seo site checkup logo
PricingFree ToolsArticles
Report generated a year ago
https://www.dominos.com
Your general SEO Checkup Score
Archived
77/100
SEO Score
Average SEO score of top 100 sites: 75%
This website received an SEO score of 77 out of 100, which is higher than the average score of 75. Our analysis has identified 13 important issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
13 Failed
4 Warnings
57 Passed
Issues to fix
HIGH
It is recommended to avoid URL parameters and to use hyphens to separate words in the URL structure, rather than underscores.
HIGH
Consider using structured data in your webpage as it can help search engines gain a better understanding of your content.
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
HIGH
Consider reducing the HTML size to improve loading times and retain visitors.
HIGH
By creating a custom 404 error page with helpful links and information, users are more likely to stay on the site and continue to explore.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
Avoid using distorted images, as they can have a negative impact on the user experience.
LOW
While a canonical link tag can help in resolving duplicate content issues, it's important to verify that the specified URL is accurate, especially if the site's URL structure has been recently updated.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Consider moving inline CSS styles to an external stylesheet to improve site performance and maintain separation of content and design.
LOW
Consider adding the Strict-Transport-Security header to your webpage to ensure that web traffic is encrypted over HTTPS, mitigating the risk of man-in-the-middle attacks and other security threats.
Common SEO issues
Score: 75
Failed: 4
Warnings: 2
Passed: 20
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag.
Text: Pizza Delivery & Carryout, Pasta, Chicken & More | Domino's
Length: 59 characters
Meta Description Test97% of top 100 sites passed
  • This webpage is using a meta description tag.
Text: Order pizza, pasta, sandwiches & more online for carryout or delivery from Domino's. View menu, find locations, track orders. Sign up for Domino's email & text offers to get great deals on your next order.
Length: 213 characters
Google Search Results Preview Test
Desktop version
https://www.dominos.com/Pizza Delivery & Carryout, Pasta, Chicken & More | Domino'sOrder pizza, pasta, sandwiches & more online for carryout or delivery from Domino's. View menu, find locations, track orders. Sign up for Domino's email & text offers to get great deals on your next order.
Mobile version
https://www.dominos.com/Pizza Delivery & Carryout, Pasta, Chicken & More | Domino'sOrder pizza, pasta, sandwiches & more online for carryout or delivery from Domino's. View menu, find locations, track orders. Sign up for Domino's email & text offers to get great deals on your next order.
Social Media Meta Tags Test94% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:title
Order Pizza & Pasta Online for Carryout & Delivery - Domino's Pizza
og:site_name
Domino's Pizza, Order Online
og:url
https://dominos.com
og:description
Order pizza, pasta, sandwiches & more online for carryout or delivery from Domino’s Pizza. View menu, find locations, track orders. Sign up for coupons & buy gift cards.
og:type
website
og:locale
en_US
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
47order47pizza46points42domino39program
Keywords Usage Test44% of top 100 sites passed
  • The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
order
pizza
points
domino
program
Keywords Cloud Test
accountactionadditionadditionalallergenappleapplyareaavailablebreadcarryoutcartchargechargesconditionscrustcustomerdamagesdealdeliverydetailsdiscretiondominodominosearnemailextrafreeglutenhaveincludinginformationinsuranceitemitemslimitlimitedlocallocationsmakemenuminimumnumberofferoffersonlineorderordersparticipantparticipantsparticipatingparticipationpersonpersonalpiecepizzapizzaspointpointspricepricesprivacyprofileprogrampromotionalprovidepurchasequalifyingreceiveredeemredemptionregisteredrequestrequiredresponsiblerewardrewardsrightrulesservicesessionshallsignsolesponsorstartstatestatesstorestoressubjecttelephonetermstimetoppingtoppingsunitedusingvaryvisit
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test57% of top 100 sites passed
  • This webpage contains too many H2 tags! H2 tags should re-inforce the related content of your page to search engines - too many tags may make the topic less clear, or look like spam tactics. Consider using less than 10 H2 tags.
H1 tags
Start Your Order
Attention!
We saved your cart
Sign In to Your Pizza Profile
Session Timeout
H2 tags
this week only
Mix & Match Deal
Carryout Deal
Browse Our Menu
Our Company
Our Pizza
Additional Services
Customer Service
Mix & Match Offer Details
Weeklong Carryout Offer Details
Offer Details
Allergen Warning
Domino's® Rewards
Our Guarantee
Carryout & Delivery Insurance
Pizza Near Me
Accessibility Policy & Screen Reader Assistance
Terms and Conditions
Robots.txt Test99% of top 100 sites passed
  • This website is using a robots.txt file.
https://www.dominos.com/robots.txt
Sitemap Test80% of top 100 sites passed
  • This website has a sitemap file.
https://www.dominos.com/sitemap.xml
Looking for a Sitemap Generator Tool?

