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Report generated a year ago
https://walmart.ca
Your general SEO Checkup Score
Archived
68/100
SEO Score
Average SEO score of top 100 sites: 75%
This website received an SEO score of 68 out of 100, which is below the average score of 75. However, there are 18 important issues that need to be fixed to improve your website's ranking on search engines and enhance its overall performance.
18 Failed
6 Warnings
49 Passed
Issues to fix
HIGH
It is recommended to avoid URL parameters and to use hyphens to separate words in the URL structure, rather than underscores.
HIGH
Connect your webpage with social media networks using APIs or AddThis, as social signals are becoming increasingly important for search engines to validate a site's trustworthiness and authority.
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
HIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
HIGH
Consider reducing the HTML size to improve loading times and retain visitors.
HIGH
By creating a custom 404 error page with helpful links and information, users are more likely to stay on the site and continue to explore.
MEDIUM
To provide a good user experience, Google recommends that sites should aim for a Time To First Byte value of 0.8 seconds or less.
MEDIUM
To provide a good user experience, Google recommends that sites should aim for a First Contentful Paint value of 1.8 seconds or less.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
Avoid using distorted images, as they can have a negative impact on the user experience.
MEDIUM
Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.
LOW
Resolving errors identified by the Chrome DevTools Console can improve user experience.
LOW
To protect against spam harvesters, consider hiding or obfuscating email addresses in your page code.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Consider moving inline CSS styles to an external stylesheet to improve site performance and maintain separation of content and design.
LOW
Strip out any unnecessary metadata to improve loading time, security, and privacy. Metadata should not exceed 16% of the image size.
LOW
This website either lacks a favicon or it has not been referenced properly.
Common SEO issues
Score: 64
Failed: 7
Warnings: 2
Passed: 16
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag.
Text: Online Shopping Canada: Everyday Low Prices at Walmart.ca!
Length: 58 characters
Meta Description Test96% of top 100 sites passed
  • This webpage is using a meta description tag.
Text: Online Shopping in Canada at Walmart.ca. A great selection of online electronics, baby, video games & much more. Shop online at everyday low prices!
Length: 152 characters
Google Search Results Preview Test
Desktop version
https://www.walmart.ca/enOnline Shopping Canada: Everyday Low Prices at Walmart.ca!Online Shopping in Canada at Walmart.ca. A great selection of online electronics, baby, video games & much more. Shop online at everyday low prices!
Mobile version
https://www.walmart.ca/enOnline Shopping Canada: Everyday Low Prices at Walmart.ca!Online Shopping in Canada at Walmart.ca. A great selection of online electronics, baby, video games & much more. Shop online at everyday low prices!
Social Media Meta Tags Test89% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:url
https://www.walmart.ca/
og:description
Online Shopping in Canada at Walmart.ca. A great selection of online electronics, baby, video games & much more. Shop online at everyday low prices!
og:title
Online Shopping Canada: Everyday Low Prices at Walmart.ca!
og:type
Website
og:image
https://i5.walmartimages.com/dfw/63fd9f59-49ff/k2-_52fee322-2e60-452a-bccc-1e847f452a13.v1.png
og:site_name
Walmart.ca
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
247shop150pickup125shipping105available85price
Keywords Usage Test45% of top 100 sites passed
  • The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
shop
pickup
shipping
available
price
Keywords Cloud Test
accessoriesadditionaladultanniversaryappliancesautomotiveavailablebabybagsbathroombikeblackbooksboysbrandscardscarecentrechairsclothingconvertiblecoverscraftscurrentdealsdeliverydiningdécoreastereggselectricelectronicsessentialsfeaturedflyerfoodformulafreshfurniturefutongamesgaminggardengiftgiftsgirlsgroceryhairhealthhomeitemskidskitchenlegolivingmatsmattressmealsofficeoptionsoutdoorpaperpartypatiopersonalpickuppriceramadanreadyreducedreviewsrollbackroomsaveseriesservicessetsshippingshoesshopsizesmartsportssquishmallowsstarsstoragesubscribesuppliestablestoddlertoolstoystraveltreatswallwalmartwaterwellnesswomenxbox
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test59% of top 100 sites passed
  • This webpage contains too many H2 tags! H2 tags should re-inforce the related content of your page to search engines - too many tags may make the topic less clear, or look like spam tactics. Consider using less than 10 H2 tags.
H1 tags
Online Shopping Canada: Everyday Low Prices at Walmart.ca!
H2 tags
Shop all flyer
Rollback
Deals
More deals to explore
Subscribe to Save
Anniversary deals
Celebrate & save
Explore even more
More ways to save
Featured shops
Shop by price
Easter egg hunt
Easter décor
Gifts
Easter meals
Grocery
Fruits & vegetables
Meat, seafood & alternatives
Dairy & eggs
Frozen food
Pantry food
Snacks & candy
Deli & fresh prepared meals
Drinks
Bread & bakery
International foods
Specialty shops
Fashion
Women
Kids & Baby
Men
Shoes
Jewellery & accessories
Featured brands
Outdoor living
Patio furniture
Patio & outdoor décor
BBQs & outdoor cooking
