Mobile is here, and it’s huge. Mobile is quickly overtaking desktop computer use. So for online business owners, it’s time to optimize specifically for mobile. Think about how many times you used your smartphone or other mobile devices to go online on the last day, last week, or last month. Most people who own desktops will opt for their phone to search for something, simply because it’s more convenient.
Where is your phone right now? Within hands reach? Now, where is your desktop computer? Do you have to get up and go get it, or go to it? This is the reason mobile is getting so big. People love instant gratification, and mobile phones offer just that.
Mobile conversions can be tweaked to create amazing profits, and, believe it or not, this isn’t too difficult of a prospect. Although it will take some work, the rewards are certainly worth it. Think of it this way: there are already people visiting your website on a smartphone. If your site isn’t optimized for smartphone users, the odds of these visitors converting decrease significantly.
Therefore, optimizing your site for mobile will dramatically increase engagement and conversions within this significant base of customers.
In this article, we’ll be talking about simple and easy ways to start tapping into the mobile market
Optimize your site for mobile
Obvious, but it’s something many business owners aren’t doing! If your site isn’t responsive, it’s not going to look good on a mobile phone. And if your site doesn’t look good or work well on a mobile phone, mobile users are going to bounce off. It’s that simple!
According to Google, 67% of users are more likely to purchase a product or service from a website that’s mobile-friendly.
If you’re using WordPress, this is a very easy problem to fix. Simply go to Plugins -> Add New. Then type “Mobile” into search, and you’ll instantly see TONS of options that will immediately optimize your site for mobile.
Now, if you’re not using WordPress, it’s a bit more difficult. In this case, you’ll need to have a mobile site designed to match your current site. This is where analytics are very important. How many mobile users are visiting your site? If you were able to convert a good chunk of those visitors, would it easily pay off the investment of designing a separate mobile site?
If the answer’s yes, pull the trigger!
Put the most relevant information upfront
When optimizing for mobile users, keep psychology in mind. Remember that people who are viewing your site from a phone aren’t in the same state of mind as people who are viewing your site from a desktop.
People on a phone are generally on the go, in a rush, or out and about. As a result, you want to give them the information you want them to see IMMEDIATELY. The more browsing they have to do to get to what you want them to see, the more likely they are to bounce off the page.
If you’re a local business, put your contact information right upfront. If you want to make a sale, make sure the product you want to sell, and all the info associated with it, its right up front!
Mobile users are in a rush. Make things easy for them, and you’ll be rewarded for it!
Give users the option to choose
According to Google, 74% of mobile users want the option to choose between your mobile site and your regular site. The reason for this goes back to psychology. While many users will be on the go and in a hurry, some will have time on their hands and will want to check out your full site.
Make this easy for them by giving them the option to view your mobile site or your regular site, right when they land on the page.
Make payments easy
There is nothing more discouraging than finding an item on a mobile website, adding it to the cart, and then not being able to find the pay now button. Make sure you have an easy way for your mobile users to pay for their merchandise, as well as modify their shopping cart if they need to. A large portion of users who have spent more than an hour on a website browsing products and hitting ‘add to cart’ end up walking away, never purchasing their items, and never returning to the site. Why? It’s simple…they couldn’t find out where to or how to pay…customers won’t hunt you down asking how they can hand you money, it’s your job to be ready to take it.
So, maybe design isn’t your thing, or you just never thought about how your website looks having a huge impact on the visitors. The truth is, the way your website looks does impact your visitors, and that impact is more than huge…it’s massive!
Even though you have everything upfront, and your information is golden, if the website doesn’t appeal to the masses, then the masses will fade away, only to look for a site that looks better. So, what do you do?
Use the right colors
Stick to a color theme on your site. Random splashes of colors are distracting and also make your site look unorganized and unprofessional. Stick to contrasting colors and leave ample white space and make sure your colors are leading your visitors to your call to action, not away from them.
Not just any images, rich, vibrant, high-color images that mean something to your site. They should not only liven up your site but also refer to your brand and complement your overall focus. Make sure the images are clear and crisp and allow a zooming feature when possible. This is a great idea for businesses who sell merchandise that users may want to see up close, such as a texture of material on a couch cushion, or a design on a skirt. It is the next best thing to allowing the user to actually touch and feel the merchandise before the purchase.
Keep things moving
When you use images – be sure you optimize properly so you don’t slow your visitor's experience down. An average website loads in 1.87 seconds, yes…that’s what I said, and people are generally not patient enough to wait any longer than that for an image to load, or a site to come up on their screen, desktop or mobile.
Only one call-to-action per page
Mobile sites are often more compressed than desktop sites, so that means you have to grab the visitor's attention quickly, and with much less space to do so. This means, a clear and precise call-to-action should be placed strategically on the site, and only one. More than one per page can be distracting, and leave visitors unsure of what to do.
Accommodate many networks
Test your page often
So, you got it all done right? Great, now test to make sure. Once you have tested your site on a wide variety of devices, or through Internet tools, then continue to check again and again. You don’t want to wait until someone informs you of a problem, or until you notice your conversion rates declining dramatically, so it is up to you to stay on top of your site's design and keep it going.
Mobile is huge right now, and will only continue to grow. It’s time we stop designing websites for desktop users only. Although desktop users will continue to be a strong and steady customer base, adding mobile support is a fantastic way to boost engagement and profits.
And remember… mobile optimization isn’t difficult, especially if you keep it in mind when designing a website, product, or service from the ground up. From now on, mobile users will be a significant part of any business. Therefore, it makes sense to accommodate them as much as possible.
Test your page often
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