If you don't have a sitemap or the sitemap for your website is not up to date you can use our new Sitemap Generator tool.

Register for free, and start using today the Sitemap Generator from SEO Site Checkup Toolbox.

SEO Friendly URL Test29% of top 100 sites passed
  • This webpage contains URLs that are not SEO friendly!
See results list
Image Alt Test76% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test31% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test68% of top 100 sites passed
  • Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
See results list
Inline CSS Test10% of top 100 sites passed
  • This webpage is using inline CSS styles!
See results list
Deprecated HTML Tags Test92% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test73% of top 100 sites passed
  • This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test58% of top 100 sites passed
  • There are no severe JavaScript errors on this webpage.
Console Errors Test32% of top 100 sites passed
  • This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test98% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=utf-8
Social Media Test64% of top 100 sites passed
  • This webpage is connected successfully with social media using:
Facebook Twitter 
Speed optimizations
Score: 78
Failed: 4
Warnings: 2
Passed: 19
HTML Page Size Test17% of top 100 sites passed
DOM Size Test56% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 665 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test97% of top 100 sites passed
  • This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 177.47 Kb to 44.84 Kb (75% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test68% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 4.27 seconds and this is under the average loading speed which is 5 seconds.
Accurate loading speed and website loading speed monitor

Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.

Register for free and use the Loading Speed Monitor from SEO Site Checkup Toolbox today and get valuable insights on how much time your customers need to wait until they see your page.

JS Execution Time Test78% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
javascript
67.6 %
1.28 Mb
image
20.1 %
390.29 Kb
font
6.2 %
119.68 Kb
html
3.5 %
67.66 Kb
other
1.4 %
26.61 Kb
css
1.3 %
24.68 Kb
TOTAL
100%
1.90 Mb
Requests by content type
Content type
Percent
Requests
javascript
52.1 %
38
image
26.0 %
19
font
8.2 %
6
other
6.8 %
5
html
4.1 %
3
css
2.7 %
2
TOTAL
100%
73
Content size by domain
Domain
Percent
Size
dominos.com
68.3 %
1.29 Mb
gstatic.com
10.8 %
209.83 Kb
googletagmanager.com
8.5 %
165.08 Kb
cdn.quantummetric.com
4.2 %
81.86 Kb
tags.tiqcdn.com
3.8 %
74.27 Kb
google.com
1.7 %
33.00 Kb
cdn.raygun.io
1.1 %
21.25 Kb
googleadservices.com
0.9 %
16.77 Kb
googleads.g.doubleclick.net
0.3 %
6.18 Kb
dominos.demdex.net
0.2 %
3.39 Kb
Other
0.2 %
4.43 Kb
TOTAL
100%
1.90 Mb
Requests by domain
Domain
Percent
Requests
dominos.com
47.9 %
35
tags.tiqcdn.com
12.3 %
9
google.com
9.6 %
7
smetrics.dominos.com
5.5 %
4
googleads.g.doubleclick.net
5.5 %
4
dpm.demdex.net
2.7 %
2
googletagmanager.com
2.7 %
2
gstatic.com
2.7 %
2
cdn.raygun.io
1.4 %
1
googleadservices.com
1.4 %
1
Other
8.2 %
6
TOTAL
100%
73
Page Cache Test (Server Side Caching)100% of top 100 sites passed
  • This webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.
Flash Test100% of top 100 sites passed
  • This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test96% of top 100 sites passed
  • This webpage is not serving all resources (images, javascript and css) from CDNs!
See results list
Modern Image Format Test26% of top 100 sites passed
  • This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
See results list
Image Metadata Test69% of top 100 sites passed
  • This webpage is not using images with large metadata.
Image Caching Test98% of top 100 sites passed
  • This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test96% of top 100 sites passed
  • This webpage is using cache headers for all JavaScript resources.
CSS Caching Test98% of top 100 sites passed
  • This webpage is using cache headers for all CSS resources.
JavaScript Minification Test99% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test100% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test14% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
See results list
Nested Tables Test99% of top 100 sites passed
  • This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
  • This webpage does not use frames.
Doctype Test100% of top 100 sites passed
  • This webpage has a doctype declaration.
<!DOCTYPE html>
URL Redirects Test97% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test98% of top 100 sites passed
  • The Time To First Byte value of this webpage is 0.206 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.

