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Report generated 2 months ago
https://www.rakuten.com/american-express-card
Your general SEO Checkup Score
Archived
94/100
SEO Score
Average SEO score of top 100 sites: 75%
This webpage received an SEO score of 94 out of 100, which is higher than the average score of 75. Our analysis has identified 13 SEO issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
13 Failed
3 Warnings
55 Passed
Issues to fix
HIGH
H1 and H2 tags ensure better search engine visibility and ranking by providing structure and hierarchy to the content, improving readability, and providing opportunities for keyword optimization.
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
HIGH
Consider using structured data in your webpage as it can help search engines gain a better understanding of your content.
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
HIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
HIGH
Add descriptive and relevant "alt" attributes to all "img" tags to improve website accessibility.
HIGH
HTTP/2 protocol offers several key improvements, including faster page load times, improved performance, better security and more efficient use of network resources.
MEDIUM
Reducing the JavaScript execution time can result in faster page load times and a smoother user experience, as it allows the browser to render and display the page more quickly.
LOW
Resolving errors identified by the Chrome DevTools Console can improve user experience.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
Common SEO issues
Score: 61
Failed: 6
Warnings: 2
Passed: 14
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag with a length of 64 characters. While there's no target number of characters, titles should be descriptive and concise. We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Text: The Rakuten American Express® Card - Earn 4% Cash Back | Rakuten
Length: 64 characters
Meta Description Test92% of top 100 sites passed
  • This webpage is using a meta description tag with a length of 50 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Text: Join Rakuten for free and get a $10 Welcome Bonus.
Length: 50 characters
Google Search Results Preview Test
Desktop version
https://www.rakuten.com/american-express-cardThe Rakuten American Express® Card - Earn 4% Cash Back | RakutenJoin Rakuten for free and get a $10 Welcome Bonus.
Mobile version
https://www.rakuten.com/american-express-cardThe Rakuten American Express® Card - Earn 4% Cash Back | RakutenJoin Rakuten for free and get a $10 Welcome Bonus.
Social Media Meta Tags Test89% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:type
website
og:site_name
Rakuten
og:title
Promo Codes, Coupons & Cash Back | Rakuten
og:description
Since 1999, we've paid our members over $3.6 Billion in Cash Back. Join now for an extra 10% Cash Back boost. Shop 3,500+ stores using coupons or cash back!
og:locale
en_US
og:image
https://static.rakuten.com/img/campaign/9244/221024-55570-opengraph-q4-facebook-1200x628-v5.png
og:url
https://www.rakuten.com
Most Common Keywords Test
  • This webpage doesn't contain any keywords!
Keywords Usage Test48% of top 100 sites passed
  • This webpage doesn't contain any keywords!
Keywords Cloud Test
This webpage doesn't contain any keywords!
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test62% of top 100 sites passed
  • This webpage does not contain H1 headings! H1 headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, H1 headings may still help define the topic of your page to search engines.
Robots.txt Test99% of top 100 sites passed
  • This website is using a robots.txt file.
Sitemap Test83% of top 100 sites passed
Image Alt Test78% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test29% of top 100 sites passed
  • All images in this webpage are properly sized for different users' viewports.
Image Aspect Ratio Test75% of top 100 sites passed
  • All image display dimensions match the natural aspect ratio.
Deprecated HTML Tags Test94% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test72% of top 100 sites passed
  • This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test83% of top 100 sites passed
  • There are no severe JavaScript errors on this webpage.
Console Errors Test27% of top 100 sites passed
  • This webpage has some errors caught by the Chrome DevTools Console!
See results list
Charset Declaration Test96% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=utf-8
Speed optimizations
Score: 82
Failed: 4
Warnings: 0
Passed: 15
HTML Page Size Test23% of top 100 sites passed
  • The size of this webpage's HTML is 22.26 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
DOM Size Test56% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 58 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test99% of top 100 sites passed
  • This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 86.39 Kb to 22.26 Kb (74% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test71% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 5.71 seconds and is greater than the average loading speed which is 5 seconds!
Accurate loading speed and website loading speed monitor

Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.

Register for free and use the Loading Speed Monitor from SEO Site Checkup Toolbox today and get valuable insights on how much time your customers need to wait until they see your page.

