Archived
57/100
Average SEO score of top 100 sites: 75%
This website received an SEO score of 57 out of 100, which is below the average score of 75. However, there are 23 important issues that need to be fixed to improve your website's ranking on search engines and enhance its overall performance.
23 Failed
6 Warnings
43 Passed
Common SEO issues
Score: 52
Failed: 8
Warnings: 2
Passed: 15
Meta Title Test100% of top 100 sites passed
- This webpage is using a title tag with a length of 19 characters. While there's no target number of characters, titles should be descriptive and concise. Using a title tag with less than 20 characters is a missed opportunity since it can be difficult to fit all your targeted keywords in such a short text.
We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Meta Description Test92% of top 100 sites passed
- This webpage is using a meta description tag with a length of 499 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Google Search Results Preview Test
Desktop version
https://msc.hkubs.hku.hk/HKU Business SchoolHKU Business School provides cutting-edge and excellent business education through world-class faculty and an innovative curriculum. HKU Business School offers 12 one-year full-time master's programmes covering 12 major areas of specialisation, namely Accounting, Accounting Analytics, Climate Governance & Risk Management, Economics, Family Wealth Management, Finance, Financial Technology, Global Management, Business Analytics, Marketing, Sustainable Accounting and Finance and Wealth Management.
Mobile versionhttps://msc.hkubs.hku.hk/HKU Business SchoolHKU Business School provides cutting-edge and excellent business education through world-class faculty and an innovative curriculum. HKU Business School offers 12 one-year full-time master's programmes covering 12 major areas of specialisation, namely Accounting, Accounting Analytics, Climate Governance & Risk Management, Economics, Family Wealth Management, Finance, Financial Technology, Global Management, Business Analytics, Marketing, Sustainable Accounting and Finance and Wealth Management.
Most Common Keywords Test
- There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
Keywords Usage Test48% of top 100 sites passed
- The most common keywords of this webpage are not distributed across the important HTML tags! Primary keywords should appear in title tag, meta description and heading tags to help Search Engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
master
programmes
masters
details
business
Keywords Cloud Test
Competitor Domains Test
Understand your competitors' SEO and backlink profile
Get related competitors and their domain authority score in relation to your domain.
Robots.txt Test99% of top 100 sites passed
- This website lacks a "robots.txt" file. This file can protect private content from appearing online, save bandwidth, and lower load time on your server. A missing "robots.txt" file also generates additional errors in your apache log whenever robots request one. Read more about the robots.txt file, and how to create one for your site.
Sitemap Test83% of top 100 sites passed
- This website lacks a sitemap file! Sitemaps can help robots index your content more thoroughly and quickly. Read more on Google's guidelines for implementing the sitemap protocol.
SEO Friendly URL Test29% of top 100 sites passed
- This webpage contains URLs that are not SEO friendly!
Image Alt Test78% of top 100 sites passed
- This webpage is using "img" tags with empty or missing "alt" attribute!
Responsive Image Test29% of top 100 sites passed
- Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
Image Aspect Ratio Test75% of top 100 sites passed
- All image display dimensions match the natural aspect ratio.
Inline CSS Test10% of top 100 sites passed
- This webpage is using inline CSS styles!
Google Analytics Test72% of top 100 sites passed
- This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
- This website either doesn't have a favicon or this has not been referenced correctly!
Backlinks Test
Get a full and detailed list of your backlinks!
To view your total number of backlinks and referring domains, please sign-up for a free trial!
JS Error Test83% of top 100 sites passed
- There are no severe JavaScript errors on this webpage.
Console Errors Test27% of top 100 sites passed
- This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test96% of top 100 sites passed
- This webpage has a character encoding declaration.
Speed optimizations
Score: 50
Failed: 10
Warnings: 3
Passed: 12
HTML Page Size Test23% of top 100 sites passed
- The size of this webpage's HTML is 12.98 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
DOM Size Test56% of top 100 sites passed
- The Document Object Model (DOM) of this webpage has 937 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test99% of top 100 sites passed
- This webpage is successfully compressed using gzip compression on your code. The HTML code is compressed from 132.93 Kb to 12.98 Kb (90% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test71% of top 100 sites passed
- The loading time of this webpage (measured from N. Virginia, US) is around 23.07 seconds and is greater than the average loading speed which is 5 seconds!
