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Report generated 2 months ago
https://www.iulm.it
Your general SEO Checkup Score
Archived
64/100
SEO Score
Average SEO score of top 100 sites: 75%
This website received an SEO score of 64 out of 100, which is below the average score of 75. However, there are 18 important issues that need to be fixed to improve your website's ranking on search engines and enhance its overall performance.
18 Failed
4 Warnings
51 Passed
Issues to fix
HIGH
To provide a good user experience, Google recommends that sites should aim for a Cumulative Layout Shift score of 0.1 or less.
HIGH
It is recommended to avoid URL parameters and to use hyphens to separate words in the URL structure, rather than underscores.
HIGH
Minify all JavaScript files to reduce page size and loading time.
HIGH
H1 and H2 tags ensure better search engine visibility and ranking by providing structure and hierarchy to the content, improving readability, and providing opportunities for keyword optimization.
HIGH
Add a meta description tag to provide a brief and informative summary of the page's content for search engines.
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
HIGH
Consider using structured data in your webpage as it can help search engines gain a better understanding of your content.
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
HIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
HIGH
Consider reducing the HTML size to improve loading times and retain visitors.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
Avoid using distorted images, as they can have a negative impact on the user experience.
MEDIUM
Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
LOW
To protect against spam harvesters, consider hiding or obfuscating email addresses in your page code.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Consider moving inline CSS styles to an external stylesheet to improve site performance and maintain separation of content and design.
Common SEO issues
Score: 54
Failed: 7
Warnings: 1
Passed: 17
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag.
Text: Università di comunicazione e lingue | IULM
Length: 43 characters
Meta Description Test92% of top 100 sites passed
  • This webpage is not using a meta description tag! You should include this tag in order to provide a brief description of your page which can be used by search engines. Well-written and inviting meta descriptions may also help click-through rates to your site in search engine results.
Google Search Results Preview Test
Desktop version
https://www.iulm.it/it/homeUniversità di comunicazione e lingue | IULM
Mobile version
https://www.iulm.it/it/homeUniversità di comunicazione e lingue | IULM
Social Media Meta Tags Test89% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:type
website
og:title
Università di comunicazione e lingue | IULM
og:image
/wps/wcm/connect/iulm/1a1c9ebc-e554-4a1b-a6e6-6927ae4ae404/slider-snodo.jpg?MOD=AJPERES&CACHEID=ROOTWORKSPACE.Z18_N19GHC41OO5PD0QACD0HKQ38C6-1a1c9ebc-e554-4a1b-a6e6-6927ae4ae404-mLlKvfw
og:url
https://www.iulm.it/it/home/home
og:site_name
IULM
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
94iulm29master27ricerca24studenti24comunicazione
Keywords Usage Test48% of top 100 sites passed
  • The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
iulm
master
ricerca
studenti
comunicazione
Keywords Cloud Test
agevolazioniagliallaallearteassociazioneateneoaziendebandiborsecentrociclocommunicationcomunicazionecookiecorporatecorsicorsoculturaculturalidalladegreedelldelladelledigitaledipartimentidipartimentodiversamentedocentidottoratidualerasmusesteroeventiexecutivefashionformativaformazionehonoremimpresaimpreseincontriinternazionaleinterpretariatoiscrivitiiscrizioniiulmiulmovielaurealaureatilaureeleggilinguemaggiomagistralemagistralimastermediamilanomissionemobilitàmodanewsoffertaopenopportunitàorientamentopariparolepartnershippianopoliticapoloprogettiprogrammapublicradioreclutamentoregolamentiricercariconoscimentirolfromascopriservizisostenibilespecialisportstagestudentistudiosupportosviluppotriennaletriennaliufficiouniversitàviktorvivere
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test62% of top 100 sites passed
  • This webpage does not contain H1 headings! H1 headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, H1 headings may still help define the topic of your page to search engines.
H2 tags
Viktor&Rolf – Fashion Artists
Gerusalemme ieri e oggi
Open Day Lauree Triennali
Open Day Magistrali e Master
La IULM International Week è alle porte!
Dalla comunicazione corporate al giornalismo internazionale: due incontri nel corso di “Comunicazione pubblica e politica”
Dalla parte delle donne: la prevenzione femminile
La mia dieta mediterranea: il nuovo libro di Nicola Sorrentino
L’Università IULM ospita "L’Oréal for the Future Day" 2025
IULM Open Call
Le strategie della parola: un ciclo di incontri sul potere delle parole
Il teatro in IULM: la rassegna 2025
IULM è contro la violenza sulle donne
Test d’ammissione ai Corsi di Laurea Magistrale – III sessione a.a. 2025/2026
IULM for the City 2025
Entra in IULM
Lauree Triennali
Lauree Magistrali
Master & Executive education
Dottorati di ricerca
Le notizie, i convegni, i seminari, le mostre, gli incontri
Visita alla sede di Salvatore Ferragamo
Il turismo traina Milano: IULM e Confcommercio insieme per la formazione
L'Arte Infinita: Un Viaggio nei Segreti degli Effetti Speciali Cinematografici
Un ciclo di incontri sulla filiera distributiva della moda
IULM Sport Xperience
Radio IULM Incontra: a tu per tu con i professionisti del settore
Cosa c'è in programma
Workshop dei Mestieri della Comunicazioneore 13:00
Dalla comunicazione corporate al giornalismo internazionale: due incontri nel corso di “Comunicazione pubblica e politica”ore 12:00
Oltre la Diversity: un evento per riflettere su inclusione e neurodiversitàore 15:00
Viktor&Rolf – Fashion Artistsore 15:00
Radio IULM Incontra: a tu per tu con i professionisti del settoreore 16:30
Dalla parte delle donne: la prevenzione femminileore 13:00
Open Day Lauree Triennaliore 10:00
Open Day Magistrali e Masterore 10:00
Le strategie della parola: un ciclo di incontri sul potere delle paroleore 18:00
Video Gallery
Ricerca
Mission e Piano Strategico
La Word of the Year 2025 è Strategia
IULM per le Pari Opportunità
IULMovie LAB
Robots.txt Test99% of top 100 sites passed
  • This website is using a robots.txt file.
https://www.iulm.it/robots.txt
Sitemap Test83% of top 100 sites passed
  • This website has a sitemap file.
https://www.iulm.it/sitemap.xml
https://www.iulm.it/sitemap.xml.gz
SEO Friendly URL Test29% of top 100 sites passed
  • This webpage contains URLs that are not SEO friendly!
See results list
Image Alt Test78% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test29% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test75% of top 100 sites passed
  • Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
See results list
Inline CSS Test10% of top 100 sites passed
  • This webpage is using inline CSS styles!
See results list
Deprecated HTML Tags Test94% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test72% of top 100 sites passed
  • This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test83% of top 100 sites passed
  • There are no severe JavaScript errors on this webpage.
Console Errors Test27% of top 100 sites passed
  • This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test96% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=UTF-8
Social Media Test75% of top 100 sites passed
  • This webpage is connected successfully with social media using:
Facebook Twitter 
Speed optimizations
Score: 56
Failed: 8
Warnings: 2
Passed: 15
HTML Page Size Test23% of top 100 sites passed
DOM Size Test56% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 2,100 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test99% of top 100 sites passed
  • This webpage is successfully compressed using br compression on your code. The HTML code is compressed from 301.18 Kb to 45.9 Kb (85% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test71% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 9.1 seconds and is greater than the average loading speed which is 5 seconds!
Accurate loading speed and website loading speed monitor

