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Report generated a month ago
https://www.hammer-intel.com/blog
Your general SEO Checkup Score
Archived
75/100
SEO Score
Average SEO score of top 100 sites: 75%
This website received an SEO score of 75 out of 100, which is the same as the average score of 75. Our analysis has identified 13 important issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
13 Failed
4 Warnings
57 Passed
Issues to fix
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
HIGH
Consider using structured data in your webpage as it can help search engines gain a better understanding of your content.
HIGH
Connect your webpage with social media networks using APIs or AddThis, as social signals are becoming increasingly important for search engines to validate a site's trustworthiness and authority.
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
HIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
MEDIUM
Add a robots.txt file to properly communicate with web crawlers and prevent unwanted access to sensitive content.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
Avoid using distorted images, as they can have a negative impact on the user experience.
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
LOW
While a canonical link tag can help in resolving duplicate content issues, it's important to verify that the specified URL is accurate, especially if the site's URL structure has been recently updated.
LOW
To protect against spam harvesters, consider hiding or obfuscating email addresses in your page code.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
Common SEO issues
Score: 61
Failed: 5
Warnings: 3
Passed: 18
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag with a length of 19 characters. While there's no target number of characters, titles should be descriptive and concise. Using a title tag with less than 20 characters is a missed opportunity since it can be difficult to fit all your targeted keywords in such a short text.
    We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Text: Blog | Hammer intel
Length: 19 characters
Meta Description Test92% of top 100 sites passed
  • This webpage is using a meta description tag.
Text: Grow your knowledge on data-driven market and competitive intelligence topics? Business planning, strategy, competition, competitors, new markets. Read more.
Length: 157 characters
Google Search Results Preview Test
Desktop version
https://www.hammer-intel.com/blogBlog | Hammer intelGrow your knowledge on data-driven market and competitive intelligence topics? Business planning, strategy, competition, competitors, new markets. Read more.
Mobile version
https://www.hammer-intel.com/blogBlog | Hammer intelGrow your knowledge on data-driven market and competitive intelligence topics? Business planning, strategy, competition, competitors, new markets. Read more.
Social Media Meta Tags Test89% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:title
Blog | Hammer intel
og:description
Grow your knowledge on data-driven market and competitive intelligence topics? Business planning, strategy, competition, competitors, new markets. Read more.
og:type
website
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
51read44market37hammer24intelligence10analysis
Keywords Usage Test48% of top 100 sites passed
  • The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
read
market
hammer
intelligence
analysis
Keywords Cloud Test
acceleratoranalysisanalystbehaviorbenefitsblindblogbrazilianbusinesscalledchallengingcommercecommercialcompaniescontactcraftingdairydanishdatabasedecisiondecisionsdevelopingdevelopmentdiligenceeuropeanexperiencefuturegermanglobalgoldminegrowthhalfhammerhealthcarehumanimproveindustryinformationinsightsintelligenceinteractionintroductioninvestmentkeeskuiperlandscapelearnlelymakingmarketmonthsonlineoperationalopportunitiesorganicorganizationsorphanplanningpotentialpowerproductsprogramprojectprovidequeryquestionquestionnairereadreflectsresearchresultsretailerrolesearchsectorsentimentserviceservicessolidspotsstrategicstrategystreamlinestrivesuccesssuccessfulsupersensesupportedsupportingsupportstechmixtelecomtimeuncoveringuniqueuntappedvisualizationvitalworkflowyear
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test62% of top 100 sites passed
  • This webpage contains too many H2 tags! H2 tags should re-inforce the related content of your page to search engines - too many tags may make the topic less clear, or look like spam tactics. Consider using less than 10 H2 tags.
H1 tags
Blog
H2 tags
Hammer SuperSense | Uncovering the Retailer Landscape
About the Hammer Accelerator Program
Empowering online growth for Techmix | A digital strategy for e-commerce success
Sem on his first months at Hammer
Hammer analysis | Organic excellence in the regulated Danish dairy sector
Hammer analysis | Mixed sentiment in the German dairy sector
Supporting AAK growth strategy | From market insights to operational footprint
Hammer analysis | Untapped potential of the Brazilian dairy sector
Kees Kuiper about working at Hammer Market Intelligence
Power BI and Power Query: Revolutionizing Data Visualization and Reporting
The Vital Role of Market Intelligence in Leveraging NLP in Healthcare
How to improve your search results: the role of SEO and search operators
Unlocking success | Five key benefits of Market Intelligence
Orphan Diseases and Biogen’s Success Story Through Market Intelligence
MedTech and Market Intelligence: Is it Too Late to be Friends?
No Need to Feel Lost: How Market Intelligence Supports your AI Startup in Healthcare
Jerom van de Kraats on his first months at Hammer
Strategic planning in Healthcare
KOLs Relationship Management
The Market Intelligence cycle to guide Commercial Due Diligence
Why market intelligence has never been more important in healthcare
Supporting strategic decision making in the telecom market
Optimizing service offering and pricing policy for Lely
How did Davi de Vor experience his first half year at Hammer?
Growing to a higher level of market awareness with Hubert Stavoren
How to create successful products and services by using conjoint analysis?
Three years in, what is it like to work at Hammer?
The benefits of continuous market monitoring
