Archived
48/100
Average SEO score of top 100 sites: 75%
Unfortunately, this website received an SEO score of 48 out of 100, which is significantly lower than the average score of 75. Our analysis has identified 21 important issues that need to be addressed urgently to improve your website's performance and avoid further damage to your search engine visibility.
21 Failed
2 Warnings
28 Passed
Common SEO issues
Score: 52
Failed: 7
Warnings: 1
Passed: 12
Meta Title Test
- Congratulations! Your webpage is using a title tag
Meta Description Test
- Congratulations! Your webpage is using a meta description tag
Google Search Results Preview Test
Desktop version
https://www.boc.cn中国银行全球门户网站中国银行是中国国际化和多元化程度最高的银行，在中国内地及五十多个国家和地区为客户提供全面的金融服务。主要经营商业银行业务：公司金融、个人金融和金融市场业务，并通过附属机构开展投资银行、保险、直接投资、投资管理、基金管理和飞机租赁业务。
Mobile versionhttps://www.boc.cn中国银行全球门户网站中国银行是中国国际化和多元化程度最高的银行，在中国内地及五十多个国家和地区为客户提供全面的金融服务。主要经营商业银行业务：公司金融、个人金融和金融市场业务，并通过附属机构开展投资银行、保险、直接投资、投资管理、基金管理和飞机租赁业务。
Most Common Keywords Test
- There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keywords Usage Test
- Your most common keywords are not appearing in one or more of the meta-tags above. Your primary keywords should appear in your meta-tags to help identify the topic of your webpage to search engines.
Keywords Cloud Test
Competitor Domains Test
Understand your competitors' SEO and backlink profile
Get related competitors and their domain authority score in relation to your domain.
Robots.txt Test
- This website is using a robots.txt file.
Sitemap Test
- Your website lacks a sitemap file. Sitemaps can help robots index your content more thoroughly and quickly. Read more on Google's guidelines for implementing the sitemap protocol.
SEO Friendly URL Test
- Your webpage contains URLs that are not SEO friendly!
Image Alt Test
- Your webpage is using "img" tags with empty or missing "alt" attribute.
Inline CSS Test
- Your webpage is using inline CSS styles!
Google Analytics Test
- A Google Analytics script is not detected on this page. While there are several tools available to monitor your site's visitors and traffic sources, Google Analytics is a free, commonly recommended program to help diagnose potential SEO issues.
Favicon Test
- Congratulations! Your website appears to have a favicon.
Backlinks Test
Get a full and detailed list of your backlinks!
To view your total number of backlinks and referring domains, please sign-up for a free trial!
JS Error Test
- Congratulations! There are no severe JavaScript errors on your webpage.
Speed optimizations
Score: 37
Failed: 9
Warnings: 1
Passed: 6
HTML Page Size Test
- Congratulations! The size of your webpage's HTML is 18.03 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
HTML Compression/GZIP Test
- Congratulations! Your webpage is successfully compressed using gzip compression on your code. Your HTML is compressed from 79.88 Kb to 18.03 Kb (77% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
- Your website loading time is around 5.87 seconds and is over the average loading speed which is 5 seconds.
Accurate loading speed and website loading speed monitor
Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.
Register for free and use the Loading Speed Monitor from SEO Site Checkup Toolbox today and get valuable insights on how much time your customers need to wait until they see your page.
Page Objects Test
- Your page uses more than 20 http requests, which can slow down page loading and negatively impact user experience.
Page Cache Test (Server Side Caching)
- It does not appear that you are caching your pages. Cached pages serve up static html and avoid potentially time consuming queries to your database. It also helps lower server load by up to 80%. Caching most visibly benefits high traffic pages that access a database, but whose content does not change on every page view. Common caching methods include Alternative PHP Cache, Quickcache, and WP Super Cache (for Wordpress sites). Caching mechanisms also typically compress HTML, further reducing page size and load time.
Flash Test
- Congratulations! Your website does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test
- Your webpage is not serving resources (images, javascript and css) from CDNs.
Image Caching Test
- Your website is not using cache headers for your images. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site and see the same images. Learn more about how to add expires headers to your images.
JavaScript Caching Test
- Your website is not using cache headers for your JavaScript resources. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site.
CSS Caching Test
- Your website is not using cache headers for your CSS resources. Setting cache headers can help speed up the serving of your webpages for users that regularly visit your site.
JavaScript Minification Test
- Some of your website's JavaScript files are not minified!
CSS Minification Test
- Some of your webpage's CSS resources are not minified.
Nested Tables Test
- Congratulations, your page does not use nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test
- Congratulations! Your webpage does not use frames.
Doctype Test
- Congratulations! Your website has a doctype declaration:
URL Redirects Test
- Your URL performed 1 redirects! While redirects are typically not advisable (as they can affect search engine indexing issues and adversely affect site loading time), one redirect may be acceptable, particularly if the URL is redirecting from a non-www version to its www version, or vice-versa.
Server and security
Score: 63
Failed: 2
Warnings: 0
Passed: 4
URL Canonicalization Test
- https://www.boc.cn and https://boc.cn should resolve to the same URL, but currently do not.
HTTPS Test
- Your website is successfully using HTTPS, a secure communication protocol over the Internet.
Safe Browsing Test
- This site is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test
- Your server signature is on. Turning off your server signature is generally a good idea from a security standpoint. Read more on how to turn off server signature and improve your website's security.
Directory Browsing Test
- Congratulations! Your server has disabled directory browsing.
Plaintext Emails Test
- Congratulations! Your webpage does not include email addresses in plaintext.
Mobile usability
Score: 0
Failed: 1
Warnings: 0
Passed: 1
Media Query Responsive Test
- Your website is not using media queries. You should consider using this technique in order to implement responsive design functionalities.
Mobile Snapshot Test
Advanced SEO
Score: 38
Failed: 2
Warnings: 0
Passed: 5
Structured Data Test
- Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data. View Google's guide for getting started with microdata.
Custom 404 Error Page Test
- Your website is not using a custom 404 error page. Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave your site entirely, and looks unprofessional. By creating a custom 404 error page, you can improve your website's user experience by letting users know that only a specific page is missing/broken (and not your entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links in your site.
Spell Check Test
Check your webpage for misspellings!
Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.
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