Look what SEOSiteCheckUp.com Wrote in 2013 –
"SEO has a reputation of being “technical”. Something that is a number game. Get X amount of
At SEOSiteCheckUp.com, though, we feel this perspective is limited. Because we know what Google’s end goals are. Google wants to provide value to its searchers, because the more value a searcher gains from the service, the more they’ll use Google. This helps Google get more revenue from advertisements, and exposure to other services.
Therefore, SEO in 2013 needs to be based around the USER. It’s all about making the experience better for the USER, which also makes the experience better for a Google bot scanning your page.
When we look at things this way, SEO changes from a theoretical standpoint to a more practical perspective. We no longer view SEO as a number’s game. It’s not, how many X can we get, it’s “how good can we make the user experience for our average visitor?”
Thinking from this angle not only makes your business MUCH better, but it will also give you the absolute best chance of ranking well on Google! Here’s a list of on-page tweaks Google’s looking for on your site, that we know of, right now:
Of course, we could go on for a while. But you get the point – everything Google’s looking for in a website is also what increases the user experience!
So, back to the age-old question: does design matter for SEO? ABSOLUTELY!
Design is a HUGE part of the user experience. If your design is poor, you could do everything right in SEO and still be on the back foot! Design is an integral part of SEO at this point of the game, so when you do SEO for your site, realize it all starts from square one – what your site looks like, and how users navigate it!
So what parts of design really matter? For the remainder of this article, we’ll talk about some key design points you should focus on, to give yourself the absolute best chance at ranking on page #1.
The biggest benefit to “New SEO” is that you’re not just getting better rankings on Google… you’re also building a business that delivers more value to its customers! As a result, your business will grow with your rankings.
A big part of design and SEO is figuring out what you really want your customers to do when they land on your website. Once you’ve figured that out, design the entire site around that goal. Put the most important content above the fold. Make sure the navigation accommodates your top priority.
This will also make it very easy for the Google bots to know what your site is about, and get around quickly and easily.
As far as usability goes, the biggest factor that most on-page optimizers forget is site load speed. And a LOT of this has to do with design. If you have a lot of images on your website, or the CSS isn’t minified, this will have a large effect on your site’s load speed.
Google’s actually come out and said that if you have a slow loading site, it won’t rank as well as a site that’s optimized. Additionally, the longer it takes for your site to load, the more chance there is that a user will click off the page, or “bounce”, which is another red flag to Google’s algorithm.
Hopefully, you now realize that design and SEO aren’t two distinct ideas that aren’t related. No, at this point, design is just as important as any other element to SEO. If you want the best rankings, you need to design a site with SEO in mind from the very beginning.
The user experience should be simple and effective, the customer should find EXACTLY what they’re looking for within seconds, and the site should load extremely quickly."
Jump forward to 2015, well almost 2016, and look at how well we predicted the future of SEO. Today, backlinks are not a huge factor in determining PageRank, in fact, they are almost non-existent in the true process.
Of course, Google wants to believe you are popular, and backlinks are a way to show them you are, but they are no longer relying on them to factor your rank, why? Because they know they can be bought!
Google has put a lot of time, effort, energy, and money into finding out what is really important to their visitors, and best of all, they have shared ALL of their findings with you, the webmaster.
You can read through their guide to find out what really matters, and what you will find…DESIGN DOES MATTER!
Having a well-designed website is not just about placing keywords on your Meta tags, titles and URL. It is not just about creating relevant, fresh, and informative content that is high quality and original, and it is not just about creating a well-designed website that is easy to navigate, IT IS ALL OF THE ABOVE!
So, take the time to look at your website, I mean really look at it! Spend time navigating the site to make sure you can easily find your way to all your important information. Use tools from SEOSiteCheckUp.com to check your SEO standards, site load time, mobile compatibility, and site structure.
If a visitor comes to your website because they were referred there by Google, Google wants to make sure they have the best possible experience they can. After all, Google referred them to you, right? So, it is their reputation on the line each time they place your website in their search results. If you don’t deliver quality, guess what, you’re gone!
As stated in 2013, these items still count:
How your site looks matter.
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