Archived
91/100
Average SEO score of top 100 sites: 75%
This website received an SEO score of 91 out of 100, which is higher than the average score of 75. Our analysis has identified 5 important issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
5 Failed
2 Warnings
61 Passed
Common SEO issues
Score: 88
Failed: 1
Warnings: 2
Passed: 20
Meta Title Test100% of top 100 sites passed
- This webpage is using a title tag.
Meta Description Test92% of top 100 sites passed
- This webpage is using a meta description tag with a length of 137 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Google Search Results Preview Test
Desktop version
https://www.theecoexperts.co.uk/heat-pumps/best-installersThe 7 Best UK Heat Pump Installers 2025 - The Eco ExpertsWho should install your new air source heat pump? We analysed hundreds of UK companies to find the best heat pump installer for your home
Mobile versionhttps://www.theecoexperts.co.uk/heat-pumps/best-installersThe 7 Best UK Heat Pump Installers 2025 - The Eco ExpertsWho should install your new air source heat pump? We analysed hundreds of UK companies to find the best heat pump installer for your home
Most Common Keywords Test
- There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keywords Usage Test48% of top 100 sites passed
- The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
heat
pump
best
solar
pumps
Competitor Domains Test
Understand your competitors' SEO and backlink profile
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Robots.txt Test99% of top 100 sites passed
- This website is using a robots.txt file.
Sitemap Test83% of top 100 sites passed
- This website has a sitemap file.
SEO Friendly URL Test29% of top 100 sites passed
- All links from this webpage are SEO friendly.
Image Alt Test78% of top 100 sites passed
- This webpage is using "img" tags with empty or missing "alt" attribute!
Responsive Image Test29% of top 100 sites passed
- Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test75% of top 100 sites passed
- All image display dimensions match the natural aspect ratio.
Google Analytics Test72% of top 100 sites passed
- This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
- This website appears to have a favicon.
Backlinks Test
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JS Error Test83% of top 100 sites passed
- There are no severe JavaScript errors on this webpage.
Console Errors Test27% of top 100 sites passed
- This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test96% of top 100 sites passed
- This webpage has a character encoding declaration.
Speed optimizations
Score: 92
Failed: 2
Warnings: 0
Passed: 20
DOM Size Test56% of top 100 sites passed
- The Document Object Model (DOM) of this webpage has 1,213 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test99% of top 100 sites passed
- This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 375.86 Kb to 83.35 Kb (78% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test71% of top 100 sites passed
- The loading time of this webpage (measured from N. Virginia, US) is around 2.92 seconds and this is under the average loading speed which is 5 seconds.
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JS Execution Time Test53% of top 100 sites passed
- The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
- This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Page Cache Test (Server Side Caching)100% of top 100 sites passed
- This webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.
Flash Test100% of top 100 sites passed
- This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
Modern Image Format Test43% of top 100 sites passed
Image Metadata Test72% of top 100 sites passed
- This webpage is not using images with large metadata.
Image Caching Test95% of top 100 sites passed
- This webpage is not using uncached images from same domain.
JavaScript Caching Test96% of top 100 sites passed
- This webpage is not using uncached JavaScript resources from same domain!
CSS Caching Test98% of top 100 sites passed
- This webpage is not using uncached CSS resources from same domain!
JavaScript Minification Test98% of top 100 sites passed
- All JavaScript files used by this webpage are minified.
CSS Minification Test100% of top 100 sites passed
- All CSS resources used by this webpage are minified.
Nested Tables Test100% of top 100 sites passed
- This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
- This webpage does not use frames.
Doctype Test100% of top 100 sites passed
- This webpage has a doctype declaration.
URL Redirects Test97% of top 100 sites passed
- This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test99% of top 100 sites passed
- The Time To First Byte value of this webpage is 0.003 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.
0.003 s
0.8 s
1.8 s
First Contentful Paint Test90% of top 100 sites passed
- The First Contentful Paint value of this webpage is 0.938 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.
0.938 s
1.8 s
3 s
Largest Contentful Paint Test77% of top 100 sites passed
- The Largest Contentful Paint duration of this webpage is 1.4 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
1.4 s
2.5 s
4 s
Cumulative Layout Shift Test91% of top 100 sites passed
- The CLS score of this webpage is 0.0007. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
0.0007
0.1
0.25
Server and security
Score: 90
Failed: 2
Warnings: 0
Passed: 8
URL Canonicalization Test93% of top 100 sites passed
- https://www.theecoexperts.co.uk/heat-pumps/best-installers and https://theecoexperts.co.uk/heat-pumps/best-installers resolve to the same URL.
SSL Checker and HTTPS Test100% of top 100 sites passed
- This website is successfully using HTTPS, a secure communication protocol over the Internet.
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
- This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test99% of top 100 sites passed
- This webpage is using the HTTP/2 protocol.
HSTS Test84% of top 100 sites passed
- This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Safe Browsing Test100% of top 100 sites passed
- This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test95% of top 100 sites passed
- The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
- Directory browsing is disabled for this website.
Plaintext Emails Test97% of top 100 sites passed
- This webpage does not include email addresses in plaintext.
Unsafe Cross-Origin Links Test45% of top 100 sites passed
- This webpage is using target="_blank" links without rel="noopener" or rel="noreferrer" attribute, which can expose it to performance and security issues!
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test92% of top 100 sites passed
- This webpage is using a viewport meta tag.
Media Query Responsive Test98% of top 100 sites passed
- This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Advanced SEO
Score: 100
Failed: 0
Warnings: 0
Passed: 10
Structured Data Test66% of top 100 sites passed
- This webpage is using structured data.
Custom 404 Error Page Test80% of top 100 sites passed
- This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Meta Refresh Test98% of top 100 sites passed
- This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
- This DNS server is using an SPF record.
Ads.txt Validation Test67% of top 100 sites passed
- This website is using an Authorized Digital Sellers (ads.txt) file and its content has a valid format. Since the file is uploaded and maintained by publishers on their own domain, it's not easy for bad players to gain access to it or to change entries. Buyers who want to bid on the publisher's inventory can refer to their ads.txt file and confidently know that the exchange they are dealing with is in fact authorized to directly or indirectly sell the publisher's inventory.
Spell Check Test
Check your webpage for misspellings!
Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.
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