid the use of parameters when possible, as they are make URLs less inviting for users to click or share.
- If your website is new and is not indexed by search engines you can replace underscores with hyphens or redirect those links to URLs that use hyphens.BUT, if your website is ranked well by search engines you do not need to do this (probably you have other ranking factors working very well).
- The general advice remains: build links that contain hyphens rather than underscores and avoid dynamic URLs.
failed Image Alt Test
What's This?
Check if images on your webpage are using alt attributes. If an image cannot be displayed (e.g., due to broken image source, slow internet connection, etc), the alt attribute provides alternative information. Using relevant keywords and text in the alt attribute can help both users and search engines better interpret the subject of an image.
Your webpage has 31 'img' tags and 24 of them are missing the required 'alt' attribute.

HOW TO FIX

In order to pass this test you must add an alt attribute to every <img> tag used into your webpage.
An image with an alternate text specified is inserted using the following HTML line:
<img src="image.png" alt="text_to_describe_your_image">
Remember that the point of alt text is to provide the same functional information that a visual user would see. Search engines, users who disabled images in their browsers and other agents who are unable to see the images on your webpage can read the alt attributes assigned to the image since they cannot view it.

Learn more about optimizing images for SEO.
failed Inline CSS Test
What's This?
Check your webpage HTML tags for inline CSS properties. Inline CSS property are added by using the style attribute within specific HTML tags. Inline CSS properties unnecessarily increase page size, and can be moved to an external CSS stylesheet. Removing inline CSS properties can improve page loading time and make site maintenance easier.
Your webpage is using 11 inline CSS styles!

HOW TO FIX

It is a good practice to move all the inline CSS rules into an external file in order to make your page "lighter" in weight and decrease the code to text ratio.
  • check the HTML code of your page and identify all style attributes
  • for each style attribute found you must properly move all declarations in the external CSS file and remove the style attribute
For example:
<!--this HTML code with inline CSS rule:-->
<p style="color:red; font-size: 12px">some text here</p>

<!--would became:-->
<p>some text here</p>

<!--and the rule added into your CSS file:-->
p{color:red; font-size: 12px}
passed Deprecated HTML Tags
What's This?
Check if your webpage is using old, deprecated HTML tags. These tags will eventually lose browser support and your web pages may render incorrectly as browsers drop support for these tags.
Congratulations! Your page does not use HTML deprecated tags.
passed Google Analytics Test
What's This?
Check if your website is connected with Google Analytics. Google Analytics is a popular, free website analysis tool that helps provide insights about your site's traffic and demographics.
Congratulations! Your website is using the latest version of Google Analytics.
passed Favicon Test
What's This?
Check if your site is using and correctly implementing a favicon. Favicons are small icons that appear in your browser's URL navigation bar. They are also saved next to your URL's title when your page is bookmarked. This helps brand your site and make it easy for users to navigate to your site among a list of bookmarks.
Favicon Congratulations! Your website appears to have a favicon.
passed JS Error Checker
What's This?
Check your page for JavaScript errors. These errors may prevent users from properly viewing your pages and impact their user experience. Sites with poor user experience tend to rank worse in search engine results.
Congratulations! There are no severe JavaScript errors on your web page.
SPEED OPTIMIZATIONS
passed HTML Page Size Test
What's This?
Check your page's HTML size. HTML size is the size of all the HTML code on your web page - this size does not include images, external javascripts or external CSS files.
passed HTML Compression/GZIP Test
What's This?
Check if your website is using HTML compression. HTML compression plays an important role in improving website speed by finding similar strings within a text file and replacing them temporarily to reduce overall file size.
Congratulations! Your page is successfully compressed using gzip compression on your code.
Your HTML is compressed from 94.75 Kb to 13.43 Kb (86 % size savings). This helps ensure a faster loading web page and improved user experience.
passed Site Loading Speed Test
What's This?
Check your website's loading speed. Page speed is an important factors in search engine rankings and overall site success. Pages that take longer than 5 seconds to load can lose up to 50% of users. Faster webpages result in higher traffic, better conversions and increased sales over slower loading pages.
Your site loading time is around 3.45 seconds and this is under the average loading speed which is 5 seconds.
failed Page Objects
What's This?
Check if all the objects requested by this webpage can be retrieved. If they are not retrievable, your page may display incorrectly, leading to a bad user experience and lower search engine rankings.
Your page has more than 20 http requests, which can slow down page loading. You can try reducing http requests through various methods such as using text instead of images, using css sprites, using data URIs instead of images, or combining several external files together into one.

