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Report generated a year ago
https://www.thenews.com.pk
Your general SEO Checkup Score
Archived
100/100
SEO Score
Average SEO score of top 100 sites: 75%
This webpage received an SEO score of 109 out of 100, which is higher than the average score of 75. Our analysis has identified 8 SEO issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
8 Failed
3 Warnings
61 Passed
Issues to fix
HIGH
By creating a custom 404 error page with helpful links and information, users are more likely to stay on the site and continue to explore.
MEDIUM
JavaScript errors can impact user experience and may prevent users from viewing the page properly.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
Using social media meta tags can improve the appearance and content of shared links on social media platforms, potentially increasing click-through rates and engagement with the page.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Consider adding the Strict-Transport-Security header to your webpage to ensure that web traffic is encrypted over HTTPS, mitigating the risk of man-in-the-middle attacks and other security threats.
Common SEO issues
Score: 80
Failed: 3
Warnings: 2
Passed: 17
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag.
Text: The News International: Latest News Breaking, Pakistan News
Length: 59 characters
Meta Description Test96% of top 100 sites passed
  • This webpage is using a meta description tag.
Text: The News International - latest news and breaking news about Pakistan, world, sports, cricket, business, entertainment, weather, education, lifestyle; opinion & blog | brings 24 x 7 updates
Length: 193 characters
Google Search Results Preview Test
Desktop version
https://www.thenews.com.pk/The News International: Latest News Breaking, Pakistan NewsThe News International - latest news and breaking news about Pakistan, world, sports, cricket, business, entertainment, weather, education, lifestyle; opinion & blog | brings 24 x 7 updates
Mobile version
https://www.thenews.com.pk/The News International: Latest News Breaking, Pakistan NewsThe News International - latest news and breaking news about Pakistan, world, sports, cricket, business, entertainment, weather, education, lifestyle; opinion & blog | brings 24 x 7 updates
Social Media Meta Tags Test89% of top 100 sites passed
  • This webpage is not using social media meta tags! While this type of meta tags don't affect what people see when they visit the webpage, they exist to provide information about it to search engines and social media platforms.
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
8magazines8harry7king7charles6today
Keywords Usage Test45% of top 100 sites passed
  • The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
magazines
harry
king
charles
today
Keywords Cloud Test
affleckaheadarchivebacklashbailoutblastbuckinghambusinesscardicasecelebratorycharlesclimateconservativedaysdeathsdecisiondozenseconomiceditorialemotionalentertainmentfairnessfutureharryhealthhomehousehusbandinjuredinstepissuesjennerjenniferjeremykendallkinglanalatestlinkslooklopezmagazinesmattersmeaningfulmoneynationalneponewsnewspostnumberoffsetopinionopinionspackagepakistanpalacepaperpartypolicepoliovirusprayerprincerecoveryreservedresignsrevealsrisesrunwaysayeedasayingseptembersharesshocksorrowfulsparkssportsstatementstationstrangesurgessurprisesswabitakestallytechnologytodaytourtriptumultuousuncomfortablewalkwarsiweddingweekwhipwhiteworldwriteryear
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test59% of top 100 sites passed
  • This webpage contains too many H1 tags! H1 tags should re-inforce the intended topic of your page to search engines - too many tags may make the topic less clear, or look like spam tactics. Consider using less than 5 H1 tags.
H1 tags
Israel defies ceasefire calls ahead of Netanyahu's UNGA address
NEWS
OP-ED
CITY NEWS
MAGAZINES
INFO LINKS
MORE
FOLLOW US ON
H2 tags
IMF MD links bailout package to tax fairness, economic recovery
CJP explains why Justice Munib was removed from key SC panel
Pakistan's poliovirus tally surges to 23 this year after new case found in KP
PTI also challenges ordinance amending law on key SC body
Number of deaths in Swabi police station blast rises to two, dozens injured
Juvaria Abbasi smiles with husband in new wedding snaps
Pakistan wins more financing assurances from China, UAE, Saudi Arabia: IMF official
Sayeeda Warsi resigns as Conservative Party whip
Those who matter assure continuity
PMLN leader hints at possibility of constitutional package in first week of October
Reserved seats: ECP files 3 more pleas on how to deal with SC verdict, new elections law
Proposals being prepared to close more govt entities
Shehbaz meets UK PM, Iran president, other world leaders in New York
Trending On Social Media
Lana Del Rey shares celebratory walk with 'nepo' dad in 'shock' wedding
King Charles takes meaningful decision days before Prince Harry UK trip
'Uncomfortable' Kendall Jenner sparks backlash with 'strange' runway look
Buckingham Palace issues sorrowful statement ahead of King Charles tour
Cardi B and Offset's tumultuous split takes 'ugly' turn
Lisa Marie Presley's memoir reveals childhood fears of losing Elvis
Kate Middleton shares emotional life update after cancer recovery
Joan Ciccone, Madonna’s stepmother dies at 81: ‘very aggressive cancer’
Videos
Jennifer Lopez heartbroken as Ben Affleck moves forward with divorce
Hoda Kotb passes 'Today' torch to Jenna Bush Hager in emotional farewell
King Charles beams with joy in delightful video message ahead of Harry's visit
Prince Harry surprises fans with rare appearance at Jimmy Fallon 'Tonightmares'
Lady Gaga embraces complexity with 'Joker: Folie à Deux' companion album
George Clooney proves to be doting husband to Amal: 'Always proud’ of her
Magazines
Back to the Future
What caught our eye this week
Aligning domestic law with international commitments
COMIC RELIEF
A traveller’s dreamland
More From Latest News
Jeremy Allen White goes for house hunting with new love interest
Prince Harry receives backlash for his latest stunt
Danish embassy, AFK agree to work on improving resilience against climate change
Al Pacino celebrates Noor Alfallah's 30th birthday, putting differences aside
Keith Urban reveals interesting details about music career
James Corden's honest take on Ozempic and weight loss
Margot Robbie's pregnancy sparks 'ridiculous' online criticism
Jeremy Allen White finds new love in 'The Bear' co-star
People's Choice Country Awards 2024: Complete winners list
Lana Del Rey ties the knot with longtime beau Jeremy Dufrene
Johnny Depp surprises children's hospital as Captain Jack Sparrow
Prince Harry speeds up efforts to reconcile with King Charles as 'time is running out'
IMF's Kristalina Georgieva links bailout package to tax fairness, economic recovery
Dakota Johnson reflects on unexpected bond with Justin Timberlake
Lana Del Rey takes major life decision amid Jeremy Dufrene romance
Greta Gerwig receives 2024 Pioneer of the Year award
Robots.txt Test99% of top 100 sites passed
  • This website is using a robots.txt file.
Image Alt Test71% of top 100 sites passed
  • All "img" tags from this webpage have the required "alt" attribute.
Responsive Image Test28% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test75% of top 100 sites passed
  • All image display dimensions match the natural aspect ratio.
Deprecated HTML Tags Test94% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test65% of top 100 sites passed
  • This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test79% of top 100 sites passed
  • We've found JavaScript errors on this webpage!
See results list
Console Errors Test41% of top 100 sites passed
  • This webpage has some warnings caught by the Chrome DevTools Console!
See results list
Charset Declaration Test100% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=UTF-8
Speed optimizations
Score: 95
Failed: 1
Warnings: 1
Passed: 18
HTML Page Size Test21% of top 100 sites passed
  • The size of this webpage's HTML is 25.21 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
DOM Size Test54% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 875 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test97% of top 100 sites passed
  • This webpage is successfully compressed using br compression on your code. The HTML code is compressed from 146.95 Kb to 25.21 Kb (83% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test66% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 1.4 seconds and this is under the average loading speed which is 5 seconds.
Accurate loading speed and website loading speed monitor

Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.

Register for free and use the Loading Speed Monitor from SEO Site Checkup Toolbox today and get valuable insights on how much time your customers need to wait until they see your page.

JS Execution Time Test71% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
javascript
58.0 %
559.39 Kb
image
24.6 %
237.42 Kb
font
11.3 %
108.88 Kb
other
3.3 %
31.80 Kb
html
2.5 %
24.10 Kb
css
0.3 %
2.86 Kb
TOTAL
100%
964.44 Kb
Requests by content type
Content type
Percent
Requests
image
63.6 %
49
javascript
22.1 %
17
font
6.5 %
5
other
3.9 %
3
css
2.6 %
2
html
1.3 %
1
TOTAL
100%
77
Content size by domain
Domain
Percent
Size
thenews.com.pk
38.0 %
366.79 Kb
securepubads.g.doubleclick.net
20.7 %
199.75 Kb
googletagmanager.com
17.0 %
163.83 Kb
cdn.ampproject.org
10.8 %
104.25 Kb
fonts.gstatic.com
8.5 %
81.55 Kb
tpc.googlesyndication.com
2.3 %
22.13 Kb
pagead2.googlesyndication.com
1.3 %
12.37 Kb
static.cloudflareinsights.com
0.7 %
6.93 Kb
gstatic.com
0.4 %
3.98 Kb
fonts.googleapis.com
0.3 %
2.86 Kb
TOTAL
100%
964.44 Kb
Requests by domain
Domain
Percent
Requests
thenews.com.pk
64.9 %
50
tpc.googlesyndication.com
7.8 %
6
cdn.ampproject.org
6.5 %
5
fonts.gstatic.com
5.2 %
4
securepubads.g.doubleclick.net
3.9 %
3
pagead2.googlesyndication.com
3.9 %
3
googletagmanager.com
2.6 %
2
fonts.googleapis.com
2.6 %
2
static.cloudflareinsights.com
1.3 %
1
gstatic.com
1.3 %
1
TOTAL
100%
77
CDN Usage Test97% of top 100 sites passed
  • This webpage is serving all images, javascript and css resources from CDNs.
See results list
Modern Image Format Test38% of top 100 sites passed
  • This webpage is using images in a modern format.
Image Metadata Test72% of top 100 sites passed
  • This webpage is not using images with large metadata.
Image Caching Test97% of top 100 sites passed
  • This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test95% of top 100 sites passed
  • This webpage is using cache headers for all JavaScript resources.
CSS Caching Test96% of top 100 sites passed
  • This webpage is not using uncached CSS resources from same domain!
JavaScript Minification Test96% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test100% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test10% of top 100 sites passed
  • This webpage is not using render-blocking resources.
URL Redirects Test98% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test98% of top 100 sites passed
  • The Time To First Byte value of this webpage is 0.103 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.

