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Report generated 2 days ago
https://www.drherbertdental.com
Your general SEO Checkup Score
Archived
74/100
SEO Score
Average SEO score of top 100 sites: 75%
This website received an SEO score of 74 out of 100, which is below the average score of 75. However, there are 14 important issues that need to be fixed to improve your website's ranking on search engines and enhance its overall performance.
14 Failed
4 Warnings
43 Passed
Issues to fix
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
HIGH
H1 and H2 tags ensure better search engine visibility and ranking by providing structure and hierarchy to the content, improving readability, and providing opportunities for keyword optimization.
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
By creating a custom 404 error page with helpful links and information, users are more likely to stay on the site and continue to explore.
MEDIUM
Add a Google Analytics script to this website to help in diagnosing potential SEO issues by monitoring site visitors and traffic sources.
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
LOW
Resolving errors identified by the Chrome DevTools Console can improve user experience.
LOW
Without an SPF record, spammers can easily spoof emails from this domain, potentially leading to compromised email security and deliverability issues.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Strip out any unnecessary metadata to improve loading time, security, and privacy. Metadata should not exceed 16% of the image size.
LOW
Consider adding the Strict-Transport-Security header to your webpage to ensure that web traffic is encrypted over HTTPS, mitigating the risk of man-in-the-middle attacks and other security threats.
LOW
This website either lacks a favicon or it has not been referenced properly.
Common SEO issues
Score: 56
Failed: 6
Warnings: 3
Passed: 13
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag with a length of 121 characters. While there's no target number of characters, titles should be descriptive and concise. We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Text: Montpelier Dentist | Dentist in Montpelier | Burlington, VT Cosmetic Dentistry | White River Junction, VT Dental Implants
Length: 121 characters
Meta Description Test92% of top 100 sites passed
  • This webpage is using a meta description tag with a length of 457 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Text: Montpelier Dentist. Dr. Lindsay Herbert provides Cosmetic Dentistry, Dental Implants, Dental Crowns, Same Day Root Canal, Dental Bridges, TMJ to the following locations: Burlington, VT, White River Junction, VT, Barre, VT, . Burlington, VT Dentist providing excellent dentistry including Cosmetic Dentistry, Dental Implants, Dental Crowns, Same Day Root Canal, Dental Bridges, TMJ in Montpelier, Burlington, VT, White River Junction, VT, Barre, VT, Vermont.
Length: 457 characters
Google Search Results Preview Test
Desktop version
https://www.drherbertdental.com/Montpelier Dentist | Dentist in Montpelier | Burlington, VT Cosmetic Dentistry | White River Junction, VT Dental ImplantsMontpelier Dentist. Dr. Lindsay Herbert provides Cosmetic Dentistry, Dental Implants, Dental Crowns, Same Day Root Canal, Dental Bridges, TMJ to the following locations: Burlington, VT, White River Junction, VT, Barre, VT, . Burlington, VT Dentist providing excellent dentistry including Cosmetic Dentistry, Dental Implants, Dental Crowns, Same Day Root Canal, Dental Bridges, TMJ in Montpelier, Burlington, VT, White River Junction, VT, Barre, VT, Vermont.
Mobile version
https://www.drherbertdental.com/Montpelier Dentist | Dentist in Montpelier | Burlington, VT Cosmetic Dentistry | White River Junction, VT Dental ImplantsMontpelier Dentist. Dr. Lindsay Herbert provides Cosmetic Dentistry, Dental Implants, Dental Crowns, Same Day Root Canal, Dental Bridges, TMJ to the following locations: Burlington, VT, White River Junction, VT, Barre, VT, . Burlington, VT Dentist providing excellent dentistry including Cosmetic Dentistry, Dental Implants, Dental Crowns, Same Day Root Canal, Dental Bridges, TMJ in Montpelier, Burlington, VT, White River Junction, VT, Barre, VT, Vermont.
Social Media Meta Tags Test89% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:title
Montpelier Dentist | Dentist in Montpelier | Burlington, VT Cosmetic Dentistry | White River Junction, VT Dental Implants
og:type
website
og:description
Montpelier Dentist. Dr. Lindsay Herbert provides Cosmetic Dentistry, Dental Implants, Dental Crowns, Same Day Root Canal, Dental Bridges, TMJ to the following locations: Burlington, VT, White River Junction, VT, Barre, VT, . Burlington, VT Dentist providing excellent dentistry including Cosmetic Dentistry, Dental Implants, Dental Crowns, Same Day Root Canal, Dental Bridges, TMJ in Montpelier, Burlington, VT, White River Junction, VT, Barre, VT, Vermont.
og:url
https://www.drherbertdental.com
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
16dental9implants7endodontics6periodontal6tooth
Keywords Usage Test48% of top 100 sites passed
  • The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
dental
implants
endodontics
periodontal
tooth
Keywords Cloud Test
