This website received an SEO score of 65 out of 100, which is below the average score of 75. However, there are 19 important issues that need to be fixed to improve your website's ranking on search engines and enhance its overall performance.
19 Failed
0 Warnings
55 Passed
Issues to fix
HIGH
To address URL canonicalization issues, it is recommended to select a primary URL for your webpage and set up redirects from all other variations to the preferred one.
HIGH
Add a descriptive and relevant title tag to the webpage, targeting important keywords or phrases, as a missing or poor title tag can make it difficult for the page to rank well in search engines.
HIGH
Enable HTML compression to reduce page size and loading times.
HIGH
H1 and H2 tags ensure better search engine visibility and ranking by providing structure and hierarchy to the content, improving readability, and providing opportunities for keyword optimization.
HIGH
Add a meta description tag to provide a brief and informative summary of the page's content for search engines.
HIGH
To ensure that Search Engines can accurately identify the topic of this webpage, it is important to include the most common keywords in the title tag, meta description, and heading tags.
HIGH
Add a Viewport Meta Tag to optimize this webpage for mobile screens. Without a viewport meta tag, mobile devices may render pages at typical desktop screen widths, resulting in pages being scaled down and difficult to read.
HIGH
Consider using structured data in your webpage as it can help search engines gain a better understanding of your content.
HIGH
Connect your webpage with social media networks using APIs or AddThis, as social signals are becoming increasingly important for search engines to validate a site's trustworthiness and authority.
HIGH
To implement responsive design functionalities, it is recommended to use CSS media queries.
HIGH
HTTP/2 protocol offers several key improvements, including faster page load times, improved performance, better security and more efficient use of network resources.
HIGH
By creating a custom 404 error page with helpful links and information, users are more likely to stay on the site and continue to explore.
MEDIUM
To enhance website performance, it is recommended to implement a caching mechanism that delivers static HTML content.
MEDIUM
Add a Google Analytics script to this website to help in diagnosing potential SEO issues by monitoring site visitors and traffic sources.
MEDIUM
Using social media meta tags can improve the appearance and content of shared links on social media platforms, potentially increasing click-through rates and engagement with the page.
LOW
Without an SPF record, spammers can easily spoof emails from this domain, potentially leading to compromised email security and deliverability issues.
LOW
This website either lacks a favicon or it has not been referenced properly.
Common SEO issues
Score: 52
Failed: 8
Warnings: 0
Passed: 18
Meta Title Test100% of top 100 sites passed
This webpage is not using a title tag! A missing or poor title tag (that does not target important keywords or phrases) will make it difficult for your page to rank well in search engines.
Meta Description Test92% of top 100 sites passed
This webpage is not using a meta description tag! You should include this tag in order to provide a brief description of your page which can be used by search engines. Well-written and inviting meta descriptions may also help click-through rates to your site in search engine results.
Google Search Results Preview Test
Desktop version
https://tk.tokopedia.com/zsrp26qxp
Mobile version
https://tk.tokopedia.com/zsrp26qxp
Social Media Meta Tags Test89% of top 100 sites passed
This webpage is not using social media meta tags! While this type of meta tags don't affect what people see when they visit the webpage, they exist to provide information about it to search engines and social media platforms.
Most Common Keywords Test
There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
1message
Keywords Usage Test48% of top 100 sites passed
The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
message
Keywords Cloud Test
message
Related Keywords Test
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Competitor Domains Test
Understand your competitors' SEO and backlink profile
Get related competitors and their domain authority score in relation to your domain.
Heading Tags Test62% of top 100 sites passed
This webpage does not contain H1 headings! H1 headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, H1 headings may still help define the topic of your page to search engines.
All images in this webpage are properly sized for different users' viewports.
Image Aspect Ratio Test75% of top 100 sites passed
All image display dimensions match the natural aspect ratio.
Inline CSS Test10% of top 100 sites passed
This webpage is not using inline CSS styles.
Deprecated HTML Tags Test94% of top 100 sites passed
This webpage does not use HTML deprecated tags.
Google Analytics Test72% of top 100 sites passed
A Google Analytics script is not detected on this page. While there are several tools available to monitor your site's visitors and traffic sources, Google Analytics is a free, commonly recommended program to help diagnose potential SEO issues.
Favicon Test100% of top 100 sites passed
This website either doesn't have a favicon or this has not been referenced correctly!
Backlinks Test
Get a full and detailed list of your backlinks!
To view your total number of backlinks and referring domains, please sign-up for a free trial!
JS Error Test83% of top 100 sites passed
There are no severe JavaScript errors on this webpage.
Console Errors Test27% of top 100 sites passed
This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test96% of top 100 sites passed
This webpage has a character encoding declaration.
Content-Type: application/json; charset=utf-8
Social Media Test75% of top 100 sites passed
This webpage is not connected with social media using the API's provided by Facebook, Google +, Twitter, Pinterest, or using addthis.com
Speed optimizations
Score: 89
Failed: 3
Warnings: 0
Passed: 22
HTML Page Size Test23% of top 100 sites passed
The size of this webpage's HTML is 0.19 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
DOM Size Test56% of top 100 sites passed
The Document Object Model (DOM) of this webpage has 2 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test99% of top 100 sites passed
This webpage doesn't use HTML compression! We recommend to compress the HTML code in order to reduce the page size and page loading times - this will help a website to retain visitors and increase page views. If the HTML compression will be enabled, the HTML size will be decreased by 22% - from 0.19 Kb to 0.15 Kb .
