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Report generated a year ago
https://www.tai.at
Your general SEO Checkup Score
Archived
69/100
SEO Score
Average SEO score of top 100 sites: 75%
This website received an SEO score of 69 out of 100, which is below the average score of 75. However, there are 17 important issues that need to be fixed to improve your website's ranking on search engines and enhance its overall performance.
17 Failed
6 Warnings
50 Passed
Issues to fix
HIGH
To provide a good user experience, Google recommends that sites should aim for a Cumulative Layout Shift score of 0.1 or less.
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
HIGH
Consider using structured data in your webpage as it can help search engines gain a better understanding of your content.
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
HIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
MEDIUM
Consider adding cache headers for JavaScript resources to speed up the webpage for returning users.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
Add a Google Analytics script to this website to help in diagnosing potential SEO issues by monitoring site visitors and traffic sources.
MEDIUM
Consider adding cache headers for CSS resources to speed up the webpage for returning users.
MEDIUM
Using social media meta tags can improve the appearance and content of shared links on social media platforms, potentially increasing click-through rates and engagement with the page.
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
LOW
Resolving errors identified by the Chrome DevTools Console can improve user experience.
LOW
To protect against spam harvesters, consider hiding or obfuscating email addresses in your page code.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Consider moving inline CSS styles to an external stylesheet to improve site performance and maintain separation of content and design.
LOW
Strip out any unnecessary metadata to improve loading time, security, and privacy. Metadata should not exceed 16% of the image size.
Common SEO issues
Score: 65
Failed: 6
Warnings: 3
Passed: 16
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag with a length of 113 characters. While there's no target number of characters, titles should be descriptive and concise. We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Text: T.A.I. Tourist Austria International Fachzeitungsverlag / T.A.I. Tourist Austria International Fachzeitungsverlag
Length: 113 characters
Meta Description Test96% of top 100 sites passed
  • This webpage is using a meta description tag.
Text: Das Leitmedium für die Tourismuswirtschaft, Österreichs wichtigster Wirtschaftszweig. Tägliche News aus der Branche, in Print & online ► Jetzt informieren
Length: 154 characters
Google Search Results Preview Test
Desktop version
https://www.tai.at/T.A.I. Tourist Austria International Fachzeitungsverlag / T.A.I. Tourist Austria International FachzeitungsverlagDas Leitmedium für die Tourismuswirtschaft, Österreichs wichtigster Wirtschaftszweig. Tägliche News aus der Branche, in Print & online ► Jetzt informieren
Mobile version
https://www.tai.at/T.A.I. Tourist Austria International Fachzeitungsverlag / T.A.I. Tourist Austria International FachzeitungsverlagDas Leitmedium für die Tourismuswirtschaft, Österreichs wichtigster Wirtschaftszweig. Tägliche News aus der Branche, in Print & online ► Jetzt informieren
Social Media Meta Tags Test89% of top 100 sites passed
  • This webpage is not using social media meta tags! While this type of meta tags don't affect what people see when they visit the webpage, they exist to provide information about it to search engines and social media platforms.
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
11wien10wird10nicht9juni9auch
Keywords Usage Test45% of top 100 sites passed
  • The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
wien
wird
nicht
juni
auch
Keywords Cloud Test
airlinesanalyticsanbieteranteilauchauswahlbergbahnenbestebildbundesstaatbusinesscheckeffectclubcomebackcookiescounterdabeidaidalosdatenschutzdatenschutzerklärungdestinationendienstediesedubaidurchdurchgeblickteineeinenendeerholungflughafengehtgesagtgooglegästehervorheuerhotellerieinformationeninsolvenzinternationaliskandarjahrjahrejetztjulijunikannkommentarekonntenkontaktlaufzeitlautluftfahrtmalaysiamarktmehrnachnichtnochnutzerpleiterechnenreisebürosreiseveranstalterroadbookrobinsonrottenbergssarawaksarigermeseinsessionsichsindsommerstandpunktstarkemstatistikteamtourismtouristiktraveltschechienunsereunterunterscheidenveranstalterverkehrverwendetwebsitewerbungwerdenwienwirdzollfreizweiösterreichösterreichischeösterreichsüber
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test59% of top 100 sites passed
  • This webpage contains too many H2 tags! H2 tags should re-inforce the related content of your page to search engines - too many tags may make the topic less clear, or look like spam tactics. Consider using less than 10 H2 tags.
H1 tags
Hotellerie & Destinationen
Verkehr & Touristik
Counter
Kommentare
H2 tags
100 % Erholung! Malaysia und sein Bundesstaat Sarawak rechnen 2024 mit starkem Comeback
Geht der Trend zu kleineren Reiseveranstaltern? Antwort lautet laut T.A.I.-Analyse „ja“
Hapag-Lloyd Cruises ab sofort bei airtours buchbar! Neue Umsatzoptionen für Reisebüros
Sonnige Aussichten für Juvigo, Reisevertrieb profitiert! „Sprachreisen sind beratungsintensiv“
Starker Sommer, erfreuliches Jahr! 18 Airlines sorgen für bis zu 140 Flüge pro Woche
Neuregelung des Sachbezugs bringt mehr Netto vom Brutto für Tourismus-Beschäftigte
TOP20 Tour als Premiere! Beste Robinson-Verkäufer:innen besuchen die Clubs Sarigerme & Kos
Umsatzrekord, Gewinn, viele Zukunftsprojekte! KitzSki mit erfreulicher Entwicklung
Zwei Awards & viele Jubiläen! Tolles VIE-„summer get together 2024“ im „Juwel“
Stolzer Marketing-Sieger! Staatspreis für Österreichs führenden Thermenresort-Betreiber
