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Report generated a year ago
https://www.idcardcentre.co.uk
Your general SEO Checkup Score
Archived
80/100
SEO Score
Average SEO score of top 100 sites: 75%
This website received an SEO score of 80 out of 100, which is higher than the average score of 75. Our analysis has identified 12 important issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
12 Failed
4 Warnings
51 Passed
Issues to fix
HIGH
It is recommended to avoid URL parameters and to use hyphens to separate words in the URL structure, rather than underscores.
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
HIGH
Consider reducing the HTML size to improve loading times and retain visitors.
HIGH
By creating a custom 404 error page with helpful links and information, users are more likely to stay on the site and continue to explore.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
LOW
To protect against spam harvesters, consider hiding or obfuscating email addresses in your page code.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Consider moving inline CSS styles to an external stylesheet to improve site performance and maintain separation of content and design.
Common SEO issues
Score: 71
Failed: 4
Warnings: 2
Passed: 17
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag.
Text: ID Card Centre | Trust us with your ID supplies
Length: 47 characters
Meta Description Test96% of top 100 sites passed
  • This webpage is using a meta description tag.
Text: ID Card Centre has been a leading industry supplier for over two decades. We provide excellence in access control and identity solutions for businesses of all sizes.
Length: 165 characters
Google Search Results Preview Test
Desktop version
https://www.idcardcentre.co.uk/ID Card Centre | Trust us with your ID suppliesID Card Centre has been a leading industry supplier for over two decades. We provide excellence in access control and identity solutions for businesses of all sizes.
Mobile version
https://www.idcardcentre.co.uk/ID Card Centre | Trust us with your ID suppliesID Card Centre has been a leading industry supplier for over two decades. We provide excellence in access control and identity solutions for businesses of all sizes.
Social Media Meta Tags Test89% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:type
website
og:title
ID Card Centre
og:url
https://www.idcardcentre.co.uk/
og:image
https://www.idcardcentre.co.uk/image/cache/catalog/Logos/IDCC-370x73-600x315h.png
og:image:width
600
og:image:height
315
og:description
ID Card Centre has been a leading industry supplier for over two decades. We provide excellence in access control and identity solutions for businesses of all sizes.
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
85card70printer58cards45customer43printers
Keywords Usage Test45% of top 100 sites passed
  • The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
card
printer
cards
customer
printers
Keywords Cloud Test
accessaccessoriesanonymousawardsbadgebadgesbestbundlebundlesbusinesscardcardholderscardscartcentrecomparecontactcontrolcookiescustomcustomerdatacarddeliverydisplayeasyensureeventevolisexcellentexperienceexpertfargofastfittingsfobsfotodekgreatguidehavehelphelpfulhighhitilanyardslistmagicardmetalmifaremodelmonthmonthsneedoptionsorderpackpaxtonpersonpersonalisedplainplasticpriceprimacyprintprintedprinterprintersprintingproductproductsqualityquickrangereadreviewribbonssecurityselectserviceshippingshopsmartsoftwaresolutionsolutionsspeedystickersstocksupporttechnicalthankstimetypeverifiedviewvisitorwebsitewishworkerworkingzebra
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test59% of top 100 sites passed
  • This webpage contains headings tags.
H1 tags
ID made easy.
Sitemap Test74% of top 100 sites passed
  • This website has a sitemap file.
https://www.idcardcentre.co.uk/sitemap.xml
SEO Friendly URL Test25% of top 100 sites passed
  • This webpage contains URLs that are not SEO friendly!
See results list
Image Alt Test71% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test28% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test75% of top 100 sites passed
  • All image display dimensions match the natural aspect ratio.
Inline CSS Test8% of top 100 sites passed
  • This webpage is using inline CSS styles!
See results list
Deprecated HTML Tags Test94% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test79% of top 100 sites passed
  • There are no severe JavaScript errors on this webpage.
Console Errors Test41% of top 100 sites passed
  • This webpage has some warnings caught by the Chrome DevTools Console!
See results list
Charset Declaration Test100% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=utf-8
Social Media Test57% of top 100 sites passed
  • This webpage is connected successfully with social media using:
Facebook Twitter 
Speed optimizations
Score: 83
Failed: 3
Warnings: 2
Passed: 17
HTML Page Size Test21% of top 100 sites passed
DOM Size Test54% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 6,399 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test97% of top 100 sites passed
  • This webpage is successfully compressed using br compression on your code. The HTML code is compressed from 1169.17 Kb to 118.74 Kb (90% size savings). This helps ensure a faster loading webpage and improved user experience.
JS Execution Time Test71% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in more than 2 seconds!
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
javascript
54.5 %
1.18 Mb
image
17.4 %
385.39 Kb
font
16.5 %
364.04 Kb
html
4.9 %
108.82 Kb
css
4.9 %
107.72 Kb
other
1.8 %
39.65 Kb
TOTAL
100%
2.16 Mb
Requests by content type
Content type
Percent
Requests
image
36.5 %
54
javascript
28.4 %
42
other
12.2 %
18
html
8.1 %
12
css
8.1 %
12
font
6.8 %
10
TOTAL
100%
148
Content size by domain
Domain
Percent
Size
idcardcentre.co.uk
37.2 %
822.75 Kb
googletagmanager.com
22.8 %
504.37 Kb
fonts.gstatic.com
8.4 %
184.60 Kb
beacon-v2.helpscout.net
6.9 %
151.64 Kb
cdn.doofinder.com
3.5 %
77.87 Kb
cdn.ampproject.org
3.3 %
72.55 Kb
connect.facebook.net
3.2 %
69.63 Kb
script.hotjar.com
2.5 %
54.76 Kb
ajax.googleapis.com
1.8 %
38.67 Kb
assets.reviews.io
1.7 %
36.97 Kb
Other
8.8 %
195.19 Kb
TOTAL
100%
2.16 Mb
Requests by domain
Domain
Percent
Requests
idcardcentre.co.uk
43.2 %
64
widget.reviews.co.uk
6.8 %
10
googletagmanager.com
4.1 %
6
fonts.gstatic.com
4.1 %
6
api.reviews.co.uk
3.4 %
5
cdn.doofinder.com
3.4 %
5
cdn.icomoon.io
3.4 %
5
assets.reviews.io
2.7 %
4
e.clarity.ms
2.7 %
4
beacon-v2.helpscout.net
2.7 %
4
Other
23.6 %
35
TOTAL
100%
148
Page Cache Test (Server Side Caching)100% of top 100 sites passed
  • This webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.
Flash Test100% of top 100 sites passed
  • This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test97% of top 100 sites passed
  • This webpage is serving all images, javascript and css resources from CDNs.
See results list
Modern Image Format Test38% of top 100 sites passed
  • This webpage is using images in a modern format.
Image Metadata Test72% of top 100 sites passed
  • This webpage is not using images with large metadata.
Image Caching Test97% of top 100 sites passed
  • This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test95% of top 100 sites passed
  • This webpage is using cache headers for all JavaScript resources.
JavaScript Minification Test96% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test100% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test10% of top 100 sites passed
  • This webpage is not using render-blocking resources.
Nested Tables Test99% of top 100 sites passed
  • This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
  • This webpage does not use frames.
Doctype Test100% of top 100 sites passed
  • This webpage has a doctype declaration.
<!DOCTYPE html>
URL Redirects Test98% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test98% of top 100 sites passed
  • The Time To First Byte value of this webpage is 0.851 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.