0.103 s

0.8 s

1.8 s

First Contentful Paint Test94% of top 100 sites passed
  • The First Contentful Paint value of this webpage is 0.648 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.

0.648 s

1.8 s

3 s

Largest Contentful Paint Test90% of top 100 sites passed
  • The Largest Contentful Paint duration of this webpage is 0.65 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

0.65 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
<img alt="Israel defies ceasefire calls ahead of Netanyahu's..." title="Israel defies ceasefire calls ahead of Netanyahu's..." src="https://www.thenews.com.pk/assets/front/images/pla..." data-src="https://www.thenews.com.pk/assets/uploads/updates/..." class="lazyload" width="700" height="390">
Cumulative Layout Shift Test94% of top 100 sites passed
  • The CLS score of this webpage is 0.1412. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.

0.1412

0.1

0.25

DOM element which contributes the most to CLS score:
Text: LIVE Israel defies ceasefire calls ahead of Netanyahu's UNGA address White Hous...
Html: <div class="siteContent" style="">
Score: 0.1408
Server and security
Score: 95
Failed: 1
Warnings: 0
Passed: 6
URL Canonicalization Test97% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "www.thenews.com.pk" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
thenews.com.pk
Subject Alternative Names (SANs)
thenews.com.pk, *.thenews.com.pk
Not valid before
Sun, September 22o 2024, 2:25:18 am (z)
Not valid after
Sat, December 21o 2024, 2:25:17 am (z)
Signature algorithm
ecdsaWithSha256
Issuer
WE1
Intermediate certificate
Common name
WE1
Organization
Google Trust Services
Location
US
Not valid before
Wed, December 13o 2023, 9:00:00 am (z)
Not valid after
Tue, February 20o 2029, 2:00:00 pm (z)
Signature algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Root certificate
Common name
GTS Root R4
Organization
Google Trust Services LLC
Location
US
Not valid before
Wed, June 22o 2016, 12:00:00 am (z)
Not valid after
Sun, June 22o 2036, 12:00:00 am (z)
Signature algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Mixed Content Test (HTTP over HTTPS)98% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test100% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test82% of top 100 sites passed
  • This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Plaintext Emails Test100% of top 100 sites passed
  • This webpage does not include email addresses in plaintext.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test88% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1" />
Media Query Responsive Test98% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 69
Failed: 2
Warnings: 0
Passed: 7
Structured Data Test53% of top 100 sites passed
  • This webpage is using structured data.
See results list
Custom 404 Error Page Test67% of top 100 sites passed
  • This website is not using a custom 404 error page! Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave the website entirely, and looks unprofessional. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test98% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://www.thenews.com.pk/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.thenews.com.pk" rel="canonical"/>
Nofollow Tag Test
  • This webpage is using the nofollow meta tag! We recommend to use this tag carefully since search engines will not crawl all links from this webpage.
See results list
Disallow Directive Test
  • Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test96% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test95% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 include:janggroup.com.pk -all
Ads.txt Validation Test68% of top 100 sites passed
  • This website is using an Authorized Digital Sellers (ads.txt) file and its content has a valid format. Since the file is uploaded and maintained by publishers on their own domain, it's not easy for bad players to gain access to it or to change entries. Buyers who want to bid on the publisher's inventory can refer to their ads.txt file and confidently know that the exchange they are dealing with is in fact authorized to directly or indirectly sell the publisher's inventory.

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