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Report generated 3 years ago
https://cottonon.com/AU/cottononbody
Your general SEO Checkup Score
Archived
87/100
SEO Score
Average SEO score of top 100 sites: 75%
This webpage received an SEO score of 87 out of 100, which is higher than the average score of 75. Our analysis has identified 16 SEO issues that can be addressed to further enhance your website's performance and improve its search engine visibility.
16 Failed
3 Warnings
47 Passed
Common SEO issues
Score: 79
Failed: 3
Warnings: 1
Passed: 18
Meta Title Test100% of top 100 sites passed
  • Congratulations! Your webpage is using a title tag
Text: Cotton On Body | Women's Lifestyle Brand
Meta Description Test97% of top 100 sites passed
  • Congratulations! Your webpage is using a meta description tag
Text: There's something for every body at Cotton On Body. Shop activewear, swimwear, lingerie, pyjamas, gowns & kimonos. Afterpay & free shipping available*
Google Search Results Preview Test
Desktop version
https://cottonon.com/AU/cottononbodyCotton On Body | Women's Lifestyle BrandThere's something for every body at Cotton On Body. Shop activewear, swimwear, lingerie, pyjamas, gowns & kimonos. Afterpay & free shipping available*
Mobile version
https://cottonon.com/AU/cottononbodyCotton On Body | Women's Lifestyle BrandThere's something for every body at Cotton On Body. Shop activewear, swimwear, lingerie, pyjamas, gowns & kimonos. Afterpay & free shipping available*
Social Media Meta Tags Test83% of top 100 sites passed
  • This webpage is not using social media meta tags! While this type of meta tags don't affect what people see when they visit the webpage, they exist to provide information about it to search engines and social media platforms.
Most Common Keywords Test
  • There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
53shop21tops17accessories16jackets16shirts
Keywords Usage Test81% of top 100 sites passed
  • Your most common keywords are not appearing in one or more of the meta-tags above. Your primary keywords should appear in your meta-tags to help identify the topic of your webpage to search engines.
Keyword(s) not included in Title tag
Keyword(s) included in Meta-Description tag
Keywords Cloud Test
accessoriesactivewearafricaaustraliabagsbeaniesbeltsbodybrandsbrascardscatalogclothingcottoncreatedcropscurvedeliverydenimdresseseditfleecefoundationfreegiftgiftsgownsgraphichairhatshealthhomehonghoodiesinspojacketsjeansjewelleryjoinjumperskidskingdomknitsknitwearkonglengthlifelingerielongloungewearmalaysiamaternitymenswearmultipacksnightiesoutdoorpantsperiodperksplusreturnsrobessalescarvessearchshirtsshoesshopshortshortssingaporesitesizesketchskirtssleepsleepwearsleevesleevelessslipperssockssonysouthstatesstorestraightsunglassessweatsswimweartankstightstopstowelstrackpantsunderwearundiesunitedwellnesswomenzealand
Competitor Domains Test
Understand your competitors' SEO and backlink profile

Get related competitors and their domain authority score in relation to your domain.

Heading Tags Test70% of top 100 sites passed
  • Congratulations! Your webpage contains headings tags.
H1 tags
Cotton On Body
Robots.txt Test94% of top 100 sites passed
  • This website is using a robots.txt file.
Image Alt Test71% of top 100 sites passed
  • Your webpage is using "img" tags with empty or missing "alt" attribute.
See full list
Responsive Image Test38% of top 100 sites passed
  • Not all images in this page are properly sized! You are serving images that are larger than needed for the size of the user's viewport.
See results list
Image Aspect Ratio Test72% of top 100 sites passed
  • All image display dimensions match the natural aspect ratio.
Deprecated HTML Tags Test99% of top 100 sites passed
  • Congratulations! Your page does not use HTML deprecated tags.
Google Analytics Test69% of top 100 sites passed
  • Congratulations! Your webpage is using Google Analytics.
Favicon Test100% of top 100 sites passed
  • favicon
    Congratulations! Your website appears to have a favicon.
JS Error Test74% of top 100 sites passed
  • Congratulations! There are no severe JavaScript errors on your webpage.
Console Errors Test33% of top 100 sites passed
  • This webpage doesn't have any warnings or errors caught by the Chrome DevTools Console.
Charset Declaration Test100% of top 100 sites passed
  • This webpage has a character encoding declaration.
Content-Type: text/html;charset=UTF-8
Speed optimizations
Score: 58
Failed: 6
Warnings: 2
Passed: 7
HTML Page Size Test34% of top 100 sites passed
DOM Size Test17% of top 100 sites passed
  • The Document Object Model (DOM) of this webpage has 18,987 nodes which is greater than the recommended value of 1,500 nodes. A large DOM size negatively affects site performance and increases the page load time.
HTML Compression/GZIP Test96% of top 100 sites passed
  • Congratulations! Your webpage is successfully compressed using gzip compression on your code. Your HTML is compressed from 790.08 Kb to 194.02 Kb (75% size savings). This helps ensure a faster loading webpage and improved user experience.
Site Loading Speed Test68% of top 100 sites passed
  • Your website loading time is around 7.16 seconds and is over the average loading speed which is 5 seconds.
Accurate loading speed and website loading speed monitor

