Archived
95/100
Average SEO score of top 100 sites: 75%
This webpage received an SEO score of 95 out of 100, which is higher than the average score of 75. Our analysis has identified 11 SEO issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
11 Failed
2 Warnings
38 Passed
Common SEO issues
Score: 71
Failed: 3
Warnings: 0
Passed: 14
Meta Title Test
- Congratulations! Your webpage is using a title tag
Meta Description Test
- Congratulations! Your webpage is using a meta description tag
Google Search Results Preview Test
Desktop version
https://www.axa.com.hk/zhAXA安盛AXA安盛為客戶提供涵蓋人壽、健康及資產的全面保險及保障，與及財富管理和退休方案，幫助客戶實踐安穩及豐盛的生活。
Mobile versionhttps://www.axa.com.hk/zhAXA安盛AXA安盛為客戶提供涵蓋人壽、健康及資產的全面保險及保障，與及財富管理和退休方案，幫助客戶實踐安穩及豐盛的生活。
Most Common Keywords Test
- There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keywords Usage Test
- Your most common keywords are not appearing in one or more of the meta-tags above. Your primary keywords should appear in your meta-tags to help identify the topic of your webpage to search engines.
Keywords Cloud Test
Competitor Domains Test
Understand your competitors' SEO and backlink profile
Get related competitors and their domain authority score in relation to your domain.
Robots.txt Test
- This website is using a robots.txt file.
Sitemap Test
- Congratulations! Your website has a sitemap file.
Image Alt Test
- Your webpage is using "img" tags with empty or missing "alt" attribute.
Google Analytics Test
- Congratulations! Your webpage is using Google Analytics.
Favicon Test
- Congratulations! Your website appears to have a favicon.
Backlinks Test
Get a full and detailed list of your backlinks!
To view your total number of backlinks and referring domains, please sign-up for a free trial!
JS Error Test
- Congratulations! There are no severe JavaScript errors on your webpage.
Speed optimizations
Score: 71
Failed: 3
Warnings: 2
Passed: 6
HTML Page Size Test
- The size of your webpage's HTML is 37.7 Kb, and is greater than the average size of 33 Kb. This can lead to slower loading times, lost visitors, and decreased revenue. Good steps to reduce HTML size include: using HTML compression, CSS layouts, external style sheets, and moving javascript to external files.
HTML Compression/GZIP Test
- Congratulations! Your webpage is successfully compressed using gzip compression on your code. Your HTML is compressed from 142.05 Kb to 37.7 Kb (73% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test
- Your website loading time is around 7.42 seconds and is over the average loading speed which is 5 seconds.
Accurate loading speed and website loading speed monitor
Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.
Register for free and use the Loading Speed Monitor from SEO Site Checkup Toolbox today and get valuable insights on how much time your customers need to wait until they see your page.
Page Objects Test
- Your page uses more than 20 http requests, which can slow down page loading and negatively impact user experience.
CDN Usage Test
- Your webpage is not serving all resources (images, javascript and css) from CDNs.
Image Caching Test
- Congratulations! Your website is using cache headers for your images and the browsers will display these images from the cache.
JavaScript Caching Test
- Congratulations! Your website is using cache headers for all JavaScript resources.
CSS Caching Test
- Congratulations! Your website is using cache headers for all CSS resources.
JavaScript Minification Test
- Congratulations! Your website's JavaScript files are minified!
CSS Minification Test
- Congratulations! Your webpage's CSS resources are minified.
URL Redirects Test
- Your URL performed 2 redirects! While redirects are typically not advisable (as they can affect search engine indexing issues and adversely affect site loading time), one redirect may be acceptable, particularly if the URL is redirecting from a non-www version to its www version, or vice-versa.
Server and security
Score: 100
Failed: 0
Warnings: 0
Passed: 3
URL Canonicalization Test
- https://www.axa.com.hk/zh and https://axa.com.hk/zh resolve to the same URL.
HTTPS Test
- Your website is successfully using HTTPS, a secure communication protocol over the Internet.
Plaintext Emails Test
- Congratulations! Your webpage does not include email addresses in plaintext.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 2
Media Query Responsive Test
- Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
Mobile Snapshot Test
Advanced SEO
Score: 44
Failed: 2
Warnings: 0
Passed: 5
Structured Data Test
- Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data. View Google's guide for getting started with microdata.
Custom 404 Error Page Test
- Your website is not using a custom 404 error page. Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave your site entirely, and looks unprofessional. By creating a custom 404 error page, you can improve your website's user experience by letting users know that only a specific page is missing/broken (and not your entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links in your site.
SPF Records Test
- Congratulations! Your DNS server is using an SPF record.
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