adjustmentanesthesiaarestinaugmentationbarrebiopsybleachingbondingbonebridgesburlingtoncameracanalcancercarecontactcosmeticcrowncrownsdentaldentistdenturesdigitaldiseaseeducationalelectricendodonticsextractionsfillingfrenectomygraftingguardshandpieceshavehealthherberthygieneimpactedimplantimplantsinlaysinstructionsintraoraljunctionlengtheninglinkslovemenuminimontpeliermouthmultiplenightocclusalonlaysoralpanorexpatientpatientspediatricperiodontalperiodonticphoneplaningpostpracticepreventativeprintproducingprotectingprotectiveregistrationremovalresourcesridgeriverrootrotaryscalingscreeningssealantsservicessitespecialtiessplintingstatestreetsurgerysurgicaltechnologyteethtestimonialstoothveneersvideosweakwelcomewhitewhiteningwisdom
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test62% of top 100 sites passed
  • This webpage does not contain H1 headings! H1 headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, H1 headings may still help define the topic of your page to search engines.
Robots.txt Test99% of top 100 sites passed
  • This website is using a robots.txt file.
https://www.drherbertdental.com/robots.txt
Sitemap Test83% of top 100 sites passed
  • This website has a sitemap file.
https://www.drherbertdental.com/sitemap.xml
Image Alt Test78% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test29% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test75% of top 100 sites passed
  • All image display dimensions match the natural aspect ratio.
Deprecated HTML Tags Test94% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test72% of top 100 sites passed
  • A Google Analytics script is not detected on this page. While there are several tools available to monitor your site's visitors and traffic sources, Google Analytics is a free, commonly recommended program to help diagnose potential SEO issues.
Favicon Test100% of top 100 sites passed
  • This website either doesn't have a favicon or this has not been referenced correctly!
JS Error Test83% of top 100 sites passed
  • There are no severe JavaScript errors on this webpage.
Console Errors Test27% of top 100 sites passed
  • This webpage has some errors caught by the Chrome DevTools Console!
See results list
Charset Declaration Test96% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=UTF-8
Speed optimizations
Score: 88
Failed: 3
Warnings: 0
Passed: 17
HTML Page Size Test23% of top 100 sites passed
  • The size of this webpage's HTML is 10.73 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
DOM Size Test56% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 627 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test99% of top 100 sites passed
  • This webpage is successfully compressed using zstd compression on your code. The HTML code is compressed from 56.1 Kb to 10.73 Kb (81% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test71% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 1.75 seconds and this is under the average loading speed which is 5 seconds.
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JS Execution Time Test53% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
  • This webpage has less than 20 http requests. A higher number of http requests results in a user's browser needing to request a large number of objects from the server, which will ultimately slow down the loading of your webpage.
Content size by content type
Content type
Percent
Size
javascript
61.4 %
438.20 Kb
font
17.5 %
125.09 Kb
css
8.7 %
62.24 Kb
image
6.3 %
45.11 Kb
html
6.0 %
42.67 Kb
other
0.0 %
0 B
TOTAL
100%
713.31 Kb
Requests by content type
Content type
Percent
Requests
javascript
38.9 %
7
image
22.2 %
4
font
16.7 %
3
html
11.1 %
2
css
11.1 %
2
other
0.0 %
0
TOTAL
100%
18
Content size by domain
Domain
Percent
Size
drherbertdental.com
84.0 %
598.95 Kb
cdcssl.ibsrv.net
6.1 %
43.40 Kb
theonlinepractice.com
4.4 %
31.64 Kb
fonts.gstatic.com
2.4 %
17.05 Kb
youtube.com
1.8 %
12.87 Kb
unpkg.com
1.1 %
7.71 Kb
apps.officite.com
0.2 %
1.68 Kb
TOTAL
100%
713.31 Kb
Requests by domain
Domain
Percent
Requests
drherbertdental.com
50.0 %
9
cdcssl.ibsrv.net
16.7 %
3
youtube.com
11.1 %
2
theonlinepractice.com
5.6 %
1
unpkg.com
5.6 %
1
apps.officite.com
5.6 %
1
fonts.gstatic.com
5.6 %
1
TOTAL
100%
18
CDN Usage Test95% of top 100 sites passed
  • This webpage is serving all images, javascript and css resources from CDNs.
See results list
Modern Image Format Test43% of top 100 sites passed
  • This webpage is using images in a modern format.
Image Metadata Test72% of top 100 sites passed
  • This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
See results list
Image Caching Test95% of top 100 sites passed
  • This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test96% of top 100 sites passed
  • This webpage is using cache headers for all JavaScript resources.
CSS Caching Test98% of top 100 sites passed
  • This webpage is using cache headers for all CSS resources.
JavaScript Minification Test98% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test100% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test15% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
See results list
URL Redirects Test97% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test99% of top 100 sites passed
  • The Time To First Byte value of this webpage is 0.195 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.

