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Report generated a month ago
https://fiffystore.com
Your general SEO Checkup Score
Archived
99/100
SEO Score
Average SEO score of top 100 sites: 75%
This website received an SEO score of 99 out of 100, which is higher than the average score of 75. Our analysis has identified 13 important issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
13 Failed
5 Warnings
54 Passed
Issues to fix
HIGH
Consider using structured data in your webpage as it can help search engines gain a better understanding of your content.
HIGH
Connect your webpage with social media networks using APIs or AddThis, as social signals are becoming increasingly important for search engines to validate a site's trustworthiness and authority.
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
MEDIUM
Avoid using distorted images, as they can have a negative impact on the user experience.
MEDIUM
Add a Google Analytics script to this website to help in diagnosing potential SEO issues by monitoring site visitors and traffic sources.
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
LOW
Resolving errors identified by the Chrome DevTools Console can improve user experience.
LOW
Without an SPF record, spammers can easily spoof emails from this domain, potentially leading to compromised email security and deliverability issues.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Consider moving inline CSS styles to an external stylesheet to improve site performance and maintain separation of content and design.
LOW
Strip out any unnecessary metadata to improve loading time, security, and privacy. Metadata should not exceed 16% of the image size.
LOW
This website either lacks a favicon or it has not been referenced properly.
Common SEO issues
Score: 67
Failed: 4
Warnings: 4
Passed: 14
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag with a length of 68 characters. While there's no target number of characters, titles should be descriptive and concise. We recommend using a title with a length between 20 - 60 characters in order to fit Google Search results that have a 600-pixel limit.
Text: Tiny Plushies, Big Smiles – Always Handmade with Heart – Fiffy Store
Length: 68 characters
Meta Description Test92% of top 100 sites passed
  • This webpage is using a meta description tag with a length of 54 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Text: Tiny Plushies, Big Smiles – Always Handmade with Heart
Length: 54 characters
Google Search Results Preview Test
Desktop version
https://fiffystore.com/Tiny Plushies, Big Smiles – Always Handmade with Heart – Fiffy StoreTiny Plushies, Big Smiles – Always Handmade with Heart
Mobile version
https://fiffystore.com/Tiny Plushies, Big Smiles – Always Handmade with Heart – Fiffy StoreTiny Plushies, Big Smiles – Always Handmade with Heart
Social Media Meta Tags Test89% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:type
website
og:title
Tiny Plushies, Big Smiles – Always Handmade with Heart
og:url
https://fiffystore.com/
og:site_name
Fiffy Store
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
32toys25plush18fiffy18sale14stuffed
Keywords Usage Test48% of top 100 sites passed
  • The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
toys
plush
fiffy
sale
stuffed
Keywords Cloud Test
accountagesanimalanimalsavailabilitybabybagsbeginbestbirthdayblogboysbringbuttercapybaracartcartooncatschewcollectioncomfortcontentcozycraftedcreaturescuddlescuddlycustomcutedetailsdinosaurdogsdolldollsdumboeducationalelephantfeaturedfiffyfreshfriendgiftgiftsgirlsgreenhandhangingsheadingheartinformationinteractivejellykawaiikeychainkidslovedmontessorimothermousenewbornorangeoriginalpeanutpendantpeopleplaythingsplushplushieplushiespokemonpolicyprivacyproductproductspuppetpuppetsqualityreadsalesearchsellersshopskipslowpokesmallsmilessoftsqueaksqueakystorestrollersstuffedstuffingsubscribesuppliestigertoddlertoysviewwelcome
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test62% of top 100 sites passed
  • This webpage contains too many H2 tags! H2 tags should re-inforce the related content of your page to search engines - too many tags may make the topic less clear, or look like spam tactics. Consider using less than 10 H2 tags.
H1 tags
Fiffy Store
Cats and Dogs Pet Plush Dinosaur Toys Interactive Dog Chew Toys Plush Stuffing Pet Supplies Dog Toys for Small Dogs
H2 tags
Cuddles That Last Forever 🧸💫
Your Next Favorite Plush Friend Is Here!
Fiffy Fresh
Squeaky Plush Dog Toys Interactive Durable Toys For Indoor And Outdoor Dog Chew Toys To Keep Them Busy For All Dogs Pet Supplies
7/11/20CM Kawaii Small Cuddly Black Cat Plush Doll Cartoon Stuffed Round Ball Cat Plushie Girl's Bag Keychain Pendant Toys
65CM 1kg Sloth Panda Weighted Stuffed Animals Cuddly Plush Pillow Giant Plushie Ideal Gifts
30cm Cute Bunny Soft Plush Toys Baby Kids Gift Rabbit Stuffed Animals Dolls
2PCS Animal Hand Puppet Toys Stuffed Educational Kids Puppets Mouse Toddler Interactive Cartoon Creatures Playthings For
25cm Dumbo Mother Elephant Plush Toys Stuffed Animals Soft Boy Doll For Kids Gift
