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Report generated 2 months ago
https://eastendvets.ca
Your general SEO Checkup Score
Archived
77/100
SEO Score
Average SEO score of top 100 sites: 75%
This website received an SEO score of 77 out of 100, which is higher than the average score of 75. Our analysis has identified 14 important issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
14 Failed
3 Warnings
56 Passed
Issues to fix
HIGH
Consider using structured data in your webpage as it can help search engines gain a better understanding of your content.
HIGH
To improve the website experience for your visitors, it is recommended to eliminate any render-blocking resources on this webpage.
HIGH
Using images in a modern format can significantly reduce the file size and improve the loading speed of a webpage, providing a better user experience and potentially increasing engagement.
HIGH
To implement responsive design functionalities, it is recommended to use CSS media queries.
HIGH
Add descriptive and relevant "alt" attributes to all "img" tags to improve website accessibility.
HIGH
By creating a custom 404 error page with helpful links and information, users are more likely to stay on the site and continue to explore.
MEDIUM
JavaScript errors can impact user experience and may prevent users from viewing the page properly.
MEDIUM
Add a Google Analytics script to this website to help in diagnosing potential SEO issues by monitoring site visitors and traffic sources.
MEDIUM
Avoid performance and security issues by adding "rel=noopener" or "rel=noreferrer" to your "target=_blank" links.
LOW
To protect against spam harvesters, consider hiding or obfuscating email addresses in your page code.
LOW
Using more than 20 HTTP requests on a webpage can negatively impact the loading time.
LOW
Consider moving inline CSS styles to an external stylesheet to improve site performance and maintain separation of content and design.
LOW
Strip out any unnecessary metadata to improve loading time, security, and privacy. Metadata should not exceed 16% of the image size.
LOW
Consider adding the Strict-Transport-Security header to your webpage to ensure that web traffic is encrypted over HTTPS, mitigating the risk of man-in-the-middle attacks and other security threats.
Common SEO issues
Score: 75
Failed: 4
Warnings: 2
Passed: 19
Meta Title Test100% of top 100 sites passed
  • This webpage is using a title tag.
Text: Home - East End Vets
Length: 20 characters
Meta Description Test92% of top 100 sites passed
  • This webpage is using a meta description tag with a length of 257 characters. We recommend using well-written and inviting meta descriptions with a length between 150 and 220 characters (spaces included).
Text: East End Vets is an independently owned vet clinic for personalized, community-based care. Owned and run by Toronto Vets Dr. Matt and Dr. Lara, the clinic is a testament to their shared commitment to animals, their clients and the community they call home.
Length: 257 characters
Google Search Results Preview Test
Desktop version
https://eastendvets.ca/Home - East End VetsEast End Vets is an independently owned vet clinic for personalized, community-based care. Owned and run by Toronto Vets Dr. Matt and Dr. Lara, the clinic is a testament to their shared commitment to animals, their clients and the community they call home.
Mobile version
https://eastendvets.ca/Home - East End VetsEast End Vets is an independently owned vet clinic for personalized, community-based care. Owned and run by Toronto Vets Dr. Matt and Dr. Lara, the clinic is a testament to their shared commitment to animals, their clients and the community they call home.
Social Media Meta Tags Test89% of top 100 sites passed
  • This webpage is using social media meta tags.
Open Graph Meta Tags
og:image
https://static.showit.co/1200/nl_6-qKdQAKWfvDuqzDF8g/254724/a51a9026.jpg
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
14grand14opening12vets9east8matt
Keywords Usage Test48% of top 100 sites passed
  • The most common keywords of this webpage are distributed well across the important HTML tags. This helps search engines to properly identify the topic of this webpage.
Keyword
Title tag
Meta description
Headings
grand
opening
vets
east
matt
Keywords Cloud Test
animalsappointmentattentionbasedbeachbookbreezecarecheckcityclientscliniccommunitycompassioncontactdedicatedeasteastendvetseasyensuringexpertisefamiliesfamilyfeltfoundedfriendlyfriendsfurrygrandhappyhavinghealthhealthyhearthelphelpfulhighlyhomeindependentlyissuesjoinjustkindknowledgeablelabourlaralifelikelivelocatedlocationlovemainmakingmattmedicalminuteneighbourhoodnestlednorthnotchonlineopeningownedpackparkingpersonalizedpetspoweredpracticepuppypurposequalifiedreceiverecommendationsroutinesanctuaryserviceservicesstaystepsstopstorestreetstuffsupporttacklingtimetorontotransittrickiervaccinationsveterinariansveterinaryvetsvetstoriavisitswalkwentwords
Competitor Domains Test
Understand your competitors' SEO and backlink profile

