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Report generated 9 days ago
https://petsplusmag.com
Your general SEO Checkup Score
Archived
89/100
SEO Score
Average SEO score of top 100 sites: 75%
This website received an SEO score of 89 out of 100, which is higher than the average score of 75. Our analysis has identified 8 important issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
8 Failed
2 Warnings
64 Passed
Issues to fix
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
HIGH
Add descriptive and relevant "alt" attributes to all "img" tags to improve website accessibility.
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Consider moving inline CSS styles to an external stylesheet to improve site performance and maintain separation of content and design.
LOW
Strip out any unnecessary metadata to improve loading time, security, and privacy. Metadata should not exceed 16% of the image size.
LOW
Consider adding the Strict-Transport-Security header to your webpage to ensure that web traffic is encrypted over HTTPS, mitigating the risk of man-in-the-middle attacks and other security threats.
Common SEO issues
Score: 88
Failed: 2
Warnings: 1
Passed: 23
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag.
Text: PETS+ - PETSPLUSMAG.COM
Length: 23 characters
Meta Description Test92% of top 100 sites passed
  • This webpage is using a meta description tag.
Text: In print and online, PETS+ provides news and tips designed to help pet professionals build better businesses. Aimed at pet retailers, groomers, sitters and trainers, and other retail outlets selling pet supplies.
Length: 212 characters
Google Search Results Preview Test
Desktop version
https://petsplusmag.com/PETS+ - PETSPLUSMAG.COMIn print and online, PETS+ provides news and tips designed to help pet professionals build better businesses. Aimed at pet retailers, groomers, sitters and trainers, and other retail outlets selling pet supplies.
Mobile version
https://petsplusmag.com/PETS+ - PETSPLUSMAG.COMIn print and online, PETS+ provides news and tips designed to help pet professionals build better businesses. Aimed at pet retailers, groomers, sitters and trainers, and other retail outlets selling pet supplies.
Social Media Meta Tags Test89% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:description
Welcome to PETS+ Magazine— a hub for conversation about the service business owner and American Pet store.
og:locale
en_US
og:type
website
og:title
PETSPLUSMAG.COM - News and advice for the American pet store and service business owner
og:url
https://petsplusmag.com/
og:site_name
PETSPLUSMAG.COM
og:image
https://petsplusmag.com/wp-content/uploads/2018/08/july-cover.png
og:image:width
501
og:image:height
607
og:image:type
image/png
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
18pets15survey10press10releases9headlines
Keywords Usage Test48% of top 100 sites passed
  • The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
pets
survey
press
releases
headlines
Keywords Cloud Test
advertiseadvertisementadvertisingagnoloalertsamericaantelopearchivesbenchmarksbestbooksbrainbulletinsbusinessescalendarcandacecategorycolumnsconnectcontentcontestcoolestcourtcovercoviddaysdealdigimagdownloadeartheducationemployeeenterfilesfortunegalleriesgroomhandleheadlineshealthhoursindustryinsideissuejoinlacklatestlikemagazinemanagermedianewsnutrapadspetspetsplusmagphotopodcastspressproblemproductsprogramquizravesrealreallyreleasesretailersamplesanityschuhsharesshawnasheetshopsmellssponsoredspotlightsquadstorestoriessubscribesuperzoosurveytalestarifftariffstimetipstourstrackertradetreatstruevideoswalmartwebinarsweekweekswinners
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test62% of top 100 sites passed
  • This webpage contains too many H2 tags! H2 tags should re-inforce the related content of your page to search engines - too many tags may make the topic less clear, or look like spam tactics. Consider using less than 10 H2 tags.
H1 tags
PETSPLUSMAG.COM
H2 tags
See What Was Inside the May SUPERZOO Sample Box!
How Would You Handle an Employee Who Smells Like Pot?
Is a Lack of Time Really Your Problem? Or Is It This?
Shop Antelope Treats, Health Tracker Pee Pads and Recycled Litter Boxes for Your Pet Store
Summer Surge Forecast for US Imports
Farmina Opens First U.S. Manufacturing Facility in Reidsville, North Carolina
Carnivore Meat Company Appoints Dan Horner as Chief Revenue Officer
RAWZ Promotes Luis Raya to Key Account Manager for USA and Canada
Lucky Dog: Reunions With Brandon McMillan and Bow Wow Labs Partner for National Pet Choking Prevention Day
Ultimate Pet Nutrition Nutra Complete and Nutra Thrive Launch in 650 Pet Supplies Plus Stores
Greenies Partners With Comedian Fortune Feimster to ‘Double Dog Dare You’ to Smell Your Dog’s Breath
See What Was Inside the PSC Earth Day Sample Box!
New Study: 60% of Consumers Will Abandon Purchases If Prices Rise Beyond 10% Due to Tariffs
Federal Jury Sides With MoeGo in GrooMore Trade Secret Theft Case
Much Ado About Walmart’s ‘Who Knew?’
Some Dismay Over the May Employment Picture
Target’s Future on Display at New Texas Store
Walmart Nabs Top Spot on Fortune 500 (Again)