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Register for free and use the Loading Speed Monitor from SEO Site Checkup Toolbox today and get valuable insights on how much time your customers need to wait until they see your page.

JS Execution Time Test79% of top 100 sites passed
  • The JavaScript code used by this webpage is executed in more than 2 seconds.
Page Objects Test
  • Your page uses more than 20 http requests, which can slow down page loading and negatively impact user experience.
Content size by content type
Content type
Percent
Size
image
69.5 %
4.81 Mb
javascript
24.1 %
1.67 Mb
html
2.6 %
186.20 Kb
css
1.8 %
127.96 Kb
font
1.6 %
113.34 Kb
other
0.4 %
27.38 Kb
TOTAL
100%
6.92 Mb
Requests by content type
Content type
Percent
Requests
image
42.3 %
74
javascript
38.3 %
67
other
9.7 %
17
html
5.7 %
10
font
2.3 %
4
css
1.7 %
3
TOTAL
100%
175
Content size by domain
Domain
Percent
Size
cottonon.com
80.8 %
5.59 Mb
static.zdassets.com
7.3 %
519.33 Kb
googletagmanager.com
2.2 %
157.77 Kb
connect.facebook.net
1.6 %
113.59 Kb
cottonon.api.useinsider.com
1.3 %
93.96 Kb
cdn.optimizely.com
1.2 %
81.80 Kb
analytics.tiktok.com
1.0 %
71.94 Kb
apps.bazaarvoice.com
0.9 %
63.88 Kb
script.hotjar.com
0.9 %
62.43 Kb
nsg.symantec.com
0.4 %
29.01 Kb
Other
2.4 %
167.63 Kb
TOTAL
100%
6.92 Mb
Requests by domain
Domain
Percent
Requests
cottonon.com
48.6 %
85
static.zdassets.com
6.3 %
11
nsg.symantec.com
6.3 %
11
network.bazaarvoice.com
3.4 %
6
apps.bazaarvoice.com
2.9 %
5
analytics.tiktok.com
2.3 %
4
k.clarity.ms
2.3 %
4
google-analytics.com
1.7 %
3
bat.bing.com
1.7 %
3
googletagmanager.com
1.1 %
2
Other
23.4 %
41
TOTAL
100%
175
CDN Usage Test96% of top 100 sites passed
  • Your webpage is serving all images, javascript and css resources from CDNs.
See results list
Modern Image Format Test32% of top 100 sites passed
  • This webpage is not serving images in a modern format. Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption.
See results list
Image Caching Test99% of top 100 sites passed
  • Congratulations! Your website is using cache headers for your images and the browsers will display these images from the cache.
JavaScript Caching Test98% of top 100 sites passed
  • Congratulations! Your website is using cache headers for all JavaScript resources.
CSS Caching Test98% of top 100 sites passed
  • Congratulations! Your website is using cache headers for all CSS resources.
JavaScript Minification Test93% of top 100 sites passed
  • Congratulations! Your website's JavaScript files are minified!
See results list
CSS Minification Test97% of top 100 sites passed
  • Congratulations! Your webpage's CSS resources are minified.
See results list
Render Blocking Resources Test29% of top 100 sites passed
  • This webpage is using render blocking resources! Eliminating render-blocking resources can help your page load significantly faster and improve the website experience for your visitors.
See results list
URL Redirects Test96% of top 100 sites passed
  • Your URL performed 1 redirects! While redirects are typically not advisable (as they can affect search engine indexing issues and adversely affect site loading time), one redirect may be acceptable, particularly if the URL is redirecting from a non-www version to its www version, or vice-versa.
Server and security
Score: 64
Failed: 2
Warnings: 0
Passed: 4
URL Canonicalization Test92% of top 100 sites passed
SSL Checker and HTTPS Test100% of top 100 sites passed
  • Your website is successfully using HTTPS, a secure communication protocol over the Internet.