0.206 s

0.8 s

1.8 s

First Contentful Paint Test97% of top 100 sites passed
  • The First Contentful Paint value of this webpage is 2.378 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.

2.378 s

1.8 s

3 s

Largest Contentful Paint Test92% of top 100 sites passed
  • The Largest Contentful Paint duration of this webpage is 2.3 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

2.3 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
Text: VIEW FULL MENU
Html: <div class="css-1lu71ry e1ff4x801">
Cumulative Layout Shift Test94% of top 100 sites passed
  • The CLS score of this webpage is 0.0012. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.

0.0012

0.1

0.25

DOM element which contributes the most to CLS score:
Html: <div class="css-1e0m2e3">
Score: 0.0012
Server and security
Score: 97
Failed: 1
Warnings: 0
Passed: 9
URL Canonicalization Test96% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "www.dominos.com" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
www.dominos.com
Organization
Domino's Pizza LLC
Location
Ann Arbor, Michigan, US
Subject Alternative Names (SANs)
www.dominos.com, dominos.com, api.dominos.com, authproxy.dominos.com, cache.dominos.com, cca.us.dominos.com, cheese-pepperoni.api.dominos.com, order.dominos.com, tracker.dominos.com
Not valid before
Wed, April 12o 2023, 2:08:34 pm (z)
Not valid after
Sat, February 3o 2024, 2:08:34 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
Entrust Certification Authority - L1M
Intermediate certificate
Common name
Entrust Certification Authority - L1M
Organization
Entrust, Inc.
Location
US
Not valid before
Mon, December 15o 2014, 3:25:03 pm (z)
Not valid after
Tue, October 15o 2030, 3:55:03 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
Entrust Root Certification Authority - G2
Root certificate
Common name
Entrust Root Certification Authority - G2
Organization
Entrust, Inc.
Location
US
Not valid before
Tue, July 7o 2009, 5:25:54 pm (z)
Not valid after
Sat, December 7o 2030, 5:55:54 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
Entrust Root Certification Authority - G2
Mixed Content Test (HTTP over HTTPS)98% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test95% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test85% of top 100 sites passed
  • This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Safe Browsing Test100% of top 100 sites passed
  • This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test98% of top 100 sites passed
  • The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
  • Directory browsing is disabled for this website.
Plaintext Emails Test99% of top 100 sites passed
  • This webpage does not include email addresses in plaintext.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test90% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1" />
Media Query Responsive Test100% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 23
Failed: 4
Warnings: 0
Passed: 6
Structured Data Test66% of top 100 sites passed
Custom 404 Error Page Test78% of top 100 sites passed
  • This website is not using a custom 404 error page! Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave the website entirely, and looks unprofessional. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test100% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test96% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://www.dominos.com/en/ should be the preferred version of this page. The canonical tag can be useful when there are similar versions of the same content on several URLs (e.g., such as e-commerce sites where URL modifiers like sort parameters are appended to a product page's URL). Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.dominos.com/en/" rel="canonical"/>
Nofollow Tag Test
  • This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
  • Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test96% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test97% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 include:dpz.spf.dominos.com include:ecom.spf.dominos.com include:spf.protection.outlook.com include:spf-00075301.pphosted.com include:sent-via.netsuite.com -all
Ads.txt Validation Test66% of top 100 sites passed
  • The request of ads.txt file has an unexpected Content-Type header: text/html; charset=utf-8. In order for this resource to be easily accessed by the DSPs and advertisers, its Content-Type header should be text/plain or text/plain; charset=utf-8.
Spell Check Test
Check your webpage for misspellings!

Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.

Check your website's SEO
Analyze and monitor your SEO with our powerful SEO ToolBox
Try the new features of our supercharged SEO ToolBox using a 7-day free trial account
seo site checkup logo
Website SEO, Monitoring & Automation Made Easy.
Product
  • Pricing
  • Free Tools
  • Articles
  • Login
  • Free 7-Day Trial
Company
Legal
© SEO Site Checkup 2020-2025 • All rights reserved