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Report generated 8 months ago
https://impuria.com
Your general SEO Checkup Score
Archived
71/100
SEO Score
Average SEO score of top 100 sites: 75%
This website received an SEO score of 71 out of 100, which is below the average score of 75. However, there are 16 important issues that need to be fixed to improve your website's ranking on search engines and enhance its overall performance.
16 Failed
6 Warnings
48 Passed
Issues to fix
HIGH
To provide a good user experience, Google recommends that sites should aim for a Largest Contentful Paint duration of 2.5 seconds or less.
HIGH
It is recommended to avoid URL parameters and to use hyphens to separate words in the URL structure, rather than underscores.
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
HIGH
Users may abandon pages that take longer than 5 seconds to load, resulting in a potential loss of up to 50% of visitors. Faster loading pages can lead to increased traffic, better conversions, and higher sales.
HIGH
Consider reducing the HTML size to improve loading times and retain visitors.
MEDIUM
Reducing the JavaScript execution time can result in faster page load times and a smoother user experience, as it allows the browser to render and display the page more quickly.
MEDIUM
Serve properly sized images to reduce page loading times and to improve user's experience.
MEDIUM
Avoid using distorted images, as they can have a negative impact on the user experience.
MEDIUM
Reducing the Document Object Model (DOM) size can lead to faster page loading times, improved site performance, and better user experience by decreasing the amount of time it takes for the browser to process and render the page.
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
LOW
Without an SPF record, spammers can easily spoof emails from this domain, potentially leading to compromised email security and deliverability issues.
LOW
To protect against spam harvesters, consider hiding or obfuscating email addresses in your page code.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Consider moving inline CSS styles to an external stylesheet to improve site performance and maintain separation of content and design.
LOW
Strip out any unnecessary metadata to improve loading time, security, and privacy. Metadata should not exceed 16% of the image size.
LOW
Replace deprecated HTML tags with their modern equivalents or appropriate CSS rules.
Common SEO issues
Score: 63
Failed: 5
Warnings: 4
Passed: 14
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag with a length of 61 characters. While there's no target number of characters, titles should be descriptive and concise. We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Text: Impuria Ear Piercing Jewelry Cartilage Earrings Studs & Hoops
Length: 61 characters
Meta Description Test96% of top 100 sites passed
  • This webpage is using a meta description tag with a length of 306 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Text: The leading online ear piercing jewelry boutique, we offer unique and high quality cartilage earrings at affordable prices. From cartilage rings & hoops to flat back cartilage earring studs, we offer a wide variety of rook, daith, cartilage, helix, tragus, conch, snug, orbital studs & hoops and much more!
Length: 306 characters
Google Search Results Preview Test
Desktop version
https://impuria.com/Impuria Ear Piercing Jewelry Cartilage Earrings Studs & HoopsThe leading online ear piercing jewelry boutique, we offer unique and high quality cartilage earrings at affordable prices. From cartilage rings & hoops to flat back cartilage earring studs, we offer a wide variety of rook, daith, cartilage, helix, tragus, conch, snug, orbital studs & hoops and much more!
Mobile version
https://impuria.com/Impuria Ear Piercing Jewelry Cartilage Earrings Studs & HoopsThe leading online ear piercing jewelry boutique, we offer unique and high quality cartilage earrings at affordable prices. From cartilage rings & hoops to flat back cartilage earring studs, we offer a wide variety of rook, daith, cartilage, helix, tragus, conch, snug, orbital studs & hoops and much more!
Social Media Meta Tags Test89% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:type
website
og:title
Impuria Ear Piercing Jewelry Cartilage Earrings Studs & Hoops
og:description
The leading online ear piercing jewelry boutique, we offer unique and high quality cartilage earrings at affordable prices. From cartilage rings & hoops to flat back cartilage earring studs, we offer a wide variety of rook, daith, cartilage, helix, tragus, conch, snug, orbital studs & hoops and much more!
og:url
https://impuria.com/
og:site_name
Impuria Ear Piercing Jewelry
og:image
https://cdn.shopify.com/s/files/1/0328/8724/2892/files/1_Social_Share_Image_93290ff6-ef5e-49f8-981d-f00a1f32369a.png?v=1631904323
og:image:secure_url
https://cdn.shopify.com/s/files/1/0328/8724/2892/files/1_Social_Share_Image_93290ff6-ef5e-49f8-981d-f00a1f32369a.png?v=1631904323
og:image:width
3656
og:image:height
1914
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
57shop49earrings48hoop47crystal43piercing
Keywords Usage Test45% of top 100 sites passed
  • The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
shop
earrings
hoop
crystal
piercing
Keywords Cloud Test
accountantiastmauriclebarbellbarbellsbellybezelbridgecartcartilagechaincheckoutchunkyclickercloverclustercodeconchcontraconchcreatecrystalcuffscurveddaithdoubledropearringearringsemailentereternityexclusiveeyebrowflatflowerforwardfreegiftgiftsglittergoldguineahearthelixhiddenhingedhoophoopshuggieimpuriaindustrialinstagramislandsjewelrylabretlobeloginlotuslovedmarquisemedusamoonnoseorbitalorderorderspasswordpavepiercingpolishedprongrepublicreviewsringrooksaintsegmentseptumshippingshopsilversimplesizesnugsolidspinstainlesssteelsterlingstudstudssurgicalthreadedtitaniumtotaltragustripleunitedview
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test59% of top 100 sites passed
  • This webpage contains too many H2 tags! H2 tags should re-inforce the related content of your page to search engines - too many tags may make the topic less clear, or look like spam tactics. Consider using less than 10 H2 tags.
H1 tags
Get a FREE gift on orders over $100 USD! Limited time only! 💝
MOST LOVED CARTILAGE EARRINGS 💖
MOST LOVED LOBE EARRINGS 💖
H2 tags
Cart
Hey there! 🤩 Yes, YOU!
Login to my account
Recover password
Create my account
TRENDING 💕
EARRINGS
NEW ARRIVALS
HOOPS
Our most versatile earring
14K SOLID GOLD
STUDS
CURVED BARBELLS
Recently viewed
Robots.txt Test99% of top 100 sites passed
  • This website is using a robots.txt file.
https://impuria.com/robots.txt
Sitemap Test74% of top 100 sites passed
  • This website has a sitemap file.
https://impuria.com/sitemap.xml
SEO Friendly URL Test25% of top 100 sites passed
  • This webpage contains URLs that are not SEO friendly!
See results list
Responsive Image Test28% of top 100 sites passed
  • Not all images in this webpage are properly sized! This webpage is serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test75% of top 100 sites passed
  • Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
See results list
Inline CSS Test8% of top 100 sites passed
  • This webpage is using inline CSS styles!
See results list
Deprecated HTML Tags Test94% of top 100 sites passed
  • We found some HTML deprecated tags! You are advised to change these old tags with equivalent tags or proper CSS rules.
13center106font
Google Analytics Test65% of top 100 sites passed
  • This webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
Console Errors Test41% of top 100 sites passed
  • This webpage has some warnings caught by the Chrome DevTools Console!
See results list
Charset Declaration Test100% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=utf-8
Social Media Test57% of top 100 sites passed
  • This webpage is connected successfully with social media using:
Facebook Pinterest Twitter 
Speed optimizations
Score: 61
Failed: 8
Warnings: 2
Passed: 14
HTML Page Size Test21% of top 100 sites passed
DOM Size Test54% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 9,388 nodes which is greater than the recommended value of 1,500 nodes! A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test97% of top 100 sites passed
  • This webpage is successfully compressed using br compression on your code. The HTML code is compressed from 1837.95 Kb to 254.97 Kb (86% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test66% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 20.51 seconds and is greater than the average loading speed which is 5 seconds!
Accurate loading speed and website loading speed monitor