Accurate loading speed and website loading speed monitor
Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.
Register for free and use the Loading Speed Monitor from SEO Site Checkup Toolbox today and get valuable insights on how much time your customers need to wait until they see your page.
JS Execution Time Test53% of top 100 sites passed
- The JavaScript code used by this webpage is executed in more than 2 seconds!
Page Objects Test
- This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Page Cache Test (Server Side Caching)100% of top 100 sites passed
- This webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.
Flash Test100% of top 100 sites passed
- This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test95% of top 100 sites passed
- This webpage is not serving all resources (images, javascript and css) from CDNs!
Modern Image Format Test43% of top 100 sites passed
Image Metadata Test72% of top 100 sites passed
- This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
Image Caching Test95% of top 100 sites passed
- This website is not using cache headers for images. Setting cache headers can help speed up the serving of a webpage for returning users. Learn more about how to add expires headers to your images.
JavaScript Caching Test96% of top 100 sites passed
- This webpage is not using cache headers for JavaScript resources! Setting cache headers can help to speed up the webpage for returning users.
CSS Caching Test98% of top 100 sites passed
- This webpage is not using cache headers for CSS resources! Setting cache headers can help to speed up the webpage for returning users.
JavaScript Minification Test98% of top 100 sites passed
- This webpage is using JavaScript files that are not minified!
CSS Minification Test100% of top 100 sites passed
- All CSS resources used by this webpage are minified.
Render Blocking Resources Test15% of top 100 sites passed
- This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
Nested Tables Test100% of top 100 sites passed
- This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
- This webpage does not use frames.
Doctype Test100% of top 100 sites passed
- This webpage has a doctype declaration.
URL Redirects Test97% of top 100 sites passed
- This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test99% of top 100 sites passed
- The Time To First Byte value of this webpage is 0.371 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.
0.371 s
0.8 s
1.8 s
First Contentful Paint Test90% of top 100 sites passed
- The First Contentful Paint value of this webpage is 2.138 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.
2.138 s
1.8 s
3 s
Largest Contentful Paint Test77% of top 100 sites passed
- The Largest Contentful Paint duration of this webpage is 2.46 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.
2.46 s
2.5 s
4 s
Cumulative Layout Shift Test91% of top 100 sites passed
- The CLS score of this webpage is 0.5992. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
0.5992
0.1
0.25
Server and security
Score: 72
Failed: 3
Warnings: 0
Passed: 7
URL Canonicalization Test93% of top 100 sites passed
- https://msc.hkubs.hku.hk/ and https://www.msc.hkubs.hku.hk/ should resolve to the same URL, but currently do not.
SSL Checker and HTTPS Test100% of top 100 sites passed
- This website is successfully using HTTPS, a secure communication protocol over the Internet.
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
- This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test99% of top 100 sites passed
- This webpage is using the HTTP/2 protocol.
HSTS Test84% of top 100 sites passed
- This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Safe Browsing Test100% of top 100 sites passed
- This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test95% of top 100 sites passed
- The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
- Directory browsing is disabled for this website.
Plaintext Emails Test97% of top 100 sites passed
- This webpage does not include email addresses in plaintext.
Unsafe Cross-Origin Links Test45% of top 100 sites passed
- This webpage is using target="_blank" links without rel="noopener" or rel="noreferrer" attribute, which can expose it to performance and security issues!
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test92% of top 100 sites passed
- This webpage is using a viewport meta tag.
Media Query Responsive Test98% of top 100 sites passed
- This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Advanced SEO
Score: 60
Failed: 2
Warnings: 1
Passed: 6
Structured Data Test66% of top 100 sites passed
- This webpage doesn't take the advantages of HTML Microdata or JSON-LD specifications in order to use structured data! View Google's guide for getting started with structured data.
Custom 404 Error Page Test80% of top 100 sites passed
- This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Meta Refresh Test98% of top 100 sites passed
- This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
- This DNS server is not using an SPF record! SPF (Sender Policy Framework) allows administrators to specify which hosts are allowed to send mail from a given domain by creating a specific SPF record or TXT record in the Domain Name System (DNS). You can find more information about SPF records here.
Ads.txt Validation Test67% of top 100 sites passed
- This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
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