Do you have a small business? Are you looking to improve your SEO to increase organic leads and revenue? 

Look no further.

In this article, we share 8 small business SEO tips to help you get started on your own, without having to rely on expensive "expert" help. In the end, we'll also share the tools you need to craft and execute your SEO strategy.

Let's begin.

1. Focus on intent-based keyword research

If you're a small business owner looking to optimize your website for SEO, one of the most important things to focus on is intent-based keyword research. 

This means understanding what people are actually searching for when they use specific keywords and then creating content that aligns with that intent. This can help you attract more targeted traffic and improve your search engine rankings.

It is easy to plug keywords into an article and hope for the best, but this method doesn't always work.

Different keywords have different intents and, therefore, demand different types of content. You won't be able to rank for keywords unless you create the type of content that Google and search engine users prefer.

The easiest way to find the right intent is by analyzing the search engine results pages (SERPs) for the query you want to rank for. See what types of pages Google ranks for a query.

Does it rank informative blog posts? Does it rank long-form guides? Or does Google rank commercial product pages for that keyword phrase?

Identify the right intent for each keyword phrase you want to target and give Google the same type of content it wants.

2. Create high-quality website content for users (not for search engines)

If you want your small business website to rank higher in search engine results, don't focus on creating content for the search engines. Instead, create high-quality and useful content for your human website visitors. Search engines will take notice of your user-friendly content and reward you with higher rankings.

More importantly, the content must be helpful to the readers and answer all their questions.

This is especially crucial after Google's Helpful Content update. You can learn more about this change in this article: 

3. Optimize your content for relevant primary and secondary keywords

As a small business, optimizing your content for relevant primary and secondary keywords is important. This will help you attract more organic traffic from search engines and improve your visibility online. There are a few key things to keep in mind when doing this:

  • Research your keywords carefully and make sure they're relevant to your business
  • Use keyword-rich titles and descriptions to help improve your ranking
  • Create quality content that is unique and informative

By following these tips, you can help ensure that your content is optimized for the right keywords and bring more traffic to your website.

4. Optimize your website for mobile users

If you're running a small business, it's important to ensure your website is optimized for mobile users. More and more people are using their smartphones and tablets to browse the web, so your site must be easy to use on these devices.

You can do a few things to optimize your site for mobile users: make sure your design is responsive, use large font sizes and buttons, and avoid using too much text. In addition, also avoid interstitials on smaller screen sizes that can negatively affect the mobile user experience.

By following these tips, you can ensure that your small business website is accessible to everyone.

5. Create an internal linking strategy

If you want your small business to succeed online, you need to create a strong internal linking strategy. This means linking to relevant pages on your own website from within your content. Doing so will help improve your website's search engine ranking and visibility. Plus, it will make it easier for visitors to find the information they need on your site.

A well-executed internal linking strategy also helps users stay on your website for longer and lower the bounce rate. All these factors indirectly help with search rankings.

6. Create a backlinking strategy

Backlinks from other websites are an extremely important factor of SEO. It is believed that backlinks are one of the top three search engine ranking factors, apart from content and RankBrain. 

The more high-quality and relevant backlinks you create for your small business website, the higher you can propel your website in search engine rankings.

There are several ways to create a backlinking strategy for your small business.

  • One way is to identify high-quality websites in your industry and reach out to them to see if they would be interested in linking to your site.
  • Another way is to create helpful, shareable content on your site that other websites will want to link to.
  • Finally, you can participate in online forums and post comments on other blogs to get your name and website out there.

By taking these steps, you can help improve your small business's search engine optimization and get more traffic to your site.

For a more creative solution, check out how you can create backlinks with the "broken-link method."

7. Use Images And Videos On Pages Of Your Website

Adding images and videos to your website pages can help you rank higher in search engine results. Search engines favor websites that are rich in media, and adding images and videos can help your website meet that criteria.

When selecting images and videos, be sure to choose ones that are relevant to your content, and that will appeal to your target audience.

Images and videos also help improve the user engagement rate, which sends positive signals to Google. This, in turn, can help further boost your website's search engine rankings.

You can monitor relevant user engagement metrics in Google Analytics, such as the average page on time, bounce rate, exit rate, etc.

Learn more about Google Analytics with the help of the following articles:

8. Improve click-through rate (CTR) with Google Search Console

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. You can use it to improve your click-through rate (CTR) by ensuring that your site appears in relevant search results and by optimizing your site's title and description.

You can monitor the CTR for each page on your website, make appropriate changes, and monitor its progress on a line chart. 

Tip: Note down your website's average CTR. Once you know the average click-through rate all blog posts get, a blog post with an unreasonably lower CTR will stand out to you automatically. Then you will be able to hone into that and identify any potential reasons for the low CTR.

Wrap up

Small businesses can increase their visibility online by investing in SEO (search engine optimization) and implementing the right strategies. In addition to improving their website's ranking in search results, small businesses can also use SEO to generate more leads and sales.

However, it can be difficult to do all that without the right set of tools at your disposal.

That's where SEO Site Checkup's Toolbox comes in.

We offer 70+ SEO tools to websites to help them craft and execute their SEO strategy perfectly. From optimizing website speed and user experience to identifying and executing the right keywords, we have you covered.

Check out the full list of SEO tools we offer and start your free trial today.