Get detailed and accurate loading speed reports for your websites and see how your pages are being loaded over time.

Register for free and use the Loading Speed Monitor from SEO Site Checkup Toolbox today and get valuable insights on how much time your customers need to wait until they see your page.

JS Execution Time Test71% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in more than 3.5 seconds! When the JavaScript code takes a long time to execute, it slows down the page performance in several ways: longer download times, main thread bottlenecks, delays of "Time To Interactive", memory leaks, etc.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
68.8 %
7.78 Mb
javascript
27.3 %
3.09 Mb
html
1.4 %
162.11 Kb
font
1.2 %
136.56 Kb
css
0.8 %
97.43 Kb
other
0.5 %
59.27 Kb
TOTAL
100%
11.31 Mb
Requests by content type
Content type
Percent
Requests
image
73.3 %
609
javascript
17.9 %
149
other
4.0 %
33
css
2.8 %
23
html
1.2 %
10
font
0.8 %
7
TOTAL
100%
831
Content size by domain
Domain
Percent
Size
cdn.shopify.com
53.9 %
6.09 Mb
impuria.com
29.4 %
3.32 Mb
cdn.jsdelivr.net
3.6 %
416.71 Kb
googletagmanager.com
2.8 %
322.39 Kb
pagead2.googlesyndication.com
2.4 %
276.57 Kb
js.klarna.com
1.9 %
220.64 Kb
static.klaviyo.com
0.7 %
83.00 Kb
connect.facebook.net
0.7 %
76.03 Kb
fundingchoicesmessages.google.com
0.6 %
72.35 Kb
code.jquery.com
0.5 %
59.82 Kb
Other
3.6 %
414.08 Kb
TOTAL
100%
11.31 Mb
Requests by domain
Domain
Percent
Requests
impuria.com
76.3 %
634
cdn.shopify.com
9.1 %
76
cdn.jsdelivr.net
3.2 %
27
static.klaviyo.com
1.3 %
11
fundingchoicesmessages.google.com
1.3 %
11
static-tracking.klaviyo.com
0.5 %
4
fonts.googleapis.com
0.5 %
4
bat.bing.com
0.5 %
4
pagead2.googlesyndication.com
0.4 %
3
js.klarna.com
0.4 %
3
Other
6.5 %
54
TOTAL
100%
831
Flash Test100% of top 100 sites passed
  • This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test97% of top 100 sites passed
  • This webpage is serving all images, javascript and css resources from CDNs.
See results list
Modern Image Format Test38% of top 100 sites passed
  • This webpage is using images in a modern format.
Image Metadata Test72% of top 100 sites passed
  • This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
See results list
Image Caching Test97% of top 100 sites passed
  • This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test95% of top 100 sites passed
  • This webpage is not using cache headers for all JavaScript resources! Setting cache headers can help to speed up the webpage for returning users.
See results list
CSS Caching Test96% of top 100 sites passed
  • This webpage is using cache headers for all CSS resources.
JavaScript Minification Test96% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test100% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test10% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
See results list
Nested Tables Test99% of top 100 sites passed
  • This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
  • This webpage does not use frames.
Doctype Test100% of top 100 sites passed
  • This webpage has a doctype declaration.
<!DOCTYPE html>
URL Redirects Test98% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test98% of top 100 sites passed
  • The Time To First Byte value of this webpage is 0.073 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.