JS Execution Time Test53% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in more than 3.5 seconds! When the JavaScript code takes a long time to execute, it slows down the page performance in several ways: longer download times, main thread bottlenecks, delays of "Time To Interactive", memory leaks, etc.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
javascript
51.7 %
2.12 Mb
image
30.3 %
1.24 Mb
other
14.3 %
598.62 Kb
font
2.2 %
94.22 Kb
html
1.1 %
44.88 Kb
css
0.4 %
16.52 Kb
TOTAL
100%
4.09 Mb
Requests by content type
Content type
Percent
Requests
javascript
41.0 %
55
other
23.9 %
32
image
21.6 %
29
html
10.4 %
14
font
2.2 %
3
css
0.7 %
1
TOTAL
100%
134
Content size by domain
Domain
Percent
Size
media-assets.imprint.co
28.8 %
1.18 Mb
static.rakuten.com
25.5 %
1.05 Mb
googletagmanager.com
15.5 %
651.05 Kb
cdn.prod.website-files.com
10.6 %
443.64 Kb
challenges.cloudflare.com
7.1 %
298.82 Kb
connect.facebook.net
4.1 %
172.63 Kb
scripts.clarity.ms
0.7 %
31.17 Kb
d3e54v103j8qbb.cloudfront.net
0.7 %
29.88 Kb
cdn.sprig.com
0.7 %
27.56 Kb
intl.rakuten-static.com
0.6 %
26.48 Kb
Other
5.6 %
232.83 Kb
TOTAL
100%
4.09 Mb
Requests by domain
Domain
Percent
Requests
static.rakuten.com
11.9 %
16
cdn.prod.website-files.com
9.0 %
12
cdn.jsdelivr.net
6.7 %
9
challenges.cloudflare.com
6.0 %
8
googletagmanager.com
4.5 %
6
adservice.google.com
4.5 %
6
ct.pinterest.com
3.7 %
5
rakuten.com
3.0 %
4
media-assets.imprint.co
3.0 %
4
connect.facebook.net
3.0 %
4
Other
44.8 %
60
TOTAL
100%
134
CDN Usage Test95% of top 100 sites passed
  • This webpage is serving all images, javascript and css resources from CDNs.
See results list
Modern Image Format Test43% of top 100 sites passed
  • This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
See results list
Image Metadata Test72% of top 100 sites passed
  • This webpage is not using images with large metadata.
Image Caching Test95% of top 100 sites passed
  • This webpage is not using uncached images from same domain.
JavaScript Caching Test96% of top 100 sites passed
  • This webpage is not using uncached JavaScript resources from same domain!
CSS Caching Test98% of top 100 sites passed
  • This webpage is not using uncached CSS resources from same domain!
JavaScript Minification Test98% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test100% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test15% of top 100 sites passed
  • This webpage is not using render-blocking resources.
URL Redirects Test97% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test99% of top 100 sites passed
  • The Time To First Byte value of this webpage is 0.393 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.