0.195 s

0.8 s

1.8 s

First Contentful Paint Test90% of top 100 sites passed
  • The First Contentful Paint value of this webpage is 0.761 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.

0.761 s

1.8 s

3 s

Largest Contentful Paint Test77% of top 100 sites passed
  • The Largest Contentful Paint duration of this webpage is 0.54 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

0.54 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
<img fetchpriority="high" style="width: 100%; aspect-ratio:3.6864;" loading="eager" src="https://cdcssl.ibsrv.net/ibimg/smb/811x220_80/webm..." class="banner_media_pciture_image" title="" alt="">
Cumulative Layout Shift Test91% of top 100 sites passed
  • The CLS score of this webpage is 0.0127. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.

0.0127

0.1

0.25

DOM element which contributes the most to CLS score:
Html:
Score: 0.0071
Server and security
Score: 84
Failed: 2
Warnings: 0
Passed: 5
URL Canonicalization Test93% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "www.drherbertdental.com" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
drherbertdental.com
Subject Alternative Names (SANs)
drherbertdental.com, *.drherbertdental.com
Not valid before
Fri, August 15o 2025, 7:32:20 am (z)
Not valid after
Thu, November 13o 2025, 8:31:04 am (z)
Signature algorithm
ecdsaWithSha256
Issuer
WE1
Intermediate certificate
Common name
WE1
Organization
Google Trust Services
Location
US
Not valid before
Wed, December 13o 2023, 9:00:00 am (z)
Not valid after
Tue, February 20o 2029, 2:00:00 pm (z)
Signature algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Root certificate
Common name
GTS Root R4
Organization
Google Trust Services LLC
Location
US
Not valid before
Wed, June 22o 2016, 12:00:00 am (z)
Not valid after
Sun, June 22o 2036, 12:00:00 am (z)
Signature algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test99% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test84% of top 100 sites passed
  • This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Plaintext Emails Test97% of top 100 sites passed
  • This webpage does not include email addresses in plaintext.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test92% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1" />
Media Query Responsive Test98% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 60
Failed: 3
Warnings: 1
Passed: 5
Structured Data Test66% of top 100 sites passed
  • This webpage is using structured data.
See results list
Custom 404 Error Page Test80% of top 100 sites passed
  • This website is not using a custom 404 error page! Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave the website entirely, and looks unprofessional. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test99% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://www.drherbertdental.com/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.drherbertdental.com" rel="canonical"/>
Nofollow Tag Test
  • This webpage is using the nofollow meta tag! We recommend to use this tag carefully since search engines will not crawl all links from this webpage.
See results list
Disallow Directive Test
  • Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test98% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
  • This DNS server is not using an SPF record! SPF (Sender Policy Framework) allows administrators to specify which hosts are allowed to send mail from a given domain by creating a specific SPF record or TXT record in the Domain Name System (DNS). You can find more information about SPF records here.
Ads.txt Validation Test67% of top 100 sites passed
  • This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
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