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Report generated 2 years ago
https://www.inthemarket.ie
Your general SEO Checkup Score
Archived
69/100
SEO Score
Average SEO score of top 100 sites: 75%
This website received an SEO score of 69 out of 100, which is below the average score of 75. However, there are 18 important issues that need to be fixed to improve your website's ranking on search engines and enhance its overall performance.
18 Failed
3 Warnings
52 Passed
Issues to fix
HIGH
It is recommended to avoid URL parameters and to use hyphens to separate words in the URL structure, rather than underscores.
HIGH
H1 and H2 tags ensure better search engine visibility and ranking by providing structure and hierarchy to the content, improving readability, and providing opportunities for keyword optimization.
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
HIGH
Add descriptive and relevant "alt" attributes to all "img" tags to improve website accessibility.
HIGH
HTTP/2 protocol offers several key improvements, including faster page load times, improved performance, better security and more efficient use of network resources.
HIGH
Consider reducing the HTML size to improve loading times and retain visitors.
MEDIUM
Serving resources (images, JS, CSS) from a CDN service, could improve website loading times, reduce bandwidth costs and increase content availability and redundancy.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
Add a Google Analytics script to this website to help in diagnosing potential SEO issues by monitoring site visitors and traffic sources.
MEDIUM
Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
LOW
To protect against spam harvesters, consider hiding or obfuscating email addresses in your page code.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Consider moving inline CSS styles to an external stylesheet to improve site performance and maintain separation of content and design.
LOW
Consider adding the Strict-Transport-Security header to your webpage to ensure that web traffic is encrypted over HTTPS, mitigating the risk of man-in-the-middle attacks and other security threats.
Common SEO issues
Score: 51
Failed: 7
Warnings: 2
Passed: 16
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag with a length of 62 characters. While there's no target number of characters, titles should be descriptive and concise. We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Text: Online retail business based in Cork, Ireland | InTheMarket.ie
Length: 62 characters
Meta Description Test96% of top 100 sites passed
  • This webpage is using a meta description tag with a length of 148 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Text: Large selection of products for home, garden, leisure. Over 30 years of experience delivering products of outstanding quality, at affordable prices.
Length: 148 characters
Google Search Results Preview Test
Desktop version
https://www.inthemarket.ie/Online retail business based in Cork, Ireland | InTheMarket.ieLarge selection of products for home, garden, leisure. Over 30 years of experience delivering products of outstanding quality, at affordable prices.
Mobile version
https://www.inthemarket.ie/Online retail business based in Cork, Ireland | InTheMarket.ieLarge selection of products for home, garden, leisure. Over 30 years of experience delivering products of outstanding quality, at affordable prices.
Social Media Meta Tags Test89% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:locale
en_US
og:type
website
og:title
Online retail business based in Cork, Ireland | InTheMarket.ie
og:description
Large selection of products for home, garden, leisure. Over 30 years of experience delivering products of outstanding quality, at affordable prices.
og:url
https://www.inthemarket.ie/
og:site_name
In The Market
og:updated_time
2023-10-25T16:18:39+01:00
og:image
https://www.inthemarket.ie/wp-content/uploads/2018/12/cropped-inthemarket-favicon-250x250-1.png
og:image:secure_url
https://www.inthemarket.ie/wp-content/uploads/2018/12/cropped-inthemarket-favicon-250x250-1.png
og:image:width
250
og:image:height
250
og:image:alt
Home
og:image:type
image/png
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
103sale99rated92cart17menu17birds
Keywords Usage Test45% of top 100 sites passed
  • The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
sale
rated
cart
menu
birds
Keywords Cloud Test
accessoriesaccountactivealuminiumanimalassembledassemblyavailablebikebikesbirdbirdsblackblanketbluebowlsbrowsebundlecagecagescartchickenchickenscluckinghamcommercialcoopcoopscorkcoverdecemberdeliverydooreasystoreequipmentexerciseextendedextrafacebookflashfoldablefoodfreefullygalvanisedgardengreyheavyhomehousehutchesinfoinstagraminthemarketkennelsladieslargemarqueemarqueesmenunaturalnovemberoptionsorderpalacepetspolytunnelpolytunnelspoultrypowerpricesproductsqualityquartersrabbitrabbitsraisedratedrefurbishedreviewsrevolutionroofrunssalesavesearchselectsizessmartstoragetoggletracktreadmilltreadmillstwitterultrawaterwheeledwheeliewhitextra
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test59% of top 100 sites passed
  • This webpage does not contain H1 headings! H1 headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, H1 headings may still help define the topic of your page to search engines.
H2 tags
50% Off All Gym Equipment + 2 Year Warranty
C-99 Treadmill and B-55 Bike Bundle – Save over 5% on SALE Prices
C-66 Treadmill and S-5000 Exercise Bike Bundle – Save over 10% on SALE prices