Site Loading Speed Test71% of top 100 sites passed
The loading time of this webpage (measured from N. Virginia, US) is around 1.2 seconds and this is under the average loading speed which is 5 seconds.
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JS Execution Time Test53% of top 100 sites passed
The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
This webpage has less than 20 http requests. A higher number of http requests results in a user's browser needing to request a large number of objects from the server, which will ultimately slow down the loading of your webpage.
Content size by content type
Content type
Percent
Size
other
100.0 %
652 B
html
0.0 %
0 B
css
0.0 %
0 B
javascript
0.0 %
0 B
image
0.0 %
0 B
font
0.0 %
0 B
Requests by content type
Content type
Percent
Requests
other
100.0 %
1
html
0.0 %
0
css
0.0 %
0
javascript
0.0 %
0
image
0.0 %
0
font
0.0 %
0
Content size by domain
Domain
Percent
Size
tk.tokopedia.com
100.0 %
652 B
Requests by domain
Domain
Percent
Requests
tk.tokopedia.com
100.0 %
1
Page Cache Test (Server Side Caching)100% of top 100 sites passed
It doesn't appear that this website is caching webpages. Cached pages serve up static html and avoid potentially time consuming queries to your database. It also helps lower server load by up to 80%. Caching most visibly benefits high traffic pages that access a database, but whose content does not change on every page view. Common caching methods include Alternative PHP Cache, Quickcache, and WP Super Cache (for Wordpress sites). Caching mechanisms also typically compress HTML, further reducing page size and load time.
Flash Test100% of top 100 sites passed
This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test95% of top 100 sites passed
This webpage is not using images, javascript or css resources from same domain!
See results list
Modern Image Format Test43% of top 100 sites passed
This webpage is using images in a modern format.
Image Metadata Test72% of top 100 sites passed
This webpage is not using image resources!
Image Caching Test95% of top 100 sites passed
This webpage is not using uncached images from same domain.
JavaScript Caching Test96% of top 100 sites passed
This webpage is not using uncached JavaScript resources from same domain!
CSS Caching Test98% of top 100 sites passed
This webpage is not using uncached CSS resources from same domain!
JavaScript Minification Test98% of top 100 sites passed
This webpage is not using JavaScript resources from the same domain.
See results list
CSS Minification Test100% of top 100 sites passed
This webpage is not using CSS resources from the same domain.
See results list
Render Blocking Resources Test15% of top 100 sites passed
This webpage is not using render-blocking resources.
Nested Tables Test100% of top 100 sites passed
This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
This webpage does not use frames.
Doctype Test100% of top 100 sites passed
This webpage doesn't have a doctype declaration and this may cause rendering problems!
URL Redirects Test97% of top 100 sites passed
This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test99% of top 100 sites passed
The Time To First Byte value of this webpage is 0.275 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.
0.275 s
0.8 s
1.8 s
First Contentful Paint Test90% of top 100 sites passed
The First Contentful Paint value of this webpage is 1.299 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.
1.299 s
1.8 s
3 s
Largest Contentful Paint Test77% of top 100 sites passed
The Largest Contentful Paint duration of this webpage is 1.3 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
1.3 s
2.5 s
4 s
Largest Contentful Paint element within the viewport:
Text: {"message":"404 not found"}
Html:
{"message":"404 not found"}
Cumulative Layout Shift Test91% of top 100 sites passed
The CLS score of this webpage is 0.0000. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
0
Server and security
Score: 69
Failed: 2
Warnings: 0
Passed: 8
URL Canonicalization Test93% of top 100 sites passed
This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test95% of top 100 sites passed
The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
Directory browsing is disabled for this website.
Plaintext Emails Test97% of top 100 sites passed
This webpage does not include email addresses in plaintext.
Unsafe Cross-Origin Links Test45% of top 100 sites passed
This webpage is not using target="_blank" links without rel="noopener" or rel="noreferrer" attribute.
Mobile usability
Score: 0
Failed: 2
Warnings: 0
Passed: 1
Meta Viewport Test92% of top 100 sites passed
This webpage does not have a viewport meta tag! Add a viewport meta tag to optimize your webpage for mobile screens.
Media Query Responsive Test98% of top 100 sites passed
This webpage is not using CSS media queries. We recommend the use of this technique in order to implement responsive design functionalities.
Mobile Snapshot Test
Advanced SEO
Score: 27
Failed: 4
Warnings: 0
Passed: 6
Structured Data Test66% of top 100 sites passed
This webpage doesn't take the advantages of HTML Microdata or JSON-LD specifications in order to use structured data! View Google's guide for getting started with structured data.
Custom 404 Error Page Test80% of top 100 sites passed
This website is not using a custom 404 error page! Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave the website entirely, and looks unprofessional. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test99% of top 100 sites passed
This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
This webpage does not use the canonical link tag.
Nofollow Tag Test
This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test98% of top 100 sites passed
This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
This DNS server is not using an SPF record! SPF (Sender Policy Framework) allows administrators to specify which hosts are allowed to send mail from a given domain by creating a specific SPF record or TXT record in the Domain Name System (DNS). You can find more information about SPF records here.
Ads.txt Validation Test67% of top 100 sites passed
The request of ads.txt file has an unexpected Content-Type header: application/json; charset=utf-8. In order for this resource to be easily accessed by the DSPs and advertisers, its Content-Type header should be text/plain or text/plain; charset=utf-8.
Spell Check Test
Check your webpage for misspellings!
Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.
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