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Heading Tags Test62% of top 100 sites passed
  • This webpage contains too many H1 tags! H1 tags should re-inforce the intended topic of your page to search engines - too many tags may make the topic less clear, or look like spam tactics. Consider using less than 5 H1 tags.
H1 tags
Services at East End Vets
What makes East End Vets different?
bOOK nOW
ONLINE STORE
Menu
H2 tags
New! Book your appointment online with Vetstoria!
your vets
contact us
our purpose
An independently-owned vet clinic for personalized, community-based care
Welcome to
Meet Your East End Vets
Read More About Us
Dr. Lara
Dr. Lara and Dr. Matt are the heart and soul of East End Vets. The clinic is a testament to their shared commitment to animals, their clients, and the community they call home.
&
Dr. Matt
Book a VISIT
JOIN OUR newsletter
We can't wait to make you a part of our family!
Kind words from our community of pet families
"Dr. Matt was awesome. He went through a very thorough exam and took the time to explain our possible avenues. We came up with a plan and next steps that I feel very good about! You can tell Dr. Matt genuinely cares for the well-being of pets and takes pride in the work he does!"-Christine
Dr. Lara is a brilliant clinician and talented surgeon. She is kind and practical, always focusing on the best interests of the animals entrusted to her. Having her knowledge and care for over a decade - from the chaotic puppy period, through a difficult cancer journey, and to end of life care - I can't imagine a better veterinarian to trust your most precious pet to.- Bernadette
Kind Words from our community of pet families
Dr. Matt was extremely helpful in walking me through my pet’s health issues, potential causes and treatments. He is very friendly, professional, knowledgeable and understanding. He even went out of his way to learn more about my dog’s other, less pressing health concerns and provided simple yet helpful recommendations to help with those as well. I very highly recommended Dr. Matt to anyone in need of veterinary services or support.-Katie
Dr. Matt was so friendly and personable that even just a few minutes into meeting him for the first time, we felt like we'd known him for years! He was also very knowledgeable in his assessment and recommendations for our puppy. Having someone guide us through obtainable steps to resolve her issues was excellent. He calmed our anxieties, and we felt cared for and understood - he even talked about booking a follow-up in a few days to check our progress! It's been a stressful few weeks, and we're so grateful for the support. Thanks, Dr. Matt!-Stephanie
Our Location
Parking
Transit
Click here to view our location in Google Maps
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©2025 East End Vets. All Rights reserved  |
Robots.txt Test99% of top 100 sites passed
  • This website is using a robots.txt file.
https://eastendvets.ca/robots.txt
Sitemap Test83% of top 100 sites passed
  • This website has a sitemap file.
https://eastendvets.ca/wp-sitemap.xml
SEO Friendly URL Test29% of top 100 sites passed
  • All links from this webpage are SEO friendly.
Image Alt Test78% of top 100 sites passed
  • This webpage is using "img" tags with empty or missing "alt" attribute!
See full list
Responsive Image Test29% of top 100 sites passed
  • All images in this webpage are properly sized for different users' viewports.
Image Aspect Ratio Test75% of top 100 sites passed
  • All image display dimensions match the natural aspect ratio.
Inline CSS Test10% of top 100 sites passed
  • This webpage is using inline CSS styles!
See results list
Deprecated HTML Tags Test94% of top 100 sites passed
  • This webpage does not use HTML deprecated tags.
Google Analytics Test72% of top 100 sites passed
  • A Google Analytics script is not detected on this page. While there are several tools available to monitor your site's visitors and traffic sources, Google Analytics is a free, commonly recommended program to help diagnose potential SEO issues.
Favicon Test100% of top 100 sites passed
  • favicon
    This website appears to have a favicon.
JS Error Test83% of top 100 sites passed
  • We've found JavaScript errors on this webpage!
See results list
Console Errors Test27% of top 100 sites passed
  • This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test96% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html; charset=UTF-8
Social Media Test75% of top 100 sites passed
  • This webpage is connected successfully with social media using:
Facebook 
Speed optimizations