Commerical Smart E-77 Magnetic Cross Trainer
Commercial SMART Treadmill C-100 Pro
Commercial SMART Treadmill C-99
Commercial Exercise Bike B-55
Commercial Smart Treadmill C-88 Ultra – Black
Commercial SMART Treadmill C-88 Ultra – White
Commercial SMART Treadmill C-72
Commercial SMART Treadmill C-66
Commercial SMART Treadmill C-66 – Black
SMART Treadmill T-55 ULTRA – Pre Order – Delivery To Your Door On The 18th Of December
SMART Treadmill T-44 ULTRA
SMART Treadmill EasyStore – White
SMART Treadmill EasyStore – Black – Pre Order – Delivery To Your Door On The 18th Of December
T-23 Space Saver – Blue
GT-PRO 500
GT-PRO 3000
Commercial Exercise Bike S-5000 – Fully Assembled
Commercial Exercise Bike – S-5000
Revolution Active Bike
Revolution Active Bike – Fully Assembled
GT-PRO 4000 – Free Assembly
GT-PRO 5000
Commercial GT-PRO 6000
POWER TRACK 500
POWER TRACK 1000
POWER TRACK 3000 – Flash Sale Extended Until 14th Of November
POWER TRACK 4000 – FLASH SALE
POWER TRACK 6000 – Free Assembly worth €70.
S-240 B BIKE
Ladies Quarters Coop – Grey – *10 to 12 Birds
Ladies Quarters Coop – Natural – 10 to 12 Birds
Egg-Center – *9 to 12 Birds
Poultry Palace Aqua – *7 to 10 Birds
Poultry Palace Grey – *7 to 10 Birds
Poultry Palace Red – *7 to 10 Birds
Poultry Palace Terracotta – *7 to 10 Birds
Chicken Cooplex Apartment – 8 to 10 Birds
Animal Cages – Four Sizes, Foldable, Free Blanket
2 x 3M Galvanised Hen Run – Free Cover
4 x 3M Galvanised Hen Run – Free Cover
6 x 3M Galvanised Hen Run – Free Cover
8/12 Bird Chicken Hen Run
Captain Coop – *6 to 8 Birds – Natural Wood Colour
Cluckingham Palace – *10 to 12 Birds – Grey and White
Cluckingham Palace – *10 to 12 Birds – Natural Brown
Cluckingham Palace Extra Run Expansion- Available in White Only
Wheely Easy Coop- *6 to 9 Birds
The Cluckleberry Inn – *6 to 8 Birds
The Egg Plant – *6 to 8 Birds
The Eggland – *6 to 9 Birds
Pentland Coop Extra Long Run – *4 to 6 Birds
Wheeled Egg-Zotic With Wheels – *6 to 8 Birds
Pet Feeder/Bar: Two Stainless Steel Dog Bowls – Adjustable
The Hamster House
Bird House / Aviary
Corner Cat House -New and Exclusive
Aluminium Dog Cage – 3 Sizes Available
Xtra Xtra Xtra Large Aluminium Cage
Heavy Duty Wheeled Pet Cage – Available in 2 sizes
2 x 3M Dog Run – WITH ROOF COVER
3 x 3M Dog Run – WITH ROOF COVER
4 x 3M Dog Run – WITH ROOF COVER
6 x 3M Dog Run – WITH ROOF COVER
Dog Panel Pen with Cover – 2 Sizes
Medium Wooden Dog Kennel
Raised Pet Bed Cot
Rabbit Enclosure -Panel Pen with Cover – 2 Sizes
Double Decker Hutch
Hop on Inn
Bunny Arc Rabbit Hutch
10FT X 7FT Polytunnel Pro, Galvanised With Door
13 X 7FT Pro Polytunnel, Galvanised With Door
20 X 10FT Pro Polytunnel With Metal Door
WHITE 20 X 10FT Pro Polytunnel With Metal Door
20 X 12FT 32MM Frame Super Pro MD Heavy Duty Polytunnel
Rectangular Raised Bed
2 x Rectangular Raised Beds for under €60
Raised Bed With Shelf
POP UP GAZEBO FLEXTENTS PRO 3X3 M BLACK, FLAME RETARDANT, INCL. 4 SIDEWALLS
Garden Marquee PVC 4×6 m White
Garden Marquee PVC 6×16 m Red and White
Garden Marquee PVC 6×16 m Blue and White
Garden Marquee PVC 3×6 m Red and White
Garden Marquee PVC 3×4 m White
Garden Marquee PVC 3×4 m Blue and White
40 x 20FT Heavy Commercial
40 x 20FT Commercial
27 X 13FT Commercial
Edge Bike
2 x Rolls Polytunnel Anti Hot Spot Tape – Each roll is 9M in length
Browse Our Large Collection of Chicken Products.
MY ACCOUNT
COMPANY INFO
CONTACT US
Robots.txt Test99% of top 100 sites passed
  • This website is using a robots.txt file.
https://www.inthemarket.ie/robots.txt
Sitemap Test74% of top 100 sites passed
  • This website has a sitemap file.
https://www.inthemarket.ie/sitemap_index.xml
SEO Friendly URL Test25% of top 100 sites passed
  • This webpage contains URLs that are not SEO friendly!
See results list
Image Alt Test71% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test28% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test75% of top 100 sites passed
  • All image display dimensions match the natural aspect ratio.
Inline CSS Test8% of top 100 sites passed
  • This webpage is using inline CSS styles!
See results list
Deprecated HTML Tags Test94% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test65% of top 100 sites passed
  • A Google Analytics script is not detected on this page. While there are several tools available to monitor your site's visitors and traffic sources, Google Analytics is a free, commonly recommended program to help diagnose potential SEO issues.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test79% of top 100 sites passed
  • There are no severe JavaScript errors on this webpage.
Console Errors Test41% of top 100 sites passed
  • This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test100% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=UTF-8
Social Media Test57% of top 100 sites passed
  • This webpage is connected successfully with social media using:
Facebook Twitter 
Speed optimizations
Score: 73
Failed: 6
Warnings: 0
Passed: 19
HTML Page Size Test21% of top 100 sites passed
DOM Size Test54% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 3,845 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test97% of top 100 sites passed
  • This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 1139.04 Kb to 98.71 Kb (91% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test66% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 1.98 seconds and this is under the average loading speed which is 5 seconds.
Accurate loading speed and website loading speed monitor