How did Ralph Boom experience his first half year at Hammer?
Meat substitute market | Europe
Questionnaire design: garbage in, garbage out
Part 3 | Hammer Goldmine | Usability
Part 2 | Hammer Goldmine | Implementation
Part 1 | Hammer Goldmine | Introduction
Market development: how to grow your business internationally?
How did Tom Beckers experience his first half year at Hammer?
Time to jump on the Nutri-Score bandwagon?
Blind spots: question is not how to avoid them but how to deal with them
Market sizing in B2B markets
Competitive Intelligence: the benefits of understanding your playing field
Maximizing visitors while preserving nature?
Overcoming data challenges in the financial services sector
Organic food: a niche or the future standard?
Market Intelligence in B2B
Which products and services will prosper in the New Normal?
Agri-Food Industry Barometer COVID-19 implications
Why do B2B companies struggle to find Market Intelligence?
Five fundamental topics in Commercial Due Diligence
Is Artificial Intelligence shaping the future of Market Intelligence?
Hammer B.V.
Robots.txt Test99% of top 100 sites passed
  • This website lacks a "robots.txt" file. This file can protect private content from appearing online, save bandwidth, and lower load time on your server. A missing "robots.txt" file also generates additional errors in your apache log whenever robots request one. Read more about the robots.txt file, and how to create one for your site.
Sitemap Test83% of top 100 sites passed
  • This website has a sitemap file.
https://www.hammer-intel.com/sitemap.xml
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SEO Friendly URL Test29% of top 100 sites passed
  • All links from this webpage are SEO friendly.
Image Alt Test78% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test29% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test75% of top 100 sites passed
  • Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
See results list
Inline CSS Test10% of top 100 sites passed
  • This webpage is not using inline CSS styles.
Deprecated HTML Tags Test94% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test72% of top 100 sites passed
  • This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test83% of top 100 sites passed
  • There are no severe JavaScript errors on this webpage.
Console Errors Test27% of top 100 sites passed
  • This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test96% of top 100 sites passed
  • This webpage has a character encoding declaration.
meta charset="utf-8"
Social Media Test75% of top 100 sites passed
  • This webpage is not connected with social media using the API's provided by Facebook, Google +, Twitter, Pinterest, or using addthis.com
Speed optimizations
Score: 82
Failed: 4
Warnings: 0
Passed: 21
HTML Page Size Test23% of top 100 sites passed
  • The size of this webpage's HTML is 11.29 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
DOM Size Test56% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 362 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test99% of top 100 sites passed
  • This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 66.85 Kb to 11.29 Kb (83% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test71% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 11.16 seconds and is greater than the average loading speed which is 5 seconds!
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JS Execution Time Test53% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
87.0 %
5.16 Mb
javascript
8.9 %
538.93 Kb
font
3.6 %
220.44 Kb
css
0.3 %
15.24 Kb
html
0.2 %
12.43 Kb
other
0.0 %
386 B
TOTAL
100%
5.93 Mb
Requests by content type
Content type
Percent
Requests
image
69.9 %
51
javascript
15.1 %
11
font
6.8 %
5
other
4.1 %
3
css
2.7 %
2
html
1.4 %
1
TOTAL
100%
73
Content size by domain
Domain
Percent
Size
cdn.prod.website-files.com
90.6 %
5.37 Mb
googletagmanager.com
6.0 %
365.84 Kb
fonts.gstatic.com
1.2 %
71.79 Kb
script.hotjar.com
0.9 %
55.89 Kb
d3e54v103j8qbb.cloudfront.net
0.5 %
29.87 Kb
google-analytics.com
0.3 %
20.98 Kb
hammer-intel.com
0.2 %
12.43 Kb
static.hotjar.com
0.1 %
6.20 Kb
ajax.googleapis.com
0.1 %
5.92 Kb
fonts.googleapis.com
0.0 %
1.51 Kb
Other
0.0 %
361 B
TOTAL
100%
5.93 Mb
Requests by domain
Domain
Percent
Requests
cdn.prod.website-files.com
79.5 %
58
googletagmanager.com
4.1 %
3
fonts.gstatic.com
2.7 %
2
google-analytics.com
2.7 %
2
hammer-intel.com
1.4 %
1
ajax.googleapis.com
1.4 %
1
d3e54v103j8qbb.cloudfront.net
1.4 %
1
fonts.googleapis.com
1.4 %
1
static.hotjar.com
1.4 %
1
script.hotjar.com
1.4 %
1
Other
2.7 %
2
TOTAL
100%
73
Page Cache Test (Server Side Caching)100% of top 100 sites passed
  • This webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.
Flash Test100% of top 100 sites passed
  • This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test95% of top 100 sites passed
  • This webpage is serving all images, javascript and css resources from CDNs.
See results list
Modern Image Format Test43% of top 100 sites passed
  • This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
See results list
Image Metadata Test72% of top 100 sites passed
  • This webpage is not using images with large metadata.
Image Caching Test95% of top 100 sites passed
  • This webpage is not using uncached images from same domain.
JavaScript Caching Test96% of top 100 sites passed
  • This webpage is not using uncached JavaScript resources from same domain!
CSS Caching Test98% of top 100 sites passed
  • This webpage is not using uncached CSS resources from same domain!
JavaScript Minification Test98% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test100% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test15% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
See results list
Nested Tables Test100% of top 100 sites passed
  • This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
  • This webpage does not use frames.
Doctype Test100% of top 100 sites passed
  • This webpage has a doctype declaration.
<!DOCTYPE html>
URL Redirects Test97% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test99% of top 100 sites passed
  • The Time To First Byte value of this webpage is 0.022 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.