2024 New ATEEZ Aniteez Kawaii Stuffed Animals Plushies Dolls Toys Fans Collection Gifts
1piece 25cm=9.8inch original Mother of Dumbo Elephant Plush Toys Stuffed Animals Soft Toys
Best Sellers
Fiffy Zoo
Heading
Cute Dog Plush Toys Teething Chew Squeak Dog Toys For Small Medium Breed Cat Bite Resistant Squeaky Juguetes Para Perros Cat Toy
Multicolor Plush Capybara Keychain Cute Toy Stuffed Animals Simulation Capybara Pendant Cartoon Capybara Accessories
Original 25cm Slowpoke Stuffed Animals Toy Pokemon Kids Gift Pokemon Plush Doll
Montessori Baby Toys Kawaii Soft Plush Dolls Animal Strollers Pendant Toys for Newborn Boys Girls Toddler Birthday Gift
Fit for All Pets Dog Cat Fleece Toys Popular Squeak Chew Sound Dolls Elephant Duck Pig Pet Funny Plush Toys
Featured product
Cats and Dogs Pet Plush Dinosaur Toys Interactive Dog Chew Toys Plush Stuffing Pet Supplies Dog Toys for Small Dogs
Our looks
FEAUTURED ARTICLE
Can Cats Eat Peanut Butter and Jelly?
Can Cats Eat Jelly? Everything Cat Owners Should Know
About the shop
Footer menu
Newsletter
Robots.txt Test99% of top 100 sites passed
  • This website is using a robots.txt file.
https://fiffystore.com/robots.txt
Sitemap Test83% of top 100 sites passed
  • This website has a sitemap file.
https://fiffystore.com/sitemap.xml
Image Alt Test78% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test29% of top 100 sites passed
  • All images in this webpage are properly sized for different users' viewports.
Image Aspect Ratio Test75% of top 100 sites passed
  • Not all image display dimensions match the natural aspect ratio! Fix aspect ratio issues to avoid distorted images on this website!
See results list
Deprecated HTML Tags Test94% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test72% of top 100 sites passed
  • A Google Analytics script is not detected on this page. While there are several tools available to monitor your site's visitors and traffic sources, Google Analytics is a free, commonly recommended program to help diagnose potential SEO issues.
Favicon Test100% of top 100 sites passed
  • This website either doesn't have a favicon or this has not been referenced correctly!
JS Error Test83% of top 100 sites passed
  • There are no severe JavaScript errors on this webpage.
Console Errors Test27% of top 100 sites passed
  • This webpage has some errors caught by the Chrome DevTools Console!
See results list
Charset Declaration Test96% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=utf-8
Speed optimizations
Score: 91
Failed: 3
Warnings: 0
Passed: 17
HTML Page Size Test23% of top 100 sites passed
  • The size of this webpage's HTML is 32.09 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
DOM Size Test56% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 855 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test99% of top 100 sites passed
  • This webpage is successfully compressed using br compression on your code. The HTML code is compressed from 183.55 Kb to 32.09 Kb (83% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test71% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 2.35 seconds and this is under the average loading speed which is 5 seconds.
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JS Execution Time Test53% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
javascript
77.8 %
1.02 Mb
image
11.6 %
155.85 Kb
css
4.6 %
62.25 Kb
font
2.8 %
38.14 Kb
html
2.5 %
33.18 Kb
other
0.6 %
7.43 Kb
TOTAL
100%
1.31 Mb
Requests by content type
Content type
Percent
Requests
javascript
43.9 %
29
image
24.2 %
16
css
12.1 %
8
other
10.6 %
7
html
6.1 %
4
font
3.0 %
2
TOTAL
100%
66
Content size by domain
Domain
Percent
Size
cdn.shopify.com
51.6 %
691.36 Kb
fiffystore.com
48.3 %
647.16 Kb
monorail-edge.shopifysvc.com
0.1 %
795 B
polyfill-fastly.net
0.0 %
354 B
TOTAL
100%
1.31 Mb
Requests by domain
Domain
Percent
Requests
fiffystore.com
62.1 %
41
cdn.shopify.com
34.8 %
23
polyfill-fastly.net
1.5 %
1
monorail-edge.shopifysvc.com
1.5 %
1
TOTAL
100%
66
CDN Usage Test95% of top 100 sites passed
  • This webpage is serving all images, javascript and css resources from CDNs.
See results list
Modern Image Format Test43% of top 100 sites passed
  • This webpage is using images in a modern format.
Image Metadata Test72% of top 100 sites passed
  • This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
See results list
Image Caching Test95% of top 100 sites passed
  • This website is using cache headers for images and the browsers will display these images from the cache.
JavaScript Caching Test96% of top 100 sites passed
  • This webpage is using cache headers for all JavaScript resources.
CSS Caching Test98% of top 100 sites passed
  • This webpage is using cache headers for all CSS resources.
JavaScript Minification Test98% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test100% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test15% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
See results list
URL Redirects Test97% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test99% of top 100 sites passed
  • The Time To First Byte value of this webpage is 0.381 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.