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JS Execution Time Test53% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
69.4 %
5.44 Mb
javascript
23.7 %
1.85 Mb
other
4.6 %
368.28 Kb
css
2.0 %
163.64 Kb
html
0.3 %
24.83 Kb
font
0.0 %
0 B
TOTAL
100%
7.84 Mb
Requests by content type
Content type
Percent
Requests
image
44.8 %
30
javascript
25.4 %
17
css
14.9 %
10
other
11.9 %
8
html
3.0 %
2
font
0.0 %
0
TOTAL
100%
67
Content size by domain
Domain
Percent
Size
iulm.it
96.5 %
7.56 Mb
googletagmanager.com
3.0 %
243.04 Kb
cdn.cookie-script.com
0.4 %
29.82 Kb
static.cloudflareinsights.com
0.1 %
6.94 Kb
sgtmeu.iulm.it
0.0 %
2.62 Kb
TOTAL
100%
7.84 Mb
Requests by domain
Domain
Percent
Requests
iulm.it
89.6 %
60
sgtmeu.iulm.it
4.5 %
3
googletagmanager.com
3.0 %
2
cdn.cookie-script.com
1.5 %
1
static.cloudflareinsights.com
1.5 %
1
TOTAL
100%
67
Page Cache Test (Server Side Caching)100% of top 100 sites passed
  • This webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.
Flash Test100% of top 100 sites passed
  • This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test95% of top 100 sites passed
  • This webpage is serving all images, javascript and css resources from CDNs.
See results list
Modern Image Format Test43% of top 100 sites passed
  • This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
See results list
Image Metadata Test72% of top 100 sites passed
  • This webpage is not using images with large metadata.
Image Caching Test95% of top 100 sites passed
  • This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test96% of top 100 sites passed
  • This webpage is using cache headers for all JavaScript resources.
CSS Caching Test98% of top 100 sites passed
  • This webpage is using cache headers for all CSS resources.
JavaScript Minification Test98% of top 100 sites passed
  • This webpage is using JavaScript files that are not minified!
See results list
CSS Minification Test100% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test15% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
See results list
Nested Tables Test100% of top 100 sites passed
  • This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
  • This webpage does not use frames.
Doctype Test100% of top 100 sites passed
  • This webpage has a doctype declaration.
<!DOCTYPE html>
URL Redirects Test97% of top 100 sites passed
  • This URL performed 1 redirects! While redirects are typically not advisable (as they can affect search engine indexing issues and adversely affect site loading time), one redirect may be acceptable, particularly if the URL is redirecting from a non-www version to its www version, or vice-versa.
https://www.iulm.it/https://www.iulm.it/it/home
Time To First Byte Test99% of top 100 sites passed
  • The Time To First Byte value of this webpage is 0.138 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.