Umsatzerwartungen im Incoming „mau“, im Outgoing super! Folgen der FTI-Pleite gering
Jubiläum und Abschied! Air France-KLM & China Airlines halten SkyTeam-Fahnen hoch
Kommunikation ist alles! Wer auf Marken setzt, wird gewinnen
Nach dem DriveFTI-Aus formiert sich der Markt neu! Sunny Cars im DACH-Raum die Nummer 1
Wachstum geht weiter! Bald fällt 100er Grenze der „Bestes Österreichischen Sommer-Bergbahnen“
Chaos & Katastrophe! FTI-Pleite trifft auch Österreichs Touristik mit voller Wucht
Emirat einmal anders! Dubai zeigt sich auch von Seiten, wie man sie nicht erwartet
Gestärkt & wiederauferstanden! Chinas beste Fluggesellschaft feierte ihr Wien-Comeback
„It’s freedom time!“ Viel Zeit für das individuelle Freiheitsgefühl
Aktivurlaub einmal anders. Erlebniswanderungen durch die Beskiden und den Böhmerwald
Freude über steigende Umsätze, aber auch das Hotelangebot legt zu
„Sind jetzt überall konkurrenzfähig“ Gesundes Netzwerk als Um und Auf!
Nur noch zwei „Reisearten“, Wahlfreiheit bei der Absicherung
Rhodos, Astypalaea, Chalki und Tilos als Umwelt-Vorreiter
Top-Premiere bei Robinson: Eine Reise, zwei Länder, zwei Clubs
Kulturprogramm steht heuer ganz unter dem Motto „All eyes on Ensor“
Reizvolle Begegnungen mit der Felsenstadt, Barockjuwelen und Königgrätz
Heißer Sommer
Einweghandschuhe
So ist der Klimawandel sicher nicht zu verhindern
Hungerkünstler wider Willen
Alarmglocken
T.A.I. im Bild
Robots.txt Test99% of top 100 sites passed
  • This website is using a robots.txt file.
https://www.tai.at/robots.txt
Sitemap Test74% of top 100 sites passed
  • This website has a sitemap file.
https://www.tai.at/sitemap.xml
SEO Friendly URL Test25% of top 100 sites passed
  • All links from this webpage are SEO friendly.
Image Alt Test71% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test28% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test75% of top 100 sites passed
  • All image display dimensions match the natural aspect ratio.
Inline CSS Test8% of top 100 sites passed
  • This webpage is using inline CSS styles!
See results list
Deprecated HTML Tags Test94% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test65% of top 100 sites passed
  • A Google Analytics script is not detected on this page. While there are several tools available to monitor your site's visitors and traffic sources, Google Analytics is a free, commonly recommended program to help diagnose potential SEO issues.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test79% of top 100 sites passed
  • There are no severe JavaScript errors on this webpage.
Console Errors Test41% of top 100 sites passed
  • This webpage has some errors caught by the Chrome DevTools Console!
See results list
Charset Declaration Test100% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=utf-8
Social Media Test57% of top 100 sites passed
  • This webpage is connected successfully with social media using:
Facebook 
Speed optimizations
Score: 62
Failed: 8
Warnings: 2
Passed: 15
HTML Page Size Test21% of top 100 sites passed
  • The size of this webpage's HTML is 15.9 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
DOM Size Test54% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 856 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test97% of top 100 sites passed
  • This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 78.45 Kb to 15.9 Kb (80% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test66% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 6.8 seconds and is greater than the average loading speed which is 5 seconds!
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JS Execution Time Test71% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
93.7 %
2.85 Mb
font
3.5 %
107.43 Kb
javascript
1.8 %
54.88 Kb
css
0.6 %
18.63 Kb
html
0.4 %
14.00 Kb
other
0.0 %
0 B
TOTAL
100%
3.04 Mb
Requests by content type
Content type
Percent
Requests
image
63.8 %
44
javascript
13.0 %
9
html
8.7 %
6
css
8.7 %
6
font
5.8 %
4
other
0.0 %
0
TOTAL
100%
69
Content size by domain
Domain
Percent
Size
tai.at
100.0 %
3.04 Mb
hello.myfonts.net
0.0 %
355 B
TOTAL
100%
3.04 Mb
Requests by domain
Domain
Percent
Requests
tai.at
98.6 %
68
hello.myfonts.net
1.4 %
1
TOTAL
100%
69
Page Cache Test (Server Side Caching)100% of top 100 sites passed
  • This webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.
Flash Test100% of top 100 sites passed
  • This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test97% of top 100 sites passed
  • This webpage is not serving all resources (images, javascript and css) from CDNs!
See results list
Modern Image Format Test38% of top 100 sites passed
  • This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
See results list
Image Metadata Test72% of top 100 sites passed
  • This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
See results list
Image Caching Test97% of top 100 sites passed
See results list
JavaScript Caching Test95% of top 100 sites passed
  • This webpage is not using cache headers for JavaScript resources! Setting cache headers can help to speed up the webpage for returning users.
See results list
CSS Caching Test96% of top 100 sites passed
  • This webpage is not using cache headers for CSS resources! Setting cache headers can help to speed up the webpage for returning users.
See results list
JavaScript Minification Test96% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test100% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test10% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
See results list
Nested Tables Test99% of top 100 sites passed
  • This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
  • This webpage does not use frames.
Doctype Test100% of top 100 sites passed
  • This webpage has a doctype declaration.
<!DOCTYPE html>
URL Redirects Test98% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test98% of top 100 sites passed
  • The Time To First Byte value of this webpage is 0.570 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.