0.381 s

0.8 s

1.8 s

First Contentful Paint Test90% of top 100 sites passed
  • The First Contentful Paint value of this webpage is 0.701 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.

0.701 s

1.8 s

3 s

Largest Contentful Paint Test77% of top 100 sites passed
  • The Largest Contentful Paint duration of this webpage is 2.07 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

2.07 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
<img class="Slideshow__Image hide-no-js lazyautosizes Image--l..." data-optimumx="1.2" data-widths="[400, 600, 800, 1000, 1200, 1400, 1600, 1800]" data-sizes="auto" alt="" data-srcset="//fiffystore.com/cdn/shop/files/WhatsApp_Image_202..." sizes="1920px" srcset="//fiffystore.com/cdn/shop/files/WhatsApp_Image_202..." style="opacity: 0.177956; transform: translate3d(0px, 0px...">
Cumulative Layout Shift Test91% of top 100 sites passed
  • The CLS score of this webpage is 0.0001. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.

0.0001

0.1

0.25

DOM element which contributes the most to CLS score:
Text: AccountSearch Cart (0)
Html: <div class="Header__FlexItem Header__FlexItem--fill">
Score: 0.0001
Server and security
Score: 91
Failed: 1
Warnings: 0
Passed: 6
URL Canonicalization Test93% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "fiffystore.com" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
fiffystore.com
Subject Alternative Names (SANs)
fiffystore.com
Not valid before
Sat, August 9o 2025, 2:43:10 pm (z)
Not valid after
Fri, November 7o 2025, 3:43:09 pm (z)
Signature algorithm
ecdsaWithSha256
Issuer
WE1
Intermediate certificate
Common name
WE1
Organization
Google Trust Services
Location
US
Not valid before
Wed, December 13o 2023, 9:00:00 am (z)
Not valid after
Tue, February 20o 2029, 2:00:00 pm (z)
Signature algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Root certificate
Common name
GTS Root R4
Organization
Google Trust Services LLC
Location
US
Not valid before
Wed, June 22o 2016, 12:00:00 am (z)
Not valid after
Sun, June 22o 2036, 12:00:00 am (z)
Signature algorithm
ecdsaWithSha384
Issuer
GTS Root R4
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test99% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test84% of top 100 sites passed
  • This webpage is using the Strict-Transport-Security header.
strict-transport-security: max-age=7889238
Plaintext Emails Test97% of top 100 sites passed
  • This webpage does not include email addresses in plaintext.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test92% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, user-scalable=0" />
Media Query Responsive Test98% of top 100 sites passed
  • This webpage is using CSS media queries, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 60
Failed: 3
Warnings: 1
Passed: 5
Structured Data Test66% of top 100 sites passed
Custom 404 Error Page Test80% of top 100 sites passed
  • This website is using a custom 404 error page. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test99% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://fiffystore.com/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://fiffystore.com/" rel="canonical"/>
Nofollow Tag Test
  • This webpage is using the nofollow meta tag! We recommend to use this tag carefully since search engines will not crawl all links from this webpage.
See results list
Disallow Directive Test
  • Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test98% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
  • This DNS server is not using an SPF record! SPF (Sender Policy Framework) allows administrators to specify which hosts are allowed to send mail from a given domain by creating a specific SPF record or TXT record in the Domain Name System (DNS). You can find more information about SPF records here.
Ads.txt Validation Test67% of top 100 sites passed
  • This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
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