0.138 s

0.8 s

1.8 s

First Contentful Paint Test90% of top 100 sites passed
  • The First Contentful Paint value of this webpage is 1.997 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.

1.997 s

1.8 s

3 s

Largest Contentful Paint Test77% of top 100 sites passed
  • The Largest Contentful Paint duration of this webpage is 1.72 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

1.72 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
<img data-lazy="/wps/wcm/connect/iulm/0297ada0-d905-41a5-8dff-ddd7..." src="/wps/wcm/connect/iulm/0297ada0-d905-41a5-8dff-ddd7..." alt="IULM è contro la violenza sulle donne">
Cumulative Layout Shift Test91% of top 100 sites passed
  • The CLS score of this webpage is 1.5797. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.

1.5797

0.1

0.25

DOM element which contributes the most to CLS score:
Text: IULM è contro la violenza sulle donne IULM ha attivato una collaborazione con i...
Html: <div class="slick-slide" data-slick-index="12" aria-hidden="true" style="width: 1920px; position: relative; left: -23040px;..." tabindex="-1">
Score: 0.9778
Server and security
Score: 90
Failed: 2
Warnings: 0
Passed: 8
URL Canonicalization Test93% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "www.iulm.it" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
www.iulm.it
Subject Alternative Names (SANs)
www.iulm.it
Not valid before
Mon, March 31o 2025, 12:31:29 pm (z)
Not valid after
Sun, June 29o 2025, 1:31:25 pm (z)
Signature algorithm
ecdsaWithSha256
Issuer
WE1
Intermediate certificate
Common name
WE1
Organization
Google Trust Services
Location
US
Not valid before
Wed, December 13o 2023, 9:00:00 am (z)
Not valid after
Tue, February 20o 2029, 2:00:00 pm (z)
Signature algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Root certificate
Common name
GTS Root R4
Organization
Google Trust Services LLC
Location
US
Not valid before
Wed, June 22o 2016, 12:00:00 am (z)
Not valid after
Sun, June 22o 2036, 12:00:00 am (z)
Signature algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test99% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test84% of top 100 sites passed
  • This webpage is using the Strict-Transport-Security header.
strict-transport-security: max-age=31536000
Safe Browsing Test100% of top 100 sites passed
  • This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test95% of top 100 sites passed
  • The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
  • Directory browsing is disabled for this website.
Plaintext Emails Test97% of top 100 sites passed
  • We've found 2 email addresses in your page code! We advise you to protect email links in a way that hides them from the spam harvesters.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test92% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, user-scalable=no, initial-scale=1" />
Media Query Responsive Test98% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 67
Failed: 1
Warnings: 1
Passed: 8
Structured Data Test66% of top 100 sites passed
Custom 404 Error Page Test80% of top 100 sites passed
  • This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test99% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://www.iulm.it/it/home is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.iulm.it/it/home" rel="canonical"/>
Nofollow Tag Test
  • This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
  • Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test98% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 ip4:193.206.116.0/24 ip4:54.78.37.25 ip4:130.186.0.0/19 ip4:80.16.24.222 include:spf.protection.outlook.com include:_spf.salesforce.com include:servers.mcsv.net include:_spf.google.com include:u23624832.wl083.sendgrid.net ~all
Ads.txt Validation Test67% of top 100 sites passed
  • This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
Spell Check Test
Check your webpage for misspellings!

Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.

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