Score: 86
Failed: 4
Warnings: 0
Passed: 21
HTML Page Size Test23% of top 100 sites passed
  • The size of this webpage's HTML is 24.83 Kb and is under the average webpage's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings.
DOM Size Test56% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 539 nodes which is less than the recommended value of 1,500 nodes.
HTML Compression/GZIP Test99% of top 100 sites passed
  • This webpage is successfully compressed using br compression on your code. The HTML code is compressed from 169.95 Kb to 24.83 Kb (85% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test71% of top 100 sites passed
  • The loading time of this webpage (measured from N. Virginia, US) is around 2.7 seconds and this is under the average loading speed which is 5 seconds.
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JS Execution Time Test53% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in less than 2 seconds.
Page Objects Test
  • This webpage is using more than 20 http requests, which can slow down page loading and negatively impact user experience!
Content size by content type
Content type
Percent
Size
image
62.0 %
805.62 Kb
javascript
30.2 %
392.73 Kb
font
5.1 %
66.68 Kb
html
1.8 %
23.53 Kb
css
0.7 %
8.54 Kb
other
0.1 %
1.28 Kb
TOTAL
100%
1.27 Mb
Requests by content type
Content type
Percent
Requests
javascript
45.0 %
18
image
25.0 %
10
font
12.5 %
5
css
7.5 %
3
html
5.0 %
2
other
5.0 %
2
TOTAL
100%
40
Content size by domain
Domain
Percent
Size
static.showit.co
55.7 %
722.74 Kb
maps.googleapis.com
22.1 %
286.74 Kb
fonts.gstatic.com
5.1 %
66.68 Kb
maps.gstatic.com
4.8 %
62.62 Kb
ajax.googleapis.com
4.6 %
60.06 Kb
lib.showit.co
3.2 %
41.93 Kb
us.vetstoria.com
1.8 %
23.51 Kb
eastendvets.ca
1.7 %
22.11 Kb
unpkg.com
0.4 %
4.60 Kb
cdnjs.cloudflare.com
0.3 %
3.76 Kb
Other
0.3 %
3.63 Kb
TOTAL
100%
1.27 Mb
Requests by domain
Domain
Percent
Requests
maps.googleapis.com
30.0 %
12
static.showit.co
17.5 %
7
us.vetstoria.com
12.5 %
5
fonts.gstatic.com
12.5 %
5
lib.showit.co
7.5 %
3
ajax.googleapis.com
5.0 %
2
eastendvets.ca
2.5 %
1
fonts.googleapis.com
2.5 %
1
cdnjs.cloudflare.com
2.5 %
1
unpkg.com
2.5 %
1
Other
5.0 %
2
TOTAL
100%
40
Page Cache Test (Server Side Caching)100% of top 100 sites passed
  • This webpage is using a caching mechanism. Caching helps speed page loading times as well as reduces server load.
Flash Test100% of top 100 sites passed
  • This webpage does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret.
CDN Usage Test95% of top 100 sites passed
  • This webpage is serving all images, javascript and css resources from CDNs.
See results list
Modern Image Format Test43% of top 100 sites passed
  • This webpage is not serving images in a modern format! Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
See results list
Image Metadata Test72% of top 100 sites passed
  • This webpage is using images with large metadata (more than 16% of the image size)! Stripping out unnecessary metadata tags can improve not only the loading time but also the security and privacy of a webpage.
See results list
Image Caching Test95% of top 100 sites passed
  • This webpage is not using uncached images from same domain.
JavaScript Caching Test96% of top 100 sites passed
  • This webpage is not using uncached JavaScript resources from same domain!
CSS Caching Test98% of top 100 sites passed
  • This webpage is not using uncached CSS resources from same domain!
JavaScript Minification Test98% of top 100 sites passed
  • All JavaScript files used by this webpage are minified.
See results list
CSS Minification Test100% of top 100 sites passed
  • All CSS resources used by this webpage are minified.
See results list
Render Blocking Resources Test15% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help this webpage to load significantly faster and will improve the website experience for your visitors.
See results list
Nested Tables Test100% of top 100 sites passed
  • This webpage is not using nested tables. This speeds up page loading time and optimizes the user experience.
Frameset Test100% of top 100 sites passed
  • This webpage does not use frames.
Doctype Test100% of top 100 sites passed
  • This webpage has a doctype declaration.
<!DOCTYPE html>
URL Redirects Test97% of top 100 sites passed
  • This URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays).
Time To First Byte Test99% of top 100 sites passed
  • The Time To First Byte value of this webpage is 0.259 seconds. To provide a good user experience, Google recommends that sites should strive to have a TTFB of 0.8 seconds or less.