0.57 s

0.8 s

1.8 s

First Contentful Paint Test94% of top 100 sites passed
  • The First Contentful Paint value of this webpage is 1.519 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.

1.519 s

1.8 s

3 s

Largest Contentful Paint Test90% of top 100 sites passed
  • The Largest Contentful Paint duration of this webpage is 1.94 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

1.94 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
<img src="/index.php?rex_media_type=tai24topnews_bild__aussc..." border="0" title="Marktanteile im Reiseveranstalter-Geschäft" alt="Marktanteile im Reiseveranstalter-Geschäft">
Cumulative Layout Shift Test94% of top 100 sites passed
  • The CLS score of this webpage is 0.3658. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.

0.3658

0.1

0.25

DOM element which contributes the most to CLS score:
Text: Aktivurlaub einmal anders. Erlebniswanderungen durch die Beskiden und den Böhmer...
Html: <h2>
Score: 0.1669
Server and security
Score: 90
Failed: 2
Warnings: 0
Passed: 8
URL Canonicalization Test97% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "www.tai.at" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
www.tai.at
Subject Alternative Names (SANs)
www.tai.at
Not valid before
Sun, July 14o 2024, 1:01:12 am (z)
Not valid after
Sat, October 12o 2024, 1:01:11 am (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
R10
Intermediate certificate
Common name
R10
Organization
Let's Encrypt
Location
US
Not valid before
Wed, March 13o 2024, 12:00:00 am (z)
Not valid after
Fri, March 12o 2027, 11:59:59 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Root certificate
Common name
ISRG Root X1
Organization
Internet Security Research Group
Location
US
Not valid before
Thu, June 4o 2015, 11:04:38 am (z)
Not valid after
Mon, June 4o 2035, 11:04:38 am (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Mixed Content Test (HTTP over HTTPS)98% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test100% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test82% of top 100 sites passed
  • This webpage is using the Strict-Transport-Security header.
strict-transport-security: max-age=15768000
Safe Browsing Test100% of top 100 sites passed
  • This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test98% of top 100 sites passed
  • The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
  • Directory browsing is disabled for this website.
Plaintext Emails Test100% of top 100 sites passed
  • We've found 1 email addresses in your page code! We advise you to protect email links in a way that hides them from the spam harvesters.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test88% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1" />
Media Query Responsive Test98% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 67
Failed: 1
Warnings: 1
Passed: 8
Structured Data Test53% of top 100 sites passed
Custom 404 Error Page Test67% of top 100 sites passed
  • This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test98% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://www.tai.at/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.tai.at/" rel="canonical"/>
Nofollow Tag Test
  • This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
  • Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test96% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test95% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 include:spf.easyname.com -all
Ads.txt Validation Test68% of top 100 sites passed
  • This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
Spell Check Test
Check your webpage for misspellings!

Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.

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