Hometown Heroes: Celebrating American-Made Pet Essentials
Do Google Review Alerts Give You Major Anxiety?
Father’s Day Spending on the Upswing
Use Storytelling to Connect More Deeply With Your Customers
Tariff Turmoil Continues Unabated
Robots.txt Test99% of top 100 sites passed
  • This website is using a robots.txt file.
https://petsplusmag.com/robots.txt
Sitemap Test83% of top 100 sites passed
  • This website has a sitemap file.
https://petsplusmag.com/sitemap.xml
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SEO Friendly URL Test29% of top 100 sites passed
  • All links from this webpage are SEO friendly.
Image Alt Test78% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test29% of top 100 sites passed
  • All images in this webpage are properly sized for different users' viewports.
Image Aspect Ratio Test75% of top 100 sites passed
  • All image display dimensions match the natural aspect ratio.
Inline CSS Test10% of top 100 sites passed
  • This webpage is using inline CSS styles!
See results list
Deprecated HTML Tags Test94% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test72% of top 100 sites passed
  • This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test83% of top 100 sites passed
  • There are no severe JavaScript errors on this webpage.
Console Errors Test27% of top 100 sites passed
  • This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test96% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=UTF-8
Social Media Test75% of top 100 sites passed
  • This webpage is connected successfully with social media using:
Facebook 
Speed optimizations
Score: 86
Failed: 4
Warnings: 0
Passed: 21
HTML Page Size Test23% of top 100 sites passed
  • The size of this webpage's HTML is 29.52 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
DOM Size Test56% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 844 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test99% of top 100 sites passed
  • This webpage is successfully compressed using zstd compression on your code. The HTML code is compressed from 193.55 Kb to 29.52 Kb (85% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test71% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 2.6 seconds and this is under the average loading speed which is 5 seconds.
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JS Execution Time Test53% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
52.9 %
799.71 Kb
javascript
21.5 %
325.42 Kb
font
14.8 %
223.54 Kb
css
6.6 %
100.21 Kb
html
2.5 %
37.89 Kb
other
1.6 %
23.80 Kb
TOTAL
100%
1.48 Mb
Requests by content type
Content type
Percent
Requests
css
40.0 %
20
font
20.0 %
10
javascript
16.0 %
8
image
10.0 %
5
other
8.0 %
4
html
6.0 %
3
TOTAL
100%
50
Content size by domain
Domain
Percent
Size
petsplusmag.com
65.3 %
986.51 Kb
securepubads.g.doubleclick.net
15.0 %
226.82 Kb
fonts.gstatic.com
10.1 %
152.62 Kb
olytics.omeda.com
4.3 %
65.53 Kb
code.jquery.com
2.0 %
29.48 Kb
static-cdn.dragonforms.com
1.4 %
21.90 Kb
smartworkmedia.dragonforms.com
0.7 %
9.84 Kb
cdn.omeda.com
0.6 %
9.03 Kb
hostedcontent.dragonforms.com
0.3 %
4.98 Kb
fonts.googleapis.com
0.3 %
3.88 Kb
TOTAL
100%
1.48 Mb
Requests by domain
Domain
Percent
Requests
petsplusmag.com
46.0 %
23
fonts.gstatic.com
18.0 %
9
smartworkmedia.dragonforms.com
10.0 %
5
securepubads.g.doubleclick.net
8.0 %
4
static-cdn.dragonforms.com
6.0 %
3
hostedcontent.dragonforms.com
4.0 %
2
fonts.googleapis.com
2.0 %
1
cdn.omeda.com
2.0 %
1
code.jquery.com
2.0 %
1
olytics.omeda.com
2.0 %
1
TOTAL
100%
50
Page Cache Test (Server Side Caching)100% of top 100 sites passed
  • This webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.
Flash Test100% of top 100 sites passed
  • This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test95% of top 100 sites passed
  • This webpage is serving all images, javascript and css resources from CDNs.
See results list
Modern Image Format Test43% of top 100 sites passed
  • This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
See results list
Image Metadata Test72% of top 100 sites passed
  • This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
See results list
Image Caching Test95% of top 100 sites passed
  • This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test96% of top 100 sites passed
  • This webpage is using cache headers for all JavaScript resources.
CSS Caching Test98% of top 100 sites passed
  • This webpage is using cache headers for all CSS resources.
JavaScript Minification Test98% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test100% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test15% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
See results list
Nested Tables Test100% of top 100 sites passed
  • This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
  • This webpage does not use frames.
Doctype Test100% of top 100 sites passed
  • This webpage has a doctype declaration.
<!DOCTYPE html>
URL Redirects Test97% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test99% of top 100 sites passed
  • The Time To First Byte value of this webpage is 0.125 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.

