But what are some other SEO mistakes that can easily be overlooked? Remember, the goal of SEO is for your website to attract visitors naturally from the search engines. Here are a few overlooked optimization factors that can easily be overlooked or errantly not considered:
1. Not every user across the internet uses an advanced browser.
Part of your SEO formula is creating keywords visible to search engines. Keywords can appear in the body of text, but keywords placed in headings and titles are given special consideration by search engine crawlers. When you replace headings, titles, and even text within the body with graphical images, you remove the “keyword bonus points” you receive from a search engine algorithm.
Indeed, you want to create a website that is attractive to your visitors, and a site full of text-only can be very bland and even a sign of a lack of credible professionalism to a new visitor. Therefore, you want to use graphics and images, but use them judiciously, especially when replacing potential searchable keywords. And always use “alt” tags with your images to give the search engines keywords and text descriptions to crawl.
Many websites take advantage of creating dynamic web pages based on search results within a database. However, dynamic URLs that include characters like “&”, “=”, or “%” can be detrimental for a webpage if you want it to be crawled by a search engine. Many search engines are unable to process “special” characters or characters used in hexadecimal coding.
Oftentimes a web developer will incorporate a PDF file as a webpage. This usually happens when a ‘contributor’ to the website designs a web page or set of pages using Word or PowerPoint software. Instead of translating the designs into HTML, they are simply transformed into PDF files and posted to the website where a user can download and view the information.
Although this technique may be acceptable in some cases, such as downloading an annual report, a good webmaster will always insist that actual information meant for website contribution be translated into html. PDF is a great tool to use for document creation, but they can be bulky and time-consuming for users to download, and they are much less optimized for most search engine crawlers.
Websites that are updated often are more likely to be found by search engines. Most search engines like to find websites that have current and updated information for their searchers. If you want to help optimize your website, consider posting a blog or other regular content updates. With each update, you have the opportunity to write keyword content using one or two specific keywords that becomes yet another search vehicle for your site.
By building an SEO-friendly website free of these mistakes, along with regularly checking your website, you can enjoy increased traffic for your endeavors.