May 12, 2025 by Jason Roy
24 content mapping tools you should use
Content mapping plays a crucial role in effective content strategy. It helps you organize and visualize your content plans, ensuring a seamless flow from creation to distribution.
Author Profile
Jason Roy
Jason Roy is a freelance blogger & SEO consultant with over five years of experience. When he is not improving search engine rankings for his clients, he is usually surfing and golfing.
May 12, 2025 by Jason Roy
10 things to do in 2024 to boost your website’s SEO
Welcome to 2024!
May 12, 2025 by Jason Roy
10 online review statistics that are important for businesses to know in 2023
Online reviews have become an increasingly important aspect of running a successful business. With the majority of consumers reading reviews before making a purchase, it's crucial for businesses to st...
May 5, 2025 by Jason Roy
10 quick SEO tips for local businesses
It is a tough time for local small businesses because of the COVID-19 pandemic. The footfall is at an all-time low, and the receding global economy and lower purchasing power of the consumers aren’t h...
April 25, 2025 by Jason Roy
How to master brand content: A complete guide for content marketers
Creating content is easy. Building brand content that people remember? That takes strategy.
April 6, 2025 by Jason Roy
How to apply E-E-A-T to your content and boost on-page SEO
If you’ve been creating content for a while, you’ve probably heard about E-E-A-T — short for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s not just another buzzword thrown around...
April 6, 2025 by Jason Roy
How local businesses can apply E-E-A-T to rank higher in local search results
Google cares about trust—especially when it comes to businesses in your neighborhood. If you're a local plumber, restaurant, dentist, or boutique shop, building your website around E-E-A-T (...
April 6, 2025 by Jason Roy
E-E-A-T for affiliate sites: How to build trust while monetizing
Affiliate sites often walk a tightrope. On one hand, they want to monetize through product recommendations and affiliate links. On the other, they must demonstrate Experience, Expertise, Authoritative...
April 6, 2025 by Jason Roy
A step-by-step guide to creating an E-E-A-T content framework for your blog team
Content teams today are under pressure to produce high volumes of content fast. But what often gets lost in the race to rank is quality.
March 9, 2025 by Jason Roy
Stop misleading users and Google (Fix your 404 errors the right way)
When managing a website, you’re bound to encounter broken pages that return a 404 status. Many site owners assume that redirecting all 404s to the homepage is a smart move, but according to Google’s M...
February 2, 2025 by Jason Roy
How to separate the effect of HCU in a core algorithm update
Google's core algorithm updates can send shockwaves through search engine rankings, leaving SEOs scrambling to understand what changed. Among these updates, the Helpful Content Update (HCU) stands out...
February 2, 2025 by Jason Roy
How Google AI overviews are reshaping the SEO landscape
Google AI Overviews, launched in May 2024, has significantly transformed the search experience.
