Archived
68/100
Average SEO score of top 100 sites: 75%
This website received an SEO score of 68 out of 100, which is below the average score of 75. However, there are 19 important issues that need to be fixed to improve your website's ranking on search engines and enhance its overall performance.
19 Failed
5 Warnings
50 Passed
Common SEO issues
Score: 82
Failed: 4
Warnings: 3
Passed: 19
Meta Title Test100% of top 100 sites passed
- This webpage is using a title tag.
Meta Description Test92% of top 100 sites passed
- This webpage is using a meta description tag with a length of 132 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Google Search Results Preview Test
Desktop version
https://www.wdrose.com.au/Melbourne Funeral Directors | W.D. Rose FuneralsThe W.D. Rose Funerals group of funeral homes in Melbourne includes Giannarelli & Werribee Funerals. Call us 24/7 on (03) 9593 1000.
Mobile versionhttps://www.wdrose.com.au/Melbourne Funeral Directors | W.D. Rose FuneralsThe W.D. Rose Funerals group of funeral homes in Melbourne includes Giannarelli & Werribee Funerals. Call us 24/7 on (03) 9593 1000.
Most Common Keywords Test
- There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keywords Usage Test48% of top 100 sites passed
- The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
funeral
funerals
rose
services
families
Keywords Cloud Test
Competitor Domains Test
Understand your competitors' SEO and backlink profile
Get related competitors and their domain authority score in relation to your domain.
Robots.txt Test99% of top 100 sites passed
- This website is using a robots.txt file.
Sitemap Test83% of top 100 sites passed
- This website has a sitemap file.
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Broken Links Test
Check your webpage for broken links!
Finding and fixing broken links on your webpage will help both user experience and search engine rankings.
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SEO Friendly URL Test29% of top 100 sites passed
- All links from this webpage are SEO friendly.
Image Alt Test78% of top 100 sites passed
- This webpage is using "img" tags with empty or missing "alt" attribute!
Responsive Image Test29% of top 100 sites passed
- Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test75% of top 100 sites passed
- All image display dimensions match the natural aspect ratio.
Inline CSS Test10% of top 100 sites passed
- This webpage is using inline CSS styles!
Google Analytics Test72% of top 100 sites passed
- This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
- This website either doesn't have a favicon or this has not been referenced correctly!
Backlinks Test
Get a full and detailed list of your backlinks!
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JS Error Test83% of top 100 sites passed
- There are no severe JavaScript errors on this webpage.
Console Errors Test27% of top 100 sites passed
- This webpage has some warnings caught by the Chrome DevTools Console!
Charset Declaration Test96% of top 100 sites passed
- This webpage has a character encoding declaration.
Speed optimizations
Score: 40
Failed: 13
Warnings: 1
Passed: 11
HTML Page Size Test23% of top 100 sites passed
- The size of this webpage's HTML is 83.21 Kb, and is greater than the average size of 33 Kb! This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
DOM Size Test56% of top 100 sites passed
- The Document Object Model (DOM) of this webpage has 314 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test99% of top 100 sites passed
- This webpage doesn't use HTML compression! We recommend to compress the HTML code in order to reduce the page size and page loading times - this will help a website to retain visitors and increase page views. If the HTML compression will be enabled, the HTML size will be decreased by 79% - from 83.21 Kb to 17.75 Kb .
Site Loading Speed Test71% of top 100 sites passed
- The loading time of this webpage (measured from N. Virginia, US) is around 9.2 seconds and is greater than the average loading speed which is 5 seconds!
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JS Execution Time Test53% of top 100 sites passed
- The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
- This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Page Cache Test (Server Side Caching)100% of top 100 sites passed
- This webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.
Flash Test100% of top 100 sites passed
- This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test95% of top 100 sites passed
- This webpage is not serving all resources (images, javascript and css) from CDNs!
Modern Image Format Test43% of top 100 sites passed
Image Metadata Test72% of top 100 sites passed
- This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
Image Caching Test95% of top 100 sites passed
- This website is not using cache headers for images. Setting cache headers can help speed up the serving of a webpage for returning users. Learn more about how to add expires headers to your images.
JavaScript Caching Test96% of top 100 sites passed
- This webpage is not using cache headers for JavaScript resources! Setting cache headers can help to speed up the webpage for returning users.
CSS Caching Test98% of top 100 sites passed
- This webpage is not using cache headers for CSS resources! Setting cache headers can help to speed up the webpage for returning users.
JavaScript Minification Test98% of top 100 sites passed
- This webpage is using JavaScript files that are not minified!
CSS Minification Test100% of top 100 sites passed
- All CSS resources used by this webpage are minified.
Render Blocking Resources Test15% of top 100 sites passed
- This webpage is not using render-blocking resources.
Nested Tables Test100% of top 100 sites passed
- This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
- This webpage does not use frames.
Doctype Test100% of top 100 sites passed
- This webpage has a doctype declaration.
URL Redirects Test97% of top 100 sites passed
- This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test99% of top 100 sites passed
- The Time To First Byte value of this webpage is 1.808 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.
1.808 s
0.8 s
1.8 s
First Contentful Paint Test90% of top 100 sites passed
- The First Contentful Paint value of this webpage is 9.647 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.
9.647 s
1.8 s
3 s
Largest Contentful Paint Test77% of top 100 sites passed
- The Largest Contentful Paint duration of this webpage is 6.77 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
6.77 s
2.5 s
4 s
Cumulative Layout Shift Test91% of top 100 sites passed
- The CLS score of this webpage is 0.0000. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
Server and security
Score: 97
Failed: 1
Warnings: 0
Passed: 9
URL Canonicalization Test93% of top 100 sites passed
- https://www.wdrose.com.au/ and https://wdrose.com.au/ resolve to the same URL.
SSL Checker and HTTPS Test100% of top 100 sites passed
- This website is successfully using HTTPS, a secure communication protocol over the Internet.
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
- This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test99% of top 100 sites passed
- This webpage is using the HTTP/2 protocol.
HSTS Test84% of top 100 sites passed
- This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Safe Browsing Test100% of top 100 sites passed
- This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test95% of top 100 sites passed
- The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
- Directory browsing is disabled for this website.
Plaintext Emails Test97% of top 100 sites passed
- This webpage does not include email addresses in plaintext.
Unsafe Cross-Origin Links Test45% of top 100 sites passed
- This webpage is not using target="_blank" links without rel="noopener" or rel="noreferrer" attribute.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test92% of top 100 sites passed
- This webpage is using a viewport meta tag.
Media Query Responsive Test98% of top 100 sites passed
- This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Advanced SEO
Score: 67
Failed: 1
Warnings: 1
Passed: 8
Structured Data Test66% of top 100 sites passed
- This webpage doesn't take the advantages of HTML Microdata or JSON-LD specifications in order to use structured data! View Google's guide for getting started with structured data.
Custom 404 Error Page Test80% of top 100 sites passed
- This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Meta Refresh Test98% of top 100 sites passed
- This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
- This DNS server is using an SPF record.
Ads.txt Validation Test67% of top 100 sites passed
- This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
Spell Check Test
Check your webpage for misspellings!
Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.
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