Garden center
Landscaping
Outdoor power equipment
Pools & pool supplies
Hot tubs & spas
Outdoor sheds
Snow removal
Home
Bedding & bedding sets
Area rugs & mats
Bath accessories
Curtains & window treatments
Home décor
Lighting & light fixtures
Shop by room
Dining & entertaining
Storage & organization
Luggage & backpacks
Heating, cooling & air quality
Kitchenware
Home improvement
Electronics
Laptops & Computers
iPads & Tablets
Batteries
Audio & home theatre
TV & video
Smart home
Cell phones & accessories
Headphones
GPS & navigation
Home phones & accessories
Wearable technology
Cameras & camcorders
Walmart photo centre
Video games
More to explore
Furniture
Bedroom furniture
Kitchen & dining furniture
Living room furniture
Entryway furniture
TV & entertainment furniture
Mattresses & accessories
Office furniture
Kids' furniture
Baby furniture
Baby
Diapering
Formula
Baby food
Feeding & nursing
Car seats
Strollers
Activities & gear
Bath & potty
Health & safety
Nursery & décor
Toys
Featured savings & more
Toys by age
Favourite brands & characters
Games & puzzles
LEGO & building sets
Dolls & dollhouses
Vehicles, trains & remote-control
Action figures
Pretend play & dress up
Stuffed animals & plush
Learning & STEAM toys
Infant toys
Preschool toys
Arts & crafts for kids
Trading cards
Outdoor play
Beauty
Makeup
Nail care
Fragrances
Skincare
Personal care
Hair care
Bath, shower & body care
Deodorants & antiperspirants
Shave
Hand & foot care
Oral care
Feminine care
Personal health
Savings
Health
Diet & nutrition
Medicine cabinet
Other health essentials
Vitamins & supplements
Home health care
Diffusers, massagers & spa
Sexual wellness
Family planning
Wellness Services
Appliances
Large appliances
Irons & clothes steamers
Water coolers
Baby food appliances
Small Appliances
Vacuum & floor cleaners
Refurbished appliances
Restaurant equipment
Walmart Protection Plan
Nintendo Switch
PC gaming
PlayStation 5
PlayStation 4
PlayStation 3
Virtual reality
Retro gaming
Microsoft Xbox X|S
Microsoft Xbox One
Mobile gaming
Collector's Corner
Pets
Dog
Cat
Small animals
Fish & aquatics
Indoor birds
Reptiles & amphibians
Brands we love
Office, Crafts and Party Supplies
Office & School Supplies
Arts & crafts
Party Supplies
Household supplies
Laundry
Garbage bags
Disinfectants
Paper products
Disposable tableware
Cleaning tools & supplies
Wrap & food storage
Household cleaners
Air fresheners
Sports & Rec
Exercise & fitness
Team sports
Winter sports
Game room
Camping gear
Bikes
Scooters, skates & more
Boats & water sports
Recreation
Automotive
Oils & fluids
Automotive replacement parts
Auto electronics
Tires & wheels
Automotive performance parts
Power equipment
Automotive detailing & car care
Automotive tools & equipment
Auto body & repair tools
Automotive interior
Exterior car parts & accessories
Easter
Ramadan
Family Fun
Gifting
Special occasions
Tools & tool accessories
Hardware & fasteners
Paints, stains & accessories
Bathroom renovation
Kitchen renovation
Flooring & tiles
Electrical & power
Alarms & home safety
Interior doors & garage openers
Books
Movies & TV
Movies & music
Music
Celebrate & saveCelebrate & save
Baskets full of fun
Seamless connectivity
Save more on style staplesSave more on style staples
For some-bunny specialFor some-bunny special
Pickup and delivery
Top departments
Easter, easy
Spring refresh
Get 30 days free grocery delivery!
See what's new
Trending in Your Area
More ways to save time & money
Shop by departments
Deals & your fave brands
Deals of the week
Services made for life
Bestselling new arrivals
Grab our top sellers now
Bestselling items on Rollback
Your data, your choice
Robots.txt Test99% of top 100 sites passed
  • This website is using a robots.txt file.
SEO Friendly URL Test25% of top 100 sites passed
  • This webpage contains URLs that are not SEO friendly!
See results list
Image Alt Test71% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test28% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test75% of top 100 sites passed
  • Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
See results list
Inline CSS Test8% of top 100 sites passed
  • This webpage is using inline CSS styles!
See results list
Deprecated HTML Tags Test94% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test65% of top 100 sites passed
  • This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
  • This website either doesn't have a favicon or this has not been referenced correctly!
JS Error Test79% of top 100 sites passed
  • There are no severe JavaScript errors on this webpage.
Console Errors Test41% of top 100 sites passed
  • This webpage has some errors caught by the Chrome DevTools Console!
See results list
Charset Declaration Test100% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=utf-8
Social Media Test57% of top 100 sites passed
  • This webpage is not connected with social media using the API's provided by Facebook, Google +, Twitter, Pinterest, or using addthis.com
Speed optimizations
Score: 58
Failed: 9
Warnings: 3
Passed: 13
HTML Page Size Test21% of top 100 sites passed
DOM Size Test54% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 5,847 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test97% of top 100 sites passed
  • This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 1650.6 Kb to 260.84 Kb (84% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test66% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 9.76 seconds and is greater than the average loading speed which is 5 seconds!
Accurate loading speed and website loading speed monitor

Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.

Register for free and use the Loading Speed Monitor from SEO Site Checkup Toolbox today and get valuable insights on how much time your customers need to wait until they see your page.

JS Execution Time Test71% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
javascript
49.2 %
1.71 Mb
image
36.9 %
1.29 Mb
html
7.4 %
264.52 Kb
other
3.8 %
135.75 Kb
font
1.7 %
60.34 Kb
css
1.0 %
33.95 Kb
TOTAL
100%
3.48 Mb
Requests by content type
Content type
Percent
Requests
javascript
44.4 %
104
image
37.2 %
87
other
13.7 %
32
html
3.0 %
7
font
1.3 %
3
css
0.4 %
1
TOTAL
100%
234
Content size by domain
Domain
Percent
Size
i5.walmartimages.com
43.3 %
1.51 Mb
fcc.flixcart.com
23.9 %
852.06 Kb
walmart.ca
14.2 %
506.84 Kb
googletagmanager.com
11.4 %
407.39 Kb
drfdisvc.walmart.com
3.1 %
109.63 Kb
cdn.quantummetric.com
2.3 %
80.64 Kb
google-analytics.com
0.6 %
20.83 Kb
i5.walmartimages.ca
0.5 %
16.76 Kb
b.wal.co
0.3 %
9.66 Kb
beacon.walmart.ca
0.2 %
7.29 Kb
Other
0.2 %
8.14 Kb
TOTAL
100%
3.48 Mb
Requests by domain
Domain
Percent
Requests
i5.walmartimages.com
66.7 %
156
csp.walmart.com
6.0 %
14
googletagmanager.com
5.1 %
12
beacon.walmart.ca
4.7 %
11
walmart.ca
3.0 %
7
drfdisvc.walmart.com
3.0 %
7
i5.walmartimages.ca
1.3 %
3
google-analytics.com
1.3 %
3
fcc.flixcart.com
1.3 %
3
in3.data.cloud.flipkart.net
1.3 %
3
Other
6.4 %
15
TOTAL
100%
234
Page Cache Test (Server Side Caching)100% of top 100 sites passed
  • This webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.
Flash Test100% of top 100 sites passed
  • This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test97% of top 100 sites passed
  • This webpage is not serving all resources (images, javascript and css) from CDNs!
See results list
Modern Image Format Test38% of top 100 sites passed
  • This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
See results list
Image Metadata Test72% of top 100 sites passed
  • This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
See results list
Image Caching Test97% of top 100 sites passed
  • This webpage is not using uncached images from same domain.
JavaScript Caching Test95% of top 100 sites passed
  • This webpage is using cache headers for all JavaScript resources.
CSS Caching Test96% of top 100 sites passed
  • This webpage is not using uncached CSS resources from same domain!
JavaScript Minification Test96% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test100% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test10% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
See results list
Nested Tables Test99% of top 100 sites passed
  • This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
  • This webpage does not use frames.
Doctype Test100% of top 100 sites passed
  • This webpage has a doctype declaration.
<!DOCTYPE html>
URL Redirects Test98% of top 100 sites passed
  • This URL performed 2 redirects! While redirects are typically not advisable (as they can affect search engine indexing issues and adversely affect site loading time), one redirect may be acceptable, particularly if the URL is redirecting from a non-www version to its www version, or vice-versa.
Time To First Byte Test98% of top 100 sites passed
  • The Time To First Byte value of this webpage is 2.500 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.