HTML Pages: 1  CSS Files: 2  Scripts: 5  Images: 32  Flash Files: 0 

passed Page Cache Test (Server Side Caching)
What's This?
Check if your page is serving cached pages. A page cache saves dynamically generated pages and serves the pre-generated (cached) page to reduce server load and site loading time (by avoiding the re-loading and execution of PHP scripts). Common caching methods are ZenCache and WP Rocket.
Congratulations, you have a caching mechanism on your website. Caching helps speed page loading times as well as reduces server load.
passed Flash Test
What's This?
Check if your page uses Flash, an outdated technology that was typically used to deliver rich multimedia content. The web has evolved to replace Flash with open-standard technologies that additionally offered better performance and security. Flash content also does not work well on mobile devices, and is difficult to index by search engines.
Congratulations! Your website does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
passed Image Caching Test
What's This?
Checks if your page is using an image expires tag, which specifies a future expiration date for your images. Users browsers will see this tag and cache the image in their browser until the specified date (so that it does not keep re-fetching the unchanged image from your server). This speeds up your site the next time returning visitors arrive at your site and require the same image.
Congratulations! Your webpage use 'Expires' header for your images and the browsers will display these images from the cache.
passed Nested Tables Test
What's This?
Check if this site contains nested tables. A nested table is an HTML table containing another table inside it. Use of nested tables can slow down page rendering in the user's browser.
Congratulations, your page does not use nested tables. This speeds up page loading time and optimizes the user experience.
passed Frameset Test
What's This?
Check if your page is using frames, which divide your browser window into multiple sections where each section can load separate HTML documents. Frames create problems for both users (e.g., by creating unexepected behavior with printing functions or use of the back-button) and search engine robots (by complicating the crawling process). Avoid use of frames when possible.
Congratulations! Your webpage does not use frames.
passed Doctype Test
What's This?
Check for doctype declaration. A document type declaration, or DOCTYPE, defines which version of (X)HTML your webpage is using. Proper doctype declaration assists with proper page rendering and functioning of web documents in compliant browsers.
Congratulations! Your website has a doctype declaration:
  • <!DOCTYPE <!doctype html>
passed URL Redirects Checker
What's This?
Check how many redirects your URL will perform to resolve to the final destination URL. Redirects often cause search engine indexing issues and can also lead to some minor loading delays. Google recommends removing or keeping redirects to a minimum.
Congratulations! Your URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
SERVER AND SECURITY
passed URL Canonicalization Test
What's This?
Test your site for potential URL canonicalization issues. Canonicalization describes how a site can use slightly different URLs for the same page (e.g., if http://www.example.com and http://example.com displays the same page but do not resolve to the same URL). If this happens, search engines may be unsure about which URL is the correct one to index. Learn more about canonicalization issues.
https://ad-kom.pl and https://www.ad-kom.pl resolve to the same URL.
passed HTTPS Test
What's This?
Check if your website is using HTTPS, a secure protocol for sending/receiving data over the Internet. Using HTTPS indicates that an additional encryption/authentication layer was added between client and server. HTTPS should be used by any site that collects sensitive customer data such as credit card information. Even for sites that do not collect such data, switching to https helps users by improving privacy and overall security. Google is increasingly using https as a positive ranking factor.
Your website is successfully using https, a secure communication protocol over the Internet. Note: if your site relies primarily on ad income, be aware that using https may be detrimental to ad earnings.
passed Safe Browsing Test
What's This?
Check if your website is identified as having malware or exhibiting phishing activity by Google's safe browsing API. Any site containing malware or suspicious for phising activity is seen as a threat to the online community and is often penalized by search engines. This test checks your website against regularly updated malware and phishing databases of problem websites.
This site is not currently listed as suspicious (no malware or phishing activity found).
passed Server Signature Test
What's This?
Check if your server's signature is ON. A server signature is the public identity of your web server and contains sensitive information that could be used to exploit any known vulnerability. Turning your server signature OFF is considered a good security practice to avoid disclosure of what software versions you are running.
Congratulations, your server signature is off.
passed Directory Browsing Test
What's This?
Check if your server allows directory browsing. If directory browsing is disabled, visitors will not be able to browse your directory by accessing the directory directly (if there is no index.html file). This will protect your files from being exposed to the public. Apache web server allows directory browsing by default. Disabling directory browsing is generally a good idea from a security standpoint.
Congratulations! Your server has disabled directory browsing.
failed Plaintext Emails Test
What's This?
Check your webpage for plaintext email addresses. Any e-mail address posted in public is likely to be automatically collected by computer software used by bulk emailers (a process known as e-mail address harvesting). A spam harvester can read through the pages in your site and extract plaintext email addresses which are then added to bulk marketing databases (resulting in more inbox spam). There are several methods for email obfuscation.
We found 1 email addresses in your page code. We advise you to protect email links in a way that hides them from the spam harvesters.