0.022 s

0.8 s

1.8 s

First Contentful Paint Test90% of top 100 sites passed
  • The First Contentful Paint value of this webpage is 0.882 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.

0.882 s

1.8 s

3 s

Largest Contentful Paint Test77% of top 100 sites passed
  • The Largest Contentful Paint duration of this webpage is 2.03 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

2.03 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
Text: Learn more? Blog Hammer SuperSense | Uncovering the Retailer Landscape The Hamme...
Html: <div id="blog" class="section blog">
Cumulative Layout Shift Test91% of top 100 sites passed
  • The CLS score of this webpage is 0.0005. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.

0.0005

0.1

0.25

DOM element which contributes the most to CLS score:
Html:
Score: 0.0005
Server and security
Score: 90
Failed: 2
Warnings: 0
Passed: 8
URL Canonicalization Test93% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "www.hammer-intel.com" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
www.hammer-intel.com
Subject Alternative Names (SANs)
www.hammer-intel.com
Not valid before
Sat, March 15o 2025, 12:02:39 am (z)
Not valid after
Fri, June 13o 2025, 1:02:34 am (z)
Signature algorithm
ecdsaWithSha256
Issuer
WE1
Intermediate certificate
Common name
WE1
Organization
Google Trust Services
Location
US
Not valid before
Wed, December 13o 2023, 9:00:00 am (z)
Not valid after
Tue, February 20o 2029, 2:00:00 pm (z)
Signature algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Root certificate
Common name
GTS Root R4
Organization
Google Trust Services LLC
Location
US
Not valid before
Wed, June 22o 2016, 12:00:00 am (z)
Not valid after
Sun, June 22o 2036, 12:00:00 am (z)
Signature algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test99% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test84% of top 100 sites passed
  • This webpage is using the Strict-Transport-Security header.
strict-transport-security: max-age=31536000
Safe Browsing Test100% of top 100 sites passed
  • This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test95% of top 100 sites passed
  • The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
  • Directory browsing is disabled for this website.
Plaintext Emails Test97% of top 100 sites passed
  • We've found 1 email addresses in your page code! We advise you to protect email links in a way that hides them from the spam harvesters.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test92% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1" />
Media Query Responsive Test98% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 56
Failed: 2
Warnings: 1
Passed: 7
Structured Data Test66% of top 100 sites passed
Custom 404 Error Page Test80% of top 100 sites passed
  • This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test99% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://hammer-intel.com/blog should be the preferred version of this page. The canonical tag can be useful when there are similar versions of the same content on several URLs (e.g., such as e-commerce sites where URL modifiers like sort parameters are appended to a product page's URL). Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://hammer-intel.com/blog" rel="canonical"/>
Nofollow Tag Test
  • This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
  • This website lacks a "robots.txt" file. This file can protect private content from appearing online, save bandwidth, and lower load on your server. A missing "robots.txt" file also generates additional errors in your apache log whenever robots request one.
Meta Refresh Test98% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 include:spf.protection.outlook.com include:spf.sqr.nl -all
Ads.txt Validation Test67% of top 100 sites passed
  • This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
Spell Check Test
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