seo site checkup logo
PricingFree ToolsArticles
Report generated 6 months ago
https://www.ikea.com/global/en/our-business/how-we-work
Your general SEO Checkup Score
Archived
86/100
SEO Score
Average SEO score of top 100 sites: 74%
This website received an SEO score of 86 out of 100, which is higher than the average score of 74. Our analysis has identified 9 important issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
9 Failed
3 Warnings
62 Passed
Issues to fix
HIGH
Consider using structured data in your webpage as it can help search engines gain a better understanding of your content.
HIGH
Connect your webpage with social media networks using APIs or AddThis, as social signals are becoming increasingly important for search engines to validate a site's trustworthiness and authority.
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
Avoid using distorted images, as they can have a negative impact on the user experience.
MEDIUM
Add a Google Analytics script to this website to help in diagnosing potential SEO issues by monitoring site visitors and traffic sources.
LOW
Resolving errors identified by the Chrome DevTools Console can improve user experience.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Consider moving inline CSS styles to an external stylesheet to improve site performance and maintain separation of content and design.
Common SEO issues
Score: 77
Failed: 6
Warnings: 0
Passed: 20
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag.
Text: How we work – IKEA Global
Length: 25 characters
Meta Description Test96% of top 100 sites passed
  • This webpage is using a meta description tag.
Text: The IKEA Brand unites thousands of co-workers and hundreds of companies with different owners around the world – all with a shared vision to help create a better everyday life for the many people.
Length: 196 characters
Google Search Results Preview Test
Desktop version
https://www.ikea.com/global/en/our-business/how-we-work/How we work – IKEA GlobalThe IKEA Brand unites thousands of co-workers and hundreds of companies with different owners around the world – all with a shared vision to help create a better everyday life for the many people.
Mobile version
https://www.ikea.com/global/en/our-business/how-we-work/How we work – IKEA GlobalThe IKEA Brand unites thousands of co-workers and hundreds of companies with different owners around the world – all with a shared vision to help create a better everyday life for the many people.
Social Media Meta Tags Test89% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:title
How we work – IKEA Global
og:url
https://www.ikea.com/global/en/our-business/how-we-work/
og:description
The IKEA Brand unites thousands of co-workers and hundreds of companies with different owners around the world – all with a shared vision to help create a better everyday life for the many people.
og:image
https://www.ikea.com/global/en/images/Img_3x4_0552381b91.jpg
og:type
website
og:site_name
IKEA
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
39ikea39cookies19website12websites9cookie
Keywords Usage Test45% of top 100 sites passed
  • The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
ikea
cookies
website
websites
cookie
Keywords Cloud Test
ableacceptanalyticalbrandbusinesschaincheckboxchooseclickcollectedcompaniesconsentcontentcookiecookiescountriescountrycreateculturecustomersdevelopdevelopmentdisplayenableensureexperiencefranchisefranchiseesfunctionfunctionalfurnishinghavehomehttpsideaikeaimproveindividualinformationinterjobslabellightlinkslistmainmarketingmarketsmeetmenunecessaryneedsnewsroomofferopenownedpartiespartypeoplepersonpersonalplacepossiblepreferencesprivacyproductsproperlyprovideprovidedrelevantretailriskssalesselectionsettingssharedshoppingsitesocialstartsstatementstorestoresstoriesstoringstrictlysuppliersuppliersswitchtimetoggleuseduservaluevalueswebsitewebsitesworkworldyear
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test59% of top 100 sites passed
  • This webpage contains headings tags.
H1 tags
How we work
H2 tags
473 IKEA stores in 63 markets
Our year in review
Together, all over the world
The IKEA way of retail
More than a retailer
For suppliers
The history of IKEA
Hej! You are in control of your cookies.
Preferences
Robots.txt Test99% of top 100 sites passed
  • This website is using a robots.txt file.
https://www.ikea.com/robots.txt
Sitemap Test74% of top 100 sites passed
  • This website has a sitemap file.
https://www.ikea.com/sitemaps/sitemap.xml
Looking for a Sitemap Generator Tool?