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JS Execution Time Test71% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
61.0 %
527.51 Kb
font
16.1 %
139.22 Kb
html
11.6 %
100.28 Kb
css
10.4 %
89.64 Kb
javascript
1.0 %
8.59 Kb
other
0.0 %
0 B
TOTAL
100%
865.25 Kb
Requests by content type
Content type
Percent
Requests
css
48.6 %
18
image
32.4 %
12
font
10.8 %
4
javascript
5.4 %
2
html
2.7 %
1
other
0.0 %
0
TOTAL
100%
37
Content size by domain
Domain
Percent
Size
inthemarket.ie
93.5 %
809.12 Kb
uiumirce.sirv.com
6.5 %
56.13 Kb
TOTAL
100%
865.25 Kb
Requests by domain
Domain
Percent
Requests
inthemarket.ie
97.3 %
36
uiumirce.sirv.com
2.7 %
1
TOTAL
100%
37
Page Cache Test (Server Side Caching)100% of top 100 sites passed
  • This webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.
Flash Test100% of top 100 sites passed
  • This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test97% of top 100 sites passed
  • This webpage is not serving resources (images, javascript and css) from CDNs!
See results list
Modern Image Format Test38% of top 100 sites passed
  • This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
See results list
Image Metadata Test72% of top 100 sites passed
  • This webpage is not using images with large metadata.
Image Caching Test97% of top 100 sites passed
  • This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test95% of top 100 sites passed
  • This webpage is using cache headers for all JavaScript resources.
CSS Caching Test96% of top 100 sites passed
  • This webpage is using cache headers for all CSS resources.
JavaScript Minification Test96% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test100% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test10% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
See results list
Nested Tables Test99% of top 100 sites passed
  • This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
  • This webpage does not use frames.
Doctype Test100% of top 100 sites passed
  • This webpage has a doctype declaration.
<!DOCTYPE html>
URL Redirects Test98% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test98% of top 100 sites passed
  • The Time To First Byte value of this webpage is 0.089 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.

