May 12, 2025 by Jason Roy
24 content mapping tools you should use
Content mapping plays a crucial role in effective content strategy. It helps you organize and visualize your content plans, ensuring a seamless flow from creation to distribution.
Intermediate SEO
Take your SEO skills to the next level with our 'Intermediate SEO' category. This category has relatively blog posts that deal with more complex topics.
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May 12, 2025 by Jason Roy10 online review statistics that are important for businesses to know in 2023
Online reviews have become an increasingly important aspect of running a successful business. With the majority of consumers reading reviews before making a purchase, it's crucial for businesses to st...
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March 9, 2025 by Jason RoyStop misleading users and Google (Fix your 404 errors the right way)
When managing a website, you’re bound to encounter broken pages that return a 404 status. Many site owners assume that redirecting all 404s to the homepage is a smart move, but according to Google’s M...
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February 2, 2025 by Jason Roy9 content marketing trends that might shape 2025
Content marketing continues to shift rapidly, and staying ahead of emerging trends is essential for any business aiming to succeed in 2025. As new technologies and strategies shape the way we engage w...
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January 19, 2025 by Jason Roy9 actionable steps to improve your Google rankings
Google’s algorithm updates are frequent and often unpredictable, shaking up rankings and leaving businesses scrambling to adapt. A sudden dip can undo months of effort, but with the right strategies, ...
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December 22, 2024 by Jason RoyThe ultimate guide to creating SEO-friendly FAQ content
FAQ content isn’t just a helpful addition to your website—it’s a powerful tool for improving your search rankings, engaging users, and addressing their needs directly. When done right, FAQ content can...
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December 22, 2024 by Jason RoyHow to measure the effectiveness of your internal linking strategy
Internal linking is a critical component of any successful SEO strategy, yet it’s often overlooked. These links not only help search engines understand the structure of your site but also guide users ...
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November 11, 2024 by Jason RoyA beginner's guide to using Google Trends
For any content marketer, SEO specialist, or online business owner, understanding what people search for is a huge advantage.
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October 19, 2024 by Jason RoyWhy Google recommends shifting focus away from third-party SEO tools and metrics
SEO tools have become indispensable for many marketers, providing insights into a website’s performance with various metrics like Domain Authority, backlink profiles, and spam scores.
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October 4, 2024 by Jason RoyWhat is content decay? And how to fix it
As content marketers and SEOs, we often focus on creating new content, hoping it will drive more traffic and engagement.
