Archived
83/100
Average SEO score of top 100 sites: 75%
This webpage received an SEO score of 83 out of 100, which is higher than the average score of 75. Our analysis has identified 8 SEO issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
8 Failed
6 Warnings
43 Passed
Common SEO issues
Score: 74
Failed: 3
Warnings: 2
Passed: 15
Meta Title Test100% of top 100 sites passed
- This webpage is using a title tag with a length of 71 characters. While there's no target number of characters, titles should be descriptive and concise. We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Meta Description Test92% of top 100 sites passed
- This webpage is using a meta description tag.
Most Common Keywords Test
- There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keywords Usage Test48% of top 100 sites passed
- The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
starts
smithers
adventure
xplore
snow
Keywords Cloud Test
Competitor Domains Test
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Robots.txt Test99% of top 100 sites passed
- This website is using a robots.txt file.
Sitemap Test83% of top 100 sites passed
- This website has a sitemap file.
Image Alt Test78% of top 100 sites passed
- This webpage is using "img" tags with empty or missing "alt" attribute!
Image Aspect Ratio Test75% of top 100 sites passed
- Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
Google Analytics Test72% of top 100 sites passed
- This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
- This website appears to have a favicon.
Backlinks Test
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JS Error Test83% of top 100 sites passed
- There are no severe JavaScript errors on this webpage.
Console Errors Test27% of top 100 sites passed
- This webpage has some errors caught by the Chrome DevTools Console!
Charset Declaration Test96% of top 100 sites passed
- This webpage has a character encoding declaration.
Speed optimizations
Score: 85
Failed: 2
Warnings: 3
Passed: 13
HTML Page Size Test23% of top 100 sites passed
- The size of this webpage's HTML is 77.9 Kb, and is greater than the average size of 33 Kb! This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
HTML Compression/GZIP Test99% of top 100 sites passed
- This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 574.33 Kb to 77.9 Kb (86% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test71% of top 100 sites passed
- The loading time of this webpage (measured from N. Virginia, US) is around 1.11 seconds and this is under the average loading speed which is 5 seconds.
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JS Execution Time Test53% of top 100 sites passed
- The JavaScript code used by this webpage is executed in more than 2 seconds!
Page Objects Test
- This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
CDN Usage Test95% of top 100 sites passed
- This webpage is not serving all resources (images, javascript and css) from CDNs!
Modern Image Format Test43% of top 100 sites passed
- This webpage is using images in a modern format.
Image Metadata Test72% of top 100 sites passed
- This webpage is not using images with large metadata.
Image Caching Test95% of top 100 sites passed
- This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test96% of top 100 sites passed
- This webpage is using cache headers for all JavaScript resources.
JavaScript Minification Test98% of top 100 sites passed
- All JavaScript files used by this webpage are minified.
CSS Minification Test100% of top 100 sites passed
- All CSS resources used by this webpage are minified.
Render Blocking Resources Test15% of top 100 sites passed
- This webpage is not using render-blocking resources.
URL Redirects Test97% of top 100 sites passed
- This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test99% of top 100 sites passed
- The Time To First Byte value of this webpage is 0.022 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.
0.022 s
0.8 s
1.8 s
First Contentful Paint Test90% of top 100 sites passed
- The First Contentful Paint value of this webpage is 0.707 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.
0.707 s
1.8 s
3 s
Largest Contentful Paint Test77% of top 100 sites passed
- The Largest Contentful Paint duration of this webpage is 1.1 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
1.1 s
2.5 s
4 s
Cumulative Layout Shift Test91% of top 100 sites passed
- The CLS score of this webpage is 0.1320. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
0.132
0.1
0.25
Server and security
Score: 89
Failed: 2
Warnings: 0
Passed: 5
URL Canonicalization Test93% of top 100 sites passed
- https://xploresmithers.com/ and https://www.xploresmithers.com/ resolve to the same URL.
SSL Checker and HTTPS Test100% of top 100 sites passed
- This website is successfully using HTTPS, a secure communication protocol over the Internet.
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
- This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test99% of top 100 sites passed
- This webpage is using the HTTP/2 protocol.
HSTS Test84% of top 100 sites passed
- This webpage is using the Strict-Transport-Security header.
Plaintext Emails Test97% of top 100 sites passed
- We've found 1 email addresses in your page code! We advise you to protect email links in a way that hides them from the spam harvesters.
Unsafe Cross-Origin Links Test45% of top 100 sites passed
- This webpage is using target="_blank" links without rel="noopener" or rel="noreferrer" attribute, which can expose it to performance and security issues!
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test92% of top 100 sites passed
- This webpage is using a viewport meta tag.
Media Query Responsive Test98% of top 100 sites passed
- This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Advanced SEO
Score: 98
Failed: 1
Warnings: 1
Passed: 7
Structured Data Test66% of top 100 sites passed
- This webpage is using structured data.
Custom 404 Error Page Test80% of top 100 sites passed
- This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Meta Refresh Test98% of top 100 sites passed
- This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
- This DNS server is using an SPF record.
Ads.txt Validation Test67% of top 100 sites passed
- This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
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