0.851 s

0.8 s

1.8 s

First Contentful Paint Test94% of top 100 sites passed
  • The First Contentful Paint value of this webpage is 1.277 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.

1.277 s

1.8 s

3 s

Cumulative Layout Shift Test94% of top 100 sites passed
  • The CLS score of this webpage is 0.0093. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.

0.0093

0.1

0.25

DOM element which contributes the most to CLS score:
Html: <li class="menu-item top-menu-item top-menu-item-3">
Score: 0.0042
Server and security
Score: 90
Failed: 2
Warnings: 0
Passed: 8
URL Canonicalization Test97% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "www.idcardcentre.co.uk" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
idcardcentre.co.uk
Subject Alternative Names (SANs)
*.idcardcentre.co.uk, idcardcentre.co.uk
Not valid before
Sat, February 24o 2024, 3:51:16 am (z)
Not valid after
Fri, May 24o 2024, 3:51:15 am (z)
Signature algorithm
ecdsaWithSha384
Issuer
E1
Intermediate certificate
Common name
E1
Organization
Let's Encrypt
Location
US
Not valid before
Fri, September 4o 2020, 12:00:00 am (z)
Not valid after
Mon, September 15o 2025, 4:00:00 pm (z)
Signature algorithm
ecdsaWithSha384
Issuer
ISRG Root X2
Intermediate certificate
Common name
ISRG Root X2
Organization
Internet Security Research Group
Location
US
Not valid before
Fri, September 4o 2020, 12:00:00 am (z)
Not valid after
Mon, September 15o 2025, 4:00:00 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Root certificate
Common name
ISRG Root X1
Organization
Internet Security Research Group
Location
US
Not valid before
Thu, June 4o 2015, 11:04:38 am (z)
Not valid after
Mon, June 4o 2035, 11:04:38 am (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Mixed Content Test (HTTP over HTTPS)98% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test100% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test82% of top 100 sites passed
  • This webpage is using the Strict-Transport-Security header.
strict-transport-security: max-age=31536000; includesubdomains
Safe Browsing Test100% of top 100 sites passed
  • This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test98% of top 100 sites passed
  • The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
  • Directory browsing is disabled for this website.
Plaintext Emails Test100% of top 100 sites passed
  • We've found 1 email addresses in your page code! We advise you to protect email links in a way that hides them from the spam harvesters.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test88% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
Media Query Responsive Test98% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 65
Failed: 3
Warnings: 0
Passed: 6
Structured Data Test53% of top 100 sites passed
  • This webpage is using structured data.
See results list
Custom 404 Error Page Test67% of top 100 sites passed
  • This website is not using a custom 404 error page! Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave the website entirely, and looks unprofessional. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test98% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://www.idcardcentre.co.uk/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.idcardcentre.co.uk" rel="canonical"/>
Nofollow Tag Test
  • This webpage is using the nofollow meta tag! We recommend to use this tag carefully since search engines will not crawl all links from this webpage.
See results list
Disallow Directive Test
  • Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test96% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test95% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 include:spf.protection.outlook.com include:helpscoutemail.com -all
Ads.txt Validation Test68% of top 100 sites passed
  • The request of ads.txt file has an unexpected Content-Type header: text/html; charset=UTF-8. In order for this resource to be easily accessed by the DSPs and advertisers, its Content-Type header should be text/plain or text/plain; charset=utf-8.
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