Whether or not your business succeeds all comes down to your marketing strategy. It doesn’t matter how great your product is or how large the need – if your customers don’t know that you exist, you aren’t going to make any sales. There are many marketing strategies you can use to promote your business, but online marketing is the new king. Keep reading to learn more about the benefits of blogging for online marketing and how to write blog headlines that convert.

The Benefits of Blogging for Online Marketing 

There was a time when all you had to do to make your website appear at the top of Internet search lists was to load up your page with keywords. Since Google changed their algorithm, however, this tactic no longer works. Content is the new king in the world of online marketing and the overuse of keywords can now hurt your page rankings. If you want to use content marketing effectively as part of your online marketing strategy, you might want to consider starting a company blog. Here are some of the benefits that business blogging can provide:

  • Blogging drives traffic to your site, particularly from people who aren’t already familiar with your business or your product.
  • You can connect your blog content to your social media accounts for a more comprehensive online marketing strategy.
  • A quality blog can convert traffic to your website into leads – the key is to include a call-to-action in every blog post you write.
  • Having a quality blog can help you to establish yourself as an authority in the industry – providing valuable information to your customers will help to keep them around.
  • A blog can produce long-term results – each blog post will drive its own traffic and generate its own leads. The more blog posts you have, the more results!

In order to enjoy these potential blogging benefits, you need to create a blog that speaks to your audience and suits your brand. It isn’t enough to just fill up a blog with random information. You want to provide value for your readers so they spend more time on your site – that is what will drive up your search engine rankings. Keep reading to learn some simple tips for creating captivating blog posts that really convert.

Blog Post Headlines that Convert

Writing a powerful headline is the key to a strong blog post.

Top Ten Tips for Writing Headlines that Convert

Though modern technology has provided us with a great many benefits, it has also had some negative effects. Information has become so readily available that our attention spans have gotten shorter – you only have a few seconds to grab the attention of people who visit your blog to turn that visitor into a customer. A quality headline convinces your reader to keep reading while a poor headline convinces him to move on. So how do you write a great headline? Here are some simple tips:

  1. Make sure that your headline is unique – you want it to stand out in search rankings.
  2. Create a headline that is specific – you want your reader to know what they are getting.
  3. A great headline conveys a sense of urgency – you want your reader to click right NOW.
  4. A quality headline is useful – it tells your reader something important.
  5. Create a headline that connects with the reader – convey benefits to hook them in.
  6. Keep your headlines simple, direct, and to the point – don’t ramble.
  7. When applicable, include social proof and testimonials to establish authority.
  8. Offer a time-specific benefit to grab the reader’s attention.
  9. Make sure the subject of your headline is both feasible and doable – don’t make false promises.
  10. Offer the reader convenience and ease of use – you want to make their life easier.

As many as five times the number of people who read your blog will read the headline – if your headline doesn’t grab their attention immediately, they will move on. By following the ten tips above you can start to practice working on blog headlines that convert.

Sample Blog Post Headings that Captivate Readers

Using the ten tips provided above, you can start making your blog really stand out in search results. It takes time and practice to master the art of writing a captivating headline, but you’ll get the hang of it eventually. In the meantime, try out some of these sample blog post headings and headline formulas that have been proven to convert

  1. X Lies You’ve Been Told About [Something]. This headline captures the reader’s attention because it poses a threat – people want to know the truth and they can only learn the truth by reading the blog.
  2. The [Product or Service] That [Authority] Now Trust. Take a product or service your audience may not be familiar with and introduce them to it, using a known authority (like doctors or lawyers) who now endorse it.
  3. Get [Benefit] in [Time Period]. An example of this formula is, “Lose 10 Pounds in 10 Days”. You can add additional details to capture the reader’s attention, but try to keep it short and sweet.
  4. [Threat] + [Solution]. Introduce a threat like “Common banking mistakes” and offer a solution like “Bank Smarter Not Harder”.
  5. [Offer Social Proof] + [Ask a Question]. Offering social proof provides readers with the assurance that other people are making the same choice and asking a question is a call to action. Here’s an example, “Millions of Dollars Saved: Should You Consider Refinancing Your Mortgage?”
  6. [Well-Known Person] + [New Information]. People love keeping up with celebrities so if you can offer them a juicy tidbit, they’ll come running. Here’s an example, “Kim Kardashian’s Secret to Lose 20 Pounds This Month.”

You can also improve your headlines by including interesting adjectives, numbers, and names. Here’s a simple formula to try out: [Trigger Word or #] + [Adjective] + [Keyword] + [Promise]. There are a million different ways to use this formula – you can even combine it with some of the headline tips provided above.

Content is the new king of marketing and having a company blog can do great things for your business. But as great as a good blog can be for business, a bad blog can be… well, bad. If you want to maximize the benefits of blogging for online marketing, keep the tips provided above in mind and make an effort to captivate readers by using some of these sample headlines that are guaranteed to convert.