HOW TO FIX

In order to pass this test you must make your email addresses invisible to email spiders. Note that the best option is to replace your entire contact mechanism with a contact form and using the POST method while submitting the form. Other solutions are listed below:
  • replace the at (@) and dot (.) characters
  • replace text with images
  • use email obfuscators
  • hide email addresses using JavaScript or CSS trick
MOBILE USABILITY
failed Media Query Responsive Test
What's This?
Check if your page implements responsive design functionalities using the media query technique. The '@media' rule allows different style rules for screen sizes. Media query techniques allow different presentation and content to be served depending on the output device, helping ensure that your website renders optimally on all devices and platforms.
Your website is not using media queries. You should consider using this technique in order to implement responsive design functionalities.

HOW TO FIX

Media queries allow you to style elements for specific devices (smartphones, tablets, desktop computers) by using attributes like width, height, resolution, aspect ratio, orientation or color. By using media queries, presentations can be tailored to a specific range of output devices without changing the content itself.
Example:
<link rel="stylesheet" media="screen and (min-width: 480px) and (max-width: 960px)" 
href="480-960.css" />
 
<!-- OR -->
@media screen and (min-width: 480px) and (max-width: 960px) {
    #header {
        display: none;
    }
}
An @media rule specifies the target media types of a set of statements. In the example above, we are specifying the media type screen. The max-width and min-width features are telling the browser that at any screen size larger than 480px, but smaller than 960px, hide any elements with id="header".
passed Mobile Snapshot
What's This?
Check how your website renders on a mobile device.
You can see below how your website looks on the portrait view of a mobile device.
ADVANCED SEO
passed Microdata Schema Test
What's This?
Check if your website uses HTML Microdata specifications (or structured data markup). Search engines use microdata to better understand the content of your site and create rich snippets in search results (which helps increase click-through rate to your site).
Congratulations! Your website is using HTML Microdata specifications in order to markup structured data.
passed Noindex Checker
What's This?
Check if your webpage is using the robots meta tag or the X-Robots-Tag HTTP header to instruct search engines not to show your site in search results pages.
Your webpage does not use the noindex meta tag. This means that your webpage will be read and indexed by search engines.
passed Canonical Tag Checker
What's This?
Check if your webpage is using the canonical link tag. The canonical link tag is used to nominate a primary page when you have several pages with duplicate or very similar content.
Your page does not use the canonical link tag.
passed Nofollow Checker
What's This?
Check if your webpage is using the robots meta tag or the X-Robots-Tag HTTP header to instruct search engines not to follow the links on your page. Outgoing links marked with this tag will tell search engines not to follow or crawl that particular link. Google recommends that nofollow tags are used for paid advertisements on your site and links to pages that have not been vetted as trusted sites (e.g., links posted by users of your site).
Your webpage is using the nofollow meta tag. You are advised to use this tag carefully since search engines will not crawl all links from your webpage.
  • <a class="dropdown-item" href="https://ad-kom.pl/moje-konto" title="Zaloguj się do swojego konta klienta" rel="nofollow"> <span>Zaloguj się</span></a>
  • <a class="text-uppercase" href="https://ad-kom.pl/moje-konto" rel="nofollow"> Twoje konto </a>
  • <a href="https://ad-kom.pl/dane-osobiste" title="Dane osobowe" rel="nofollow"> Dane osobowe </a>
  • <a href="https://ad-kom.pl/sledzenie-zamowienia" title="Zwroty produktów" rel="nofollow"> Zwroty produktów </a>
  • <a href="https://ad-kom.pl/historia-zamowien" title="Zamówienia" rel="nofollow"> Zamówienia </a>
  • <a href="https://ad-kom.pl/potwierdzenie-zwrotu" title="Moje pokwitowania - korekty płatności" rel="nofollow"> Moje pokwitowania - korekty płatności </a>
  • <a href="https://ad-kom.pl/adresy" title="Adresy" rel="nofollow"> Adresy </a>
  • <a href="https://ad-kom.pl/rabaty" title="Kupony" rel="nofollow"> Kupony </a>
  • <a href="http://ad-kom.pl/kontakt" rel="nofollow">Kontakt </a>
  • <a href="https://ad-kom.pl/content/14-ZakupynaRaty" rel="nofollow">Zakupy Na Raty</a>
  • <a href="https://ad-kom.pl/content/15-faq-najczesciej-zadawane-pytania-" rel="nofollow">FAQ Najczęściej Zadawane Pytania </a>

HOW TO FIX

If you want search engines to crawl all the outgoing links on your webpage you must remove the nofollow meta tag.
passed SPF records checker
What's This?
Check if your DNS records contains an SPF record. SPF (Sender Policy Framework) records allow email systems to verify if a given mail server has been authorized to send mail on behalf of your domain. Creating an SPF record increases email delivery rates by reducing the likelihood of your email being marked as spam.
Congratulations! Your DNS server is using an SPF record. This SPF record is listed below:

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