2.5 s

0.8 s

1.8 s

First Contentful Paint Test94% of top 100 sites passed
  • The First Contentful Paint value of this webpage is 3.436 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.

3.436 s

1.8 s

3 s

Largest Contentful Paint Test90% of top 100 sites passed
  • The Largest Contentful Paint duration of this webpage is 3.05 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

3.05 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
<img loading="eager" width="100%" height="auto" class="h-100 absolute top-0 right-0" src="https://i5.walmartimages.com/dfw/8822aef6-dea2/k2-..." id="hero_1" alt="" style="object-fit:cover;object-position:center center;wid...">
Cumulative Layout Shift Test94% of top 100 sites passed
  • The CLS score of this webpage is 0.0016. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.

0.0016

0.1

0.25

DOM element which contributes the most to CLS score:
Text: Pickup Delivery Add an address for delivery Mississauga, ON L5V 2N6 Add address ...
Html: <div data-focus-lock-disabled="false">
Score: 0.0016
Server and security
Score: 97
Failed: 1
Warnings: 0
Passed: 9
URL Canonicalization Test97% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "www.walmart.ca" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
store.walmart.ca
Organization
Walmart Inc.
Location
Bentonville, Arkansas, US
Subject Alternative Names (SANs)
store.walmart.ca, ads.walmartconnect.ca, advertising.walmart.ca, giftcards-locker.walmart.ca, seller.walmart.ca, walmart.ca, wrd.walmart.ca, www.walmart.ca
Not valid before
Wed, January 17o 2024, 3:26:08 am (z)
Not valid after
Mon, February 17o 2025, 3:26:07 am (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
GlobalSign RSA OV SSL CA 2018
Intermediate certificate
Common name
GlobalSign RSA OV SSL CA 2018
Organization
GlobalSign nv-sa
Location
BE
Not valid before
Wed, November 21o 2018, 12:00:00 am (z)
Not valid after
Tue, November 21o 2028, 12:00:00 am (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
GlobalSign
Root certificate
Common name
GlobalSign
Organization
GlobalSign
Not valid before
Wed, March 18o 2009, 10:00:00 am (z)
Not valid after
Sun, March 18o 2029, 10:00:00 am (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
GlobalSign
Mixed Content Test (HTTP over HTTPS)98% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test100% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test82% of top 100 sites passed
  • This webpage is using the Strict-Transport-Security header.
strict-transport-security: max-age=86400
Safe Browsing Test100% of top 100 sites passed
  • This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test98% of top 100 sites passed
  • The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
  • Directory browsing is disabled for this website.
Plaintext Emails Test100% of top 100 sites passed
  • We've found 1 email addresses in your page code! We advise you to protect email links in a way that hides them from the spam harvesters.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test88% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1.0, minimum-scale=1, interactive-widget=resizes-content" />
Media Query Responsive Test98% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 67
Failed: 1
Warnings: 1
Passed: 8
Structured Data Test53% of top 100 sites passed
  • This webpage is using structured data.
See results list
Custom 404 Error Page Test67% of top 100 sites passed
  • This website is not using a custom 404 error page! Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave the website entirely, and looks unprofessional. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test98% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://www.walmart.ca/en is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://www.walmart.ca/en" rel="canonical"/>
Nofollow Tag Test
  • This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
  • Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test96% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test95% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 include:_netblocks.walmart.com include:_smartcomm.walmart.com include:_vspf1.walmart.ca -all
Ads.txt Validation Test68% of top 100 sites passed
  • This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
Spell Check Test
Check your webpage for misspellings!

Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.


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