0.089 s

0.8 s

1.8 s

First Contentful Paint Test94% of top 100 sites passed
  • The First Contentful Paint value of this webpage is 1.647 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.

1.647 s

1.8 s

3 s

Largest Contentful Paint Test90% of top 100 sites passed
  • The Largest Contentful Paint duration of this webpage is 1.72 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

1.72 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
Text: 50% Off All Gym Equipment + 2 Year Warranty
Html: <section class="elementor-section elementor-top-section elementor-..." data-id="5eabcb3a" data-element_type="section" data-settings="{"background_background":"video","background_video...">
Cumulative Layout Shift Test94% of top 100 sites passed
  • The CLS score of this webpage is 0.0092. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.

0.0092

0.1

0.25

DOM element which contributes the most to CLS score:
Text: Gym Equipment Chickens Pet Products Rabbits Polytunnels Garden
Html: <section class="elementor-section elementor-top-section elementor-..." data-id="b7ff7e0" data-element_type="section" data-settings="{"background_background":"classic"}">
Score: 0.0058
Server and security
Score: 72
Failed: 4
Warnings: 0
Passed: 6
URL Canonicalization Test97% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "www.inthemarket.ie" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
inthemarket.ie
Subject Alternative Names (SANs)
inthemarket.ie, www.inthemarket.ie
Not valid before
Mon, September 18o 2023, 12:00:00 am (z)
Not valid after
Sun, December 17o 2023, 11:59:59 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
cPanel, Inc. Certification Authority
Intermediate certificate
Common name
cPanel, Inc. Certification Authority
Organization
cPanel, Inc.
Location
Houston, TX, US
Not valid before
Mon, May 18o 2015, 12:00:00 am (z)
Not valid after
Sat, May 17o 2025, 11:59:59 pm (z)
Signature algorithm
sha384WithRsaEncryption
Issuer
COMODO RSA Certification Authority
Root certificate
Common name
COMODO RSA Certification Authority
Organization
COMODO CA Limited
Location
Salford, Greater Manchester, GB
Not valid before
Tue, January 19o 2010, 12:00:00 am (z)
Not valid after
Mon, January 18o 2038, 11:59:59 pm (z)
Signature algorithm
sha384WithRsaEncryption
Issuer
COMODO RSA Certification Authority
Mixed Content Test (HTTP over HTTPS)98% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test100% of top 100 sites passed
  • This webpage is not using the HTTP/2 protocol!
HSTS Test82% of top 100 sites passed
  • This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Safe Browsing Test100% of top 100 sites passed
  • This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test98% of top 100 sites passed
  • The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
  • Directory browsing is disabled for this website.
Plaintext Emails Test100% of top 100 sites passed
  • We've found 1 email addresses in your page code! We advise you to protect email links in a way that hides them from the spam harvesters.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test88% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1" />
Media Query Responsive Test98% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 98
Failed: 1
Warnings: 1
Passed: 8
Structured Data Test53% of top 100 sites passed
  • This webpage is using structured data.
See results list
Custom 404 Error Page Test67% of top 100 sites passed
  • This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test98% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://www.inthemarket.ie/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.inthemarket.ie/" rel="canonical"/>
Nofollow Tag Test
  • This webpage is using the nofollow meta tag! We recommend to use this tag carefully since search engines will not crawl all links from this webpage.
See results list
Disallow Directive Test
  • Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test96% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test95% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 +a +mx +ip4:45.154.133.146 ~all
Ads.txt Validation Test68% of top 100 sites passed
  • This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
Spell Check Test
Check your webpage for misspellings!

Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.

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