If you don't have a sitemap or the sitemap for your website is not up to date you can use our new Sitemap Generator tool.

Register for free, and start using today the Sitemap Generator from SEO Site Checkup Toolbox.

SEO Friendly URL Test25% of top 100 sites passed
  • All links from this webpage are SEO friendly.
Image Alt Test71% of top 100 sites passed
  • All "img" tags from this webpage have the required "alt" attribute.
Responsive Image Test28% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test75% of top 100 sites passed
  • Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
See results list
Inline CSS Test8% of top 100 sites passed
  • This webpage is using inline CSS styles!
See results list
Deprecated HTML Tags Test94% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test65% of top 100 sites passed
  • A Google Analytics script is not detected on this page. While there are several tools available to monitor your site's visitors and traffic sources, Google Analytics is a free, commonly recommended program to help diagnose potential SEO issues.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test79% of top 100 sites passed
  • There are no severe JavaScript errors on this webpage.
Console Errors Test41% of top 100 sites passed
  • This webpage has some errors caught by the Chrome DevTools Console!
See results list
Charset Declaration Test100% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=utf-8
Social Media Test57% of top 100 sites passed
  • This webpage is not connected with social media using the API's provided by Facebook, Google +, Twitter, Pinterest, or using addthis.com
Speed optimizations
Score: 90
Failed: 2
Warnings: 2
Passed: 21
HTML Page Size Test21% of top 100 sites passed
  • The size of this webpage's HTML is 27.24 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
DOM Size Test54% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 548 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test97% of top 100 sites passed
  • This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 163.4 Kb to 27.24 Kb (83% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test66% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 1.08 seconds and this is under the average loading speed which is 5 seconds.
Accurate loading speed and website loading speed monitor

Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.

Register for free and use the Loading Speed Monitor from SEO Site Checkup Toolbox today and get valuable insights on how much time your customers need to wait until they see your page.

JS Execution Time Test71% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
56.7 %
647.50 Kb
javascript
36.6 %
417.76 Kb
css
2.5 %
28.79 Kb
font
1.9 %
21.28 Kb
other
1.6 %
18.41 Kb
html
0.7 %
8.56 Kb
TOTAL
100%
1.12 Mb
Requests by content type
Content type
Percent
Requests
javascript
32.4 %
11
image
23.5 %
8
other
20.6 %
7
css
14.7 %
5
font
5.9 %
2
html
2.9 %
1
TOTAL
100%
34
Content size by domain
Domain
Percent
Size
ikea.com
85.0 %
971.48 Kb
cdn.cookielaw.org
12.7 %
144.73 Kb
browser.sentry-cdn.com
2.3 %
25.80 Kb
geolocation.onetrust.com
0.0 %
307 B
TOTAL
100%
1.12 Mb
Requests by domain
Domain
Percent
Requests
ikea.com
64.7 %
22
cdn.cookielaw.org
29.4 %
10
browser.sentry-cdn.com
2.9 %
1
geolocation.onetrust.com
2.9 %
1
TOTAL
100%
34
Page Cache Test (Server Side Caching)100% of top 100 sites passed
  • This webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.
Flash Test100% of top 100 sites passed
  • This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test97% of top 100 sites passed
  • This webpage is not serving all resources (images, javascript and css) from CDNs!
See results list
Modern Image Format Test38% of top 100 sites passed
  • This webpage is using images in a modern format.
Image Metadata Test72% of top 100 sites passed
  • This webpage is not using images with large metadata.
Image Caching Test97% of top 100 sites passed
  • This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test95% of top 100 sites passed
  • This webpage is using cache headers for all JavaScript resources.
CSS Caching Test96% of top 100 sites passed
  • This webpage is using cache headers for all CSS resources.
JavaScript Minification Test96% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test100% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test10% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
See results list
Nested Tables Test99% of top 100 sites passed
  • This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
  • This webpage does not use frames.
Doctype Test100% of top 100 sites passed
  • This webpage has a doctype declaration.
<!DOCTYPE html>
URL Redirects Test98% of top 100 sites passed
  • This URL performed 1 redirects! While redirects are typically not advisable (as they can affect search engine indexing issues and adversely affect site loading time), one redirect may be acceptable, particularly if the URL is redirecting from a non-www version to its www version, or vice-versa.
https://www.ikea.com/global/en/our-business/how-we-workhttps://www.ikea.com/global/en/our-business/how-we-work/
Time To First Byte Test98% of top 100 sites passed
  • The Time To First Byte value of this webpage is 0.277 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.