The certificate is not used before the activation date.

The certificate has not expired.

The hostname "cottonon.com" is correctly listed in the certificate.

The certificate should be trusted by all major web browsers.

The certificate was not revoked.

The certificate was signed with a secure hash.

Certificate Chain:
Server certificate
Common name
cottonon.com
Organization
Cotton On Group Services Pty Ltd
Location
North Geelong, Victoria, AU
Subject Alternative Names (SANs)
cottonon.com, cottonon.com.au, asia.cottonon.com, shop.cottonon.com, us.cottonon.com, www.cottonon.com.au
Not valid before
Thu, July 29o 2021, 12:00:00 am (z)
Not valid after
Fri, July 29o 2022, 11:59:59 pm (z)
Signature algorithm
sha512WithRsaEncryption
Issuer
GeoTrust EV RSA CA 2018
Intermediate certificate
Common name
GeoTrust EV RSA CA 2018
Organization
DigiCert Inc
Location
US
Not valid before
Mon, November 6o 2017, 12:22:46 pm (z)
Not valid after
Sat, November 6o 2027, 12:22:46 pm (z)
Signature algorithm
sha256WithRsaEncryption
Issuer
DigiCert High Assurance EV Root CA
Root certificate
Common name
DigiCert High Assurance EV Root CA
Organization
DigiCert Inc
Location
US
Not valid before
Fri, November 10o 2006, 12:00:00 am (z)
Not valid after
Mon, November 10o 2031, 12:00:00 am (z)
Signature algorithm
sha1WithRsaEncryption
Issuer
DigiCert High Assurance EV Root CA
Mixed Content Test (HTTP over HTTPS)100% of top 100 sites passed
  • Congratulations, this webpage does not use mixed content - both the initial HTML and all other resources are loaded over HTTPS.
HTTP2 Test92% of top 100 sites passed
  • This webpage is using the HTTP/2 protocol.
Plaintext Emails Test93% of top 100 sites passed
  • Congratulations! Your webpage does not include email addresses in plaintext.
Mobile usability
Score: 100
Failed: 0
Warnings: 0
Passed: 3
Meta Viewport Test94% of top 100 sites passed
  • This webpage is using a viewport meta tag.
<meta name="viewport" content="width=device-width, initial-scale=1" />
Media Query Responsive Test99% of top 100 sites passed
  • Congratulations, your website uses media query technique, which is the base for responsive design functionalities.
Mobile Snapshot Test
Mobile view
Advanced SEO
Score: 50
Failed: 3
Warnings: 0
Passed: 6
Structured Data Test59% of top 100 sites passed
  • Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data. View Google's guide for getting started with microdata.
Custom 404 Error Page Test75% of top 100 sites passed
  • Your website is not using a custom 404 error page. Default 404 error pages result in a poor experience - it can mislead users into thinking an entire site is down or broken, greatly increases the chance they leave your site entirely, and looks unprofessional. By creating a custom 404 error page, you can improve your website's user experience by letting users know that only a specific page is missing/broken (and not your entire site), providing them helpful links, the opportunity to report bugs, and potentially track the source of broken links in your site.
Noindex Tag Test99% of top 100 sites passed
  • Your webpage does not use the noindex meta tag. This means that your webpage will be read and indexed by search engines.
Canonical Tag Test95% of top 100 sites passed
  • Your webpage is using the canonical link tag. This tag specifies that the URL: https://cottonon.com/AU/cottononbody is preferred to be used in search results. Please ensure that this specification is correct, as canonical tags are often hard-coded and may not always reflect the latest changes in a site's URL structure.
<link href="https://cottonon.com/AU/cottononbody/" rel="canonical"/>
Nofollow Tag Test
  • Your webpage does not use the nofollow meta tag. This means that search engines will crawl all links from your webpage.
Disallow Directive Test
  • Your robots.txt file disallow the search engines access to some parts of your website. You are advised to check carefully if the access to these resources or pages must be blocked.
See results list
Meta Refresh Test95% of top 100 sites passed
  • Congratulations, this webpage is not using a meta refresh tag.
SPF Records Test94% of top 100 sites passed
  • Congratulations! Your DNS server is using an SPF record.
v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com ~all
Ads.txt Validation Test80% of top 100 sites passed
  • The access to the ads.txt file is restricted! Our request for this resource has returned a {status_code} HTTP status code. In order for this resource to be easily accessed by the DSPs and advertisers, its status code should be 200 OK.
See results list

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