0.393 s

0.8 s

1.8 s

Largest Contentful Paint Test77% of top 100 sites passed
  • The Largest Contentful Paint duration of this webpage is 0.0 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
0
Cumulative Layout Shift Test91% of top 100 sites passed
  • The CLS score of this webpage is 0.0000. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
0
Server and security
Score: 82
Failed: 1
Warnings: 0
Passed: 6
URL Canonicalization Test93% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "www.rakuten.com" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
www.rakuten.com
Organization
Ebates Performance Marketing, Inc.
Location
San Francisco, California, US
Subject Alternative Names (SANs)
www.rakuten.com, affiliate.rakuten.com, api-rdc.buyservices.com, api.rakuten.ca, api.rakuten.com, beta-pb1.rakuten.com, beta-pb2.rakuten.com, beta-pb3.rakuten.com, beta.rakuten.com, bih.preview-www.rakuten.com, caa-config.rrcbsn.com, card.rakuten.com, clickfrom.rakuten.com, eb.rakuten.com, help.rakuten.com, images.rakuten.com, img.rakuten.com, lt1-api.rakuten.com, lt1-www.rakuten.com, lt2-api.rakuten.com, lt2-www.rakuten.com, lt3-api.rakuten.com, lt3-www.rakuten.com, lt4-api.rakuten.com, lt5-api.rakuten.com, m.rakuten.com, mobile.rakuten.ca, preview-api.rakuten.com, preview-static.rakuten.ca, preview-static.rakuten.com, preview-web-button.rrcbsn.com, preview-www.rakuten.com, qa-mobile.rakuten.ca, qa-static.rakuten.com, qa-web-button.rrcbsn.com, qa1-api.rakuten.ca, qa1-api.rakuten.com, qa1-static.rakuten.ca, qa1-www.rakuten.ca, qa1-www.rakuten.com, qa10-api.rakuten.com, qa10-www.rakuten.com, qa2-api.rakuten.com, qa2-static.rakuten.ca, qa2-www.rakuten.ca, qa2-www.rakuten.com, qa2.www.rakuten.ca, qa3-api.rakuten.com, qa3-www.rakuten.com, qa4-api.rakuten.com, qa4-www.rakuten.com, qa5-api.rakuten.com, qa5-www.rakuten.com, qa6-api.rakuten.com, qa6-www.rakuten.com, qa7-api.rakuten.com, qa7-www.rakuten.com, qa8-api.rakuten.com, qa8-www.rakuten.com, qa9-api.rakuten.com, qa9-www.rakuten.com, rakuten.com, rakutengiftcards.ca, rc1-api.rakuten.com, rc1-static.rakuten.ca, rc1-www.rakuten.ca, rc1-www.rakuten.com, rc2-api.rakuten.com, rc2-www.rakuten.com, rc3-api.rakuten.com, rc3-www.rakuten.com, rc4-api.rakuten.com, rc4-www.rakuten.com, rc5-api.rakuten.com, rc5-www.rakuten.com, realtime-cashback.adexec-np.rrcbsn.com, realtime-cashback.adexec.rrcbsn.com, secure.rakuten.com, sell.rakuten.com, shop.rakuten.com, stage.rakuten.com, static.rakuten.ca, static.rakuten.com, us.rakuten.com, web-button.rrcbsn.com, web-preview-button.rrcbsn.com, web-qa-button.rrcbsn.com, www.rakuten.ca, www.rakutengiftcards.ca
Not valid before
Tue, June 24o 2025, 12:00:00 am (z)
Not valid after
Tue, June 23o 2026, 11:59:59 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
GeoTrust TLS RSA CA G1
Intermediate certificate
Common name
GeoTrust TLS RSA CA G1
Organization
DigiCert Inc
Location
US
Not valid before
Thu, November 2o 2017, 12:23:37 pm (z)
Not valid after
Tue, November 2o 2027, 12:23:37 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
DigiCert Global Root G2
Root certificate
Common name
DigiCert Global Root G2
Organization
DigiCert Inc
Location
US
Not valid before
Thu, August 1o 2013, 12:00:00 pm (z)
Not valid after
Fri, January 15o 2038, 12:00:00 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
DigiCert Global Root G2
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test99% of top 100 sites passed
  • This webpage is not using the HTTP/2 protocol!
HSTS Test84% of top 100 sites passed
  • This webpage is using the Strict-Transport-Security header.
strict-transport-security: max-age=15768000 ; includesubdomains ; preload
Plaintext Emails Test97% of top 100 sites passed
  • This webpage does not include email addresses in plaintext.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test92% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1" />
Media Query Responsive Test98% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 67
Failed: 1
Warnings: 1
Passed: 7
Structured Data Test66% of top 100 sites passed
Custom 404 Error Page Test80% of top 100 sites passed
  • This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test99% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://www.rakuten.com/american-express-card is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.rakuten.com/american-express-card" rel="canonical"/>
Nofollow Tag Test
  • This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
  • Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test98% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 include:spf01.rakuten.co.jp include:spf02.rakuten.co.jp include:spf03.rakuten.co.jp include:spf.protection.outlook.com include:_spf.activegate-ss.jp include:spf.mta.hdems.com ~all
Ads.txt Validation Test67% of top 100 sites passed
  • This website is using an Authorized Digital Sellers (ads.txt) file, but it contains duplicated or invalid records! These warnings highlight points of concern which should not affect the processing of the authorized sellers list, but which should be resolved as soon as possible.
See results list

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