0.277 s

0.8 s

1.8 s

First Contentful Paint Test94% of top 100 sites passed
  • The First Contentful Paint value of this webpage is 0.620 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.

0.62 s

1.8 s

3 s

Largest Contentful Paint Test90% of top 100 sites passed
  • The Largest Contentful Paint duration of this webpage is 0.98 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

0.98 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
<img style="object-position: 50% 50%;" alt="A child playing on the bedroom floor. The child is..." loading="lazy" width="1200" height="1200" src="https://www.ikea.com/global/en/images/how_we_work2..." srcset="https://www.ikea.com/global/en/images/how_we_work2..." sizes="(max-width: 1440px) 100vw, 1440px" class="svelte-1kv5tlj">
Cumulative Layout Shift Test94% of top 100 sites passed
  • The CLS score of this webpage is 0.0000. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.

0

0.1

0.25

DOM element which contributes the most to CLS score:
Text: Our business
Html: <span class="text svelte-74jtfm">
Score: 0.0000
Server and security
Score: 100
Failed: 0
Warnings: 0
Passed: 10
URL Canonicalization Test97% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "www.ikea.com" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
www.ikea.com
Organization
Inter IKEA Systems B.V.
Location
Delft, Zuid-Holland, NL
Subject Alternative Names (SANs)
www.ikea.com
Not valid before
Sat, March 2o 2024, 12:00:00 am (z)
Not valid after
Wed, March 5o 2025, 11:59:59 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
DigiCert TLS RSA SHA256 2020 CA1
Intermediate certificate
Common name
DigiCert TLS RSA SHA256 2020 CA1
Organization
DigiCert Inc
Location
US
Not valid before
Wed, April 14o 2021, 12:00:00 am (z)
Not valid after
Sun, April 13o 2031, 11:59:59 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
DigiCert Global Root CA
Root certificate
Common name
DigiCert Global Root CA
Organization
DigiCert Inc
Location
US
Not valid before
Fri, November 10o 2006, 12:00:00 am (z)
Not valid after
Mon, November 10o 2031, 12:00:00 am (z)
Signature algorithm
sha1WithRsaEncryption
Issuer
DigiCert Global Root CA
Mixed Content Test (HTTP over HTTPS)98% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test100% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test82% of top 100 sites passed
  • This webpage is using the Strict-Transport-Security header.
strict-transport-security: max-age=31536000
Safe Browsing Test100% of top 100 sites passed
  • This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test98% of top 100 sites passed
  • The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
  • Directory browsing is disabled for this website.
Plaintext Emails Test100% of top 100 sites passed
  • This webpage does not include email addresses in plaintext.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test88% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1" />
Media Query Responsive Test98% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 67
Failed: 1
Warnings: 1
Passed: 8
Structured Data Test53% of top 100 sites passed
Custom 404 Error Page Test67% of top 100 sites passed
  • This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test98% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://www.ikea.com/global/en/our-business/how-we-work/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.ikea.com/global/en/our-business/how-we-work/" rel="canonical"/>
Nofollow Tag Test
  • This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
  • Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test96% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test95% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 include:_spf.ikea.com include:spf.protection.outlook.com -all
Ads.txt Validation Test68% of top 100 sites passed
  • This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
Spell Check Test
Check your webpage for misspellings!

Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.

Check your website's SEO
Analyze and monitor your SEO with our powerful SEO ToolBox
Try the new features of our supercharged SEO ToolBox using a 7-day free trial account
seo site checkup logo
Website SEO, Monitoring & Automation Made Easy.
Product
  • Pricing
  • Free Tools
  • Articles
  • Login
  • Free 7-Day Trial
Company
Legal
© SEO Site Checkup 2020-2024 • All rights reserved