Here at SEOSiteCheckUp.com, we’ve been hitting traditional SEO tactics hard lately.
It’s not that NONE of the old SEO strategies work – it’s just that SEO is in a near-constant state of evolution. The best internet marketers realize this and plan ahead with their SEO strategies. When Google makes a change to their algorithm, savvy internet marketers make changes to their SEO campaigns, ensuring their websites stay on page #1 regardless of what Google’s doing.
We’ve also been talking a lot about providing value and focusing on your business before thinking about SEO. SEO should be an afterthought. After you’ve provided value with your content, you should use SEO to give it a head start.
In today’s article, we’ll be talking about using this kind of mindset with Keyword Research. By doing this, we have a website that provides value and has the potential to rank on page #1 for popular keywords.
This is the recipe for a Google-friendly and algorithmically resilient website. To illustrate how you can apply this “recipe” to your own website, we’ll be going over three example niches.
Make money online – one of the most popular and competitive markets you could ever get into. This is because of the huge volume of people looking for this type of information. If you get a website ranking well for this keyword, you’ll likely have a very profitable website on your hands.
To start, we’re using silo structure to determine which keywords to target. For our main keyword, we’ll target “Make Money Online.”
Yes, this keyword is extremely competitive. However, we need a foundation to build on, and targeting a major keyword like “Make Money Online” is an excellent place to set your sights.
For our second layer, we’ll target three sub-keywords of Make Money Online. We’ll be targeting “Make Money Online with Video Blogging,” “Make Money Online with Social Media,” and how could we forget “Make Money Online with Search Engine Optimization.”
These two layers give our website a foundation to build on. Now, within each of these subsets, we’ll target even more obscure keywords. For one of the articles on social media, for example, we might target “How to make money through Facebook shares.” It’s an obscure keyword, giving us a higher chance of getting ranked on page #1.
Another big player in the online world, “Relationships and Dating” is one of the most profitable keywords on the net. So let’s use the three-tier silo structure again to give us the best possible chance of ranking.
We’ll start with “Relationship Advice” – a broad yet extremely popular keyword.
This type of keyword gives us a lot of leverage. For our next layer, let’s go with some other popular and broad sub-keywords. For this example, we’ll use “How to Find a Boyfriend/Girlfriend,” “Healthy Relationships,” and “How to Build Self-Confidence.”
Remember – we’re looking for popular keywords that can easily be built on with multiple pages of high-quality content.
For our third tier, we’d take a keyword, say “healthy relationships,” and we’d write a specific article on it: “How to Have an Open Relationship.”
Once again, this is a keyword that probably won’t have as much competition as “relationship advice.” This allows us to rank in Google easier, giving us a small but steady trickle of unique visitors.
Lastly, I’ll use a topic that’s a bit more obscure. Although it might be tempting to go after the most profitable keywords first, realize that ranking on page #1 will be very difficult. For a more obscure keyword, ranking for your main keyword becomes a more realistic endeavor.
Top layer (main keyword): “Goldfish.”
Middle layer (secondary keywords): “Goldfish Care,” “Goldfish Bowls,” “Types of Goldfish.”
Bottom Layer (high-quality content): “How to Keep your Goldfish Healthy,” “Getting the Right Type of Goldfish Bowl for your Goldfish,” “Exotic Goldfish Species.”
As you can see, by using this three-tiered approach to keyword research, we can make even the most popular keywords a lot more manageable. It doesn’t matter if it’s a huge keyword (like “Make Money Online”) or a smaller keyword (like “Goldfish”) – ranking becomes a systematic process when you use the silo approach.
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