0.073 s

0.8 s

1.8 s

First Contentful Paint Test94% of top 100 sites passed
  • The First Contentful Paint value of this webpage is 2.520 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.

2.52 s

1.8 s

3 s

Largest Contentful Paint Test90% of top 100 sites passed
  • The Largest Contentful Paint duration of this webpage is 16.74 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

16.74 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
<img class="slideshow__image image--fade-in lazyautosizes lazy..." alt="" data-widths="[800,900,1000,1100,1200,1300,1400,1600,1800,2000,2..." data-sizes="auto" data-srcset="//impuria.com/cdn/shop/files/Untitled_design_3_800..." sizes="1920px" srcset="//impuria.com/cdn/shop/files/Untitled_design_3_800...">
Cumulative Layout Shift Test94% of top 100 sites passed
  • The CLS score of this webpage is 0.0307. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.

0.0307

0.1

0.25

DOM element which contributes the most to CLS score:
Text: MOST LOVED CARTILAGE EARRINGS 💖 SHOP NOW SHOP NOW SHOP NOW SHOP NOW SHO...
Html: <main id="main" role="main">
Score: 0.0302
Server and security
Score: 90
Failed: 2
Warnings: 0
Passed: 8
URL Canonicalization Test97% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "impuria.com" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
impuria.com
Subject Alternative Names (SANs)
impuria.com
Not valid before
Sat, October 5o 2024, 5:29:32 am (z)
Not valid after
Fri, January 3o 2025, 5:29:31 am (z)
Signature algorithm
ecdsaWithSha256
Issuer
WE1
Intermediate certificate
Common name
WE1
Organization
Google Trust Services
Location
US
Not valid before
Wed, December 13o 2023, 9:00:00 am (z)
Not valid after
Tue, February 20o 2029, 2:00:00 pm (z)
Signature algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Root certificate
Common name
GTS Root R4
Organization
Google Trust Services LLC
Location
US
Not valid before
Wed, June 22o 2016, 12:00:00 am (z)
Not valid after
Sun, June 22o 2036, 12:00:00 am (z)
Signature algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Mixed Content Test (HTTP over HTTPS)98% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test100% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test82% of top 100 sites passed
  • This webpage is using the Strict-Transport-Security header.
strict-transport-security: max-age=7889238
Safe Browsing Test100% of top 100 sites passed
  • This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test98% of top 100 sites passed
  • The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
  • Directory browsing is disabled for this website.
Plaintext Emails Test100% of top 100 sites passed
  • We've found 1 email addresses in your page code! We advise you to protect email links in a way that hides them from the spam harvesters.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test88% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0" />
Media Query Responsive Test98% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 92
Failed: 1
Warnings: 0
Passed: 9
Structured Data Test53% of top 100 sites passed
  • This webpage is using structured data.
See results list
Custom 404 Error Page Test67% of top 100 sites passed
  • This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test98% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://impuria.com/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://impuria.com/" rel="canonical"/>
Nofollow Tag Test
  • This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
  • Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test96% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test95% of top 100 sites passed
  • This DNS server is not using an SPF record! SPF (Sender Policy Framework) allows administrators to specify which hosts are allowed to send mail from a given domain by creating a specific SPF record or TXT record in the Domain Name System (DNS). You can find more information about SPF records here.
Ads.txt Validation Test68% of top 100 sites passed
  • This website is using an Authorized Digital Sellers (ads.txt) file and its content has a valid format. Since the file is uploaded and maintained by publishers on their own domain, it's not easy for bad players to gain access to it or to change entries. Buyers who want to bid on the publisher's inventory can refer to their ads.txt file and confidently know that the exchange they are dealing with is in fact authorized to directly or indirectly sell the publisher's inventory.
Spell Check Test
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Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.

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