0.259 s

0.8 s

1.8 s

First Contentful Paint Test90% of top 100 sites passed
  • The First Contentful Paint value of this webpage is 0.766 seconds. To provide a good user experience, Google recommends that sites should strive to have a First Contentful Paint value of 1.8 seconds or less.

0.766 s

1.8 s

3 s

Largest Contentful Paint Test77% of top 100 sites passed
  • The Largest Contentful Paint duration of this webpage is 0.97 seconds. To provide a good user experience, Google recommends that sites should strive to have Largest Contentful Paint of 2.5 seconds or less.

0.97 s

2.5 s

4 s

Largest Contentful Paint element within the viewport:
<img class="sb-mc sbg-i slzy" data-src="//static.showit.co/1600/hfBRLPI9QSKI6V6k6vwQ1A/sha..." width="1200" height="1200" alt="" src="//static.showit.co/1600/hfBRLPI9QSKI6V6k6vwQ1A/sha..." style="width: 1920px; height: 1280px; inset: auto auto 0p...">
Cumulative Layout Shift Test91% of top 100 sites passed
  • The CLS score of this webpage is 0.0000. To provide a good user experience, Google recommends that sites should strive to have a CLS score of 0.1 or less.
0
Server and security
Score: 86
Failed: 3
Warnings: 0
Passed: 7
URL Canonicalization Test93% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • This website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "eastendvets.ca" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
eastendvets.ca
Subject Alternative Names (SANs)
eastendvets.ca
Not valid before
Mon, May 19o 2025, 4:01:27 pm (z)
Not valid after
Sun, August 17o 2025, 4:01:26 pm (z)
Signature algorithm
ecdsaWithSha384
Issuer
E6
Intermediate certificate
Common name
E6
Organization
Let's Encrypt
Location
US
Not valid before
Wed, March 13o 2024, 12:00:00 am (z)
Not valid after
Fri, March 12o 2027, 11:59:59 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Root certificate
Common name
ISRG Root X1
Organization
Internet Security Research Group
Location
US
Not valid before
Thu, June 4o 2015, 11:04:38 am (z)
Not valid after
Mon, June 4o 2035, 11:04:38 am (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
ISRG Root X1
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
  • This webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test99% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
HSTS Test84% of top 100 sites passed
  • This webpage is not using the Strict-Transport-Security header! This is a security header that was created as a way to force the browser to use secure connections when a site is running over HTTPS.
Safe Browsing Test100% of top 100 sites passed
  • This website is not currently listed as suspicious (no malware or phishing activity found).
Server Signature Test95% of top 100 sites passed
  • The server signature is off for this webpage.
Directory Browsing Test100% of top 100 sites passed
  • Directory browsing is disabled for this website.
Plaintext Emails Test97% of top 100 sites passed
  • We've found 1 email addresses in your page code! We advise you to protect email links in a way that hides them from the spam harvesters.
Mobile usability
Score: 50
Failed: 1
Warnings: 0
Passed: 2
Meta Viewport Test92% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1" />
Media Query Responsive Test98% of top 100 sites passed
  • This webpage is not using CSS media queries. We recommend the use of this technique in order to implement responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 37
Failed: 2
Warnings: 1
Passed: 7
Structured Data Test66% of top 100 sites passed
Custom 404 Error Page Test80% of top 100 sites passed
  • This website is not using a custom 404 error page! Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave the website entirely, and looks unprofessional. We recommend to have a custom 404 error page in order to improve the website's user experience by letting users know that only a specific page is missing/broken (and not the entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links.
Noindex Tag Test99% of top 100 sites passed
  • This webpage does not use the noindex meta tag. This means that it can be indexed by search engines.
Canonical Tag Test93% of top 100 sites passed
  • This webpage is using the canonical link tag. This tag specifies that the URL: https://eastendvets.ca/ is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://eastendvets.ca" rel="canonical"/>
Nofollow Tag Test
  • This webpage does not use the nofollow meta tag. This means that search engines will crawl all links from this webpage.
Disallow Directive Test
  • Your robots.txt file includes a disallow command which instructs search engines to avoid certain parts of your website! You are advised to confirm if access to these resources or pages are intended to be blocked (e.g., if they contain internal-only content or sensitive information).
See results list
Meta Refresh Test98% of top 100 sites passed
  • This webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
  • This DNS server is using an SPF record.
v=spf1 include:dc-aa8e722993._spfm.eastendvets.ca ~all
Ads.txt Validation Test67% of top 100 sites passed
  • This website doesn't use an ads.txt file! Ads.txt is a text file that contains a list of Authorized Digital Sellers. The purpose of ads.txt files is to give advertisers and advertising networks the ability to verify who is allowed to sell advertising on your website.
Spell Check Test
Check your webpage for misspellings!

Finding and fixing misspellings on your webpage will help both user experience and search engine rankings.

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