0.125 s

0.8 s

1.8 s

First Contentful Paint Test90% of top 100 sites passed
  • The First Contentful Paint value of this webpage is 0.863 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.

0.863 s

1.8 s

3 s

Largest Contentful Paint Test77% of top 100 sites passed
  • The Largest Contentful Paint duration of this webpage is 0.62 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

0.62 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
<img src="https://petsplusmag.com/wp-content/uploads/2025/02..." class="mvp-reg-img wp-post-image" alt="" srcset="https://petsplusmag.com/wp-content/uploads/2025/02...">
Cumulative Layout Shift Test91% of top 100 sites passed
  • The CLS score of this webpage is 0.0004. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.

0.0004

0.1

0.25

DOM element which contributes the most to CLS score:
Html:
Score: 0.0004
Server and security
Score: 90
Failed: 2
Warnings: 0
Passed: 8
URL Canonicalization Test93% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "petsplusmag.com" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
petsplusmag.com
Subject Alternative Names (SANs)
petsplusmag.com, *.petsplusmag.com
Not valid before
Mon, May 12o 2025, 2:35:57 am (z)
Not valid after
Sun, August 10o 2025, 3:33:20 am (z)
Signature algorithm
ecdsaWithSha256
Issuer
WE1
Intermediate certificate
Common name
WE1
Organization
Google Trust Services
Location
US
Not valid before
Wed, December 13o 2023, 9:00:00 am (z)
Not valid after
Tue, February 20o 2029, 2:00:00 pm (z)
Signature algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Root certificate
Common name
GTS Root R4
Organization
Google Trust Services LLC
Location
US
Not valid before
Wed, June 22o 2016, 12:00:00 am (z)
Not valid after
Sun, June 22o 2036, 12:00:00 am (z)
Signature algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test99% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test84% of top 100 sites passed
  • This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Safe Browsing Test100% of top 100 sites passed
  • This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test95% of top 100 sites passed
  • The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
  • Directory browsing is disabled for this website.
Plaintext Emails Test97% of top 100 sites passed
  • This webpage does not include email addresses in plaintext.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test92% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, minimum-scale=1.0, user-scalable=no" />
Media Query Responsive Test98% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 98
Failed: 0
Warnings: 1
Passed: 9
Structured Data Test66% of top 100 sites passed
  • This webpage is using structured data.
See results list
Custom 404 Error Page Test80% of top 100 sites passed
  • This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test99% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://petsplusmag.com/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://petsplusmag.com/" rel="canonical"/>
Nofollow Tag Test
  • This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
  • Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test98% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 +a +mx +ip4:3.135.121.33 ~all
Ads.txt Validation Test67% of top 100 sites passed
  • This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
Spell Check Test
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Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.

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